Scale Models

MASS TRAINING MASTERING YOUR SELLING SKILLS

Ahmed Othman Brand Manager

Makhzani Co. [email protected]

mailto:[email protected]

MASS GROUP FOR SCALE MODELS

Technical Knowledge

Ahmed Othman Marketing Dep.

Makhzani Co. Ltd


Architectural models (Scale model)

• is a representation or copy of an object that is larger or smaller than the actual size of the object being represented. Very often the scale model is smaller than the original and used as a guide to making the object in full size.


scale model


Maquette • (French word for scale model)

• It is used to visualize and test shapes and ideas without incurring the cost and effort of producing a full-scale product.

• maquette used to show the client how the finished work will fit in the proposed site.


What is the importance of Scale Models ??


Types of scale models

1- Exterior models are models of buildings which usually include some landscaping or civic spaces around the building.



2- Interior models are models showing interior space planning, finishes, colors, furniture and beautification.


Interior models



3- Landscaping design models are models of landscape design and development representing features such as walkways, small bridges, pergolas, vegetation patterns and beautification.• Landscaping design models usually represent

public spaces and may, in some cases, include buildings as well.


Landscaping design models



4- Urban models are models typically built at a much smaller scale (starting from 1:500 and less, 1:700, 1:1000, 1:1200, 1:2000, 1:20 000), representing several city blocks, even a whole town or village, large resort, campus, industrial facility, military base and so on. Urban models are a vital tool for town/city planning and development


Urban models


Purpose

• Models are made to study the interaction of volumes, or to get an idea of how they look from different angles.

• Designing a building using rough models can be a very open-ended and practical method of exploring ideas.


Purpose

• Models are an efficient method for exhibiting and selling a design. Many people, including developers and house buyers, cannot visualize a design in three dimensions (3-D) from two-dimensional (2-D) drawings.

• An architect may employ small-scale physical models, or digital computer models, to help explain the ideas.


Purpose

• A model may be useful in explaining a complicated or unusual design to the building team, or as a focus for discussion between the design teams such as architects, engineers and town planners.


Purpose

• Models are also used as show pieces, for instance as a feature in the reception of a prestigious building, or as part of a museum exhibition (for example scale of historical buildings).


2D Design

MASS MAstering Your Selling Skills

2D Design


Scales

• The scales and their architectural use is broadly as follows:

• 1:1 Full (or real) size for details• 1:2 Details• 1:5 Details• 1:10 Interior spaces/furniture• 1:20 Interior spaces/furniture• 1:50 Interior spaces/detailed floor plans/different

floor levels


Scales

• The scales and their architectural use is broadly as follows:1:100 Building plans/layouts

• 1:500 Building layouts/site plans• 1:1000 Urban scale for site or location plans• 1:1250 Site plans• 1:2500 Site plans/city maps


Origami

• from ori meaning "folding", and kami meaning "paper“

• The goal is to transform a flat sheet of paper into a finished sculpture through folding and sculpting techniques.


Japanese Crane


Break


What is group

• MASS Group is a Specialized company In Producing architectural models (scale models).

• Established 1992 in Cairo.• Implemented Projects in GCC 15 Years ago.• Introduced to Saudi Market under the umbrella

of Makhzani Group.• Implemented the biggest and most professional

projects in Egypt and MENA region.


What is group

• Co-founders


What is MASS group vision

To be the ultimate scale modeling destination for developers and

consultants

What is MASS group doing

• Realizing customer’s dreams, making your his project a tangible idea through producing a high standard scale models made by a high professional team using the latest technology.



Mission statement

• To realize our partners’ dreams providing customized high quality, masterpiece scale models by professional experts using cutting edge technology


Slogan

Scale Your own world


Success ingredient

Know How ??

Introduce MASS to Your Customer


What is MASS Offering

1- designing if there isn’t2- Producing 3- delivering 4- installation5- maintenance



1- Designing if there isn’tIf the client have no design and under certain conditions MAS can offer a design to the client



2- Producing A- Execution and implementation of high quality masterpiece scale models simulating the reality using high quality materials and latest technologies by high professional specialized team.



2- Producing B- Execution and implementation of high quality Booths for exhibitions, conferences and trade fairs



2- Producing C- Execution and implementation of Industrial production lines and machines



2- Producing What kind of Material that we use ?1- Acrylic2- Plastic with all types 3- Foam 4- others ….



2- Producing What kind of Machines that we use ?1- laser cutter 60*30 – 60*902- router machine 3- 3D Printer



3D Printer


4D Printer


2- Producing What kind of SCALE MODELS that we CANN’T IMPLEMENT ?

NOTHING



2- Producing What kind of technology that Mass is using :Interactive scale models using control touchscreens Fixed and mobile scale models using short electrical circuit



2- Producing What’s the required documents from the client to implement any project ?

CAD Files What if he hasn’t it ?



Virtual modelling

• computer-aided design (CAD)• (CAD) is the use of computer systems to assist

in the creation, modification, analysis, or optimization of a design

http://en.wikipedia.org/wiki/Computer-aided_design

http://en.wikipedia.org/wiki/Computer-aided_design

http://en.wikipedia.org/wiki/Computer

http://en.wikipedia.org/wiki/Design



3- Delivering We deliver the final product to the customer Domestically International We deals with each scale model as a Masterpiece and design a special delivery box to it to reach its display location safely



3- Delivering Delivery cost is varying according to many factors: Size of the scale model Display Location Delivery box



4- InstallationMASS group is committed to install the scale model at the agreed location of display.RE-Installment have to be agreed on in the contract with additional charges


1- Designing if there isn’t2- Producing 3- Delivering 4- Installation5- Maintenance



What is Offering

5- Maintenance can offers for the big and important clients Maintenance services on it’s products with separate Maintenance contract under certain conditions


Our clients


Holy Mosque


Knowledge economic city


Marasy- EMMAR


King Abdullah Economic city


Prince Salman civil center


Sample of MASS Projects


Top 5 Projects

• Project Name: 4th ring road of Makkah• Dimensions : 22.5 KM* 22.5 KM• Scale :1:5000• Time : 3 months• Cost : 560,000 SR• Consultant : Hazem


Top 5 Projects

• Project Name: Makkah Gates• 6 Gates • Project cost :180,000 SR


Top 5 Projects

• Project Name: king Abdullah economic city• 10 to 12 projects• From 300,000 SR to 500,000 SR


Top 5 Projects

• Knowledge economic city• Many projects • Cost : 950,000 SR


Top 5 Projects

• Saudi Commission for Tourism and Antiquities (SCTA),

• 10 Palaces• Hegaz railway• Hegaz railway station


MASS Projects

• Egypt Radio & television union • Egyptian Media Production city • Egyptian Petroleum ministry • Majed Al Fotaim (Carrefour)• Dubai festival city• Mall of Arab• Cairo festival city

Our competitorsمنافسينا

Link Others information FB WS On Localization

Name

:// . -http www artistic mo. / .dels com contact html YES YES 1998 Sharjah

DohaArtistic engineering Models

:// . .http www aiconmac c/ .om sitemap html

Part of Aicon Mac GroupNO YES ? Sharjah

OmanAlpha Micro Models LLC

://http architecturalmo.delmakerdubai blogspo

. /t ae:// . /https twitter com Rea

lModelIntl

The real website doesn't work YES YES ? Dubai

RMIReal Model International

:// .http euphoriagroup a/ .e contact html NO YES ? Dubai

EUPHORIA MODEL MAKERS

:// . .4 .http www pamarts t/com

The website is under construction

? YES ? ? PAM

:// .http www ahmodelm. / .aking com index php

Part of The Art Heir Group (TAHG)

NO YES 1990 DubaiSharjah

AHArt Heir Model Making

:// . .http www altallahintl/#com home

NO YES 1993 SharjahTexas

BangaloreThrissurChennai

Altallah

http://www.artistic-models.com/contact.html

http://www.artistic-models.com/contact.html

http://www.aiconmac.com/sitemap.html

http://www.aiconmac.com/sitemap.html

http://architecturalmodelmakerdubai.blogspot.ae/



https://twitter.com/RealModelIntl

https://twitter.com/RealModelIntl

http://euphoriagroup.ae/contact.html

http://euphoriagroup.ae/contact.html

http://www.pamarts.4t.com/

http://www.pamarts.4t.com/

http://www.ahmodelmaking.com/index.php

http://www.ahmodelmaking.com/index.php

http://www.altallahintl.com/#home

http://www.altallahintl.com/#home

Our competitorsمنافسينا

Link Others information FB WS On Localization

Name

http://www.3drmodels.com/ 5,000 projects200 clients400 models maker 20 projects manager

YES YES 1978 Dubai 3 DR models

:// . .http www cityegypt c/ / _ /om city city mobile su

/? =1 =bgallery id &name%20Administrative and

%20commercial

CITY is the strongest company of Hafez Amin Group

? YES 1998 Egypt City Arc Models

:// .http www livescalem. /odels com

Over 2,000 scale modelsYES YES 1978

DubaiRiyadhBeirut

Livescale Models

:// . .http www modelcraft/# =ae path

1500 employees2000 finished models

YES YES 1996

SydneyMelbourneDubaiRiyadhShangai

Model Craft

:// . .http vdcmodels com/ 2/ . ?hk v index php expan

=100dableTechni Built International Building & Model Makers

YES YES ?ChinaHong KongMalaysiaDubai

VDC Models

:// .http www supermode. /lsme com

Part of Clarion groupNO YES 1999

LondonDubai

Super ModelsMiddle East

http://www.3drmodels.com/

http://www.cityegypt.com/city/city_mobile/subgallery/?id=1&name=Administrative%20and%20commercial





http://www.livescalemodels.com/

http://www.livescalemodels.com/

http://www.modelcraft.ae/#path=

http://www.modelcraft.ae/#path=

http://vdcmodels.com.hk/v2/index.php?expandable=100



http://www.supermodelsme.com/

http://www.supermodelsme.com/


Competitors

• Model craft

• http://www.modelcraft.ae/#path=home

http://www.modelcraft.ae/#path=home


Competitors

• Hala

• http://www.7la.net/new/welcome.html

http://www.7la.net/new/welcome.html


Competitors

• Jury

• http://www.jury-eng.com/index.php?page=d2ViX2d1aWRl&op=c2hvd193ZWJfZ3VpZGU=&id=MQ==&lan=YXI=

http://www.jury-eng.com/index.php?page=d2ViX2d1aWRl&op=c2hvd193ZWJfZ3VpZGU=&id=MQ==&lan=YXI




Competitors

• Mogasamat

• http://www.mogassamat.blogspot.com/

http://www.mogassamat.blogspot.com/


Competitors

• Aqar city

• http://www.aqarcity.com/t1629966.html

http://www.aqarcity.com/t1629966.html


International Competitors

• http://bena-global.com/• http://www.makereal.net/the-news/• http://www.replicatedesigns.com/scale_mode

l_projects.html

http://bena-global.com/

http://www.makereal.net/the-news/

http://www.replicatedesigns.com/scale_model_projects.html

http://www.replicatedesigns.com/scale_model_projects.html


Competitor analysis


Target audiences

90 I

Target audiences

6

CREATIVE SELLING

3

Contractors

4

Government

5

Semi- Gov associations

1

Developers

2

Consultant


Target audiences

• 1- Real Estate DevelopersTop 50 GCC real estate companieshttp://www.arabianbusiness.com/photos/top-50-gcc-real-estate-companies-464871.html?img=0

http://www.arabianbusiness.com/photos/top-50-gcc-real-estate-companies-464871.html?img=0




Target audiences

• Consultant advisory offices


Target audiences

• Contractors


Target audiences

• Governmental associations • Industrial cities authority • Ministry of transportations• Research Centers


Public pension agency

• http://www.pension.gov.sa/Pages/default.aspx

http://www.pension.gov.sa/Pages/default.aspx

http://www.pension.gov.sa/Pages/default.aspx


Saudi Aramco

• http://www.saudiaramco.com/en/home.html

http://www.saudiaramco.com/en/home.html

http://www.saudiaramco.com/en/home.html


Target audiences

• Universities and faculties• Qualification projects

Target audiences

• List of top 100 Saudi companies



2012 - Annual Saudi Arabia Rankings - Property Developers

RANKING


2012 - Annual Saudi Arabia Rankings - Property Developers

IMPROVING


Pricing and payment process


MASS SWOT analysis


MASS Competitive advantages


Summary and wrap-up

Scale Models

Design

Transcript of Scale Models