SCHEME OF STUDIES BBA/MBA (Integrated) Degree...

SCHEME OF STUDIES

BBA/MBA (Integrated) Degree Programme

1st Year

SEMESTER – I

THEORY

Course No.

Course Name

Periods Evaluation Scheme

Cr L-T-P

CW+ Att.

MSE (1½ Hrs)

ESE (3 Hrs)

Total

BA-2101 Principles & Practices of

Management 3-0-0 30+10 10+10 40 100 3

BA-2102 Business Economics-I 3-0-0 30+10 10+10 40 100 3

BA-2103 Business Mathematics 3-0-0 30+10 10+10 40 100 3

BA-2104 Introduction to IT 4-0-0 30+10 10+10 40 100 4

BA-2105 Financial Accounting 3-0-0 30+10 10+10 40 100 3

BA-2106 Personality Development &

Communication Skills-I 4-0-0 30+10 10+10 40 100 4

CEA101 Environment Science and

Ecology** 2-0-0 30+10 10+10 40 100 2

PRACTICAL/DRAWING/DESIGN

Course

No. Course Name


Cr L-T-P EXPT.

Lab

Record

Quizzes/

Viva-voce Total

BA-2154 IT Lab 0-0-4 50 20 30 100 2

BA2155 Case study lab (Financial

Accounting) 0-0-2 50 20 30 100 1

BA2156 Case Study Lab

(Communication skills-I) 0-0-2 50 20 30 100 1

PD-192 Personality Skills 0-0-2 50 20 30 100 1

PDA191 Co-Curricular Activities - - - - - 1*

FINAL EVALUATION IN GRADES

(L-T-P-Cr) - Lectures-Tutorials-Practical-Credits

MSE – Mid-Semester Examination

ESE – End-Semester Examination

* One credit to be earned in Semester-II through Co-Curricular Activities outside contact

hours. However, a student is to register for this course in all the two Semesters of first

year.

** The course CEA 101is a mandatory learning course.

TOTAL CONTACT HOURS TOTAL CREDITS

22-0-10 (32) 27 + 1*

SCHEME OF STUDIES


1st Year

SEMESTER – II

THEORY

Course No. Course Name

Periods Evaluation Scheme Cr

L-T-P CW+ Att.

MSE (1½ Hrs)

ESE (3 Hrs)

Total

BA-2107 Business Organization 3-0-0 30+10 10+10 40 100 3

BA-2108 Business Economics-II 3-0-0 30+10 10+10 40 100 3

BA-2109

Quantitative Techniques and

Operations Research in

Management

4-0-0 30+10 10+10 40 100 4

BA-2110 Data Base Management

System 3-0-0 30+10 10+10 40 100 3

BA-2111 Cost Accounting 3-0-0 30+10 10+10 40 100 3

BA-2112 Personality Development &

Communication Skills-II 4-0-0 30+10 10+10 40 100 4




Cr L-T-P EXPT.

Lab

Record

Quizzes/

Viva-voce Total

BA-2160 DBMS Lab 0-0-6 50 20 30 100 3

BA-2161 Case Study Lab(Cost

Accounting) 0-0-2 50 20 30 100 1

BA-2162 Case Study Lab

(Communications Skills) 0-0-2 50 20 30 100 1

PD-193 Entrepreneurial & Professional

Skills 0-0-2 50 20 30 100 1

PDA191 Co-curricular Activities - - - - - 1*


20-0-12 (32) 26+1*





* One credit to be earned in Semester-II through Co-Curricular Activities outside contact hours.

However, a student is to register for this course in all the two Semesters of first year.

SCHEME OF STUDIES


2nd Year


SEMESTER – III

THEORY



L-T-P CW+ Att.

MSE (1½ Hrs)

ESE (3 Hrs)

Total

BA2201 Organizational Behavior 4-0-0 30+10 10+10 40 100 4

BA2202 Indian Economy 4-0-0 30+10 10+10 40 100 4

BA2203 Marketing Management 4-0-0 30+10 10+10 40 100 4

BA2204 Management Accounting 4-0-0 30+10 10+10 40 100 4




Cr L-T-P

EXPT./ REPO

RT

Lab

Record/ P

Quizzes/

Viva-voce Total

BA2281

Personality Development and

Communication Skills- III Minor

Project Report

0-0-6 50 20 30 100 1

BA2253 Case Study lab ( Marketing Management)

0-0-2 50 20 30 100 1

BA2254 Case Study lab ( Management Accounting)

0-0-2 50 20 30 100 1

BA2282 Case Study lab ( Organizational Communication)

0-0-2 50 20 30 100 1

PDA191 Co-curricular Activities - - - - - 1*


16-0-12 (28) 20+1*

SCHEME OF STUDIES


2nd Year

SEMESTER – IV

THEORY



L-T-P CW+

Att.

MSE

(1½ Hrs)

ESE

(3 Hrs) Total

BA2205 Human Resource Management 4-0-0 30+10 10+10 40 100 4

BA2206 Business Environment 3-0-0 30+10 10+10 40 100 3

BA2207 Marketing Research 4-0-0 30+10 10+10 40 100 4

BA2208 Computer Applications-II 3-0-0 30+10 10+10 40 100 3

BA2209 Business Laws 3-0-0 30+10 10+10 40 100 3

BA2210 Taxation Law 4-0-0 30+10 10+10 40 100 4




Cr L-T-P EXPT.

Lab

Record

Quizzes/

Viva-voce Total

BA2257 Case Study Lab (Marketing

Research) 0-0-2 50 20 30 100 1

BA2255 Case Study Lab (Human

Resource Management) 0-0-2 50 20 30 100 1

BA2258 Computer Application Lab- II 0-0-6 50 20 30 100 3

PD291 Co-Curricular Activities - - - - - 1*


21-0-10 (31) 26+1*





* One credit to be earned in Semester-II through Co-Curricular Activities outside contact

hours. However, a student is to register for this course in all the two Semesters of first year.

SCHEME OF STUDIES


3rd Year

SEMESTER – V

THEORY



L-T-P CW+

Att.

MSE

(1½ Hrs)

ESE

(3 Hrs) Total

BA- 2301 Values & Ethics in Business 4-0-0 30+10 10+10 40 100 4

BA-2302 Sales Management 3-0-0 30+10 10+10 40 100 3

BA- 2303 Production & Operations

Management 4-0-0 30+10 10+10 40 100 4

BA-1305 Management Information

System 3-0-0 30+10 10+10 40 100 3

BA-2304 Financial Management 4-0-0 30+10 10+10 40 100 4




Cr L-T-P EXPT.

Lab

Record

Quizzes/

Viva-voce Total

BA-2352 Case Study Lab- Sales

Management 0-0-2 50 20 30 100 1

BA-1355 MIS Lab 0-0-2 50 20 30 100 1

BA1391 Summer Training Report &

VivaVoice 0-0-6 30+10 10+10 40 100 3


18-0-10 (28) 23+1*







SCHEME OF STUDIES


3rd Year

SEMESTER – VI

THEORY

Course

No. Course Name


L-T-P CW+

Att.

MSE

(1½ Hrs)

ESE

(3 Hrs) Total

BA 2310 Business Policy & Strategy 4-0-0 30+10 10+10 40 100 4

BA2311 Project Planning & Evaluation 4-0-0 30+10 10+10 40 100 4

BA 2312 Entrepreneurship Development 4-0-0 30+10 10+10 40 100 4

BA 2313 International Business

Management 4-0-0

30+10 10+10

40 100 4


Course

No. Course Name


Cr L-T-P EXPT.

Lab

Record

Quizzes/

Viva-voce Total







BA 2314 Project Report and Viva-Voce 0-0-6 50 20 30 100 3

BA 2360 Case Lab-Business Policy &

Strategy 0-0-2 50 20 30 100 1

BA 2362 Case Lab –Entrepreneurship

Development 0-0-2 50 20 30 100 1


16-0-10 (26) 21+1*

Scheme of Studies

BBA, MBA (Integrated) Degree Programme (Regular)

4th Year- SEMESTER – VII

THEORY



Cr L-T-P

CW+

Att.

MSE

(1½ Hrs)

ESE

(3 Hrs) Total

BA-201 Strategic Management 3-0-0 30+10 10+10 40 100 3

BA-211 Knowledge Management 3-0-0 30+10 10+10 40 100 3

Specialization Elective 1 (Major) 3-0-0 30+10 10+10 40 100 3




Specialization Elective 1 (Minor) 3-0-0 30+10 10+10 40 100 3

Specializations Elective 2

(Minor) 3-0-0

30+10 10+10

40 100 3




Cr L-T-P

Technical Work.

Report

Presentation/

Viva-voce

Total

BA-252 Minor Project 0-0-6 50 25 25 100 3

BA-253 Seminar 0-0-2 40 30 30 100 1



24-0-8 (32) 28+1*





* One credit to be earned in Semester-II through Co-Curricular

Activities outside contact hours. However, a student is to register for

this course in all the two Semesters of first year.

4th Year

SEMESTER – VIII

THEORY



Cr L-T-P

CW+

Att.

MSE

(1½ Hrs)

ESE

(3 Hrs) Total

EN Managerial Communication 3-0-0 30+10 10+10 40 100 3

BA212 E-Commerce 3-0-0 30+10 10+10 40 100 3








Cr L-T-P Synopsis Report

Presentation & Viva

Total

BA-256A Dissertation and SPSS 0-0-12 50 50 100 200 6



18-0-12 (30) 24





* One credit to be earned in Semester-II through Co-Curricular

Activities outside contact hours. However, a student is to register for

this course in all the two Semesters of first year.

In IX semester the students will undergo Internship for six months which will be treated as Major

Project for evaluation purpose. The grade will be awarded to the student in Internship i.e. 0-0-P

course will be based on his performance in the organization where he/she undergoes the

internship. The marks will be awarded for project report, presentation and defending in a viva-

voce. The weightage of the components of continuous evaluation may be as follows:

Technical Work/performance

in the organization during

internship (to be awarded by

the reporting officer of the

company)

: 50%

Report : 25%

Presentation & Viva-voce : 25%

Total : 100%

The continuous assessment and feedback is to be through seminars, professional diary and

entering report at the place of work.

Semester IX

LIST OF ELECTIVE COURSES

Specialization/Streams

(Groups) Finance

Human

Resource Marketing

(FINANCE + HR) GROUP MFSI CM ------

PPAM OCD

MFM MIR

MBI T&D

SAPM SHRM

SCMC CCHRM

FD TM

TL&P IRLL

WCM PM

(MARKETING + FINANCE) GROUP MFSI ------ CB

PPA&M

SM

MFM IMC

MBI BM

SAPM CRM

SCMC AM

FD SDM

TL&P RM

WCM DLM

(HR + MARKETING) GROUP ------ CM CB

OCD SM

MIR IMC

T&D BM

SHRM CRM

CCHRM AM

TM SDM

IRLL RM

PM DLM

Note : The detailed course nomenclature is given in a separate table.

Detailed Nomenclature for Electives

BA-220 MFSI Management of Financial Services and Institutions

BA-221 PPAM Project Planning and Management

BA-222 MFM Multinational Financial Management

BA-223 CB Consumer Behavior

BA-224 SM Service Marketing

BA-225 IMC Integrated Marketing Communication

BA-226 CM Compensation Management

BA-227 OCD Organizational Change and Development

BA-228 MIR Management of Industrial Relations

BA-229 MBI Management of Banking and Insurance

BA-230 SAPM Security Analysis and Portfolio Management

BA-231 SCMC Strategic Cost Management and Control

BA-232 BM Brand Management

BA-233 CRM Customer Relationship Management

BA-234 BMM Business Marketing Management

BA-235 T & D Training and Development

BA-236 SHRM Strategic Human Resource Management

BA-237 CCHRM Cross-Cultural Human Resource management

BA-238 FD Financial Derivatives

BA-239 TL&P Taxation Laws and Planning

BA-240 WCM Working Capital Management

BA-241 SDM Sales and Distribution Management

BA-242 RM Retail Management

BA-243 DLM Distribution and Logistics Management

BA-244 TM Talent Management

BA-245 IRLL Industrial Relations and Labor Legislations

BA-246 PM Performance Management

BA- 247 AM Advertising Management

Note: There will be a concept of dual specialization i.e. a major specialization along with minor

specialization. Three specializations offered are in areas (i) Marketing (ii) Finance and (iii) Human

Resource. The student will require to select one out of the three areas as a major specialization for

his/her. Out of the remaining two areas the student will be further required to select his/her minor

specialization. The student will choose two courses per Term in major area of specialization and one

course per Term in minor area of specialization.

DETAILED SYLLABUS

BA-2101 PRINCIPLES & PRACTICES OF MANAGEMENT L T P Cr

3-0-0 3

OBJECTIVE

To apprise the students with the basic concepts and fundamentals of Management and to

enable them to internalize these and the emerging ideas in the field. To make students familiar

with the latest practices, procedures and techniques in the ever widening field of management.

1. INTRODUCTION: Concept, nature, scope, process and significance of management; managerial levels, skills, functions and roles; management vs. administration; coordination as essence of management.

2. EVOLUTION OF MANAGEMENT THOUGHT: Classical, neo-classical, behavioral, systems and contingency approaches.

3. PLANNING: Nature, scope and objectives of planning; types of plans; planning process; business forecasting; MBO: concept, types, process and techniques of decision-making; bounded rationality.

4. ORGANIZING: Concept, nature, process and significance; organizing principles; span of control; departmentation; types of an organization; authority-responsibility; delegation and decentralization; formal and informal organization.

5. STAFFING: Concept, nature and importance of staffing. Motivating and leading: nature and importance of motivation; types of motivation; theories of motivation: Maslow, Herzberg, X, Y and Z.

6. LEADERSHIP: Meaning and importance; traits of a leader; leadership Styles – Likert’s Systems of Management, Tannenbaum & Schmidt Model and managerial grid.

7. CONTROLLING: Nature and scope of control; types of control; control process; control techniques; modern; effective control system.

TEXT BOOK

Robbins, “Fundamentals of Management: Essentials Concepts and Applications”, 6th edition,

Pearson Education, 2009.

REFERENCE BOOKS

1. Stoner, Freeman and Gilbert Jr., “Management”, 8th Edition, Pearson Education, 2010. 2. Koontz, H., “Essentials of Management”, McGraw Hill Education, 2008. 3. Gupta, C.B., “Management Concepts and Practices”, Sultan Chand and Sons, New Delhi,

2008. 4. Ghillyer, A, W., “Management- A Real World Approach”, McGraw Hill Education, 2008. 5. Mukherjee, K, “Principles of Management”, 2nd Edition, McGraw Hill Education, 2009.

BA-2102 BUSINESS ECONOMICS-I L T P Cr

3-0-0 3

OBJECTIVE

The course is aimed at building a perspective necessary for the application of model economic

concepts, precepts, tools and techniques in evaluating business decisions taken by a firm at the

micro level. The course will also look at recent developments in business in the context of

economic theory.

1. INTRODUCTION TO BUSINESS ECONOMICS AND FUNDAMENTAL CONCEPTS: Nature, scope, definitions of business economics, contribution and application of business economics to business.

2. MICRO VS. MACRO ECONOMICS: Basic concepts opportunity costs, time value of money, marginalism, incrementalism, market forces and equilibrium, risk, return and profits.

3. CONSUMER BEHAVIOR AND DEMAND ANALYSIS: Cardinal utility approach: diminishing marginal utility, law of equi-marginal utility, ordinal utility approach: indifference curves, marginal rate of substitution, budget line and consumer equilibrium.

4. THEORY OF DEMAND: Law of demand, movement along vs. shift in demand curve, concept of measurement of elasticity of demand, factors affecting elasticity of demand, income elasticity of demand, cross elasticity of demand, advertising elasticity of demand. demand forecasting: need, objectives and methods (in brief)

5. THEORY OF PRODUCTION: Meaning and concept of production, factors of production and production function, fixed and variable factors, law of variable proportion (short run production analysis),law of returns to a scale (long run production analysis) through the use of ISO QUANTS.

6. COST ANALYSIS & PRICE OUTPUT DECISIONS: concept of cost, cost function, short run cost, long run cost, economies and diseconomies of scale, explicit cost and implicit cost, private and social cost.

7. PRICING: Pricing under perfect competition, pricing under monopoly, control of monopoly, price discrimination, pricing under monopolistic competition, pricing under oligopoly.

TEXT BOOK

Kutsoiannis, “Modern Microeconomics” , Macmillan, 1979.

REFERENCE BOOKS

1. Samuelson, P & Nordhaus, W. “Economics”, 18th Edition, McGraw Hill Education, 2009 2. Dwivedi, D.N., “Managerial Economics”, 7th Edition, Vikas Publishing House, 2008 3. Salvatore, D., “Managerial Economics in a Global Economy”, 6th edition, Oxford University

Press, 2006. 4. Kreps, D., “Micro Economics for Managers”, 1st edition, Viva Books Pvt. Ltd., 2009. 5. Peterson, L. and Jain, “Managerial Economics”, 4th edition, Pearson Education, 2006. 6. Colander, D.C., “Economics”, McGraw Hill Education, 2008.

BA-2103 BUSINESS MATHEMATICS L T P Cr

3-0-0 3

OBJECTIVE

The objective of the paper is to understand the basics of the mathematics which forms the basis

for appreciating various management concepts in various papers.

1. PRINCIPLE OF COUNTING: Permutations and combination, concept of factorial, principle of counting, permutation with restriction, circular permutation and combination with restriction.

2. MATHEMATICS INDUCTION: principle, sequences & series -A.P. & G.P. 3. MATRIX ALGEBRA: The inverse of a matrix properties of the inverse solution to a system

of equations by: (i) the adjoint matrix methods.(ii) the gaussian elimination mentor, rank of a matrix, rank of a system of equations. the echelon matrix.

4. VECTORS: Types optimization vector- additions, suggestions &multiplication, scalar product, vector product; linear dependence of vectors.

5. Application of Matrices: Application of matrices to business problems input output analysis, preparation of depreciation lapse schedule, variance analysis, inventory flow analysis.

6. DIFFERENTIAL CALCULUS: Optimization using calculus, point of inflexion absolute and local-maxima and minima, optimization in case of multi variate function, lagrangian multipliers, derivative as a rate measure, applications in business.

7. INTEGRAL CALCULUS & DIFFERENTIAL EQUATIONS: Business application, consumer’s or producer’s surplus, learning curve; differential equations – variable, separable and homogeneous type- business applications.

TEXT BOOK

Sharma, J.K. “Business Mathematics” Ane Book Pvt. Ltd New Delhi, 2008

REFERENCE BOOKS

1. Trivedi, “Business Mathematics”, 1st edition, Pearson Education, 2010. 2. Bhardwaj, R.S., “Mathematics for Economics and Business”, Excel Books, 2000. 3. Raghavachari, M, “Mathematics for Management”, McGraw Hill Education, 2004. 4. Cleaves, Cheryl, and Hobbs, Margie, “Business Math”, 7th Edition, Prentice Hall, 2008. 5. Tuttle, Michael, D., “Practical Business Math: An Applications Approach”, 8th Edition,

Prentice Hall, 2008. 6. Khan, Shadab, “A Text Book of Business Mathematics”, Anmol Publications, 2008.

BA-2104 INTRODUCTION TO IT L T P Cr

4-0-0 4

OBJECTIVE

To understand fundamentals of computer applications, networking and building projects. 1. BASICS OF COMPUTER AND ITS EVOLUTION: Evolution of computer, data, instruction

and information, characteristics of computers, various fields of application of computers, various fields of computer. Input-output devices (hardware, software, human ware and firmware), advantages and limitations of computer, block diagram of computer, function of different units of computer, classification of computers.

2. NUMBER SYSTEM: Data representation different number system (decimal, binary, octal and hexadecimal) and their inter conversion (fixed point only), binary arithmetic (addition, subtraction, multiplication and division)

3. COMPUTER SOFTWARE: Types of software, compiler and interpreter, generations of languages,

4. COMPUTER MEMORY: Primary memory (ROM and it’s type – PROM, EPROM, EEPROM, RAM) secondary memory- SASD, DASD concept, magnetic disks – floppy disks, hard disks, magnetic tape, optical disks – CD ROM and it’s type (CD ROM, CD ROM-R, CD ROM-EO, DVD ROM, Flash Memory).

5. OPERATING SYSTEM: Introduction to operating system; function of OS, types of operating systems, booting procedure, start-up sequence, details of basic system configuration, important terms like directory, file, volume, label, drive name, etc.

6. INTRODUCTION TO GUI USING WINDOWS OPERATING SYSTEM: All directory manipulation: creating directory, sub directory, renaming, coping and deleting the directory, file manipulation: creating a file, deleting, coping, renaming a file

7. DATA COMMUNICATION AND NETWORKING: Networking concepts, types of networking (LAN, MAN and WAN), communication media, mode of transmission (simplex, half duplex, full duplex), analog and digital transmission. Synchronous and asynchronous transmission, different topologies introduction to MS-Word, spread sheets and graphical solutions.

TEXT BOOK

ITL, ESL, “Introduction to Infotech”, 1st Edition, Pearson Education, 2005.

REFERENCE BOOKS

1. Goyal, Anita, “Computer Fundamentals”, 1st Edition, Pearson Education, 2010. 2. Leon and Leon, “Introduction to Information Technology”, Vikas Publishing House, 1999. 3. Joseph A. Brady and Ellen F Monk, “Problem Solving Cases in Microsoft and Excel”, Fourth

Annual Edition, Thomson Learning, 2007. 4. Rajaraman, V., “Introduction to Information Technology”, Prentice Hall of India, 2009. 5. Deepak Bharihoke, “Fundamentals of Information Technology”, 3rd Edition, Excel Books,

2009.

BA-2105 FINANCIAL ACCOUNTING L T P Cr

3-0-0 3

OBJECTIVE

The fundamental objective of this course is to appoint the students regarding various accounting

concepts & their applications in managerial decision making besides apprising them of the latest

developments in the field.

1. MEANING AND SCOPE OF ACCOUNTING: Objectives and nature of accounting, definition and functions of accounting, book keeping and accounting, interrelationship of accounting with other disciplines, limitations of accounting, accounting equation. ACCOUNTING PRINCIPLES AND STANDARDS: Accounting Principles, accounting concepts and conventions, accounting cycle, system of accounting introduction to accounting standards issued by ICAI, journalising transactions: journal, rules of debit and credit,

2. SUB DIVISION OF JOURNAL: Cash journal, petty cash book, purchase journal, purchase return, sales journal, sales return journal, voucher system. LEDGER POSTING AND TRIAL BALANCE: Ledger, posting, rules regarding posting, trial balance.

3. CAPITAL AND REVENUE: Classification of income, classification of expenditure, classification of receipts, difference between capital expenditure & capitalized, expenditure, revenue recognition.

4. INVENTORY VALUATION: Meaning of inventory, objectives of inventory valuation, inventory systems, methods of valuation of inventories, accounting standard 2 (revised).

5. DEPRECIATION: Concept of deprecation, causes of depreciation, basic features of depreciation, meaning of depreciation accounting, objectives of providing depreciation, fixation of depreciation amount, method of recording depreciation, methods of providing depreciation, depreciation policy, AS-6 (revised) provisions and reserves, change of method of depreciation (by both current and retrospective effect).

6. SHARE CAPITAL AND ISSUES OF SHARES: Introduction to joint stock company, shares, share capital, accounting entries, under subscription, oversubscription, calls in advance, calls in arrears, issue of share at premium, issue of share at discount, forfeiture of shares, surrender of shares, issue of two classes of shares, right shares, re-issue of shares.

7. DEBENTURES: Classification of debentures, issue of debentures, different terms of issue of debentures, writing off loss on issue of debentures, accounting entries, redemption of debentures. company final accounts: books of account, preparation of final accounts, profit &loss account, balance sheet, requirements of schedule VI

TEXT BOOK

Pandey, I.M., “Management Accounting”, 9th Edition, 2009, Vikas Publishing House, New Delhi.

REFERENCE BOOKS

1. Tulsian, P.C., “Financial Accountancy”, 2nd edition, Pearson Education, 2009. 2. Maheshwari, S.N. and Maheshwari, S. K., “An Introduction to Accountancy”, Eighth Edition,

Vikas Publishing House, 2009. 3. Bhattacharyya, Asish K., “Essentials of Financial Accounting”, Prentice Hall of India, 2010. 4. Rajasekran, “Financial Accounting”, 1st edition, Pearson Education, 2010.

5. Bhattacharya, S.K. and Dearden, J., “Accounting for Manager – Text and Cases|, 3rd Edition, Vikas Publishing House, 2003.

6. Glautier, M.W.E. and Underdown, B. “Accounting Theory and Practice”, Pearson Education, 2010.

BA-2106

PERSONALITY DEVELOPMENT &

COMMUNICATION SKILLS-I

L T P Cr

4-0-0 4

OBJECTIVE

To help the students in their all round growth and acquire attributes like team sprit,

organizational ability leadership quality etc. and the students should improve their personality,

communication skills and enhance their self-confidence.

1. GRAMMAR AND ITS USAGE: How to improve command over spoken and written english with stress on noun, verb, tense and adjective.

2. ERRORS IN BUSINESS WRITING: Sentence errors, punctuation, vocabulary building to encourage the individual to communicate effectively, common errors in business writing.

3. INTRODUCTION TO BUSINESS COMMUNICATION: Basic forms of communication, process of communication, principles of effective business communication, 7Cs; media of communication: types of communication: barriers of communication (practical exercise in communication)

4. BUSINESS LETTER WRITING: Need, functions and kinds, layout of letter writing, salutation etiquette, types of letter writing: persuasive letters, request letters, sales letters, complaints and adjustments;

5. DEPARTMENTAL COMMUNICATION: Meaning need and types: interview letters, promotion letters, resignation letters, news letters, circulars, agenda, minutes of the meeting, notice, office memorandums, office orders, press release.

6. BUSINESS ETIQUETTES AND PUBLIC SPEAKING: Business manners, Body language gestures, email and net etiquettes, etiquette of the written word, etiquettes on the telephone, handling business meetings, public speaking.

7. Role Play and Case Analysis: Introducing characteristic, model speeches, role play on selected topics with case analysis and real life experiences.

TEXT BOOK

Lesikar, “Business Communication: Making Connections in a Digital World”, McGraw Hill

Education, 2009.

REFERENCE BOOKS

1. Murphy and Hildebrandt, “Effective Business Communication”, McGraw Hill Education, 2008.

2. Krizan, A. C. Buddy, and Merrier, Patricia “Effective Business Communication|, 7thEdition, Cengage Learning, 2008.

3. McGraw, S. J., “Basic Managerial Skills for All”, 8th edition, Prentice Hall of India, 2008. 4. Wren & Martin, “English Grammar and Composition”, Sultan Chand & Sons, 2008. 5. Boove, C.L., Thill, J.V., and Chaturvedi, M., “Business Communication Today”, Pearson

Education, 2009.

BA-2107 BUSINESS ORGANIZATION L T P Cr

3-0-0 3

OBJECTIVE

The course aims to provide basic concepts and knowledge with regard to an enterprise

organization and its various functional areas.

1. INTRODUCTION: Concept, nature and scope of business; concept of business as a system; business and environment interface; business objectives; profit maximization vs social responsibility of business.

2. INTRODUCTION TO BUSINESS ETHICS AND VALUES: Learning from scriptures. 3. BUSINESS ENTERPRISES: Entrepreneurship – concept & nature; locations of business

enterprise (weber’s theory); government policy on industrial location. 4. FORMS OF BUSINESS ORGANIZATION: Sole proprietorship, joint hindu family firm,

partnership firm, Joint Stock Company, cooperative organization; types of companies, choice of form of organization; promotion of a company – stages in formation; documentation (MOA, AOA).

5. SMALL BUSINESS: Scope and role; government policies, government & business interface: rationale; forms of government and business interface.

6. MULTINATIONALS: Concept and role of MNCs; transactional corporations (TNCs); international business risks.

7. BUSINESS COMBINATIONS: Concept and causes of business combinations; chambers of commerce and industry in India; FICCI, CII, ASSOCHAM, AIMO, etc.

TEXT BOOK

Robert; Lawrence, “Modern Business Organization”, McMillan India, 2009.

REFERENCE BOOKS

1. Tulsian, P. C., “Business Orgnaisation & Management”, 2nd edition, Pearson Education, 2009.

2. Basu, C. R., “Business Organization and Management”, McGraw Hill Education, 2008. 3. Basu, C, “Business Organisation and Management”, 1st Edition, McGraw Hill Education,

2010. 4. Gupta, C.B., “Modern Business Organization and Management”, Dhanpat Rai & Sons, 2010. 5. Agarwal, N. P., Tailor, R. K., “Business Organisation And Management”, Dhanpat Rai &

Sons, 2008.

BA-2108 BUSINESS ECONOMICS-II L T P Cr

3-0-0 3

OBJECTIVE

The objective of this paper is to develop the concepts on Macroeconomic variables, working of

an economy, and how business decisions are affected with the influence of macro variables in

business.

1. CONCEPTS OF MACRO ECONOMICS AND NATIONAL INCOME DETERMINATION: Definitions, importance, limitations of macro-economics, macro-economic variables. Circular flow of income in two, three, four sector economy, relation between leakages and injections in circular flow.

2. NATIONAL INCOME: Concepts, definition, methods of measurement, national income in India, problems in measurement of national income & precautions in estimation of national income.

3. MACRO ECONOMIC FRAMEWORK: Theory of full employment and income: classical, modern (Keynesian) approach.

4. INCOME CONSUMPTION PATTERN: Consumption function, relationship between saving and consumption. investment function

5. CONCEPT OF MARGINAL EFFICIENCY :Concept of marginal efficiency of capital and marginal efficiency of investment; national income determination in two, three and four sector models; multiplier in two, three and four sector model.

6. ANALYSIS OF MONEY SUPPLY AND INFLATION: Functions and forms of money demand for money-classical, Keynesian and Friedmanian approach, measures of money supply, quantity theory of money, inflation- types, causes, impact and remedies.

7. EQUILIBRIUM OF PRODUCT AND MONEY MARKET: Introduction to IS-LM model, equilibrium- product market and money market, monetary policy, fiscal policy.

TEXT BOOK

Kutsoiannis, “Modern Microeconomics”,Macmillan, 1979

REFERENCE BOOKS

1. Soga, Erold, “Macro Economics”, 1st edition, Pearson Education, 2008. 2. Agarwal, “Macroeconomics Theory and Policy”, 1st edition, Pearson Education, 2010. 3. Dwivedi, D. N., “Macro Economics”, McGraw Hill Education, 2005. 4. Mishra, S. K. and Puri, V. K., “Modern Macro-Economics Theory”, Himalaya Publishing

House, 2003. 5. Shapiro, E., “Macro-Economics Analysis”, McGraw Hill Education, 2003. 6. Hirschey, Mark, ”Fundamentals of Managerial Economics”, 9th edition, Cengage Learning,

2009.

BA-2109

QUANTITATIVE TECHNIQUES AND OPERATIONS

RESEARCH IN MANAGEMENT

L T P Cr

4-0-0

4

OBJECTIVE

Objectives: The objective of this paper is to develop student’s familiarity with the basic concept

and tools in statistics and operations research. These techniques assist specially in resolving

complex problems serve as a valuable guide to the decision makers.

1. STATISTICS: Definition, importance & limitation, collection of data and formation of frequency distribution, graphic presentation of frequency distribution – graphics, bars, histogram, diagrammatic.

2. MEASURES OF CENTRAL TENDENCY: Mean, median and mode, partition values: quartiles, deciles and percentiles; measures of variation range, IQR, quartile, deciles and percentiles, quartile deviation and standard deviation and Lorenz curve.

3. CORRELATION ANALYSIS: Correlation coefficient; assumptions of correlation analysis; coefficients of determination and correlation; measurement of correlation- Karl Person’s Methods; Spearman’s Rank correlation; concurrent deviation the correlation coefficient; pitfalls and limitations associated with regression and correlation analysis; real world application using IT tools.

4. LINEAR PROGRAMMING: Concept and assumptions usage in business decision making, linear programming problem: formulation, methods of solving: graphical and simplex, problems with mixed constraints: duality; concept, significance, usage & application in business decision making.

5. TRANSPORTATION AND ASSIGNMENT PROBLEMS: General structure of transportation problem, different types methods for finding initial solution by North-West Corner Rule, Least Cost Method and Vogal Approximation Method and Testing for Optimality.

6. ASSIGNMENT PROBLEM: Different methods operations, 7. SCHEDULING: Scheduling problems, shop floor control, Gantt charts, Principles of work

center scheduling, principles of job shop scheduling, personnel scheduling.

TEXT BOOK

Gupta, S.P. and Gupta, M.P., “Business Statistics”, Sultan Chand and Sons, Delhi, 2008

REFERENCE BOOKS

1. Vohra, N.D., “Quantitative Techniques in Management”, 4th edition, McGraw Hill Education, 2009.

2. Vishwanathan, P.K., “Business Statistics and Applied Orientation”, 1st edition, Pearson Education, 2008.

3. Rajagopalan, S. and Sattanathan, R., “Business Statistics & Operations Research”, 2nd Edition, McGraw Hill Education, 2009.

4. Sharma, J.K., “Operations Research: Problems & Solutions”, 2nd edition, Macmillan India Ltd., 2009.

5. Taha, Hamdy, “Operations Research: An Introduction”, 8th edition, Pearson Education, 2008.

6. Render, Barry, Stair, R.M., Hanna, M.E., and Badri, “Quantitative Analysis for Management”, 10th edition, Pearson Education, 2009.

BA-2110 DATA BASE MANAGEMENT SYSTEM L T P Cr

3-0-0 3

OBJECTIVE

To develop understanding of database management system and abilities to use DBMS

packages.

1. INTRODUCTION TO DATABASE SYSTEMS: File system versus a DBMS, advantages of a DBMS, describing and storing data in a DBMS, queries in a DBMS

2. Structure of a DBMS: people who deal with database, introduction to data models, architecture of DBMS, Strucure of DBMS.

3. ENTITY RELATIONSHIP MODEL: Overview of database design, entities, attributes, and entity sets, relationships and relationship sets.

4. FEATURES OF THE ER MODEL: Features of the ER model, conceptual database design with the ER model – entity versus attribute, entity versus relationship.

5. RELATIONAL MODEL: Introduction to relational model, foreign key constraints, enforcing integrity constraints, querying relational data, logical database design: ER to relation, introduction to views, destroying/altering tables and views, Codd rules.

6. SCHEMA REFINEMENT & NORMAL FORMS: Introduction to schema refinement, functional dependencies, examples motivation schema refinement, reasoning about functional dependencies, normal forms, decompositions, normalization (Up to 3rd Normal Form)

7. CONCEPT OF OBJECTS: Objects, tables, queries, forms, reports, modules; database creation and manipulation; SQL queries: the form of a basic SQL query, union, intersect, and expect, introduction to nested queries, aggregate operators, null values.

TEXT BOOK

Elmasri and Navathe, “Fundamentals of Database Systems”, 5th edition, Pearson Education,

2009

REFERENCE BOOKS

1. ITL Education Ltd., “Introduction to Database System”, Pearson Education, 2010. 2. Ramakrishnan, R. and Gehrke, J., “Database Management Systems”, 3rd edition, McGraw

Hill Education, 2007. 3. Kanan, A. and Date, C. J., “An Introduction to Database System”, Vol. I & Vol. II, 8th edition,

Addison Wesley Publishing Company, 2006. 4. Singh. S. L., Database System Concept and Application, 2nd edition, Pearson Education,

2008. 5. Atul, Kahate, “Introduction to Database Management System”, 1st edition Pearson

Education, 2006.

BA-2111 COST ACCOUNTING L T P Cr

3-0-0 3

OBJECTIVE

The primary objective of the course is to familiarize the students with the basic cost accounting principles and techniques of preparing and presenting the accounts for user of accounting information & for the managerial decision making respectively.

1. MEANING AND SCOPE OF COST ACCOUNTING: basic cost concepts – elements of costs, classification of costs, total cost build up and cost sheet, emerging terms viz. life cycle costing, activity based costing, back flush costing.

2. MATERIALS CONTROL: Meaning – steps involved – materials and inventory – techniques of material/inventory control – valuation of inventory – material losses.

3. LABOUR COST CONTROL: Direct and indirect labour, steps involved – treatment of idle time, holiday pay, overtime etc. in cost accounts, casual workers & out workers, labour turnover, methods of wage payment; incentive plans.

4. OVERHEADS: Meaning and classification of overheads – treatment of specific items of overheads in cost accounts – stages involved in distribution of overheads.

5. METHODS OF ABSORPTION OF OVERHEADS: treatment of under and over absorption of overheads.

6. METHODS OF COSTING: Single output costing, job costing, contract & batch costing. 7. Process costing (including joint products and by-products and inter-process profits),

operating/service costing. (transport & power house only); reconciliation of cost and financial accounts.

TEXT BOOK

Khan, M.Y. and Jain, K., Jawahar Lal, “Managements and Cost Accounting”, 2007, Tata

McGraw Hill Publishing Co., New Delhi,

REFERENCE BOOKS

1. Maheshwari, S. N. and Mittal, S. N., “Cost Accounting – Theory and Problems”, 22nd Revised Edition, Shri Mahavir Book Depot, 2009.

2. Rajasekaran, ”Cost Accounting”, 1st edition, Pearson Education, 2010. 3. Dutta, Mahesh, “Cost Accounting - Principle Practices”, 1st edition, Pearson Education,

2006. 4. Arora, M.N., “Cost Accounting”, Vikas Publishing House, 2009. 5. Lal, Jawahar and Srivastava, Seema, “Cost Accounting”, 4th Edition, McGraw Hill

Education, 2008. 6. Jain and Narang, “Cost Accounting”, Kalyani Publishers, 2008.

BA-2112

PERSONALITY DEVELOPMENT &

COMMUNICATION SKILLS-II

L T P Cr

4-0-0 4

OBJECTIVE

To develop the project writing and presentation skills of the undergraduate students. The students should be able to act with confidence, should be clear about their own personality, character and future goals.

1. PROJECT AND REPORT WRITING AND PROPOSALS: – How to write an effective report, basics of project writing, paragraph writing, paper reading and voice modulation, basics of project presentation.

2. PRESENTATION SKILLS: How to make a presentation, the various presentation tools, along with guidelines of effective presentation, boredom factors in presentation and how to overcome them

3. INTERACTIVE PRESENTATION: Interactive presentation & presentation as part of a job interview, art of effective listening.

4. RESUME WRITING SKILLS: guidelines for resume writing, how to face an interview board, proper body posture, importance of gestures and steps to succeed in interviews. practice

5. MOCK INTERVIEWS: Mock interview in classrooms with presentations on self; self introduction – highlighting positive and negative traits and dealing with people with face to face.

6. LEADERSHIP: qualities of a leader, leadership quiz with case study, knowing your skills and abilities; introduction to group discussion techniques with debate and extempore, increase your professionalism.

7. DIALOGUE ON CURRENT AWARENESS: Audio video recording and dialogue sessions on current topics, economy, education system, environment, politics.

TEXT BOOK

Lillian, Chaney, “Intercultural Business Communication”, 4th edition, Pearson Education, 2008.

REFERENCE BOOKS

1. McGraw, S. J., Basic Managerial Skills for All, 8th edition, Prentice Hall of India, 2008. 2. Michaul, V. K., Communication & Research for Management, Himalaya Publication House,

2007. 3. Paul, Rajendra, “Essentials of Business Communication”, Sultan Chand & Sons, 2008.

BA-2154 IT LAB L T P Cr

0-0-4 2

LIST OF EXPERIMENTS/EXERCISES

1. All commands specified using windows 2. Introduction to MS-Word: introduction to word processing, its features. 3. MS Word: formatting documents, paragraph formatting, indents. 4. Page formatting, header and footer, bullets and numbering. 5. Ms-Word: tabs, tables, formatting the tables, finding and replacing text, mail merging etc. 6. Introduction to MS-Excel, introduction to electronic spreadsheets, feature of MS-Excel 7. Entering data, entering series, editing data, cell referencing, ranges, formulae, functions,

auto sum, copying formula 8. MS Excel: formatting data, creating charts, creating database, sorting data, filtering etc. 9. Introduction to MS PowerPoint, PowerPoint, features of MS-PowerPoint clipping, slide

animation, slide shows, formatting etc. 10. Ms-PowerPoint presentation (10-15 slides) on (i) evolution of computers (ii) search engines

BA-2155 Case Study lab (Financial Accounting) L T P Cr

0-0-2 1

OBJECTIVE

The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the

subject Financial. Accounting to the analogous real life situations, so as to fully reinforce the

appreciation of the subject. Case Studies relating to the following areas will be focus of

discussion.

1. Case studies on capital budgeting and investment decisions. 2. Case studies on cost of capital & leverage. 3. Case Studies on financial forecasting with consideration to risk and return analysis.

REFERENCE BOOKS

1. Pandey, I.M., “Financial Management”, Vikas Pub., New Delhi. 2. Chandra, Prasanna, “Financial Management”, Tata McGraw Hill, New Delhi. 3. Gitman, Lawrence J., “Foundation of Managerial Finance”, Harpercollins College Publishers.

BA-2156 Case Study Lab (Communication skills – I) L T P Cr

0-0-2 1

OBJECTIVE

The objective of this case study lab is essentially to apply the conceptual knowledge of the subject business communication to the analogous real life situations so as to fully reinforce the appreciation of the subject.

Case Studies relating to the following areas will be focus of discussion

1. Case studies on application and importance of models of business communication. 2. Case studies on non verbal communication. 3. Case studies on application and usage of technology enabled communication in corporate

world. REFERENCE BOOKS

1. Flatley, Lesikar, “Basic Business Communication-Skills for Empowering the Internet Generation.

2. Hewings, Martin, “Advanced English Grammar”, Cambridge University Press. 3. Lesikar, R.V., Petit, J.D., “Business Communication, All India Traveler booksellers”.

BA-2161 Case Study Lab (Cost Accounting) L T P Cr

0-0-2 1

OBJECTIVE

The objective of this case study lab is essentially to apply the conceptual knowledge of the subject ‘Cost Accounting’ to the analogous real life situations so as to fully reinforce the appreciation of the subject.


1. Case studies on role of cost accounting in business firms. 2. Case studies on analysis of cost. 3. Case studies on budgetary control.

REFERENCE BOOKS

1. Khan, M.Y. & Jai, K., Lal, Jawahar, “Managements & Cost Accounting”, Tata McGraw Hill Publishing Co., New Delhi.

2. Arora, M.N., “Cost Accounting – Principles and Practice”, Vikas Publishing House, New Delhi.

3. Mittal, D.K. and Mittal, Luv, “Cost Accounting”, Galgotia Publishing Co., New Delhi. 4. Shukla, M.C., Grewal T.S. and Gupta, M.P., “Cost Accounting, Text and Problems”, S. Chand

& Co. Ltd., New Delhi. 5. Jain, S.P. and Narang, K.L., “Cost Accounting, Principles and Methods”, Kalyani Publishers,

Jalandhar. 6. Maheshwari, S.N. & Mittal, S.N., “Cost Accounting, Theory and Problems”, Shri Mahabir

Book Depot, New Delhi.

BA-2162 Case Study Lab (Communication skills – II) L T P Cr

0-0-2 1

OBJECTIVE

The objective of this case study Lab is essentially to apply the conceptual knowledge of the subject business communication to the analogous real life situations so as to fully reinforce the appreciation of the subject.

Case Studies relating to the following areas will be focus of discussion.

1. Case Studies on Applications and Importance of Role plays. 2. Interactive sessions on Resume Building. 3. Case Studies on Leadership.

REFERENCE BOOKS


2. Hewings, Martin, “Advanced English Grammar”, Cambridge University Press. 3. Lesikar, R.V., Petit, J.D., “Business Communication, All India Traveler booksellers”.

BA-2160 DBMS LAB L T P Cr 0-0-6 3

LIST OF EXPERIMENTS/EXERCISES

1. Getting familiar with access objects: tables, queries, forms, reports, and modules. 2. Creating database: creating database using wizards, documenting the database, creating

own databases. 3. Creating Tables: working with tables in design view, setting field properties, naming fields. 4. Setting data types, setting primary key, multiple field primary keys, creating indexes, using

table wizard. 5. Creating Queries: working with query design grid, adding tables, adding fields, sorting

records, setting field criteria, planning for null values, using simple query wizard – summarizing your records.

6. Creating forms: working in design view, components of a form in design view, sections of a form, assigning form properties.

7. Modifying form properties to create a dialog box, using form templates, creating forms with a wizard, auto forms.

8. Creating Reports: using report wizards, working with auto report, 9. Creating a report template, inserting a chart into a report with the chart wizard, printing

report. 10. Creating labels and mail-merge documents: using the label wizard, using custom labels, printing

multiple labels, merging access data with word documents.

CEA101 ENVIRONMENTAL SCIENCE AND ECOLOGY L T P Cr

2-0-0 2

OBJECTIVE

Environmental Studies is a multidisciplinary area, the issues of which every one should know.

The aim of the course is to make everyone aware of environmental issues like continuing

problems of pollution, loss of forest, solid waste disposal, and degradation of environment.

Issues like economic productivity and national security, global warming, the depletion of ozone

layer and loss of biodiversity are other serious concerns before the mankind.

1. THE MULTIDISCIPLINARY NATURE OF ENVIRONMENTAL STUDIES: Basic definitions related to environment; Scope, vis-à-vis environmental science and environmental engineering; Causes of environmental degradation, atmospheric composition and associated spheres, habitat and climate; objective, goals and principles involved in environmental education, environmental awareness, environmental ethics, environmental organization and their involvement.

2. NATURAL RESOURCES: Renewable and non-renewable resources; forest resources, over-exploitation, and deforestation / afforestation; water resources, impact of over-utilization of surface and ground water, floods, drought, conflicts over water, dams; mineral resources: dereliction of mines, environmental effects of extracting and using mineral resources; Food resources, modern agriculture and its impact, problem associated with fertilizer and pesticide, water logging, salinity ; energy resources, renewable, non-renewable energy sources, solar energy, wind energy, hydro energy, biomass energy, geothermal energy, nuclear energy and its associated hazards; land as a resource, land degradation, man induced landslides, soil erosion and desertification.

3. ECOSYSTEMS: Concept of an ecosystem, structure and function of an ecosystem, producers, consumers and decomposers, energy flow in the ecosystem, ecological succession, food chains, food webs and ecological pyramids; characteristic features, structure and function of the following ecosystem -forest ecosystem, grassland ecosystem desert ecosystem and aquatic ecosystems.

4. BIODIVERSITY AND ITS CONSERVATION: Bio-geographical classification of India; biodiversity at global, national and local levels, India as a mega-diversity nation, hot-spots of biodiversity; value of biodiversity-consumptive use, productive use, social, ethical aesthetic and option values; threats to biodiversity; conservation of biodiversity: in-situ and ex-situ conservation of biodiversity.

5. ENVIRONMENTAL POLLUTION: Causes, effects and control measures of air pollution, water pollution, soil pollution, marine pollution, noise pollution, thermal pollution; solid waste management, e-waste management; disaster management – floods, earthquake, cyclone and landslides.

6. SOCIAL ISSUES AND THE ENVIRONMENT: Water conservation, rain water harvesting, watershed management; climate change, global warming, acid rain, ozone layer depletion; Environmental Protection Act, Air (Prevention and Control of Pollution) Act, Water (Prevention and Control of Pollution) Act, Wildlife Protection Act, Forest Conservation Act.

7. HUMAN POPULATION AND THE ENVIRONMENT: Population growth, population explosion – family welfare programmes; role of information technology in environment and human health; case studies, Chipko movement, Saradar Sarovar dam, mining and quarrying in Udaipur, salinity and water logging in Punjab, Haryana and Rajasthan, Bhopal gas tragedy, Chernobyl nuclear disaster, arsenic pollution in ground water.

TEXT BOOK

Kaushik, Anubha, and Kaushik, C.P., “Perspectives in Environmental Studies”, 4th Edition, New

Age International Publishers, 2004

REFERENCE BOOKS

1. Agarwal, K.C., “Environmental Biology”, 2nd Edition, Nidhi Publ. Ltd., Bikaner, 2001 2. Bharucha Erach, “The Biodiversity of India”, 2nd Edition, Mapin Publishing Pvt. Ltd., 2006 3. Brunner R. C., “Hazardous Waste Incineration”, 1st Edition McGraw Hill Inc., 1989. 4. Clark R.S., “Marine Pollution”, 1st Edition Clanderson Press Oxford,1989 5. Cunningham, W.P., Cooper, T.H. Gorhani, E. & Hepworth, M.T., Environmental

Encyclopedia”, 2nd Edition, Jaico Publ. House, 2001. 6. De, A. K., “Environmental Chemistry”, 2nd Edition, Wiley Eastern, 1989 7. Jadhav, H. and Bhosale, V.M., “Environmental Protection and Laws”, 1st Edition, Himalaya

Pub. House, Delhi, 1995. 8. Mckinney, M.L. and Schocl. R.M., “Environmental Science Systems & Solutions”, 2nd

Edition, Web enhanced edition, 1996. 9. Rao M.N. and Datta, A.K., “Waste Water Treatment”, 2nd Edition, Oxford & IBH Publ. Co.,

1987. 10. Sharma B.K., “Environmental Chemistry”, 2nd Edition, Goel Publ. House, Meerut, 2001 11. Trivedi R.K. and Goel, P.K., “Introduction to Air Pollution”, 2nd Edition, Techno-Science

Publications, 1996.

PDA 191 CO-CURRICULAR ACTIVITIES L T P Cr

1

OBJECTIVE

To help the students in their holistic growth and acquire attributes like team spirit, organizational

ability, leadership qualities, etc.

OPERATION

1. The students are to take part in Extra / Co-curricular activities, National Association for Students of Architecture (NASA) outside contact hours through clubs / societies etc

2. The students’ performance will be evaluated in the second year. 3. Students are required to register in each year for this course.

PDA 192 PERSONALITY SKILLS

L T P 0 0 3

Cr 1

OBJECTIVE

To equip the students with the understanding of human behavior, develop time management

skills, and enhance personality.

1. TRANSACTIONAL ANALYSIS: Winners and losers; ego states; OK states; positive and negative strokes; life scripts; exercises.

2. CREATIVE THINKING: What is creativity; 6 thinking hats; mental blocks exercises. 3. SELF DISCOVERY: Importance of knowing yourself; SWOT analysis; benefits;

strengths and weaknesses; exercises. 4. DEVELOPING POSITIVE ATTITUDE: Meaning; changing attitudes; power of positive

thinking; overcoming negative attitude; exercises. 5. TIME MANAGEMENT: Features, time management matrix; tips for time management;

effective scheduling; time wasters; time savers; exercises and time bound tasks. 6. STRESS MANAGEMENT: What is stress; causes; positive and negative stress; effects;

signs; tips to overcome stress; stress busters; exercises 7. DECISION MAKING: Definition; models and types; skills and techniques; courses of

action; steps involved in decision making; individual decision making and group decision making; exercises

REFERENCE BOOKS

1. Muriel, James and Jongeward, Dorothy, “Born to Win”, Signet Publishers, 1978 2. Harris, Thomas Anthony, “I’m OK, You’re OK”, Galahad Books, 2004 3. Dr. Alex, K., “Soft Skills”, 2009, S. Chand, 2009 4. Adams Scott , “Positive Attitude”, Andrews Mcbeel Publishing, 2004 5. Newton Tim, “Managing Stress – Emotion and Power at Work”, Sage Publications Ltd., 1995 6. Koch Richard, “The 80/20 Principle :The Secret to Success by Achieving with Less”, Broadway Business, 1999 7. Covey Stephen R., “The 7 Habits of Highly Effective People”, Simon & Schuster UK, 2004

NOTE: One trainer per lecture and two trainers per practical session. Classroom With

board/projector for PPT and video clips will be required.

PDA 193 ENTREPRENEURIAL & PROFESSIONAL SKILLS

L T P 0 0 3

Cr 1

OBJECTIVE

To empower the students with entrepreneurial skills, behaviour, grooming and effective

interaction at the work place.

1. GOAL SETTING: Types of goals; setting smart goals; personal goal setting; business goal setting; goal setting techniques.

2. ENTREPRENEURIAL SKILLS: Meaning; entrepreneurial competencies; advantages; risks involved, avenues and opportunities; support from Govt.; basic and significant

personality traits; venture project planning and entrepreneurship cycles; planning the project; entrepreneurship in daily life; case studies in entrepreneurship; exercises.

3. CORPORATE DRESSING: The corporate fit; corporate culture; dress codes; dressing for interviews; clothing do’s and don’ts.

4. CORPORATE GROOMING: Making a good impression at work; grooming check list; accessories, do’s and don’ts for men and women; hygiene and skin care; hands and feet; makeup and hair accessories.

5. ETIQUETTE & MANNERS: Social etiquette; dining etiquette; party and wedding etiquette; sensitivity towards diverse cultures; respecting religions and traditions.

6. BUSINESS ETIQUETTE: Dealing with people at work place (peers, subordinates and superiors); international business; etiquette at meetings and conferences.

7. COMMUNICATION MEDIA ETIQUETTE: Telephone etiquette; email etiquette; media etiquette.

REFERENCE BOOKS

1. Miner, B. John, “The 4 Routes to Entrepreneurial Success”, Berrett-Koehler, 1996 2. Ellis, Keith, “The Magic Lamp”, Three Rivers Press, 1998 3. Blair, Gary Ryan, “The Ten Commandments of Goal Setting”, Goalsguy Learning Skills Inc., 2005 4. Gupta, Seema, “Correct Manners and Etiquette”, Pustak Mahal, 1992 5. Soundararaj, Francis, “Speaking and Writing for Effective Business Communication”, MacMillan, 1995

NOTE: One trainer per lecture and two trainers per practical session. Classroom with

board/projector for PPT and video clips will be required.

* * * * *

BA-2201 ORGANIZATIONAL BEHAVIOUR L T P Cr

4-0-0 4

OBJECTIVE

The course aims to provide an understanding of basic concepts, theories and techniques in the

field of human behaviour at the individual, group and organizational levels in the changing

global scenario. The course must be taught using case study method.

1. Introduction: Concept and nature of Organizational behaviour; Contributing disciplines to the field of O.B.; O.B. Models; Need to understand human behaviour; challenges and opportunities.

2. Individual & Interpersonal Behaviour: Biographical Characteristics; Ability; Values; Attitudes- Formation, Theories, Organisation Related Attitude, Relationship between Attitude and Behavior; Personality – determinants and traits; emotions.

3. Learning: Learning Theories and Reinforcement Schedules, Perception –Process and Errors. Interpersonal Behaviour: Johari Window; Transactional Analysis – Ego States, Types of Transactions, Life Positions, Applications of T.A.

4. Group Behaviour & Team Development: Concept of Group and Group Dynamics; Types of Groups; Formal and Informal Groups; Stages of Group Development, Theories of Group Formation; Group Norms, Group Cohesiveness; Group Think and Group Shift.

5. Group Behaviour: Group Decision Making; Inter Group Behaviour; Concept of Team Vs. Group; Types of Teams; Building and Managing Effective Teams.

6. Organization Culture and Conflict Management: Organizational Culture- Concept, Functions, Socialization; Creating and sustaining culture; Managing Conflict – Sources, Types, Process and Resolution of Conflict.

7. Managing Change: Change Management, Resistance to Change, Planned Change. Managing Across Cultures; Empowerment and Participation.

TEXT BOOK

1. Robbins, S.P. and Sanghi, S., (2009), Organizational Behaviour; 13th edition,Pearson Education.

2. Singh, Kavita, (2010), Organizational Behaviour: Text and Cases, 1st edition, Pearson Education.

REFERENCE BOOKS

1. Luthans, Fred, (2008), Organizational Behavior, 11th Edition, McGraw Hill Education. 2. Mirza, S., ((2003)), Organizational Behavior, 1st Edition, McGraw Hill Education. 3. Mcshane,Steven, Von, Glinow and Sharma, Radha, (2008), Organisational Behaviour, 4th

Edition, McGraw Hill Education. 4. Kinicki, Angelo and Kreitner, Robert, ((2005)), Organisational Behaviour, 2nd Edition,

McGraw Hill.

BA-2202 INDIAN ECONOMY L T P Cr

4-0-0 4

OBJECTIVE

Objective of this course is to acquaint students of the Indian Economy, present and future of

Indian Economics, and how the Indian Economy is influencing the business environment in

India context.

1. Structure of Indian Economy: Concept of Economic Growth and Economic Development, Growth and Development. Basic Characteristics of Indian Economy.

2. Changes in structure of Indian Economy: (Primary Sector, Secondary Sector & Tertiary Sector). Trends in National Income in India, , Work Force Participation and Changes in Occupational Structure in India.

3. Planning and Economic Development and Problems in Indian Economy: Objective of Economic Planning in India, Current Five Year Plan. Industrial Policy-1991, Disinvestments of Public Enterprises.

4. Economic Problems: Economic problems; poverty; inequality; parallel economy; Unemployment; concentration of economic power; balanced regional development; low capital formation and industrial sickness.

5. Indian Economy & Foreign Trade: Concept, Significance, Foreign Exchange Reserve, Balance of Payment, Balance of Trade, Current Foreign Policy, Foreign Exchange Management Act (FEMA), Export Promotion.

6. Indian Economy – Emerging Issues: WTO and various agreement & Indian Economy (Emerging Areas), GATT, TRIMS, TRIPS.

7. Role of FDIs: Foreign Direct Investment, Foreign Institutional Investment.

TEXT BOOK

1. Datt, and Sundhram, R., (2009), Indian Economy, 61st edition, Sultan Chand & Sons. 2. Prakash, B. A., (2009), The Indian Economy since 1991 – Economic Reforms &

Performances, 1st edition, Pearson Education.

REFERENCE BOOKS

1. Dhingra, I C., (2009), Indian Economy, Sultan Chand & Sons. 2. Jaiganta, Sarkar, (2007), Indian Economy: Policies and Practices, 1st edition, Pearson

Education. 3. Mishra, S.K., and Puri, V.K., (2007), Problems of Indian Economy, Himalya Publishing

House.

BA-2203 MARKETING MANAGEMENT L T P Cr

4-0-0 4

OBJECTIVE

The objective of this paper is to identify the foundation terms and concepts that are commonly

used in marketing. It also identifies the essential elements for effective marketing practice. This

course will give complete relationship between marketing and other management functions

1. Introduction to Marketing: Nature, Scope and Importance of Marketing, Basic concepts, Marketing Environment, Market Segmentation, Targeting and Positioning.

2. Product: Product Levels, Product Mix, Product Strategy, Product innovation and Diffusion, Product Development.

3. Product Lifecycle: and Product Mix, Pricing Decisions: Designing Pricing Strategies and Programmes, Pricing Techniques.

4. Place: Meaning & importance, Types of Channels, Channels Strategies, Designing and Managing Marketing Channel.

5. Managing Retailing, Physical Distribution, Marketing Logistics and Supply Chain Management.

6. Promotion: Promotion Mix, Push vs. Pull Strategy; Promotional Objectives, Advertising-Meaning and Importance, Types, Media Decisions, Promotion Mix.

7. Personal Selling : Nature, Importance and Process, Sales Promotion – Purpose and Types; Publicity and Public Relations- Definition, Importance and Methods.

TEXT BOOK

1. Kotler, Armstrong, Agnihotri and Haque, (2010), Principles of Marketing- A South Asian Perspective, 13th edition, Pearson Education.

2. Ramaswamy and Namkumar, S., (2009), Marketing Management Global Perspective: Indian Context, McMillan, Delhi.

REFERENCE BOOKS

1. Saxena, Rajan, (2008), Marketing Management, 3rd edition, McGraw Hill Education. 2. Kumar, Arun and Meenakshi, N., (2009), Marketing Management, Vikas Publishing House. 3. Russel, Winer, (2007), Marketing Management, 3rd edition, Pearson Education. 4. Kotler, Koshi Jha, (2009), Marketing Management, 13 edition, Pearson Education.

BA-2204 MANAGEMENT ACCOUNTING L T P Cr

4-0-0 4

OBJECTIVE

The objective of the course is to familiarize the students with the basic management accounting concepts and their applications in managerial decision making.

1. Management Accounting: Nature and Scope, Financial Accounting, Cost Accounting and Management Accounting, Advantages and Limitations of Management Accounting, Role of Management Accountant.

2. Financial Analysis: Financial Statements and their Limitations, Concepts of Financial Analysis, Tools of Financial Analysis: Comparative Financial Statements, Common Size Financial Statements, Trend Percentages, Ratio Analysis, Fund Flow and Cash Flow Analysis

3. Ratio Analysis: Nature and Interpretation, Classification of Ratios, Profitability Ratios, Turnover Ratios, Financial Ratios, Utility and Limitations of Ratios, DUPONT Control Chart.

4. Funds & Cash Flow Analysis: Concept of Funds Flow Statement, Sources and Uses of Funds, Managerial Uses of Funds Flow Analysis, Construction of Funds Flow Statement, Distribution of Cash from Funds, Utility of Cash Flow Statement, Accounting Standard 3 (AS 3: Revised), Construction of Cash Flow Statement

5. Budgets and Budgetary Control: Concept of Budgets and Budgetary Control, Advantages and Limitations of Budgetary Control, Establishing a System of Budgetary Control, Preparation of Different Budgets, Fixed and Flexile Budgeting, Performance Budgeting and Zero Base Budgeting, Concept of Responsibility Accounting – Types of Responsibility Centres.

6. Standard Costing and Variance Analysis: Meaning of Standard Cost, Relevance of Standard Cost for Variance Analysis, Significance of Variance Analysis, Computation of Material, Labour Variances.

7. Marginal Costing and Profit Planning: Marginal Costing Differentiated from Absorption Costing, Direct Costing, Differential Costing, Key Factor, Break-even Analysis, Margin of Safety, Cost-Volume-Profit Relationship, Advantages, Limitations and Applications of Marginal Costing , Decisions Involving Alternative Choices: Concept of Relevant Costs, Steps in Decision Making, Decisions Regarding Determination of Sales Mix, Exploring new Markets, Discontinuance of a Product Line, Make or Buy, Equipment Replacement, Change Versus Status Quo, Expand or Contract and Shut-Down or Continue.

TEXT BOOK 1. Bhattacharya, (2010), Management Accounting, 1st edition, Pearson Education. 2. Maheshwari, S.N., (2009), Principles of Management Accounting, Sultan Chand & Sons. REFERENCE BOOKS 1. Khan, M.Y, and Jain, P.K., (2009), Management Accounting, 5th Edition, McGraw Hill

Education. 2. Gurusamy Murthy S ( 2009) Management Accounting, 2nd Edition, McGraw Hill. 3. Pandey I M ( 2008) Management Accounting, 3 rd Edition, Vikas Publishing House New

Delhi.

BA-2205 HUMAN RESOURCE MANAGEMENT L T P Cr

4-0-0 4

OBJECTIVE

The objective of the course is to familiarize students with the different aspects of managing

Human Resources in the organization through the phases of acquisition, development and

retention.

1. Introduction: Concept, Nature, Scope, Objectives and Importance of HRM; Evolution of HRM; Challenges of HRM; Personnel Management vs HRM; Strategies for the New Millennium.

2. Role of HRM in Strategic Management: Human Capital; Emotional Quotient; Mentoring; ESOP; Flexi-time; Quality Circles; Kaizen; TQM and Six Sigma.

3. Acquisition of Human Resources: HR Planning; Job Analysis – Job Description and Job Specification; Recruitment – Sources and Process; Selection Process – Tests and Interviews.

4. Placement and Induction: Job Changes – Transfers, Promotions/Demotions, Separations Training and Development: Concept and Importance of Training; Types of Training; Methods of Training; Design of Training Programme.

5. Evaluation of Training Effectiveness: Executive Development – Process and Techniques; Career Planning and Development.

6. Compensation and Maintenance: Compensation: Job Evaluation – Concept, Process and Significance; Components of Employee Remuneration – Base and Supplementary; Performance and Potential Appraisal – Concept and Objectives; Traditional and Modern Methods.

7. Limitations of Performance Appraisal Methods: 360 Degree Appraisal Techniques; Maintenance: Overview of Employee Welfare, Health and Safety, Social Security.

TEXT BOOK

1. Aswathappa, K., (2010), Human Resource Management, McGraw Hill Education. 2. DeCenzo, D. A. and Robbins, S.P. (2007), Fundamentals of Human Resource

Management, 9th edition, John Wiley.

REFERENCE BOOKS

1. Durai, Praveen, (2010), Human Resource Management, Pearson Education. 2. Monappa, A. and Saiyadain, M., ((2001)), Personnel Management, McGraw-Hill Education. 3. Dessler, Gary, ((2004)) Human Resource Management, Pearson Education. 4. Jyothi, P. and Venkatesh, D.N, (2006), Human Resource Management, Oxford Higher

Education.

BA-2206 BUSINESS ENVIRONMENT L T P Cr

3-0-0 3

OBJECTIVE

The basic objective of this course is to familiarize the students with the nature and dimensions of evolving business environment in India to influence managerial decisions.

1. An Overview of Business Environment: Type of Environment-Internal, External, Micro and Macro Environment, Competitive Structure of Industries, Environmental Analysis and Strategic Management.

2. Managing Diversity: Scope of Business, Characteristics of Business, Objectives and the Uses of Study, Process and Limitations of Environmental Analysis.

3. Economic Environment: Nature of Economic Environment, Economic, Nature and Structure of the Economy, Monetary and Fiscal Policies, Competition Act, 2000 Socio-Cultural Environment, Nature and Impact of Culture on Business.

4. Responsibilities of Business: Culture and Globalization, Social Responsibilities of Business, Business and Society, Social Audit, Business Ethics and Corporate Governance

5. Political Environment: Functions of State, Economic Roles of Government, Government and Legal Environment.

6. Constitutional Environment: Rationale and Extent of State Intervention, Natural and Technological Environment: Innovation, Technological Leadership and Followership.

7. Sources of Technological Dynamics: Various sources of Technological dynamics, Technology Transfer, Time Lags in Technology Introduction, Status of Technology in India. Management of Technology, Features and Impact of Technology.

TEXT BOOK

1. Shaikh, Saleem, (2010), Business Environment, 2nd edition,Pearson Education. 2. Cherunilam, Francis, (2007), Business Environment - Text and Cases, Himalaya Publishing

House

REFERENCE BOOKS

1. Aswathappa, K., (2000), Essentials of Business Environment, 7th edition, Himalaya Publishing House.

2. Gupta C. B., (2008), Business Environment, 4th edition, Sultan Chand. 3. Bedi, Suresh, ((2004)), Business Environment Excel Book. 4. Ian Worthington, Chris Britton, (2009), Business Environment, Pearson Education.

BA-2207 MARKETING RESEARCH L T P Cr

4-0-0 4

OBJECTIVE

The objective of this paper is to understand the various aspects of marketing research, identify the various tools available to a marketing researcher. Marketing research can help the marketing manager in decision making.

1. Introduction of Marketing Research: Define Marketing Research, Aims and Objectives of Marketing Research. Applications of Marketing Research, Marketing Information System, Evaluation and Control of Marketing Research.

2. Value of Information in Decision Making: Steps in Marketing Research. Research Design: Formulating the Research Problem, Choice of Research Design.

3. Research Design: Types of Research Design, Sources of Experimental Errors, Sample and Sampling Design: Some basic terms, Advantages and Limitation of Sampling, Sampling process, Types of Sampling, Types of Sample Designs.

4. Sampling: Determining the Sample Size, Sampling Distribution of the Mean, Scaling Techniques: The concept of Attitude, Difficulty of Attitude Measurement, Types of Scales, Applications of Scaling in Marketing Research.

5. Data Collection: Secondary Data, Sources of Secondary Data, Primary Data, Collection of Primary Data, Methods of Data Collection- Observation, Questionnaire, Designing of Questionnaire.

6. Data Processing and Tabulation: Editing, Coding and Tabulation, Data Analysis, Testing of Hypothesis, Measurement of Central Tendency, Dispersion, Univariate Analysis.

7. Interpretation and Research Report Writing: Multiple Regression, Factor Analysis, Cluster Analysis, Multidimensional Scaling, Conjoint Analysis; Interpretation and Report Writing, Types of Research Reports, Guidelines for Writing a Report, Writing a Report Format, Evaluation of Research Report

TEXT BOOK

1. Beri, G.C., (2007), Marketing Research: Research Design, 4th Edition, McGraw Hill Education.

2. Malhotra, Naresh, (2008), Marketing Research, 5th edition, Pearson education.

REFERENCE BOOKS

1. Nargundkar, Rajendra, (2008), Marketing Research: Text and Cases, 3rd Edition, McGraw Hill Education.

2. Sekaran, Uma, (2003), Research Methods for Business, 4th edition, Wiley. 3. Kumar, Ranjit, (2005), Research Methodology: A step by step guide for Beginners. Pearson

Educaion. 4. Levin, Richard and Rubin, DS, (2009), Statistics for Management, 7th edition, Pearson

Education.

BA-2208 COMPUTER APPLICATIONS – II L T P Cr

3-0-0 3

OBJECTIVE

To familiarize the students with various Web based packages to develop customize web site.

1. An Introduction to the World Wide Web: Concepts of Web Technology, Web Browsers, Internet Explorer, Netscape Navigator, Internet and Intranet, Windows NT Server (IIS) Versus Linux (Apache) as a Web Server.

2. Planning your Web Site: Doing Business on the Web, An Overview of Internet Service Providers (ISP), A Search Engine, Types of search engine, Working of a Basic Search Engine, Searching Techniques, Making a Web Site Plan, Forming a Project Team, Setting Goals and Objectives, Developing the Right Business Strategy.

3. Designing and constructing your Web site: Developing Content, Designing Individual Pages, Designing & Constructing your Web Site, Implementing your Web Site, Netscape Extensions and HTML, HTML Tools, CGI Concepts.

4. Creating your Web Site with FrontPage: Introducing FrontPage, Editing Documents In the FrontPage Editor, Formatting Pages, Linking Pages to the World, Displaying Images in Pages.

5. HTML: What is HTML?, HTML Basics, Document Tags, Container and Empty Tags, Entering Paragraph Text on your Web page, The <BR> Tag, The Comment Tag Working with HTML Text: Working with HTML Text

6. Lists in Web Document: Emphasizing Text Implicitly And Explicitly, The <BLOCKQUOTE> Element, Pre-formatting Text, The <DIV> Tag, The <FONT> Tag, The <BASEFONT> Tag, Using Lists in Web Document, Nested Ordered, Unordered Lists, Menu List, Directory Lists, Definition Lists.

7. Graphics for web pages: Choosing the correct Graphics File Format, Color in images, Loss of image quality due to compression, Adding inline image to web page, Scaling down an image, Alternative Text for the <IMG> tag, Understanding Image maps. Working with links, Relative and absolute links, Providing links for internet services, Link tag Tables, Frames and Forms: Creating Borderless Tables, Frames, Forms Cascading Style sheets: What is Style Sheet, Types of Style Sheets, Using Style Sheet with HTML.

TEXT BOOKS

1. C. Xavier, World Wide Web Design with HTML, McGraw Hill Education. 2. HTML-4.0 Complete Reference-BPB Publication.

REFERENCE BOOKS

1. Internet Complete Reference- Tata McgrawHill. 2. HTML-4.0 unleashed – Techmedia Publication. 3. HTML,DHTML –Ivan Bayross.

BA-2209 BUSINESS LAW L T P Cr 3-0-0 3

OBJECTIVE

To acquaint the student with a basic and elementary knowledge of the subject.

1. Indian Contract Act, 1872 (Fundamental Knowledge): Essentials of Valid Contract, Discharge of Contract, Remedies for Breach of Contract; Contracts of Indemnity.

2. Guarantee, Bailment, Pledge and Agency, Sale of Goods Act 1930: Meaning of Sale and Goods, Conditions and Warranties, Transfer of Property, Rights of an unpaid seller.

3. The Negotiable Instruments Act 1881 – Essentials of a Negotiable Instruments, Kinds of Negotiable Instrument.

4. Holder and Holder in Due Course, Negotiation by Endorsements, Crossing of a Cheque and Dishonour of a Cheque.

5. The Companies Act 1956 (Basic elementary knowledge): Essential characteristics of a Company, Types of Companies, Memorandum and Articles of Association, Prospectus.

6. Shares – Kinds, Allotment and Transfer, Debentures, Essential conditions for a valid Meeting, Kinds of Meetings and Resolutions.

7. Directors and Remuneration, Directors, Managing Directors-their Appointment, Qualifications, Powers and Limits on their Remuneration, Prevention of Oppression and Mismanagement.

TEXT BOOKS

1. Pathak, Akhileshwar, (2009), Legal Aspects of Business, 4th Edition, McGraw Hill Education. 2. Kuchhal, M. C., (2006), Business Law, Vikas Publishing House, New Delhi.

REFERENCE BOOKS 1. Singh, Avtar, (2006), Company Law, Eastern Book Co. Lucknow, Bharat Law House, Delhi. 2. Bagrial, Ashok, (2008), Company Law, Vikas Publishing House. 3. Kapoor, N. D., (2006), Elements of Mercantile Law, Sultan Chand & Sons, New Delhi. 4. A.Ramaiyya, Guide to the Companies Act, 16th edition, Lexis Nexis Butterworths.

BA 2210 TAXATION LAW L T P Cr

4 0 0 4

OBJECTIVE The course aims to help students to comprehend the basic principles of the laws governing

Direct and Indirect taxes. Students are expected to have only elementary knowledge of the

topics specified in the syllabus.

1. Introduction to Income Tax Act 1961: Salient Features and Basic Concepts – Previous Year, Assessment Year, Person, Gross Total Income and Agricultural Income.

2. Incidence of Income Tax:Residential Status and Incidence of Tax, Fully Exempted Incomes, Heads of Income – Salary, House Property.

3. Capital Gains: Business or Profession, Capital Gains, Other Sources, Clubbing of Income, Deductions Under Chapter VI (related to individuals and firms).

4. Assessment of Individuals and Firms (simple problems): Relief’s, Set off and Carry Forward of Losses, Deduction of Tax at Sources.

5. Payment of Tax: Payment of Advance Tax, Central Sales Tax Act 1956 – Introduction; VAT.

6. Collection of Tax and Penalties: Registration of Dealers, Levy and Collection of Tax and Penalties.

7. Service Tax (Finance Act 1994) – Note: Assessment Year (Current) Introduction to procedure for Service Tax Return.

TEXT BOOKS

1. Lal, B.B., (2009), Income Tax and Central Sales tax Law and Practice, 30th edition, Pearson Education.

2. Singhania, V. K and Singhania, Monica, Students Guide to Income Tax, latest edition, Taxman Publications.

REFERENCE BOOKS 1. Ahuja, Girish and Gupta, Ravi, Systematic Approach to Income Tax, Latest Edition, Bharat

Law House. 2. Datey, V.S., Indirect Taxes-Law and Practice, latest edition, Taxmann Publications. 3. Government of India, Bare Acts (Income Tax, Service Tax, Excise and Customs). 4. Vashisht, Nitin and Lal, B.B., (2009), Direct Taxes: Income Tax, Wealth Tax and Tax

Planning, 30th edition, Pearson Education.

BA-2253 MARKETING MANAGEMENT CASE LAB L T P Cr

0-0-2 1

OBJECTIVE


subject Marketing Management-I to the analogous real life situations so as to fully reinforce the

appreciation of the subject.


1. Case Studies on Marketing Environment. 2. Case Studies on Understanding Consumer Buying Behaviour. 3. Case Studies on Market Segmentation and Positioning.

REFERENCE BOOKS

1. Kotler, Philips, “Principles of Marketing”, Prentice Hall of India. 2. Stanton, “Fundamentals of Marketing”, McGraw Hill, New Delhi. 3. Ramaswami & Namakumari, “Marketing Management”, McMillan India. 4. Saxena, Rajan, “Marketing Management-Indian Perspective”, Tata McGraw Hill, New Delhi.

BA-2254 MANAGEMENT ACCOUNTING LAB L T P Cr

0-0-2 1

OBJECTIVE


subject Management Accounting to the analogous real life situations so as to fully reinforce the


discussion.

1. Case Studies on Applications of Management Accounting. 2. Case Studies on Applications of Ratio Analysis. 3. Case Studies on Profit Planning.

REFERENCE BOOKS

1. Pandey I M, Management Accounting, Vikas Publishing House, New Delhi. 2. Ghosh Roy H.J, Singhal A.K, Textbook of Accounting for Managers.

BA-2255 HUMAN RESOURCE MANAGEMENT LAB L T P Cr

0-0-2 1 OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Human Resource Management to the analogous real life situations so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion 1. Case Studies on Google’s Organizational culture 2. Case Studies on Human Resource Management- Best Practices at Infosys 3. Case Studies on Flexible work options. REFERENCE BOOKS 1. Holt, David H, “International Management–Text and Cases”, Dry Den Press, Thomson

Learning, Bombay. 2. Memoria, C.B., “Personal Management”, Himalaya, Publications, New Delhi. 3. Flippo, Edwin B., “Personal Management” Tata McGraw Hill. 4. Aswathappa, K., “Human Resource Management”, Tata McGraw Hill. 5. Yoder, Dale, “Personnel Management & Industrial, Relations”, Tata McGraw Hill, New Delhi

BA-2257 MARKETING RESEARCH LAB L T P Cr

0-0-2 1 OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Marketing Research to the analogous real life situations so as to fully reinforce the appreciation of the subject . Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on Competitive Strategies. 2. Case Studies on Market Research during pre-launch stage. 3. Case Studies on Market Research during post Launch stage.

REFERENCE BOOKS 1. Bernhardt and Kinnear , “Cases in Marketing Management”, Tata Mc Graw Hill. 2. Kotler, Philips, “Principles of Marketing”, Prentice Hall of India. 3. Stanton, “Fundamentals of Marketing”, McGraw Hill. 4. Ramaswami & Namakumari, “Marketing Management”, McMillan India.

BA-2258 COMPUTER APPLICATIONS LAB – II L T P Cr

0-0-6 3

FRONT PAGE Orientation to the Front Page environment and building web sites 1. Create a new site. Start with a web page using Your Name to name the page. Make it the

home page and view the web in navigation and folder. View record your observation.

2. On the home page, give a brief description about yourself & type the following sub heading “qualification”, “Hobbiew”, & “Interest”, “Future Plans”, & “Address for communication”.

3. Apply the most appropriate theme at the web page and the web site. 4. Apply font and color styles on to your web page and preview. 5. Create a new web paged using the Front Page explorer and write your academic and

professional qualification. Places a bookmark at an appropriate place and save the page as “qualification”.

6. Link the page, qualification.htm, with the sub-heading “qualification” in the home page. 7. Create a new page using the front page editor and write your hobbies and interest on it.

Save the page as “Hobbies.htm”. 8. Link the page, Hobbies.htm, with the sub-heading “hobbies” & “interest” in the home page. 9. Create a new page and write a few lines on your future plans and save the page as “future

plan”. 10. Link the page. Future-plan.htm, with the sub heading “future plan” in the home page. 11. Create a new page, write your address for communication & save the page as “address”. 12. Link the page, “address.htm” to the sub-heading “address” for communication page in the

page. 13. Interest a navigation bar in the page. 14. Test all hyperlink in the front page editor and record your observation. Adding Images and

special feature to web. 15. Import an image, if it is not available on the local drive. Use clipart on each page and use

image to link to the home page. 16. Make the image brighter and lower the contrast. 17. Make the color transparent and assign alternate text with a suitable caption to the image. 18. Open the web page “future.htm” and insert a background sound file into the page. 19. Open the web page “hobbies.htm” and apply animation (as animated GIF) to the image or

clipart (if inserted) Working with tables and frame. 20. Open the page, “hobbies.htm” and insert a table of at least column and fire rows, with

column and fire rows, with column heading as Name, Address, Phone no and date of Birth. Align the table to the center of the webpage and text flow at center.

21. Enter data into the table and adjust the font as book antiqua and font size as “12”. 22. Insert “Address Book” as caption for the table.

22. Split the column named cell phone no into two and name them as “off” and “Resi” Creating Forms and connecting to the database.

23. Open the page, bearing your name and insert a form. Assign the base name as “personal details” and save the file as “personal.txt” format.

24. The form should contain the following fields as mentioned below Personal Profile

Name:

Address:

Phone_Off:

Phone_Resi:

Mobile:

E_Mail:

Fax:

Passport no.:

Driving License No.:

Insurance Policy No:

Blood Group:

Credit Cards:

25. Assign a drop down menu for the credit cards fields. 26. Assign a one line text driving license No Advanced Topics. 27. Open the page, bearing your name and insert marque to display the message “Welcome to

my site”.. 28. Open each and every page “apply suitable page transitions and animations.

BA-2281

PERSONALITY DEVELOPMENT AND

COMMUNICATIONS SKILLS – III

L T P Cr

0-0-6 3

OBJECTIVE

The student will have the opportunity to explore the current management literature so as to

develop an individual style and sharpen his skills in the area of leadership communication,

decision making, motivation and conflict management.

Minor Project and Presentation Minor projects are tasks that add to the knowledge of the

students. A topic shall be given to each student in the beginning of the semester in various

areas of management. The Presentation Project comprises of either of the following

Project Presentation

OR

*Case Study Presentation

Suggested Topics for Minor Projects

1. Goals of an organization. 2. Work Values 3. Character Ethics. 4. Working Conditions 5. Decision making Strategies 6. Goal Setting 7. Customer Satisfaction * Case study can be chosen by the students in their respective areas of interest.

TEXT BOOK

1. Lather, A.S. & Handa, M (2009). Cases in Management, Wisdom Publications. 2. McGrath. (2009). Basic Managerial Skills for All, 8th ed. Prentice Hall India.

REFERENCE BOOKS

1. Ellis. (2009). Management Skills for New Managers. Prentice Hall India.

BA-2282 ORGANIZATIONAL COMMUNICATION LAB L T P Cr

0-0-2 1

OBJECTIVE


subject Business Communication to the analogous real life situations, so as to fully reinforce the

appreciation of the subject.


1. Case Studies on Application and Importance of Business Communication. 2. Case Studies on Non Verbal Communication. 3. Case Studies on Application and Usage of Technology enabled Communication in

Corporate World.

REFERENCE BOOKS


2. Hewings, Martin, “Advanced English Grammar”, Cambridge University Press.. 3. Lesikar, R.V., Petit, J.D., “Business Communication, All India Traveler booksellers”.

PD-291 CO-CURRICULAR ACTIVITIES L T P Cr

1

OBJECTIVE

To help the students in their holistic growth and acquire attributes like team spirit, organizational

ability, leadership qualities, etc.

OPERATION

1. The students are to take part in Extra / Co-curricular activities, National Association for Students of Architecture (NASA) outside contact hours through clubs / societies etc

2. The students performance will be evaluated in the fourth semester in second year. Students are required to register for this course in both the semesters of second year.

* * * * *

BA-2301 VALUES & ETHICS IN BUSINESS L T P Cr

4-0-0 4

OBJECTIVE

The basic objective of this paper is to make the students realize the importance of values and

ethics in business. This course endeavors to provide a background to ethics as a prelude to

learn the skills of ethical decision-making and, then, to apply those skills to the real and current

challenges of the information professions

1. Introduction: Concept of Values, Types and Formation of Values, Values and Behaviour, Values of Indian Managers, Ethical Decision Making.

2. Ethics: Management Process and Ethics, Ethical Decision Making, Ethical Issues, Ethos of Vadanta in Management, Relevance of Ethics and Values in Business

3. Knowledge and Wisdom: Meaning of Knowledge and Wisdom, Difference between Knowledge and Wisdom, Knowledge Worker versus Wisdom Worker, Concept of Knowledge Management and Wisdom management, Wisdom Based Management.

4. Stress Management: Meaning, Sources and Consequences of Stress, Stress Management and Detached Involvement. Concept of Dharma & Karma Yoga: Concept of Karama and Kinds of Karam Yoga, Nishkam Karma, and Sakam Karma; Total Quality Management, Quality of life and Quality of Work Life.

5. Understanding Progress - Results & Managing Transformation: Progress and Results Definition, Functions of Progress, Transformation, Need for Transformation, Process & Challenges of Transformation.

6. Understanding Success: Definitions of Success, Principles for Competitive Success, Prerequisites to Create Blue Print for Success. Successful Stories of Business Gurus.

7. Corporate Social Responsibility & Corporate Governance: Corporate Responsibility of Business: Employees, Consumers and Community, Corporate Governance, Code of Corporate Governance, Consumer Protection Act, Unethical issues in Business

Text Books

1. Fernando, A.C., (2009), Business Ethics, 1st edition, Pearson education. 2. Hartman,Laura and Chatterjee, Abha, (2006), Perspectives in Business Ethics, 3rd Edition, McGraw Hill Education. Reference Books:

1. Chakraborty, S.K., (2004), Ethics in Management: A Vedantic Perspective, Oxford University Press.

2. Kaur, Tripat, (2008), Values & Ethics in Management, Galgotia Publishers. 3. Rao, A.B., (2006), Business Ethics and Professional Values, Excel Book. 4. Manuel G.Velasquez, (2007), Business Ethics Concepts, Printice Hall of India.

BA-2302 SALES MANAGEMENT L T P Cr

3-0-0 3

OBJECTIVE

Objective of this course is to acquaint the students with the process of personal selling and the

strategies and methods for effective sales management.

1. Introduction: Introduction to Sales Management Nature, Scope and Importance of Sales Management, Evolution of Sales Management.

2. Managing the Sales: Role and Skills of Sales Managers, Sales Objectives, Sales Strategies, Emerging Trends in Sales Management.

3. Personal selling: Personal Selling Process, Theories of Selling, SPIN Model, Types of Selling, Transactional and Relationship Selling, Sales Forecasting Methods.

4. Managing the Sales Force: Sales Force Recruitment and Selection Process, Design, Execution and Evaluation of Sales Force Training.

5. Motivation & Compensation: Motivation and Compensation of Sales Personnel, Design and Management of Sales Territories and Quotas. Evaluation of Sales Personnel.

6. Budget & Audit: Sales Budgets, Sales Audits, Legal and Ethical Issues in Sales Management.

7. Information Technology & Sales Management: Role of Information Technology in Sales Management, Limitations of Information technology in Sales Management.

Text Books

1. Still. K.R., Cundiff. E.W & Govoni. N.A.P “Sales Management – Decision Strategies and Cases., 5th Ed ((2009) Impression), Pearson Education 2. Tanner Jr., JF., Honeycutt Jr., E.D. and Erffmeyer, R.C. (2009) Sales Management, Pearson Education, New Delhi

Reference Books

1. Donaldson Bill (2007) Sales Management, Principles, Process and Practice Palgrave Macmillan. 2. Havaldar.K.K. & Cavale V.M (2007) Sales and Distribution Management. Text & Cases Tata McGraw Hill Publishing company Ltd. New Delhi. 3. Jobber, David and Lancaster, Geoffery, (2006), Selling and Sales Management, 7th Edition, Pearson Education, New Delhi

BA-2303 PRODUCTION AND OPERATIONS MANAGEMENT L T P Cr

4-0-0 4

OBJECTIVE

The objective of this paper is to develop basic understanding of concepts, theories and

techniques of production process and operation management.

1. Introduction: Introduction to Operation Management: Basic Concept of Production / Transformation, Types of Transformation

2. Quality Management: TQM, Quality Specification, Design Quality, Quality at Source, Zero

3. Defects, Cost of Quality, Continuous Improvement, Benchmarking, Poka –Yokes, Quality Awards;

4. Statistical Quality Control: Acceptance Sampling, AQL & LTPD, P—Chart, X & R Chart.

5. Facility Location: Issue in Facility Location, Plant Location Methods, Factor Rating, Centre of Gravity Methods, Analytic Delphi Method,

6. Layout: Four Basic Lay Out Formats, Assembly Line Balancing, splitting Tasks, Problems in Facility Layout.

7. Waiting Line: Economics of Waiting Line, Queuing System, Four Waiting Line Models along with application:

8. Inventory Management: Inventory management and Waiting Line Management, Inventory

9. Models. Text Books

1. Muhleman, (2008), Production and Operations Management, 6th edition, Pearson Education. 2. B.Mahadevan, (2010), Operations Management, Theory and Practical, Pearson Education.

References Books

1. Kachru, Upender, (2006), Production and Operation Management, Excel Books. 2. Chary, S.N and Paneerselvam R., (2009), Production and Operations Management, McGraw Hill Education. 3. Stevenson, W. J, (2007), Operations Management, 9th Edition, McGraw Hill Education. 4. Gaither, Norman and Frazier, G., (2004), Operations Management, 9th Edition, Cengage Learning.

BA-1305 MANAGEMENT INFORMATION SYSTEM L T P Cr

3-0-0 3

OBJECTIVE

The objective of the course is to acquaint the students about the concept of information system in business organizations, and also the management control systems.

1. Introduction: Definition, Purpose, Objectives and Role of MIS in Business Organization with particular reference to Management Levels. MIS Growth and Development, Location of MIS in the Organization – Concept and Design.

2. Information Systems: Transaction Processing System, Decision Support System, Executive Information System, Expert System, and the recent developments in the Field of MIS.

3. System Development: Concept of System, Types of Systems – Open, Closed, Deterministic, Probabilistic, etc. Relevance of Choice of System in MIS,

4. System Analysis & Design: Integration of Organization Systems and Information

Systems, System Development Life Cycle, System Analysis, Design and Implementation, MIS Applications in Business.

5. Information Concepts: Data and Information – Meaning and importance, Relevance of Information in Decision Making, Sources and Types of Information,

6. Quantitative & Qualitative Aspects: Cost Benefit Analysis – Quantitative and Qualitative Aspects, Assessing Information Needs of the Organization.

7. Information Technology: Recent Developments in the Field of Information Technology: Multimedia Approach to Information Processing. Decision of Appropriate Information Technology for proper MIS. Choice of Appropriate IT Systems – Database, Data warehousing & Data mining Concepts, Centralised and Distributed Processing.

Text Book

1. Laudon and Laudon, (2010), Management Information System, 11th edition, Pearson Education.

2. Sadagopan, S., (2009), Management Information Systems, Prentice Hall of India. Reference Books

1. LM Prasad, (2008), Management Information System, Sultan Chand. 2. Arora, Ashok and Akshaya Bhatia, (2009), Information Systems for Managers, Excel

Books, New Delhi. 3. McLeod, Raymond, (2008), Management Information System, Pearson

Education. 4. Goyal, D.P., (2008), Management Information Systems-Managerial Perspectives, 2nd

Edition, Macmillan, New Delhi.

BA-2304 FINANCIAL MANAGEMENT L T P Cr

4-0-0 4

OBJECTIVE

Management of a business enterprise is closely linked with the efficient management of its

finances. Accordingly, the objective of the course is to acquaint the students with the overall

framework of financial decision- making in a business unit.

1. Financial Management: Meaning, Scope, Objectives of Financial Management, Profit Vs. Wealth Maximization. Financial Management and other Areas of Management, Liquidity Vs Profitability, Methods of Financial Management, Organization of Finance Function.

2. Sources of Financing: Classification of Sources of Finance, Security Financing, Loan Financing, Project Financing, Loan Syndication- Book Building, New Financial Institutions and Instruments(in brief)viz. Depositories, Factoring, Venture Capital, Credit Rating, Commercial Paper, Certificate of Deposit, Stock Invest, Global Depository Receipts.

3. Concept in Valuation: Time Value of Money, Valuation Concepts, Valuation of Securities viz., Debentures, Preference shares and Equity Shares. Capital Structure: Meaning, Capital Structure and Financial Structure, Patterns of Capital Structure, Optimum Capital Structure, Capital Structure Theories, Factors Determining Capital Structure, Capital Structure Practices in India.

4. Cost of Capital: Concept, Importance, Classification and Determination of Cost of Capital. Leverages: Concept, Types of leverages and their significance. Capital Budgeting: Concept, Importance and Appraisal Methods: Pay Back Period, DCF Techniques, Accounting Rate of Return, Capital Rationing, Concept of Risk, Incorporation of Risk Factor,

5. General Techniques: Risk Adjusted Discount Return, Certainty Equivalent Coefficient and Quantitative Techniques: Sensitivity Analysis, Probability assignment, Standard Deviation, Coefficient of Variation, Decision Tree.

6. Working Capital Management: Operating cycle, Working Capital Estimation, Concept, Management of Cash, Inventory Management, Management of Accounts Receivable and Accounts Payable, Over and Under Trading.

7. Dividend, Bonus and Rights: Dividend Policy, Relevance and Irrelevance Concepts of Dividend, Corporate Dividend Practices in India.

Text Books: - 1. Khan M.Y, Jain P.K., (2010), Financial Management, 3rd edtion, McGraw Hill Education. 2. Maheshwari S.N., (2009), Financial Management- Principles and Practice, 9th edition Sultan

Chand & Sons. Reference Books: - 1. Kapil, Sheeba, (2010), Financial Management, 1st edition, Pearson Education. 2. Burk Demazo, (2010), Financial Management, Pearson Education. 3. Ross, Stephen,Westerfield, R., and Jaffe, J.,(2004), Corporate Finance, 7th Edition, McGraw Hill Education. 4. Pandey I. M., (2007), Financial Management, Vikas Publishin

BA-2310 BUSINESS POLICY & STRATEGY L T P Cr

4-0-0 4

OBJECTIVE

The objective of the course is to acquaint the students with the nature, scope and dimensions of Business Policy and Strategy Management Process.

1. Introduction: Nature, Scope and Importance of Business Policy; Evolution; Forecasting, Long-Range Planning, Strategic Planning and Strategic Management.

2. Strategic Management Process: Formulation Phase – Vision, Mission, Environmental Scanning, Objectives and Strategy; Implementation phase – Strategic Activities, Evaluation and Control.

3. Environmental Analysis: Need, Characteristics and Categorization of Environmental Factors; Approaches to the Environmental Scanning Process – Structural Analysis of Competitive Environment; ETOP a Diagnosis Tool.

4. Analysis of Internal Resources: Strengths and Weakness; Resource Audit; Strategic Advantage Analysis;

5. Approaches: Value-Chain Approach to Internal Analysis; Methods of Analysis and Diagnosing Corporate Capabilities – Functional Area Profile and Resource Deployment Matrix, Strategic Advantage Profile; SWOT analysis.

6. Formulation of Strategy: Approaches to Strategy formation; Major Strategy options – Stability, Growth and Expansion, Diversification, Retrenchment, Mixed Strategy;

7. Choice of Strategy: BCG Model; Stop-Light Strategy Model. Directional Policy Matrix (DPM) Model, Product/Market Evolution – Matrix and Profit Impact of Market Strategy (PIMS) Model; Major Issues involved in the Implementation of strategy: Organization Structure; Leadership and Resource Allocation.

Text Books 1. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill Education. 2. Ghosh, P. K., (2006), Strategic Planning and Management, 8th Edition, Sultan Chand & Sons, New Delhi. Reference Books 1. Walker, Gordon, (2005), Modern Competitive Strategy, 1st Edition, McGraw Hill Education. 2. Weelen, (2009), Concepts in Strategic Management and Business Policy, 12th edition, Pearson Education. 3. Fred, David, (2008), Strategic Management : Concepts and Cases , 12th edition, Prentice hall of India. 4. Appar Rao C, (2008), Strategy Management and Business Policy, Excel Book.

BA-2311 PROJECT PLANNING & EVALUATION L T P Cr

4-0-0 4

OBJECTIVE

The objective of this course is to familiarize the students with the various aspects of Projects

and key guidelines relevant to project planning, analysis, financing, selection, implementation

and review.

1. Project Planning Overview: Capital Investments: Importance and Difficulties, Types of Capital Investments, Phases of Capital Budgeting, Levels of Decision Making, Facets of Project Analysis, feasibility Study, Objectives of Capital Budgeting, Techniques of Capital Budgeting.

2. Capital Allocation Framework: Financing of Projects: Capital Structure, Mean of Financing, Equity Capital, Preference Capital, Internal Accruals, Term Loans, Debentures, Working Capital Requirement and its Financing, Miscellaneous Sources, Raising Venture Capital, Raising Capital In International Markets. Cost of Project, Estimates of Sales and Production, Cost of Production, Profitability Projections, Projected Cash Flow Statement, Projected Balance Sheet

3. Market and Demand Analysis: Conduct of Market Survey, Characterization of Market, Demand Forecasting, Uncertainties in Demand Forecasting,

4. Market Planning Technical Analysis: Manufacturing Process/ Technology, Technical Arrangements, Product Mix, Plant Capacity, Location and Site,

5. Project Management: Forms of Project Organization, Project Planning, Project Control, Human Aspects of Project Management,

6. Network Techniques: Development of Project Network, Time Estimation (Simple Practical Problem with EST, EFT, LST, LFT, Total Float), Determination of the Critical Path, Scheduling when Resources are limited, PERT Model, CPM Model (Simple Practical Problem of Crashing), Network Cost System.

7. Project Review and Administrative Aspects: Control of In- Progress Projects, Post Completion Audits. Risk and Analysis Uncertainty: Using Sensitivity, Simulation, Decision and Other Techniques

Text Books 1. Pinto, (2009), Project Management, 1st Edition, Pearson Education. 2. Maheshwari, S.N., (2009), Management Accounting & Financial Control, 14th edition, Sultan

Chand & Sons. Reference Books 1. Chandra, Prasanna, (2009), Projects: Planning, Analysis, Financing, Implementation and Review, 7th edition, McGraw Hill Education. 2. Choudhury, S, (2007). Project Management, 1st Edition, Tata Mc Graw Hill Publishing Company. 3. Bhavesh, M. Patel (2009). Project Management: Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd.

BA-2312 ENTREPRENEURSHIP DEVELOPMENT L T P Cr

4-0-0 4

Objectives: It provides exposure to the students to the entrepreneurial cultural and industrial

growth so as to prepare them to set up and manage their own small units.

1. Introduction: The Entrepreneur: Definition, Emergence of Entrepreneurial Class; Theories of Entrepreneurship.

2. Promotion of a Venture: Opportunity Analysis; External Environmental Analysis Economic, Social and Technological; Competitive factors;

3. Legal requirements of establishment of a new unit and Raising of Funds; Venture Capital Sources and Documentation Required.

4. Entrepreneurial Behaviour: Innovation and Entrepreneur; Entrepreneurial Behaviour and Psychotheories, Social responsibility.

5. Entrepreneurial Development Programmes (EDP): EDP, Their Role, Relevance and Achievements; Role of Government in Organizing EDP’s Critical Evaluation.

6. Role of Entrepreneur: Role of an Entrepreneur in Economic Growth as an Innovator, Generation of Employment Opportunities, Complimenting and Supplementing Economic Growth

7. Bringing about Social Stability and Balanced Regional Development of Industries: Role in Export Promotion and Import Substitution, Forex Earnings.

Text Books: 1. Hisrich, Robert and Peters, Michael, (2002), Entrepreneurship, 5th Edition, McGraw Hill Education. 2. Charantimani, (2006), Entrepreneurship Development and Small Business Enterprise, 1st edition, Pearson Education. Reference Books:

1. Chandra, Ravi, (2003), Entrepreneurial Success: A Psychological Study, Sterling Publication Pvt. Ltd., New Delhi. 2. Balaraju, Theduri, (2004), Entrepreneurship Development: An Analytical Study, Akansha Publishing House, New Delhi. 3. David, Otes, (2004), A Guide to Entrepreneurship, Jaico Books Publishing House, Delhi. 4. Kaulgud, Aruna, (2003), Entrepreneurship Management, Vikas Publishing House, Delhi.

BA-2313 INTERNATIONAL BUSINESS MANAGEMENT L T P Cr

4-0-0 4

Objectives: The basis objective of this course is to provide understanding to the students with

the global dimensions of management.

1. Overview: International Business- Introduction, Concept, Definition, Scope, Trends, Challenges and Opportunities; Nature, Meaning and Importance of International Competitive Advantage, Multidimensional view of Competitiveness- Financial

2. Perspectives: International Monetary Systems and Financial Markets, IMF, World Bank, IBRD, IFC, IDA, Existing International Arrangements; Globalization and Foreign Investment- Introduction FDI, national FDI Policy Framework, FPI, Impact of Globalization.

3. Globalization: Technology and its Impact, Enhancing Technological Capabilities, Technology Generation, Technology Transfer, Diffusion, Dissemination and Spill Over, Rationale for Globalization, Liberalization and Unification of World Economics, International Business Theories, Trade Barriers- Tariff and Non Tariff Barriers.

4. Strategy making and International Business: Structure of Global Organizations, Types of Strategies used in Strategic Planning for achieving Global Competitive Advantage, Meaning, Concept and scope of Distinctive Competitive Advantage, Financial Integration, Cross border Merger and Acquisitions.

5. Socio Cultural Environment- Managing Diversity within and across Cultures, Country Risk analysis, Macro Environmental Risk Assessment, Need for Risk Evaluation;

6. Corporate governance, Globalization with social responsibility- Introduction, Social responsibility of TNC, Recent development in corporate social responsibility and policy implications.

7. Global Human Resource Management- Selection, Development, Performance Appraisal and compensation, Motivating employees in the global context and managing groups across cultures, Multicultural management.

Text Books 1.Sharan, (2010), International Business, 2nd edition, Pearson Education. 2.Tamer, Cavusgil, Gary, Knight, (2010), International Business: Strategy, Management and the New Realities, 1st Edition, Pearson Education. Reference Books 1. Sinha P.K, (2008), International Business Management, Excel Books. 2. K. Aswathappa, (2008), International Business, McGraw Hill Education. 3. Hodgetts, R., Luthans, F., Doh, Jonathan., (2008), International Management: Culture,Strategy and Behaviour, Pearson Education. 4. Deresky, (2010), International Management: Managing Across Borders and Culture, Pearson Education.

BA- 2352 SALES MANAGEMENT LAB L T P Cr

0-0-2 1

OBJECTIVE


subject Sales Management to the analogous real life situations, so as to fully reinforce the


discussion.

1. Case Studies on role and relevance of Sales Management. 2. Case Studies on Selling Strategies. 3. Case Studies on managing the sales and sales personnel.

Reference Books

1. Still. K.R., Cundiff. E.W & Govoni. N.A.P “Sales Management – Decision Strategies and Cases., 5th Ed ((2009) Impression), Pearson Education 2. Havaldar.K.K. & Cavale V.M (2007) Sales and Distribution Management. Text & Cases Tata McGraw Hill Publishing company Ltd. New Delhi. 3. Jobber, David and Lancaster, Geoffery, (2006), Selling and Sales Management, 7th Edition, Pearson Education, New Delhi

BA- 1391 SUMMER TRAINING REPORT & VIVA VOICE L T P Cr

0-0-6 3

Each student shall undergo practical training of six-eight weeks during the vacations after fourth semester in an approved business / industrial / service organization and submit at least two copies of the Summer Training Report to the Director / Principal of the Institution/Department in Fifth Semester. The Summer Training Report shall carry 100 marks. It shall be evaluated for 50 marks by an External Examiner to be appointed by the University and for the rest of the 50 marks by an Internal Examiner to be appointed.

BA-1355 MANAGEMENT INFORMATION SYSTEM LAB L T P Cr

0-0-2 1

OBJECTIVE

Labs:

The lab provides you with an opportunity to practice material covered in lecture and to work on homework assignments and the team project. Periodic pop quizzes and Lab Manual exercises will also be assigned during lab.

The student will work in teams of no more than 4 to develop a database system using Microsoft Access. The teams will be assigned in labs so that you will have a dedicated time during which your team can meet. Projects will be evaluated based on the system’s required functionality and enhancements, adequacy of system testing, attention to aesthetics and group member peer evaluations. Further details will be given in lecture and lab.

Reference Books

BA-2360 CASE STUDY LAB- BUSINESS POLICY & STRATEGY L T P Cr

0-0-2 1

OBJECTIVE The objective of this Case Study Lab is essentially to apply the conceptual knowledge of the subject Strategic Management to the analogous real life situations obtaining in relevant area/s of the subject, so as to fully reinforce the appreciation of the subject. Case Studies relating to the following areas will be focus of discussion. 1. Case Studies on SWOT Analysis 2. Case Studies on Decision Making 3. Case Studies on Strategic Evaluation REFERENCE BOOKS 1. Kazmi, Azhar, “Business Policy and Strategic Management”, Tata McGraw Hill Publishing Company Ltd., New Delhi. 2. David, Fred R. “Strategic Management – Concept and Cases”, Pearson Education, New Delhi 3. Pearce, II J A and Robinson Jr., R.B., “Strategic Management-Strategy Formulation and Implementation”, AITBS Publishers and Distributors, New Delhi.

BA-2314 PROJECT REPORT & VIVA VOICE L T P Cr

0-0-6 3

During the sixth semester each student shall undertake a project to be pursued by him / her under the supervision of an Internal Supervisor to be appointed by the Director / Principal. Both the subject and the name of the Supervisor will be approved by the Director /Principal of the Institution. The Project Report in duplicate along with one soft copy in a CD will be submitted at least four weeks prior to the commencement of the End Term Examination of the Sixth Semester. Project Report shall carry 100 marks. These shall be evaluated by an External Examiner appointed by the University for 50 marks and for the rest of the 50 marks by an Internal Board of Examiners to be appointed by the Director /Principal of the Institution.

* * * * *

BA-201 STRATEGIC MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The objective of the course is to develop a holistic perspective of an organization and to enable the students to analyze the strategic situation facing the organization, to access strategic options available to the organization and to implement the strategic choices made by it.

1. INTRODUCTION: Strategic Management Process; defining strategy, levels of approaches to strategic decision-making; process of strategic management.

2. ROLES: Roles of strategies, mission and objectives; strategic business unit, environment – concepts, components and appraisal.

3. FORMULATION: Organization appraisal and strategy formulation; Organizational dynamics and structuring organizational appraisal, SWOT analysis, formulation-corporate level strategies and business strategies.

4. ANALYSIS: Strategy Analysis and Choice – the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan.

5. IMPLEMENTATION: Strategy implementation; aspects, structures, design and change; behavioral implementation-leadership, culture, values and ethics.

6. POLICIES: Functional implementation; functional strategies, plans and policies; marketing; financial; personnel; operations, its plans and policies.

7. EVALUATION: Strategic evaluation and control – an overview of strategic evaluation and control, techniques of strategic evaluation and control.

REFERENCE BOOKS

1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill Publishing Company Ltd. New Delhi

2. David, Fred R. Strategic Management-Concept and cases, Pearson Education, Delhi. 3. Pearce II J A and Robinson Jr., R.B., Strategic Management-Strategy Formulation and

Implementation, AITBS Publishers and Distributors, Delhi.

BA-211 KNOWLEDGE MANAGEMENT L T P Cr

3 0 0 3

Objective: The goal of this course is to give you a solid foundation covering the major problems, challenges, concepts, and techniques dealing with the organization and management of knowledge with the help of computers

1. KNOWLEDGE MANAGEMENT : KM Myths , KM Life Cycle , Understanding Knowledge , Knowledge

intelligence , Experience , Common Sense , Cognition and KM , Types of Knowledge , Expert Knowledge ,

Human Thinking and Learning.

2. KNOWLEDGE MANAGEMENT SYSTEM LIFE CYCLE : Challenges in Building KM Systems , Conventional

Vs KM System Life Cycle (KMSLS), Knowledge Creation and Knowledge Architecture , Nonaka’s Model

of Knowledge Creation and Transformation. Knowledge Architecture.

3. CAPTURING KNOWLEDGE : Evaluating the Expert, Developing a Relationship with Experts, Reasoning

and the Quality of Knowledge, Knowledge Capturing Techniques, Brain Storming, Protocol Analysis,

Consensus Decision Making, Repertory Grid-Concept Mapping,

Blackboarding.

4. KNOWLEDGE CODIFICATION: Modes of Knowledge Conversion, Codification Tools and Procedures ,

Knowledge Developer’s Skill Sets

5 . SYSTEM TESTING AND DEPLOYMENT , Knowledge Testing , Approaches to Logical Testing, User

Acceptance Testing , KM System Deployment Issues , User Training , Post implementation.

6. KNOWLEDGE TRANSFER AND SHARING: Transfer Methods, Role of the Internet , Knowledge

Transfer in e-world , KM System Tools

7. NEURAL NETWORK: Introduction , Association Rules , Classification Trees , Data Mining and Business

Intelligence , Decision Making Architecture , Data Management , Knowledge Management Protocols ,

Managing Knowledge Workers.

TEXT BOOK

1. Elias.M. Award & Hassan M. Ghaziri , “Knowledge Management” Pearson Education 2000

REFERENCES 1. Guus Schreiber, Hans Akkermans, Anjo Anjewierden, Robert de Hoog, Nigel Shadbolt, Walter Van de Velde and Bob Wielinga, “Knowledge Engineering and Management”, Universities Press, 2001.

2. C.W. Holsapple, “Handbooks on Knowledge Management”, International Handbooks on Information Systems, Vol 1 and 2, 2003

BA-212 E-COMMERCE L T P Cr

3 0 0 3

OBJECTIVE : The advent of e-commerce has posed many new issues in the development of business information systems, including Accounting Information Systems. In order to develop effectively and efficiently information systems for contemporary business, the IS specialists should understand new contexts, practices, and appropriate IT - specifically web-based technologies.

1. Introduction to E – Commerce: Introduction; Definition; Brief history of E Commerce; Forces fueling

E-Com; E-Com Vs E-Business; Challenges in E – Commerce; E-Business Communities.

2. Introduction to E – Business: Model for E-Business: Channel Reconfiguration, Transaction, Event, and

Market Segment Aggregation; Value Chain Integration, Strategic Model; E-Com Industry Framework;

Information Superhighway; Types of E-Com; E-Business Trident: E-SCM, E-CRM, and E-RP.

3. E – Security : Firewalls & N/W Security; Type of Firewall, Security Policies; Emerging Firewall

Management Issue; Transaction Security; Types of Online Transactions; Requirement for Online

Transactions; Encryption & Transaction Security; Secret – Key Encryption; Public Key Encryption;

Implementation & Management Issues; WWW & Security; Netscape’s Secure Socket Layers; Security &

Online Web Based Banking Security.

4. Electronic Payment System: Overview of E-Payment System; Digital Cash, Properties; Electronic

Check & Benefits; Online Credit Card System; Types of Credit Card Payments; Secure Electronic

Transactions (SET).

5. Other Electronics Financial Systems: Other Emerging Financial Instruments; Debit Card and Point of

Scale (POS); Debit Card and E - Benefit Transfer; Smart Cards; Electronic Fund Transfer; Intelligent

Agents.

6. E–Com Banking, E–Com Retailing and Publishing : Electronic Commerce and Banking; Home Banking

History; Banking via Online Services; Management Issues in Online Banking.

Electronic Commerce and Retailing; Management Challenges in Online Retailing; Electronic Commerce

and Online Publishing; Advertising and Online Publishing.

7. Internet Marketing & E–Com Strategies : Introduction: Definition and Scope; The 7 Stages of Internet

Marketing; Critical Success factors for Internet Marketing.

E-Commerce Strategies for Development; Element of National E-Commerce Strategies; Legal and Regulatory Issues; E-Commerce and Sales Strategy.

SUGGESTED READING:

1. Electronic Commerce-A managers Guide by Ravi Kalakota and Andrew Whinston, Publisher: Pearson Education India

2. Global Electronic Commerce by Westland J. Christopher and Clark Theodore, Publisher: Academic Press

3. Internet Marketing by Rafi A. Mohammed and Robert J. Fisher, Publisher: McGraw Hill

4. Electronic Commerce: Opportunities and Challenges by Syed Mahbubur Rahman, Mahesh Raisinghani, Publisher: Idea Group

EN- MANAGERIAL COMMUNICATION L T P Cr

3 0 0 3

OBJECTIVES:The course is aimed at equipping the students with necessary techniques and skills of communication to inform others, inspire them and enlist their activity and willing cooperation in the performance of their jobs.

1. COMMUNICATION IN BUSINESS: Importance of Communication, Forms of Communication, -- Communication Network of the Organisation , Process of Communication: Different Stages, Difference between Oral & Written Communication. 2. ORAL COMMUNICATION: Fundamentals of Oral Communication: Introduction, Barriers and Gateways in Communication, Listening, Feedback, Telephonic Messages, Public Speaking and Presentation of Reports, PowerPoint Presentation, Body Language

3. BODY LANGUAGE: Facial Expressions, Non-verbal Communication, emotional Intelligence, Creativity in Oral Communication, Persuasive Communication, Communication through organizing various events like conferences, committee meetings, press meets, seminars, fests and the like

4. REPORT WRITING: Writing an Effective Report, Stages of Writing, Composing Business Messages, Style and Tone, Five Ws and one H of Report Writing, Planning and Types of Reports, Divisions, Numbering and use of Visual Aids, Creativity in Written Communication, Use of Pictures, Diagrams in Written Communication.

5. BUSINESS COMMUNICATION: Writing Commercial Letters, Business Letter Format, Types of Letters - Routine Business Letters, Sales Letters, Resume and Job Applications

6. BUSINESS MEMOS eMail Messages, Proposals, Technical Articles, Telegrams, Telex Messages, and Facsimiles, Electronic Mail, Handling a Mail, Maintaining a Diary, Legal Aspects of Business Communication, and Negotiation Skills.

7. ROUTINE CORRESPONDENCE:-- Circulars, Drafting Notices, Handling Complaints, Evaluating Interview Performance, Articles, Formal Invitations, -- Proforma for Performance Appraisals, Letters of Appointment, Captions for Advertising, Company Notice related Shares, dividends, MoA, AoA, Annual Reports, Minutes of Meetings, Action taken on Previous Resolution. SUGGESTED BOOKS:

1. Scot Ober, Contemporary Business Communication, Biztantra 2. Bovee, Thill & Schatzman, Business Communication Today, Pearson 3. Nageshwar Rao and Rajendra Das, Business skills, HPH 4. Mary Ellen Guffy, Business Communication, Thomson 5. M Ashraf Rizvi, Effective Technical Communication, TMH 6. Meenakshi Raman and Sangeeta Sharma, Technical Communication, Oxford 7. Micheal Osborn and Suzanne Osborn, Public Speaking, Biztantra

8. John Seely, Oxford Writing and Speaking, Oxford 9. Parag Diwan, Business Communication, EB

BA-220 MANAGEMENT OF FINANCIAL SERVICES and INSTITUTIONS L T P Cr

3 0 0 3

OBJECTIVE

The objective of this paper is to acquaint the students about major financial services and institutions.

1. INTRODUCTION: Financial services: salient features, scope and problems; mutual funds; venture capital financing.

2. REGULATORY FRAMEWORK: Regulatory and theoretical framework of leasing; issue management activities/procedures of merchant banking.

3. CREDIT RATING: Credit rating: factoring and forfeiting; housing finance.

4. MERGERS: Merger/amalgamation and acquisition /takeover; debt securitization.

5. DEVELOPMENT BANKING: Development banks: operational policies and practices of IDBI, ICICI. IFCI.

SIDBI. EXIM BANK,UTI,LICI.

6. MONEY MARKET INSTRUMENTS: Segment/instruments of money market; SEBI: its objective,

functions and power.

7. SECURITY TRADING: Mechanism of security trading: NSE, OTCEI, scriptless trading; depository; system and custodial services.

REFERENCE BOOKS

1. Khan, M.Y., “Indian Financial System”, Tata McGraw Hill, New Delhi 2. Bhole, L.M., “Financial institutions and Markets”, Tata McGraw Hill, New Delhi 3. Khan, M.Y., Financial services, Tata McGraw Hill, New Delhi

BA-221 PROJECT PLANNING AND MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The objective of this paper is to acquaint the students about the project planning, appraisal, control and

financing of infrastructure projects.

1. INTRODUCTION: Phases and objectives of capital budgeting, market, demand and situational

analysis; technical analysis and financial analysis.

2. RISK ANALYSIS: Special decision situations, analysis of project risk, appraisal criteria, firm risk and

market risk.

3. SCBA ANALYSIS: Social cost benefit analysis, UNIDO approach, SCBA by financial institutions.

4. FINANCING PROJECTS: Project financing in India- project appraisal by financial institutions,

environmental appraisal of projects.

5. PROJECT MANAGEMENT: Project management: organization, planning, control; human aspects and

prerequisites,

6. NETWORK TECHNIQUES: Network techniques for project management, project review and

administrative aspects.

7. PUBLIC FINANCING: Public finance for infrastructure projects; BooT / BoT system for infrastructure

projects.

REFERENCE BOOKS

1. Chandra, Prasanna, “Projects: Planning Analysis, Selection, Implementation and Review”, Tata McGraw Hill, New Delhi, 2002

2. Nijiru, Cyrus and Mema, “Tony Financing Infrastructure Projects”, Thomas Telford, UK, ISBN. 3. Machiraju, H.R., “Project Finance”, Vikas Publishing House, New Delhi. 4. Patel, Bhavesh M, “Project Management”, Vikas Publishing House, N.Delhi.

BA-222 MULTINATIONAL FINANCIAL MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

International boundaries are blurring. Therefore, MNCs can raise funds from international financial management. The purpose of this paper is to equip the students with financial and investment decision of MNCs.

1. INTRODUCTION: An overview of multinational financial management; international monetary and financial system; IBRD and development banks, finance function in a multination firms; international flow of funds.

2. INTERNATIONAL SYSTEM: International working capital management, international cash management, international receivable management, managing short term assets and liabilities.

3. INTERNATIONAL CAPITAL MARKET: International capital money market; euro dollar and currency market; financial market instrument –GDRs, ADRs, Euro issues, CP and ECB.

4. MULTINATIONAL CAPITAL BUDETING: Multinational capital budgeting, cost of capital.

5. CAPITAL STRUCTURE: Capital structure decisions; dividend policy of multinational firm.

6. FOREIGN EXCHANGE MARKETS: Development in foreign exchange markets; exchange rate determination.

7. RISKS MANAGEMENT: Measuring and managing various risks and exposure, country risk analysis; taxation in multinational firms.

REFERENCE BOOKS

1. Madura, Jeff, “International Financial Management”, Thomson learning 2. Eitman, David K., Stonehill, Arthur I, Moffet, Michael H. and Pandey, Alok, “Multinational Business

Finance”, Pearson Education 3. Sharan, V, “International Financial Management”, Prentice Hall India, New Delhi.

BA-223 CONSUMER BEHAVIOUR L T P Cr

3 0 0 3

OBJECTIVE

The subject explores the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase particular product or avail a particular service.

1. INTRODUCTION: Consumer behavior and consumer research; importance of consumer behaviour, evolution of consumer behaviour, methods of studying consumer behaviour; customer centric organizations; consumer decision process model; variables affecting the decision process; types of decision process; factors influencing the extent of problem solving.

2. PURCHASE PROCESS: Purchase processes; need recognition; internal and external search; pre-purchase evaluation; different types of purchase situations.

3. CONSUMPTION EXPERIENCES: Consumption experiences; importance of customer satisfaction; factors affecting satisfaction level; demographics and consumer behavior; economic resources and consumer behaviour.

4. MOTIVATING FACTORS: Personality and consumer behaviour; personal values; lifestyle motivational conflict and need priorities; motivational intensity; motivating consumer.

5. CONSUMER KNOWLEDGE: Importance of consumer knowledge; types of consumer knowledge; sources of consumer knowledge; benefits of understanding consumer knowledge; consumer beliefs; consumer feelings; consumer attitudes; consumer intentions.

6. CULTURAL EFFECTS: Culture and its effect on consumer behaviour; changing values and its effect on consumer behaviour changing values and its effect on marketing; determinates of social class; social class and consumer behaviour; role behaviour; importance of families and households on consumer behavior; role behaviour and it influence on the decision process; family life cycles; changing roles of women; children and household consumer behaviour.

7. GROUP INFLUENCES: Group and personal influences on individuals; reference group and its influence on individual; transmission of influence through dyadic exchanges; word of mouth and opinion leaders in advertising and marketing strategy; diffusion of innovations; diffusion process; reaching the consumer; gaining consumer’s attention; shaping consumer’s opinion; opinions change; product’s and advertising’s role in shaping consumer opinion; cognitive learning; retrieval of information; company’s role in helping consumers to remember.

REFERENCE BOOKS

1. Blackwell, Roger, Miniard, Paul and Engel, James, “Consumer Behaviour”, Thomson Learning, New Delhi

2. Soloman, Michael R, “Consumer Behaviour – Buying Having and Being”, Pearson Education; New Delhi

3. Schiffman, Leon G. and Kanuk, Leslie Lazar, “Consumer Behaviour”, Pearson Education; New Delhi 4. Loudon, David J. and Dellabitta, Albert, “Consumer Behaviour” Tata McGraw Hill, New Delhi.

BA-224 SERVICE MARKETING L T P Cr

3 0 0 3

OBJECTIVE

To understand the service product and key elements of services marketing mix. Another objective deals with managing the service delivery process and the implementation of services marketing.

1. INTRODUCTION: Introduction to services marketing; role of services marketing; consumer behaviour

in service encounters; customer interaction, purchase process, needs and expectations of customers

2. POSITIONING: Positioning services in competitive markets; search for competitive advantage;

market segmentation, positioning vis-à-vis competitors.

3. SERVICE PRODUCT: Creating the service product; identifying and classifying supplementary services,

planning and branding service products, new service development; designing communication mix:

branding and communication; effective pricing; objectives and foundations for setting prices.

4. DISTRIBUTING SERVICES: Distributing services: options for service delivery, place and time

decisions, delivery in cyberspace, role of intermediaries. Designing and managing service processes:

service process redesign, customer misbehaviour

5. DEMAND AND CAPACITY: Balancing demand and capacity: fluctuations in demand, capacity

constrain, planning the service environment: consumer responses to and dimensions of service

environment; managing people for service advantage: service environment. Consumer responses to

and dimensions of service environment; managing people for service advantage: service leadership

and culture.

6. BUILDING RELATIONSHIP: Managing relationship and building loyalty: customer-firm relationship,

analyzing and managing customer base: customer management relationship system in services

marketing

7. CUSTOMER FEEDBACK: Customer feedback and service recovery: customer complaining behaviour,

principles and responses to effective service recovery, service quality and the gap model, measuring

and improving service quality defining, measuring and improving service productivity; organizing for

service leadership search for synergy in service management, creating a leading service

organization.

REFERENCE BOOKS 1. Lovelock, Christopher, Wirtz, Jocken and Chatterjee Jayanta, “Services Marketing – People

Technology, Strategy”’ Pearson Education, New Delhi 2. Zeithaml, Valarie A. and Bitner, Mary Jo, “Services Marketing–Integrating Customer Focus Across

The Firm”, Tata McGraw Hill, New Delhi 3. Rao, K. Rama Mohana, “Services Marketing”, Pearson Education, New Delhi 4. Hoffman and Bateson, “Essentials of Service Marketing”, Thomson Asia Ptc. Ltd., New Delhi 5. Shanker, Ravi, “Services Marketing – The Indian Perspective”, Excel Books, New Delhi 6. Rampal, M.K. and Gupta, S.L., “Services Marketing”, Galgotia Publication, New Delhi

BA-225 INTEGRATED MARKETING COMMUNICATION L T P Cr

3 0 0 3

OBJECTIVE

The objective is to introduce the students to the integrated role of promotion techniques with the

special emphasis on advertising.

1. INTRODUCTION: Marketing communication; functional areas of marketing communication;

integrated marketing communication; types of advertising agencies; media partners and their role;

compensating the advertising agencies; agency evaluation.

2. BRANDING: Brands- its meaning; creating and maintaining the brand; selecting desired brand

position; developing brand identification; creating a brand image; creating and maintaining brand

relationship with customers; brand-customer touch points; prospects and customers; AIDA model;

think/feel/do models; brand decision making process; attitude formation and attitude change;

brand likeability.

3. COMPAIGN PLANNING: IMC planning process; internal marketing; segmenting and targeting; types

of segmentation; message and profitability targeting; digitization of brand information; customer

database; building relationship through data management

4. IMC MESSAGE STRATEGY: Developing creative message strategy; process of developing IMC

message strategy; methods of getting creative ideas; brand-message execution; copywriting; writing

for point and electronic media; print layout and design; executional and strategic consistency

5. MEDIA CLASSIFICATION and SALES PROMOTION: Media classification; media strength and

weakness; wireless communication; e-mail marketing; website marketing; integrating online brand

communication; media planning; consumer sales promotion; sales promotion tools; determining

consumer sales promotion strategies; strengths and limitations of sales promotion; trade

promotions; trade promotion for new products and existing brands; trade promotion strategies;

objectives of co-marketing communication

6. PERSONAL SELLING AND PUBLICITY: Personal selling objectives and strategies; personal selling

process; defining public relations; limitations of brand publicity; brand publicity tools; corporate

image and reputation; mission and cause marketing; crisis communication

7. DIRECT MARKETING: Interactive and personal dimension of direct marketing; methods of direct

marketing; event marketing; trade shows and other participation events; sponsorships; strengths

and customer service; objectives and strategies of customer service; social, economic and ethical

issues in IMC; evaluation and measurement of brand messages; measurement and evaluation

methods.

REFERENCE BOOKS

1. Duncan, Tom, “Principles of Advertising and IMC”, Tata McGraw Hill, New Delhi 2. Jethwaney, Jaishree and Jain, Shruti, “Advertising Management”, Oxford University Press, New Delhi 3. Belch, George and Belch, Michael, “Advertising and Promotion”, Tata McGraw Hill, New Delhi 4. Wells, William, Brunett, John and Moriarty, Sandra, “Advertising Principles and Practice”, Pearson

Education, New Delhi. 5. Clow, Kenneth and Baack, Donald, “Integrated Advertising Promotion and Marketing

Communication”, Pearson Education, New Delhi

BA-226 COMPENSATION MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The course is designed to promote understanding issues related to compensation in corporate sector

and impart skills in designing, analysis, and restructuring compensation management system, policies

and strategies.

1. INTRODUCTION: Role of compensation in organization: economic and behavioral theories related to

compensation.

2. PERSPECTIVES: Strategic perspectives of compensation; compensation as motivational tool;

compensation policy.

3. EQUITIES: Internal and external equities in compensation system; determining of the worth of job;

understanding inter and intra industry compensation differentials.

4. DESIGN: Designing pay structure and administering compensation package; understanding

different components of compensation package like Fringe benefits, incentives and retirement

plans; pay for performance plans.

5. SPECIAL GROUPS: Compensation of special groups; Corporate Director, Chief Executives, Senior

Managers; Components of Executive compensation package.

6. OTHER GROUPS: Compensation of Professionals and knowledge workers, R and D staff, Sales

compensation plan, International compensation.

7. STATUTORY PROVISIONS: Statutory provisions governing different components of reward systems;

working of different institutions related to reward system like wage boards, pay commissions, role

of trade unions in compensation management, tax planning.

REFERENCE BOOKS

1. Milkovich, George T and Newman J.M., “Compensation”, Tata McGraw Hill 2. Martocchio, J.J., “Strategic Compensation”, Pearson Education 3. Armstrong, M and Murlis, H, “Reward Management”, Kogan Page, UK 4. Henderson, R.O., “Compensation Management”, Pearson Education

BA-227 ORGANIZATIONAL CHANGE AND DEVELOPMENT L T P Cr

3 0 0 3

OBJECTIVE

This course is designed to provide in depth understanding of behavioural interventions and enable the students to apply these interventions for building individual, team, systems and process related competencies and helping organizational to achieve peak performance and become self sustaining.

1. INTRODUCTION: Organizational Change – meaning, nature, types; theories of planned change; organizational Development.

2. INTERVENTIONS: Human Process Interventions – T group, process consultation, third party interventions.

3. TEAM BUILDING: Team building; organizational confrontation meeting, coaching and mentoring, role focused interventions.

4. RESTRUCTURING: Techno structural Interventions- restructuring organization, reengineering, employee involvement, work design.

5. STRATEGIC INTERVENTIONS: Strategic Interventions- organization and environment relationship, organization transformation.

6. CONTEMPORARY ISSUES: Contemporary issues and applications- Organizational development in global context organizational development in service sector.

7. ETHICS AND VALUES: OD practioners-role, competencies requirement, professional ethics and values future trends in OD.

REFERENCE BOOKS

1. Cummings, Christopher, “Organization Development and Change”, Thomson Learning 2. Chowdhury, Subir, “Organization 21C”, Pearson Education 3. French, Wendell, Bell, “Organization Development”, New Delhi

BA-228 MANAGEMENT OF INDUSTRIAL RELATIONS L T P Cr

3 0 0 3

OBJECTIVE

Objective is to apprise the students about the concepts of industrial relations, emerging trends in India, dynamics of industrial relations with change in technology.

1. INTRODUCTION: Industrial relations perspectives: concepts, scope and objectives, industrial relations and emerging socio economic scenario, industrial relations and the state industrial relations in India.

2. TRENDS: Emerging trends in industrial relations, industrial relations and technological change. 3. TRADE UNIONS: trade unions functions and objective; development of trade unions in India; pattern

of trade unions in structure, central trade union organization; registration and recognition of trade unions; management of trade unions; problems of Indian trade union movement.

4. CHANGING FACE: White collar and managerial trade unions; employers association; trade union response toward liberalization and technological change, employee response to industrial and organization reengineering; future of trade unions.

5. DYNAMICS: Dynamics of industrial conflicts; discipline and grievance management, nature and types of collective bargaining; emerging trends in collective bargaining; productivity bargaining, negotiation and collective bargaining settlement, settlement machinery.

6. CO-OWNERSHIP MANAGEMENT: Co-ownership management – concept, significance and historical development; types of workers participation in management, practices; level of participation.

7. MODELS IN WPM: Model in WPM, co-ownership forms of WPM, issues in labor flexibility participation, strategic and planning for implementing WPM effectively.

REFERENCE BOOKS

1. Ramaswamy, E, “Managing Human Resources”, Oxford University Press, New Delhi 2. Monappa, A., “Industrial Relations”, Tata McGraw Hill, New Delhi 3. Venkata Ratnam, C.S. and Sinha, Pravin, “Trade Unions Challenges at the Degining of 21st Century”,

IIRA-Excel Books, New Delhi

BA-229 MANAGEMENT OF BANKING AND INSURANCE L T P Cr

3 0 0 3

OBJECTIVE

The attempt of this paper is to impart knowledge of various functional areas and risk management in banking and insurance sectors.

1. INTRODUCTION: An overview of the banking sector – growth and structure; functions and operations – RBI, Commercial Banks, RRBs, Cooperative Banks and NABARD.

2. REGULATORY ISSUES: Regulatory issues for governance of banking sector – role of RBI and Ministry of Finance; marketing in banking industry – components of bank marketing strategy; role of technology in banking.

3. ALM: Components of ALM and their management; liquidity management, interest rate management, management of credit and operational risk; treasury operations and management; managing capital adequacy and profit sharing; managing NPAs.

4. INSURANCE SECTOR: Origin and development of insurance sector; objective and process of risk management; types and structure of insurance plans.

5. INVESTMENT PATTERNS: Investment pattern and policies of insurance companies; challenges of

insurance marketing; role of IRDA; pension funds in India.

6. LIFE AND NON-LIFE INSURANCE COMPANIES: Organizational forms, structure and administration of

life and non-life insurance companies.

7. MANAGEMENT OF LIFE AND NON-LIFE INSURANCE: Life and non-life insurance management –

strategic management, planning and control cycle, use of life insurance in personal and business

planning; life and non-life(health and motor vehicles) insurance underwriting; financial management

of life insurance companies.

REFERENCE BOOK

1. Shekhar, K.C. and Shekhar, Lekshmy, “Banking Theories and Practices”, Vikas Publication 2. Risk management, “Indian Institute of banking and Finance”, McMillan Publisher

BA-230 SECURITY ANALYSIS and PORTFOLIO MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The objective of this paper is to acquaint the students about the investment decisions, risks involved

in them, theories of security valuation, fundamental and technical analysis and theories and concepts

involved in portfolio management.

1. INTRODUCTION: Investment meaning, nature, process and alternatives, return and risk; concept

and components of total risk; systematic and unsystematic risk; measurement of systematic risk.

2. VALUATION: Objective and benefits of investment analysis and security valuation; theories of fixed

and variable income securities.

3. THEORIES: Efficient market theory; fundamental analysis - economic analysis, industry and company

analysis, technical analysis.

4. PORTFOLIO MANAGEMENT: Portfolio-meaning, advantages and selection; selection problems.

Markowitz portfolio theory; expected return and standard deviation for portfolios; the efficient

frontier; the efficient frontier and investor utility; the selection of the optimal portfolio.

5. MODELS: Sharpe single-index model; capital asset pricing model; Arbitrage pricing theory.

6. BONDS: Bond portfolio management strategies – passive portfolio strategies, active management

strategies; passive portfolio revision – meaning, need, constraint and strategies.

7. FORMULA PLANS: Formula plans–constant dollar-value plan, constant ratio plan, variable ratio plan;

portfolio performance evaluation; risk adjusted measures of performance.

REFERENCE BOOKS

1. Reiley and Brown, “Investment Analysis and Portfolio Management”, Thomson Learning, Bombay 2. Sharpe, Alexander and Wiley, “Investment”, Prentice Hall of India, New Delhi 3. Alexander, Gorden J. and Bailey, Jeffery V., “Investment Analysis and Portfolio Management”, Dry

den press, Thomson Learning, Bombay 4. Pandian, “Security Analysis and Portfolio Management”, Vikas Publishing House, New Delhi

BA-231 STRATEGIC COST MANAGEMENT AND CONTROL L T P Cr

3 0 0 3

OBJECTIVE

This course aims to acquaint the students with concepts and various aspects of cost management from strategic perspective.

1. INTRODUCTION: Conceptual framework of SCM, environmental influences on cost management practices, role of SCM in strategic positioning.

2. TOOLS: Cost management tools –life cycles costing, target costing, kaizan costing, JIT and theory of constraints, BPR and bench marking.

3. ABC: Nature of activity –based costing (ABC); benefits and limitations of ABC; limitations of volume –based costing system, indicates of ABC; activity hierarchies; cost drivers; designing an ABC system activity based management; operational and strategic application of ABC.

4. ANALYSIS: Customer profitability analysis, process value analysis, financial measures of activity efficiency; nature of value chain analysis; activity analysis and linkage analysis; application of linkage analysis in cost reduction and value addition.

5. PLANNING AND CONTROL: Functional –based planning and control; budgeting –nature administration and effectiveness; budgeting cycle; activity based budgeting; kaizan approach; ZBB; performance budgeting.

6. FINANCIAL CONTROL: Human aspects of budgeting; responsibility centre and financial control –nature and role of responsibility centres accounting and evaluation of responsibility centre measuring the performance of investment centre –ROI, RI, EVA; transfer pricing and its applications.

7 PERFORMANCE MEASUREMENT SYSTEM: Strategic based performance measurement system: balanced score card –prospective and limitations; establishing objectives and performance measures in different perspectives of balance score card; productivity measurement and control; productivity efficiency; partial and total productivity measurement; measuring changes in activity and process efficiency; quality cost management and reporting system.

REFERENCE BOOKS

1. Drury, Colin, “Management Accounting and Control”, Thomson Learning 2. Hansen and Mowen, “Cost Management”, Thomson learning 3. Kaplan, Atkinson, “Advanced Management Accounting”, Pearson Learning 4. Horngren, Datar Foster, “Cost Accounting”, Pearson Education

BA-232 BRAND MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

To introduce the concept of branding and brand management with special emphasis on developing

brand Equity

1. BRANDING CONCEPTS; concepts; branding challenges and opportunities; brand equity concepts; strategic brand management process; customer based brand equity; building a strong brand and its implications;

2. BRAND POSITIONING: identifying and establishing brand value; internal branding. 3. BRAND EQUITY: Choosing brand elements to build brand equity; designing marketing programs to

build brand equity; integrating marketing communication to build brand equity; information processing model of communication marketing, communication options.

4. LEVERGING PROCESS: leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging knowledge to build brand equity; conceptualizing the leveraging process, country of origin; co-branding, licensing, celebrity endorsement, sporting, cultural and other events.

5. DEVELOPING A BRAND EQUITY SYSTEM: Developing a brand equity measurement and management system; establishing brand equity management system measuring sources of brand equity-

6. MEASUREMENTS: capturing customer mindset: qualitative research techniques, quantitative research techniques; measuring outcomes of brand equity; capturing market performance.

7. DESIGNING AND IMPLEMENTING: Designing and implementing branding strategies: brand-product matrix, brand hierarchy and meaning new products and brand extensions, managing brands over time: managing brands over geographic boundaries and market segments.

REFERENCE BOOKS

1. Kapferer, Jean Noel, “Strategic Brand Management”, Kogan Page, New Delhi 2. Kapoor, Jagdeep, “24 Brand Mantras”, Sage Publication, New Delhi 3. Sengupta, subroto, “Brand Positioning Strategies for competitive Advantage”, Tata McGraw Hill;

New Delhi 4. Kumar, S. Ramesh, “Marketing and Branding”, The Indian Scenario, Pearson Education, New Delhi

BA-247 ADVERTISING MANAGEMENT L T P Cr

3 0 0 3

Objective: The objective of this course is to develop the understanding about the marketing

communication tools and implement them in designing Advertisement strategies.the impact this

philosophy has on the organisation and operation of the business.

1. INTRODUCTION OF MARKETING Communication and Advertising-Overview of marketing

communication, Factors affecting the marketing communication mix, Integrated Marketing

Communication

2. ETHICAL ISSUES in marketing communication. Advertising as a Management Function. Role of

Advertising in the Marketing Process. Consumer Orientation in Advertising. Types of Advertising,

Methods of Classification.

3. MARKETING COMMUNICATION PLANNING - Models of marketing communication,

developing & control of marketing communication, marketing communication planning procedure.

4. ADVERTISING OBJECTIVES AND PLANNING - Meaning Definition and objectives of

Advertising, Types of advertising, and the advertising agency: Function & types, Advertising Agency

compensation. Creative strategy - Target market & creative objective, advertising Appeals, Creative

format & creation stage, Copy testing and plagnosis.

5. STEPS IN ADVERTISING STRATEGIES- Creative Strategy-Various appeals and execution Styles,

General idea of What Great Advertising Thinkers say-both Indian and foreign, Print advertising,

Electronics advertising, outdoor advertising, direct mail advertising.

6. MEDIA PLANNING & PROMOTION - Environment analysis media object, Media strategy &

media planning modes, Indoor media, out door media, Measuring Advertisement Performances, Current

developments in advertising. Media mix-print, broad cast (T.V. & Radio), Cinema, Outdoor, Direct Mail

advertising, and Internet. Defining media planning-From marketing plan to media plan, challenges in

media planning.

7. TESTING FOR ADVERTISING EFFECTIVENESS; Preparation and choice of methods

of advertising budget; Ethical and social issues in advertising; Management of advertising agencies; Role

of advertising in natural development.

Suggested Readings: 1. Kenneth Clow. Donald Baack, “Integrated Advertisements, Promotion and Marketing communication”,

Prentice Hall of India, New Delhi, 2003.

2. S.H.H.Kazmi, Satish K Batra, “Advertising & Sales Promotion”, Excel Books, New Delhi, 2001.

3. George E Belch, Michel A Belch, “Advertising & Promotion”, McGraw Hill, Singapore, 1998.

4. Belch M A and Belch G E- Advertising and Promotion – An Integrated Marketing Communication

Perspective (Tata McGraw-Hill) 2003. 6th ed

BA-233 CUSTOMER RELATIONSHIP MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The customer is gaining more and more importance in the current scenario, the key behind the successful organization is retention of the customer. The key objective of this subject is to introduce the students to the current thinking about the customer.

1. INTRODUCTION: Cost of acquiring customers; turning customer acquisition into customer loyalty; internet and its effect on CRM: CRM and business intelligence; marketing retrospective on product to customer.

2. MARKETING INITIATIVES: Campaign management; CRM marketing initiatives; customer privacy; marketing automation; call centre and customer care; automating the contact centre; customer service for success.

3. SALE FORCE AUTOMATION: Sale force automation, key area of sales force automation sales force automation and mobile CRM field force automation; evolution of eCRM, multi-channel CRM

4. B TO B MARKETING: CRM in business to business marketing; enterprise resource planning; supply chain management; supplier relationship management; partner relationship management.

5. AN ANALYSIS: Integrated data; major types of data analysis; click stream analysis; personalization and collaborative filtering; defining CRM readiness; maintaining a customer focus; defining CRM functionality; defining technical requirement; development approaches towards purchasing CRM software.

6. IMPLEMENTATION: Pre-implementation checklist; CRM development team; CRM implementation; avoiding failures in implementing CRM.

7. CRM IN FUTURE: Selling CRM idea inside the organization; CRM road blocks–process, perception, privacy and politics, other CRM saboteurs; future of CRM.

BOOKS

1. Dyche, Jill, “The CRM Handbook”, Pearson Education, New Delhi 2. Sheth, Jagdish N, “Customer Relationship Management”, Tata McGraw Hill 3. Greenberg, Paul, “CRM at The Speed of Light”, Tata McGraw Hills, New Delhi

BA-234 BUSINESS MARKETING MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The aim of the course is to familiarize the students with prevailing concepts in the present day business marketing. The course tries to focus on developing strategies targeted towards different types of industrial consumers.

1. INTRODUCTION: Business Marketing; business marketing management; business markets v/s consumer goods market; characteristics of business markets; classifying goods for the business market; business marketing strategy; unique characteristics of commercial enterprises, government and industrial markets; e-procurement.

2. ORGANIZATIONAL BUYING: The organizational buying process; Forces affecting organizational buying behaviour; major elements of organizational buying process; relationship marketing; managing buying-seller; measuring customer profitability; customer relationship management; gaining customer relationship advantage.

3. STRATEGIC MARKETING: Business market segmentation requirements and benefits; bases for segmenting business markets; model of segmenting organizational market; organizational demand analysis; determining market and sales potentials; essential dimensions of sales forecasting; forecasting methods; marketing’s strategic role, marketing’s cross-functional relationship; components of a business model; the balanced score card; capturing global advantage; mapping sources of global advantage; international market entry options; international strategy and the value chain; general framework for global strategy; identifying and sustaining core competencies.

4. MARKETING MIX-PRODUCT: Product quality ; product policy; planning industrial planning policy; building a strong brand; technology adoption life cycle; management of innovation; managing technology, new product development process; determinants of new product performance and timelines; challenges of business service marketing; service quality; marketing mix for business service firms; developing new services.

5. MARKETING CHANNELS and LOGISTICS: Business marketing channel and its participants; channel design; channel administration; e-commerce and its key elements; strategic role of e-commerce; crafting an e-commerce strategy; internet strategy implementation; concept of supply chain management competitive advantage of supply chain management; logistics and its strategic role; calculating logistics costs; business-to-business logistical service and its management.

6. PRICING: Meaning of value in business markets; the pricing process in business markets; pricing across the product lifecycle; responding to price attacks by competitors; competitive bidding; role of advertising; managing business-to-business advertising; measuring advertising effectiveness.

7. SALES MANAGEMENT: Foundations of personal selling; managing the sales force; account management process; sales administration; process of developing business marketing strategies; allocating resources; control at various levels; implementation of business marketing strategies.

REFERENCE BOOKS

1. Hutt, Michael D. and Speh, Thomas W., “Business Marketing Management: B2B”, Thomson Learning, New Delhi

2. Gross, Andrew C. and Banting, Peter et al, “Business Marketing”, A.I.T.B.S Publishers and Distributors, Delhi

3. Havaldar, Krishna K, “Industrial Marketing”; Tata McGraw Hill, New Delhi

4. Vitale, Robert P. and Giglierano, Joseph J., “Business-to-Business Marketing”, Thomson Learning, New Delhi

BA-235 TRAINING AND DEVELOPMENT L T P Cr

3 0 0 3

OBJECTIVE

This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization.

1. INTRODUCTION: Training – concept and rationale; training process: role of stakeholders in training programme; organization and management of training function.

2. ASSESSMENT: Training needs assessment – organizational analysis, operational analysis, person analysis; competency mapping.

3. DESIGNING: Designing the training programme: process of learning in training programme - attitudes and factors influencing; learning process; learning styles.

4. ENVIRONMENT: Training climate and pedagogy; developing training modules; training aids.

5. METHODS and TECHNIQUES: Training methods and techniques – role playing, business games, in basket exercises, laboratory training; incidents and cases; seminars, syndicates and group discussion; lecture, programmed instructions; inspirational techniques – brainstorming, mind mapping, creative problem solving.

6. EVALUATION: Evaluation of training - need for evaluation, principles of evaluation, criteria and approaches; return on investment in training, process of calculation of ROI in training,

7. GLOBAL PERSECTIVE: Emerging trends in training and development; new perspectives on training – cross cultural training, e-learning, and knowledge management.

REFERENCE BOOK

1. Sahu, R.K., “Training for Development”, Excel Books, New Delhi 2. Blanchard, P Nick, James W. Thacker, “Effective Training – Systems, Strategies and Practices”,

Pearson Education, New Delhi

BA-236 STRATEGIC HUMAN RESOURCE MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The primary concern of this course is to develop in depth understanding of the strategic role performed by HR in business organizations and to gain insight of the alignment between different HR systems and organizational outcomes.

1. INTRODUCTION: HR environment; HRM in knowledge economy; concept of SHRM: investment perspective of SHRM.

2. STRATEGIC PERSPECTIVE: Evolution of SHRM, strategic vs. traditional HR, barrier to strategic HR, role of HR in strategic planning.

3. FRAMEWORK AND APPROACHES: Strategic fit frameworks: linking business strategy and HR strategy, HR bundles approach, best practice approach; business strategy and human resource planning

4. MEASURES: HRM and firm performance linkages – measures of HRM performance; sustained competitive advantages through inimitable HR practices.

5. HR SYSTEMS: HR systems: staffing systems, reward and compensation systems, employee and career development systems, performance management systems.

6. STRATEGIC HR DECISIONS: Strategic options and HR decisions – Downsizing and restructuring. 7. GLOBAL PERSPECTIVE: Domestic and international labor market, mergers and acquisitions,

outsourcing and off-shoring.

REFERENCE BOOKS

1. Agarwala, Tanuja, “Strategic Human Resource Management”, Oxford University Press, New Delhi 2. Mello, Jeffrey A., “Strategic Human Resource Management”, Thomson Learning Inc. 3. Greer, Charles, “Strategic Human Resource Management”, Pearson Education

BA-237 CROSS-CULTURAL HUMAN RESOURCE MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

This course builds on the notions and frameworks in developing and understanding about the diverse nature of behavior patterns and issues involved in multivariate values and culture systems to maintain excellence of management.

1. INTRODUCTION: Human resource management in global organization: meaning and concept of culture dimensions, characteristics and elements.

2. CULTURAL VARIABLES: Human and cultural variables of organization; cultural diversity, models and attitudinal dimensions; cultural differences, similarities and managerial implications.

3. GLOBAL ISSUES: Global HR issues: cross –national differences, differences in communication work setting, negotiations, leadership.

4. MOTIVATIONAL ASPECTS: Motivational context, standardization and adoption of work practice; training and development of international system.

5. GLOBAL STAFF MANAGEMENT: Managing global staff: recruitment, selection criteria and issues.

6. RETENTION OF STAFF: Retention and motivating international staff, bargaining behavior and negotiation strategies; culture caricatures, team development and cooperation.

7. COMPENSATION: Compensation: objectives, determinants and key components; standards of performance management in global perspective; issues and challenges in global perspective; expatriate and repatriate issues in global context.

REFERENCE BOOKS

1. Holt, David H, “International Management–Text and Cases”, Dry Den Press, Thomson Learning, Bombay

2. Peter, J., Dolling, Danice, E. Welch, “International Human Resource Management”, Thomson learning – Excel books

3. Cullen, “Multinational Management”, Thomson Learning Bombay 4. Harzing and Van Ruysseveldt, “International Human Resource Management”, Sage Publication, New

Delhi

BA-238 FINANCIAL DERIVATIVES L T P Cr

3 0 0 3

OBJECTIVE

To acquaint the students with the basics of financial derivatives and their use in managing risk with their synergic effect on financial returns.

1. INTRODUCTION: Concepts and types of derivatives; participant– hedgers, speculators, arbitragers and scalpers; uses of derivatives.

2. TYPES OF ORDERS: Types of orders; derivative markets in India– current trends and future prospects.

3. FUTURES AND FORWARDS: Fundamentals of futures and forwards– concept of futures; trading mechanics; basics of stock index future; interest rate futures; currency futures(basics).

4. USE OF FUTURES: Use of futures for hedging; difference between forward and future contracts; clearing process.

5. OPTIONS: Types of options, trading strategies involving options; black scholars option pricing model.

6. SWAPS: Fundamentals of swaps – introduction to swaps; interest rate swaps, currency swaps.

7. MECHANICS OF SWAPS: Mechanics of swaps – interest swap and currency swaps; swap pricing.

REFERENCE BOOKS

1. Chance, Don M., “An Introduction to Derivatives and Risk Management”, Harcourt College Publishing

2. Hull, John C., “Futures and other Derivatives Securities”, Prentice Hall India, New Delhi 3. Redhead, “Financial Derivatives: An Introduction to Future/Forward, Options and Swaps”, Prentice

Hall India, New Delhi 4. Robert A Strong, “Derivatives: An Introduction”, Thomson Learning, Bombay

BA-239 TAXATION LAWS AND PLANNING L T P Cr

3 0 0 3

OBJECTIVE

The objective of this course is to acquaint the students with tax laws and tax planning

1. INTRODUCTION: Basic concepts of income tax, residential status and its incidence on tax liability, incomes exempt from tax; income form the had salary; income from house property.

2. PROFITS: Profits and gains of business and profession including depreciation; capital gains; income from other sources.

3. CLUBBING OF INCOMES: Clubbing of incomes, setting off and carrying forward of losses; general deductions from gross total income, assessment of individuals computation of tax liability.

4. TAX PLANNING: tax planning in reference to employees remuneration; returns of income and assessment of income; deduction and collection of tax at source; income tax authorities and their powers.

5. TAX AVOIDANCE AND EVASION: laws relating to them.

6. MANAGERIAL DECISIONS: Relating to own or lease, make or buy, export or import.

7. TAX RETURNS: Various features and assessment of income.

REFERENCE BOOKS

1. Singhania, V.K. and Singhania, Kapil, “Direct Taxes Law and Practices”, Taxman Publications 2. Mehrotara and Goyal, “Income Tax Law and Practice”, Sahitya Bhawan Pub. Agra.

BA-240 WORKING CAPITAL MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

Is to equip the students with importance of working capital, cash management, short term financing, and the relevant banking policy in this regard.

1. INTRODUCTION: Working Capital Management – meaning, importance, kinds, factors determining working capital, estimating working capital requirements;

2. CASH MANAGEMENT: Cash management of cash-motives for holding cash and marketable securities; cash system, managing the cash flows, types of collection systems, cash concentration strategies, disbursement tolls, investment in marketable securities;

3. CASH FLOWS: Forecasting cash flows; managing corporate liquidity and financial flexibility; measures of liquidity determining the optimum level of cash balances- baumol model, beranek model, miller-orr model, stone determining the optimum level of cash balances- baumol model beranek model, miller-orr model, stone model.

4. RECEIVABLE MANAGEMENT: determining the appropriate receivable policy, marginal analysis, credit analysis and decision, heuristic approach.

5. ANALYSIS TECHNIQUES: Discriminant analysis, sequential decision analysis, inventory management

6. FINANCING: Short term financing; programming working capital management; integrating working capital and capital investment process.

7. MONETORY SYSTEM: Monetary system, working capital, control and banking policy in India.

REFERENCE BOOKS

1. Hampton, J.J. and Wanger, C.L., “Working Capital Management”, John Wiley and Sons 2. Bhattacharya, Hrishikesh, “Working Capital Management: Strategies and Techniques”, Prentice Hall

India, New Delhi

3. Secherr, F.C., “Modern Working Capital Management”, Prentice Hall, 1989

BA-241 SALES AND DISTRIBUTION MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The Objective of paper is two acquaint the students about selling process, designing the distribution channels, distribution logistics etc.

1. INTRODUCTION: Nature and scope of sales management, setting and formulating personal selling objectives; theories of selling.

2. PERSONAL SELLING PROCESS: Steps in personal selling process; recruitment and selection of salesperson, compensation and motivation of sales force.

3. PERFORMANCE EVALUATION; Monitoring and performance evaluation; sales displays; sales contests; sales territories; sales budgeting and control.

4. DISTRIBUTION SYSTEM: Participants in distribution system role and function of intermediaries. 5. DISTRIBUTION CHANNEL: Designing the distribution channel; conflict and power in the channel. 6. MOTIVATION: Selection and motivation of the intermediaries; distribution analysis. 7. CONTROL AND MANAGEMENT: Control and management distribution logistics; distribution costs,

control and customer service.

REFERENCE BOOKS

1. Gupta, S.L., “Sales and Distribution Management”, Excel Books, New Delhi 2. Pelton, Lou E, Strutton David and Lumpkin, James R, “Marketing Channels – A Relationship

Management Approach”, Tata McGraw Hill, New Delhi. 3. Richard, Still, Edward, Cundiff and Norman, Govoni, “Sales Management: Decisions, Stra tegies

and Cases”, Prentice Hall of India Pvt. Ltd., New Delhi

BA-242 RETAIL MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The objective of the course is to provide insights on retail operations. This will enable the students to become good retail planners and decision-makers and help focus on change and adaptation to change.

1. INTRODUCTION: Introduction to retail: retail in India; retail models and theories of retail development; understanding the retail consumers; ethical issues in retailing.

2. STRATEGY: Retail marketing strategy; retail franchising; retail store location and site selection.

3. DESIGN: Retail store design and visual merchandising; customer relationship management in retailing.

4. MERCHANDISING: Basics of retail merchandising; the process of retail merchandising; the method of merchandise procurement.

5. PRICING: Retail pricing and evaluating merchandise performance; retail communication mix.

6. OPERATIONS: Retail store operations; servicing the retail customers; retail human resource management.

7. FINANCIAL ASPECTS: Financial aspects of retail management; retail information system; supply chain management in retailing.

REFERENCE BOOKS

1. Pradhan, Swapna, “Retailing Management”, Tata McGraw Hill, New Delhi 2. Berman, Barry and Evans, Joel R., “Retail Management-A Strategic approach”, Pearson

Education/Prentice Hall of India, New Delhi 3. Levy, Michael and Weitz, Barton A., “Retailing Management”, Tata McGraw Hill, New Delhi 4. Bajaj, Chetan, Tuli, Rajnish and Srivastava, Nidhi, “Retail Management”, Oxford University Press,

New Delhi

BA-243 DISTRIBUTION AND LOGISTICS MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

Objective is course is to acquaint the student about the logistics resources, Transportation management, Ware house management, Supply chain relations ship and related aspects of logistics.

1. INTRODUCTION: Introduction to logistics and its interface with production and marketing: logistical mission: services and total cost.

2. OPERATIONS: Logistical operations integration; customer service; supply chain relationship; logistical resource information.

3. RESOURCE: Logistical resources; information; forecasting; inventory strategy and management; transportation infrastructure and management.

4. WAREHOUSE MANAGEMENT: Warehouse management and material handling; packaging 5. LOGISTICS POSITIONING: Logistics positioning; integration theory. 6. PLANNING: Planning and design and methodology; planning and design techniques; 7. COSTING: Planning, costing and pricing; performance measurement and reporting.

REFERENCE BOOKS

1. Bowersox, Deonald J. and Closs David J, “Logistical Management : The Integrated Supply Chain Process”, Tata McGraw Hill Publishing Company Ltd., New Delhi

2. Weele, “Purchasing and Supply Chain Management”, Vikas Publishing House, New Delhi. 3. Khanna, K.K., “Physical Distribution Management: Logistical Approach”, Himalaya Publishing House,

New Delhi.

BA-244 TALENT MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

The objective of this course is designed to create symbiotic relationship between talent and organization accelerate the performance involvements by instituting talent management system that ensures identification, management and development of talent portfolio.

1. INTRODUCTION: Talent – engine of new economy, difference between talents and knowledge workers, leveraging talent.

2. ELEMENTS: The talent value chain, elements of talent friendly organizations.

3. TALENT MANAGEMENT SYSTEM: Talent Management System – elements and benefits of TMS; creating TMS, challenges of TMS; building blocks of talents management.

4. COMPETENCIES: Competencies – performance management, evaluating employee potential.

5. TALENT PLANNING: Talent planning – succession management process; cross-functional capabilities and fusion of talents.

6. BUDGETING: Talent development budget, value-driven cost structure; contingency plan for talent; building a reservoir of talent, leadership coaching.

7. RETURN ON TALENT: Return on talent; ROT measurements; optimizing investment in talent; integrating compensation with talent management; developing talent management information system.

REFERENCE BOOKS

1. Chowdhury, Subir, “The Talent Era”, Financial Times / Prentice Hall International 2. Berger, Lance A and Dorothy, Berger (Eds.), “The Talent Management Handbook”, Tata McGraw Hill,

New Delhi 3. Sanghi, Seema, “The Handbook of competency Mapping”, Response Books, New Delhi

BA-245 INDUSTRIAL RELATIONS AND LABOR LEGISLATIONS L T P Cr

3 0 0 3

OBJECTIVE

The objective of the course is to sensitise and expose the students to the task, functions and issues of industrial relations and to gains insight into the dynamics of employee management relations on different job situations.

1. INTRODUCTION: Industrial relations- concept, scope and objectives, emerging economic and techno - economic profile, impact of technology change on industrial relations.

2. ROLE OF STATE: Role of state in managing industrial relations factors affecting industrial relations. Prevention and settlement of disputes.

3. TRADE UNIONS: Development of trade unions in India. Pattern of trade unions in structure, central trade Union organization, Registration and recognition of trade union. Trade Union response towards liberalization and change.

4. INDUSTRIAL LAWS: Social security laws (Workmen’s compensation, ESI, PF, Gratuity, Maternity relief) in brief.

5. DISPUTES RESOLUTION: Laws relating to Industrial disputes, trade-Unions (in brief), Laws relating to Factories (Factories Act), Contract Labor.

6. DYNAMICS OF INDUSTRIAL CONFLICTS: Dynamics of industrial conflicts, discipline and Grievance management, negotiation and collective bargaining.

7. WORKERS PARTICIPATION: Co-ownership management. Concept and significance, involvement of workers with management processes. Strategic implementation of WPM.

REFERENCE BOOKS

1. Ramaswamy, E., “Managing Human Resources”, Oxford University Press, New Delhi 2. Monappa, A., “Managing Human Resources”, Tata McGraw Hill, New Delhi 3. Dutta, S.K., “Guide to Disciplinary Action”, Tata McGraw Hill, New Delhi. 4. Venkataratnam, Sinha, “Trade Union Challenges at the Designing of 21st Century”. Excel Books, New

Delhi. 5. Venkataratnam, “Industrial Relations”, Oxford University Press, N.Delhi.

BA-246 PERFORMANCE MANAGEMENT L T P Cr

3 0 0 3

OBJECTIVE

Performance management is the most critical function and strong determinant of organizational excellence. This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems.

1. INTRODUCTION: Concept, characteristics, role and significance of performance management; performance appraisal vis-à-vis performance management.

2. PROCESS: Process of performance management; performance management and strategic planning linkages.

3. PMS: Establishing and operational sing performance management system; measuring performance – result and behavior.

4. REVIEW: Conducting performance review discussion; harnessing performance management system for performance improvement.

5. STRATEGIES: Performance management strategies and interventions – reward based performance management; Career based performance management, team based performance management.

6. CULTURAL ASPECTS: Cultural based performance management; measurement based performance management.

7. COMPETENCY ASPECTS: Competency based performance management; leadership based performance management.

REFERENCE BOOKS

1. Aguinis, Herman, “Performance Management”, Pearson Education 2. Sahu, R.K., “Performance Management System”, Excel Books, New Delhi 3. Cardy, Robert L, “Performance Management: Concepts, Skills and Exercises”, Prentice Hall of India,

New Delhi. 4. Kandula, Srinivas R, “Performance Management”, Prentice Hall of India, New Delhi

BA-247 ACCOUNTING AND FINANCIAL MANAGEMENT L-T-P Cr

3-0-0 3

OBJECTIVE

To equip students with computer based accounting and other financial skills.

1. ACCOUNTING: Principles; concepts; conventions; double entry system of accounting; introduction of basic books of accounts ledgers.

2. PREPARATION OF TRIAL BALANCE: Final accounts- company final accounts. 3. FINANCIAL MANAGEMENT: Meaning and scope; role; objectives of time value of money- over

vitalization- under capitalization- profit maximization- EPS maximization. 4. RATIO ANALYSIS: Advantages; limitations; fund flow analysis- meaning; importance; preparation

and interpretation of funds flow and cash flow statements- statement of changes in working capital. 5. COSTING: Nature and importance and basic principles; absorption costing vs. marginal costing-

financial accounting vs. cost accounting vs. management accounting. 6. MARGINAL COSTING AND BREAK- EVEN ANALYSIS: Nature; scope and importance- practical

applications of marginal costing; limitations and importance of cost- volume; profit analysis. 7. STANDARD COSTING AND BUDGETING: Nature; scope; computation and analysis- materials variance;

labor variance and sales variance- budgeting- cash budget; sales budget- flexible Budgets; master budgets.

TEXT BOOK

Maheshwari S. N., “Financial Accounting”, Sultan Chand & Company.

REFERENCE BOOK

Van Horne, James, “Financial Management and Policy”, 12th Ed, Pearson Education.

BA-252 MINOR PROJECT L T P Cr

0-0-6 3

This involves preparation of a project report. The student has to select a research topic as per specialization area and undergo relevant material / data and exposure pertaining to an organization. This course is a 3 credit course to be completed at appropriate time stipulated by BOS

BA-253 SEMINAR L T P Cr

0-0-2 1

This course is a one credit course to be completed at appropriate time stipulated by BOS. The student will make presentations on topics of academic interest.

BA-256 DISSERTATION L T P Cr

0-0-12 6

Every student will carry out dissertation under the supervision of a guide. The topic of dissertation shall be approved by a committee constituted by the HOD. The method of evaluation including intermediate assessment shall be as evaluated by the pertinent BOS. The evaluation of work is continuous but award of grade is for 12 credits in the last term on the basis of total work.

Under special circumstances, a student can be allowed to undertake dissertation work in industry / research lab / other University. The place of work has to be approved by AC.

A candidate shall submit 4 copies of the Dissertation to the HOD on or before the specified date. The Report shall be in the format prescribed by the University.

The earliest date for the submission of Report shall be THREE weeks before the closure of the semester in which the dissertation work credits have been registered for, and is expected to be completed, or as announced by the DAA.

Extension of time beyond the announced last date for submission of the Dissertation may be granted by the DAA on the recommendation from the HOD.

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SCHEME OF STUDIES BBA/MBA (Integrated) Degree...

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