Introduction to MarketingBy: Toqa Amr & Mohannad Ezz

3 stages before Marketing

• Idea

• Organization

• Product or Service

Can be owned

Can be return

Tangible

Can’t be owned

Can’t be return

Intangible

Product Service

Augmented product

Actual product

Core Product

3 stages before Marketing

• Idea

• Organization

• Product or Service

What is Marketing?

Marketing is everything you do to place your product

or service in the hands of potential customers

Price

Marketing Mix

Product PlacePromotio

n

Marketing Principles•Principle of consumer value

•Principle of differentiation

•Principle of segmentation, targeting, and positioning

Segmentation

Market segmentation is the process of dividing marketing into distinct

subsets where any subsets maybe selected as a marketing target

Segmentation methods

•Characteristics of the customer

•Geographic segmentation

What is your target segment?

Positioning

Apple computer offers the best personal computing experience

to students, educators, creative professionals and consumers

Around the world through its innovative hardware

software and internet offerings

Apple Positioning statement

Market Research

AIDA Formula

Attention Interest

Desire Action

Any Questions?

Thank you!