Scan-to-shop: How to use Augmented Reality & Image Recognition for interactive retail mobile...

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Boom! How to turn your product packaging into an online store in 3 easy steps with CraftAR

Transcript of Scan-to-shop: How to use Augmented Reality & Image Recognition for interactive retail mobile...

Boom! How to turn your product packaging into an online store in 3 easy steps with

CraftAR

• Introduction• 3 Reasons why Scan-to-Shop matters• How Scan-to-shop works• Q & A

Content:

• Image Recognition is a USD$11.7bn industry today

• AR expected to grow from USD$1bn in 2015 to USD$68bn by 2019*

$1bn

$68bn

2015 2019

* -Source:companiesandmarkets.com, 12th August 2014 and Digi-Capital Augmented reality/Virtual Reality Report 2015.

Augmented Reality (AR)

An industry overview:

We enable brands and publishersto link real objects directly to digital experi-ences.

We provide world-leading Image Recognition and Augmented Reality tools for developers, brands and agencies.

more accurate than our nearest competitor*

33+ 25%million scans every month

million recognitions performed to date

4+ 20%450+

Trusted by:

• Scannable pages with interactive digital content• Activate newspaper or magazine ads both online

and offline• Ideal for product/sales catalogs, both B2C or B2B

Catchoom Recognition for Print

Catchoom Recognition for Retail

• Informational: assist buyers with purchasing decision

• Transactional: scan-to-shop apps• Operational: integration with i-Beacons

• Billboards including digital screen displays• Subway stations• Bus shelters• Taxi advertising

Catchoom Recognition for Outdoor Media

IKEA used AR to complement its catalog with digital content, making the 210M+ circulation document more interactive

The AR app had 43 augmented items throughout the catalogue and achieved 5m app downloads globally.

2013 Catalog App

Scan-To-Shop: 3 Reasons why this matters

Millennials want instant gratification

Packaging is the ultimate marketing tool

Millennials expect personalized experiences

Scan-to-Shop-Implementation in 3 easy steps

API

NATIVESDK

MOBILEWEB

WIDGET

Mobile MobileSnap or Scan

2D

3D

1 2 3

Image or product

is recognizedopening

the branded

m-commercestore for the

product

Results are obtained in 1-2 seconds

iOS and Android SDKs allow integrationin existing branded apps in a few hours

Scan a printed ad or catalogue or

an actual product’s pack-aging

Add

2016 Catchoom Technologies SLRichard Ferraro

Chief Commercial Officerglobal.sales

@catchoom.comNew York | Barcelona

Learn more about how you can add extra zing

to your mobile experiences with Image Recognition & Augmented Reality:

Visit catchoom.com