SCA Monthly Digital Audience - March 2017

SCA Monthly Digital Audience

March 2017

446k 11.3m 2.4m 1.3m 160k

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram

Followers5

YouTube

Subscribers6

#1 Radio Group with Unique Audience of 1,512,000

#1 Radio Group with 446,367 Avg Daily UBs

#12 Australian Digital Publisher in Nielsen Market Intelligence

#9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

Sources: 1 Nielsen Digital Ratings (Monthly), 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for March '17

1.5m

Unique Audience1

Vevo Australian Audience

3.6mUnique Desktop

Viewers2

8.3mTotal Audience

(All Devices)1

88%Ave. completion

rate of ad views4

85%Ave. viewability

rate of ads5

19mAverage

View Duration1

Vevo video

streams3

213m

Sources: 1 Vevo Analytics (NB: there may be duplication across devices), 2 Comscore

Video Metrix, 3 YouTube Analytics, 4 Freewheel & 5 MOAT. Figures for March '17

Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) March '17

1,512,000

823,000

594,000

148,000

0

400,000

800,000

1,200,000

1,600,000

SCA ARN Nova Entertainment Macquarie Radio

Radio Brands Unique Audience


836,000

636,000601,000

472,000

98,000

0

175,000

350,000

525,000

700,000

875,000

1,050,000

Hit Network KIIS Network Triple M Network NovaFM Smooth

SCA vs Bespoke Digital Publishers


1,855,000

1,512,000

1,011,000 1,000,000

553,301 504,000

456,000 440,000

0

500,000

1,000,000

1,500,000

2,000,000

Uniq

ue A

udie

nce

214mTotal

Streams1

306k 603m1.6mMonthly Podcast

Downloads2

Monthly Video

Views3

Total Monthly

Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/12/2016 & Vevo Video Streams Mar’17 2 Podcast listening figure removes inflated reporting from repeated download

requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Brightcove & Vevo. Figures for March '17

SCA Mobile

87%

242k 1.6m

Mobile

(% of Avg Daily UBs)3

Monthly App Users1

390kMonthly Mobile

Avg Daily UBs3

Mobile App Installs

(all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for March '17

SCA Social

2.4 1.3m11.3m 160k

Sources: 1 Facebook, 2 Twitter, 3 Instagram & 4

YouTube. Figures for March '17

Twitter

Followers2

Instagram

Followers3

Facebook

Fans1

YouTube

Subscribers4

1.6m Total Australian Facebook Engagement1

HIT Network

1.9 1.2mTwitter

Followers2

Instagram

Followers3

8.2mFacebook

Fans1

248kAvg Daily

UBs5

177kMonthly

App Users6

120mMonthly

Video Views7

156kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5

Nielsen Market Intelligence, 6 Google Analytics, 7 Brightcove

+ YouTube. Figures for March '17

135k 457k 24k 9k 21k

Avg Daily UBs1 Facebook Fans2 Twitter Followers3Instagram

Followers4

YouTube

Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for March '17

Triple M Network

425k 79kTwitter

Followers2

Instagram

Followers3

2.9mFacebook

Fans1

177kAvg Daily

UBs4

111kMonthly

App Users5

Monthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market

Intelligence, 5 Google Analytics, 6 Brightcove + YouTube. Figures for

March '17

3.3m

Australian Publishers (All Devices)

1

2

3

4

5

6

7

8

9

10

NEWS AUSTRALIA

NEWS CORP AUSTRALIA

FAIRFAX MEDIA

FAIRFAX MEDIA LIMITED

TELSTRA MEDIA

TELSTRA CORPORATION LTD

NINE ENTERTAINMENT CO.

NINE ENTERTAINMENT CO.

REALESTATE.COM.AU LTD.

REA GROUP LTD

EBAY

EBAY INC.

YAHOO!7

SEVEN WEST MEDIA & YAHOO!

DMG MEDIA

DAILY MAIL AND GENERAL TRUST PLC

SEVEN WEST MEDIA

SEVEN WEST MEDIA

TRIPADVISOR

TRIPADVISOR MEDIA GROUP

1

2

6

3

4

5

7

8

11

10

4,182,985

3,847,991

1,456,345

1,433,943

1,406,388

1,248,980

911,914

803,803

511,505

506,859

3.69%

-0.48%

29.12%

-6.57%

-2.39%

3.32%

-4.61%

-4.59%

7.49%

-0.91%

SCA is the 12th biggest tagged-publisher in Australia (all devices)

PREVRANK PUBLISHER AVG DAILY UB % CH.

MARKET AGGREGATE 21,523,691 +13.06%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - March '17

11

12

13

14

15

16

17

18

19

20

CARSALES.COM LIMITED

CARSALES.COM LTD

SOUTHERN CROSS AUSTEREO

SOUTHERN CROSS MEDIA GROUP

BBC

BBC WORLDWIDE LTD

GUARDIAN NEWS & MEDIA LTD

GUARDIAN MEDIA GROUP PLC

ALLURE MEDIA

ALLURE MEDIA

SBS

SPECIAL BROADCASTING SERVICE CORP.

MAMAMIA WOMEN’S NETWORK

MAMAMIA.COM.AU PTY LTD

AUSTRALIAN RADIO NETWORK


LinkedIn

LinkedIn Group

BAUER MEDIA GROUP

BAUER MEDIA GROUP

9

14

13

12

15

16

17

21

19

18

493,463

446,367

430,650

419,670

369,934

340,448

313,056

296,887

292,354

288,513

-3.68%

10.69%

-0.05%

-5.80%

-3.22%

3.95%

-3.95%

18.76%

-0.94%

-3.67%

PREVRANK COMPANY AVG DAILY UB % CH.

Radio Brands (All Devices)

1

2

3

4

5

6

7

8

HIT NETWORK*


KIIS NETWORK


TRIPLE M NETWORK


NOVA FM NETWORK

NOVA ENTERTAINMENT

CLASSIC HITS RADIO


THE EDGE


3AW

FAIRFAX MEDIA

2GB 873AM

MACQUARIE RADIO NETWORK

1

3

2

4

5

9

6

8

247,940

231,529

177,328

172.355

36,837

22,714

18,750

18,696

7.84%

16.72%

16.67%

22.2%

35.31%

25.88%

7.9%

47.13%

Ranked by Australian avg. daily unique browsers


Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - March '17

*Labelled ’Today’s Hit Network’ in Nielsen Market Intelligence


SMOOTHFM

NOVA ENTERTAINMENT

97.3 COASTLIVE.COM.AU

WEST COAST RADIO

FIVEAA

NOVA ENTERTAINMENT

MIX 94.5FM


TALKING LIFESTYLE (2UE)

FAIRFAX MEDIA

4BC

FAIRFAX MEDIA

6PR

FAIRFAX MEDIA

9

10

11

12

13

14

15

7

10

11

12

13

13

15

14,126

5,003

4,670

4,066

3,007

1,713

1,436

-1.38%

-13.14%

11.13%

-3.07%

39.92%

65.82%

17.99%

SCA Monthly Digital Audience - March 2017

Data & Analytics

Transcript of SCA Monthly Digital Audience - March 2017