SCA Monthly Digital Audience - March 2016

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SCA Monthly Digital Audience March 2016

Transcript of SCA Monthly Digital Audience - March 2016

Page 1: SCA Monthly Digital Audience - March 2016

SCA Monthly Digital AudienceMarch 2016

Page 2: SCA Monthly Digital Audience - March 2016

323k 9.8m 2.2m 1.0m 136k

#1 Radio Group with 322,849 Avg Daily UBs #14 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence

SCA Digital Leadership

1.5mUnique Audience1

Sources: 1 Nielsen Answers, 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Mar '16

Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram Followers5

YouTube Subscribers6

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Radio Groups Unique Audience

Source: Nielsen Digital Ratings (Monthly) Mar ‘16

0

400,000

800,000

1,200,000

1,600,000

SCA Nova Entertainment ARN Macquarie Radio

270,000

591,000

722,000

1,494,000

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Radio Brands Unique Audience

Source: Nielsen Digital Ratings (Monthly) Mar ‘16

0

175,000

350,000

525,000

700,000

Hit Network Triple M NovaFM KIIS Smooth

196,000

399,000

537,000

634,000

696,000

Page 5: SCA Monthly Digital Audience - March 2016

824kUnique 28 Day

Streamers1

3.2m 7.3m3.1mMonthly Podcast

Downloads2

Monthly Video Views3

Total Monthly Minutes Watched3

SCA Streams

VideoAudio

Sources: 1 SCA Steaming Logs - 28 days from 01/03/2016, 2 Podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Mar '16

Page 6: SCA Monthly Digital Audience - March 2016

SCA Mobile

85%

199k 1.1m

Mobile (% of Avg Daily UBs)3

Monthly App Users1

275kMonthly Mobile Avg Daily UBs3

Mobile App Installs (all-time)2

Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Mar '16

Page 7: SCA Monthly Digital Audience - March 2016

SCA Social

2.2m 1.0m9.8m 135k

2.4m Total Australian Facebook Engagement1

Sources: 1 Facebook ‘People Talking About This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram & 5

YouTube. Figures for Mar '16

Twitter Followers3

Instagram Followers4

Facebook Fans2

YouTube Subscribers5

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Hit Network

1.8m 942kTwitter

Followers2

Instagram Followers3

7.3mFacebook

Fans1

196kAvg Daily

UBs5

99kMonthly

App Users6

2.8mMonthly

Video Views7

132kYouTube

Subscribers4

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for Mar '16

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163k 369k 19k 8.7k 20kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

YouTube Subscribers5

Scoopla

Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Mar '16

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Triple M Network

352k 35kTwitter

Followers2

Instagram Followers3

1.5mFacebook

Fans1

110kAvg Daily

UBs4

97kMonthly

App Users5

353kMonthly

Video Views6

Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for Mar '16

Page 11: SCA Monthly Digital Audience - March 2016

66k 251k 187k 14kAvg Daily UBs1 Facebook Fans2 Twitter Followers3

Instagram Followers4

Sport

14.4kMonthly App Users5

Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for Mar '16

Page 12: SCA Monthly Digital Audience - March 2016

Australian Publishers (All Devices)

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NEWS AUSTRALIA NEWS CORP AUSTRALIA

FAIRFAX MEDIA FAIRFAX MEDIA LIMITED

NINEMSN NINE ENTERTAINMENT CO.

TELSTRA MEDIA TELSTRA CORPORATION LTD

EBAY EBAY INC.

AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT

REALESTATE.COM.AU LTD. REA GROUP LTD

YAHOO!7 SEVEN WEST MEDIA & YAHOO!

CARSALES.COM LIMITED CARSALES.COM LTD

TRIPADVISOR TRIPADVISOR MEDIA GROUP

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3,507,828

3,281,205

1,792,660

1,365,437

1,250,479

1,165,942

1,119,887

1,052,800

491,644

424,823

-4.9%

-10.7%

-8.6%

+40.4%

-8.6%

-29.0%

+0.7%

-3.1%

-3.7%

-14.4%

SCA is the 14th biggest tagged publisher in Australia (all devices)

PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 17,909,927 -4.6%

Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - March 2016

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BBC BBC WORLDWIDE LTD

ALLURE MEDIA ALLURE MEDIA

GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC

SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP

LINKEDIN LINKEDIN CORPORATION

MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD

CBS INTERACTIVE CBS CORPORATION

SBS SPECIAL BROADCASTING SERVICE CORP.

BAUER MEDIA GROUP BAUER MEDIA GROUP

KIDSPOT KIDSPOT.COM.AU PTY LTD

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420,150

393,493

365,493

322,849

278,789

276,561

263,913

260,592

203,122

194,943

-4.4%

-2.6%

-14.3%

+12.6%

+15.6%

-7.5%

-14.9%

+11.8%

+6.9%

-4.2%

PREVRANK COMPANY AVG DAILY UB % CH.

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Radio Brands (All Devices)

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HIT NETWORK* SOUTHERN CROSS AUSTEREO

NOVA FM NETWORK NOVA ENTERTAINMENT

KIIS NETWORK AUSTRALIAN RADIO NETWORK

TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO

2GB 873AM MACQUARIE RADIO NETWORK

SMOOTHFM NOVA ENTERTAINMENT

CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK

3AW FAIRFAX MEDIA

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196,195

158,105

133,327

110,079

20,959

17,969

13,247

11,752

+5.6%

+3.2%

+2.9%

+15.0%

-5.0%

+8.1%

+12.9%

-13.6%

Ranked by Australian avg. daily unique browsers

PREVRANK COMPANY AVG DAILY UB % CH.

Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - March 2016 *Referred to in Nielsen as ’Today’s Hit Network’

PREVRANK COMPANY AVG DAILY UB % CH.

97.3 COASTLIVE.COM.AU WEST COAST RADIO

THE EDGE AUSTRALIAN RADIO NETWORK

SEA FM SOUTHERN CROSS AUSTEREO

MIX 94.5FM SOUTHERN CROSS AUSTEREO

FIVEAA NOVA ENTERTAINMENT

2UE FAIRFAX MEDIA

96FM AUSTRALIAN RADIO NETWORK

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8,627

7,169

4,454

3,231

2,882

1,360

1,357

-1.5%

+13.4%

+26.0%

-28.8%

-7.2%

-6.2%

-11.7%