SCHEDULE - nffb.nascar.comnffb.nascar.com/Media/Files/NBC_2.pdf · cup sprint cup series daytona...
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Transcript of SCHEDULE - nffb.nascar.comnffb.nascar.com/Media/Files/NBC_2.pdf · cup sprint cup series daytona...
SCHEDULE
OUR SCHEDULE IS BUILT TO GROW
THE CHASE FOR THE SPRINT CUP.
NBC SPORTS GROUP & NASCAR –
MUTUALLY BENEFICIAL
THE RACES ON NBC
• UP 9% FROM COMPARABLE RACES IN 2014
• UP 23% IN REACH
NBC SPORTS GROUP & NASCAR –
MUTUALLY BENEFICIAL
THE RACES ON NBCSN
• 8 OF 9 RACES – RANKED AS THE HIGHEST RATED
CABLE SPORT FOR THEIR RESPECTIVE WEEKENDS
• NBCSN HAS INCREASED 129% IN TOTAL DAY
• NBCSN HAS INCREASED 241% IN WEEKEND AVERAGE
THE CHASE AND THE
CHAMPIONSHIP COULD BE
THE HIGHEST RATED
RACES.
START TO FINISH
NFL KICKOFF SUPER BOWL
OPENING DAY WORLD SERIES
NHL FACEOFF STANLEY CUP
NBA TIP-OFF NBA FINALS
DAYTONA 500 HOMESTEAD
GOAL
OUR GOAL – ALLOW THE CASUAL
FAN TO ENGAGE THROUGH COMMON
LANGUAGE.
CHASE FOR THE SPRINT CUP:
HOW NASCAR DOES PLAYOFFS
IN-THEATER
WE STARTED IN AUGUST IN
THEATERS…
ANTHEM
WE WANTED TO ILLUSTRATE THE
STAKES…
RUTLEDGE
WE WANTED TO EXPLAIN THE
PROCESS…
GRID CHALLENGE
USA TODAY AD – 9.14.15
GRID CHALLENGE
CHASE FOR THE SPRINT CUP:
HOW NASCAR DOES PLAYOFFS
