Scaling Your Agency
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Transcript of Scaling Your Agency
![Page 1: Scaling Your Agency](https://reader031.fdocuments.net/reader031/viewer/2022022413/589f19221a28ab7b208b4d5d/html5/thumbnails/1.jpg)
Scaling Your Agency
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INTRODUCTION
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Introduction
Who is this dude?• Founder of Growth Spark• Founder of MEB and MAB• E-Commerce Author and Teacher• BusinessWeek Top 25
Entrepreneurs • Babson College Alum
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Lessons Learned
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Lessons Learned
Outline Project Unknowns as Much as Knowns.1.
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Lessons Learned
Transition from managing a sales pipeline to a relationship pipeline.2.
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Lessons Learned
Help define success for your customer.3.
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Lessons Learned
Don't overlook easy money.4.
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Lessons Learned
Focus on solving problems, not just
implementing solutions.5.
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Lessons Learned
Don't view account management and project management as the same
role.6.
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Lessons Learned
Always be selling.7.
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Lessons Learned
Realize the difference between makers and
managers.8.
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Lessons Learned
Work in time blocks.9.
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Lessons Learned
Repeat everything. Repeat everything.10.
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Lessons Learned
Manage against scope or timeline, not both.11.
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Lessons Learned
Negotiate constantly, but wisely.12.
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Lessons Learned
Have a process, but know that the process will
change.13.
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Lessons Learned
Build in padding for inaccurate project
estimates.14.
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Lessons Learned
Remember that contractors are not
employees.15.
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Lessons Learned
Show, don't tell.16.
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Lessons Learned
Promote others first.17.
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Lessons Learned
Do less marketing to do better marketing.18.
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Lessons Learned
Find the source of the stress.19.
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Lessons Learned
Celebrate your accomplishments.20.
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Thank You!