Scaling out: Breaking the local barrier
22
Scaling out: Breaking the local barrier Alex Barrera (@abarrera) Krakow, May 2012
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21-Oct-2014 -
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Why going global is the best scaling option from day one? Startups need to focus on globalization as soon as possible, specially in Europe or small markets.
Transcript of Scaling out: Breaking the local barrier
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Scaling out: Breaking the local barrier
Alex Barrera (@abarrera)Krakow, May 2012
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Alex Barrera (@abarrera)
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Why local?
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Confort zone
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We don’t need global
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Local first!
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Language matters
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FinancialCRASH
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Dwindling economies
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Some countries are too small...
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Others have small markets...
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Giving peanuts only brings monkeys...
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“Grass is always greener” complex
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kype
The
Effect
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Mindset RESET
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Global strategy: Day 1
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English brand name
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English
website
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International advisory board
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Drop Soviet complex
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Meritocracy doesn’twork