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Scenario planning for more effective supply chain decisions · Scenario planning for more effective...
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© 2014 Quintiq. All rights reserved. Quintiq is a registered mark of Quintiq Holding B.V.
Scenario planning for more effective supply chain decisions
Supply Chain Network London
Cathy Humphreys
19th October 2015
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Quintiq founding vision
Develop a single application capable of solving any type of planning puzzle
3
Quintiq solution map for Integrated Business Planning
Business Planning
Supply planning
Master Production & Distribution Scheduling
Transport scheduling
Production scheduling
Demand planning
Workforceplanning
S&OP
S&OE
Strategic
Order promisingMRP
Sales & Operations Planning
DistributeMakeSource Sell Employ
Product Lifecycle Management
Inventory Optimization
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Quintiq market position
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70.5#4
Quintiq-Dassault Systèmes is the 4th largest SCP vendor by revenue
Quintiq + Dassault Systèmes
#5PTC
55.7
#2 Oracle
580.4
#3 JDA Software
326.0
Quintiq’s revenue numbers are derived from the combined revenue listed in for Quintiq as a private company ($53.4M) with revenue listed for Quintiq after joining Dassault Systèmes ($17.1M).
Source: Gartner. All Software Markets, Worldwide, 2014, Granetto, Bianca Francesca et al, March 31, 2015. Note: Values include license software revenue ONLY.
Market Share
All Software Markets Worldwide, 2014
Supply Chain Planning
#1SAP
1,120
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Systems of record
NOW FUTURE
Past Performance Future Performance
ERP MES/TMS SUPPLY CHAIN PLANNING & OPTIMIZATION
Results
Best
Planning future performance – Quintiq’s DNA
Your business KPIs drive planning decisions that achieve the results you want
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Research shows very limited use of scenario planning in practice
46%
56%
37%
28%
20%
16%
13%
0% 10% 20% 30% 40% 50% 60%
We do little scenario analysis
Change in demand versus forecast
New product volumes
Supply side changes
Supplier risks
Competitive actions
New product pricing
How much and in what areas companies are using scenario planning as part of the S&OP process
Source: Chief Supply Chain Officer Insights, 2013
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• Use this cube pattern for large-sized images only • The cube pattern should only be placed at the bottom right
corner of the image
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How, why and where to apply?
Scenarios are often talked about, but underleveraged.
What’s a scenario and how is it converted into something actionable?
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Demand uncertainty
What-if scenarios:
• New product success (timing, quantities)
• Competitor behavior
• Sales funnel success / likelihood
• Sales price fluctuations
• Political environment
• Consumer behavior
• Promotions
• ….
Supply uncertainty
What-if scenarios:
• Quality issues arise
• Resource uptime / availability
• Supplier risks
• Yields are not improving
• Political environment
• Scarcity of key components
• Purchase price fluctuations
• ….
Scenarios are required to support decision making under uncertainty
The future is not that deterministic!
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Which scenarios to apply?
Demand uncertainty
Low High
Sup
ply
un
cert
ain
ty LowAd-hoc in case of large
financial decisions(CASE SENSUS)
Demand scenario’s to close the gap
High
Emphasis on resource planning (allocation,
scenarios, ‘sales push’) Continuous integrated demand / supply scenario
Ad hoc
Supply disruptionimpact analysis
Demand scenarios likelihood
Continuous integrated demand / supply
alignment
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Assumption-based scenario modeling
Scenario C
Scenario B
Supply chain design Demand plan
Fulfillment plan
Priorities, targets
Supply plan
Inventory planCapacity plan
Product mix plan
KPIs GAPs Dashboards
Availability
CostsPerformance
Prices
Market share
Events
GrowthAssumptions
Scenario A
Contingencies, risks
Trade-offs betweencompeting goals,evaluation of options andalternatives
Analysis andpresentation of results
Generating, selectingand discarding scenarios
Targets, focus
Signposts, directions
Status quo
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Prepare
o Only use scenarios where relevant
o identify – impact – respond
o Prepare agreed scenarios by relevant function
Present and decide
o Use a limited number of scenarios (2 – 4)
o Supported by right tools for faster, more efficient analysis
Key lessons
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Managing risk through scenarios
What variations to assumptions actually have a significant impact?
Model risk
Assess impact
Action!
Or can the decision be postponed?
The thing with uncertainty is that it is much bigger in the distant future than in the near future.
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Integrated scenario planning to meet business goals
What people with what skills do we need?
Which products do we need to spend our R&D budget on?
Are our critical supplies secured?
Where do we locate our warehouses?
How can we differentiate in our value proposition to different customers?
What demand do we satisfy and what revenue will we make?
How do we position our inventories? What is our cash conversion cycle?
Will our production capacity be sufficient?
What sustainable profit will we generate?
integratedscenarioplanning
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How the Supply Chain sees the business?
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How the CEO sees the business?
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KPI driven scenarios link operations to the business strategy
Gap
Gap
Actual
Historicperformance
Operationalhorizon
What is the range? What is the probability?What are we doing to close the gap?
What is the assumption driving this spike?
Today-3 mo +3 mo +6 mo +12 mo +18 mo
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Generating, measuring and selecting alternative scenarios
Close gaps
Identify trade-offs
Manage risks
Select scenarios
What scenarios do you focus on
What scenarios make a difference?
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• “How many” is the wrong question, “which scenarios” is the right one
• Key question: What is the decision?
• Discarding scenarios is easy if you have the right visibility:
o Discard scenarios that do not score significantly better on any KPI
o Discard scenarios that do not make a difference
o Know what decisions need to be addressed in pre-S&OP meetings, the exec. S&OP meeting is about tie-breaking and significant investments
• How can you be more efficient in discussing multiple scenarios?
• Do you have the right KPI’s to know which scenario outcome is best for the business ?
It’s not the number of scenarios
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Demand & Supply
Balancing48%
Better Visibility
20%
Improve Forecast Accuracy
17%
Boost Profitability
15%
Demand & Supply Balancing Better Visibility Improve Forecast Accuracy Boost Profitability
What is the most important goal of future performance ?
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Relevant scenarios only
o Not all business objectives can be met
o Significant risks
Not all uncertainties are risks
o Use main KPIs to quickly asses impact
o Immediate action required?
Ensure bottom-up and top-down involvement
o Build actionable scenarios collaboratively; cross-functional alignment on preferred scenarios
o Use views to present scenarios aimed at decision making
Key lessons
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Systems of record
NOW FUTURE
Past Performance Future Performance
ERP MES/TMS SUPPLY CHAIN PLANNING & OPTIMIZATION
Results
Best
Planning future performance – Quintiq’s DNA
Your business KPIs drive planning decisions that achieve the results you want
© 2014 Quintiq. All rights reserved. Quintiq is a registered mark of Quintiq Holding B.V.
Questions
Supply Chain Network London
Cathy Humphreys
www.linkedin.com/in/cathyhumphreys
www.quintiq.com
www.youtube.com/quintiq
19th October 2015