SCA Monthly Digital Audience - March 2016
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Transcript of SCA Monthly Digital Audience - March 2016
SCA Monthly Digital AudienceMarch 2016
323k 9.8m 2.2m 1.0m 136k
#1 Radio Group with 322,849 Avg Daily UBs #14 Australian Digital Publisher in Nielsen Market Intelligence #9 Australian Mobile Publisher in Nielsen Market Intelligence
SCA Digital Leadership
1.5mUnique Audience1
Sources: 1 Nielsen Answers, 2 Nielsen Market Intelligence, 3 Facebook, 4 Twitter, 5 Instagram & 6 YouTube. Figures for Mar '16
Avg Daily UBs2 Facebook Fans3 Twitter Followers4Instagram Followers5
YouTube Subscribers6
Radio Groups Unique Audience
Source: Nielsen Digital Ratings (Monthly) Mar ‘16
0
400,000
800,000
1,200,000
1,600,000
SCA Nova Entertainment ARN Macquarie Radio
270,000
591,000
722,000
1,494,000
Radio Brands Unique Audience
Source: Nielsen Digital Ratings (Monthly) Mar ‘16
0
175,000
350,000
525,000
700,000
Hit Network Triple M NovaFM KIIS Smooth
196,000
399,000
537,000
634,000
696,000
824kUnique 28 Day
Streamers1
3.2m 7.3m3.1mMonthly Podcast
Downloads2
Monthly Video Views3
Total Monthly Minutes Watched3
SCA Streams
VideoAudio
Sources: 1 SCA Steaming Logs - 28 days from 01/03/2016, 2 Podcast listening figure removes inflated reporting from repeated download requests via streaming podcast players in an individual podcast listen and includes Hamish & Andy, 3 Ooyala + YouTube. Figures for Mar '16
SCA Mobile
85%
199k 1.1m
Mobile (% of Avg Daily UBs)3
Monthly App Users1
275kMonthly Mobile Avg Daily UBs3
Mobile App Installs (all-time)2
Sources: 1 Flurry, 2 AppAnnie (all-time SCA downloads) & 3 Nielsen Market Intelligence. Figures for Mar '16
SCA Social
2.2m 1.0m9.8m 135k
2.4m Total Australian Facebook Engagement1
Sources: 1 Facebook ‘People Talking About This’ AU only, 2 Facebook, 3 Twitter, 4 Instagram & 5
YouTube. Figures for Mar '16
Twitter Followers3
Instagram Followers4
Facebook Fans2
YouTube Subscribers5
Hit Network
1.8m 942kTwitter
Followers2
Instagram Followers3
7.3mFacebook
Fans1
196kAvg Daily
UBs5
99kMonthly
App Users6
2.8mMonthly
Video Views7
132kYouTube
Subscribers4
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 YouTube, 5 Nielsen Market Intelligence, 6 Google Analytics, 7 Ooyala + YouTube. Figures for Mar '16
163k 369k 19k 8.7k 20kAvg Daily UBs1 Facebook Fans2 Twitter Followers3
Instagram Followers4
YouTube Subscribers5
Scoopla
Sources: 1 Nielsen Market Intelligence - ‘SCA Network (Scoopla)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 YouTube. Figures for Mar '16
Triple M Network
352k 35kTwitter
Followers2
Instagram Followers3
1.5mFacebook
Fans1
110kAvg Daily
UBs4
97kMonthly
App Users5
353kMonthly
Video Views6
Sources: 1 Facebook, 2 Twitter, 3 Instagram, 4 Nielsen Market Intelligence, 5 Google Analytics, 6 Ooyala + YouTube. Figures for Mar '16
66k 251k 187k 14kAvg Daily UBs1 Facebook Fans2 Twitter Followers3
Instagram Followers4
Sport
14.4kMonthly App Users5
Sources: 1 Nielsen Market Intelligence ‘SCA Network (Sport)’, 2 Facebook, 3 Twitter, 4 Instagram & 5 Google Analytics. Figures for Mar '16
Australian Publishers (All Devices)
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NEWS AUSTRALIA NEWS CORP AUSTRALIA
FAIRFAX MEDIA FAIRFAX MEDIA LIMITED
NINEMSN NINE ENTERTAINMENT CO.
TELSTRA MEDIA TELSTRA CORPORATION LTD
EBAY EBAY INC.
AUSTRALIAN FEDERAL GOV. AUSTRALIAN FEDERAL GOVERNMENT
REALESTATE.COM.AU LTD. REA GROUP LTD
YAHOO!7 SEVEN WEST MEDIA & YAHOO!
CARSALES.COM LIMITED CARSALES.COM LTD
TRIPADVISOR TRIPADVISOR MEDIA GROUP
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8
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3,507,828
3,281,205
1,792,660
1,365,437
1,250,479
1,165,942
1,119,887
1,052,800
491,644
424,823
-4.9%
-10.7%
-8.6%
+40.4%
-8.6%
-29.0%
+0.7%
-3.1%
-3.7%
-14.4%
SCA is the 14th biggest tagged publisher in Australia (all devices)
PREVRANK COMPANY AVG DAILY UB % CH.MARKET AGGREGATE 17,909,927 -4.6%
Source: Nielsen Online Rating - Market Intelligence (Domestic) Ranking Report, Average Daily Unique Browsers (all devices) - March 2016
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BBC BBC WORLDWIDE LTD
ALLURE MEDIA ALLURE MEDIA
GUARDIAN NEWS & MEDIA LTD GUARDIAN MEDIA GROUP PLC
SOUTHERN CROSS AUSTEREO SOUTHERN CROSS MEDIA GROUP
LINKEDIN LINKEDIN CORPORATION
MAMAMIA WOMEN’S NETWORK MAMAMIA.COM.AU PTY LTD
CBS INTERACTIVE CBS CORPORATION
SBS SPECIAL BROADCASTING SERVICE CORP.
BAUER MEDIA GROUP BAUER MEDIA GROUP
KIDSPOT KIDSPOT.COM.AU PTY LTD
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10
14
15
17
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21
19
420,150
393,493
365,493
322,849
278,789
276,561
263,913
260,592
203,122
194,943
-4.4%
-2.6%
-14.3%
+12.6%
+15.6%
-7.5%
-14.9%
+11.8%
+6.9%
-4.2%
PREVRANK COMPANY AVG DAILY UB % CH.
Radio Brands (All Devices)
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HIT NETWORK* SOUTHERN CROSS AUSTEREO
NOVA FM NETWORK NOVA ENTERTAINMENT
KIIS NETWORK AUSTRALIAN RADIO NETWORK
TRIPLE M NETWORK SOUTHERN CROSS AUSTEREO
2GB 873AM MACQUARIE RADIO NETWORK
SMOOTHFM NOVA ENTERTAINMENT
CLASSIC HITS RADIO AUSTRALIAN RADIO NETWORK
3AW FAIRFAX MEDIA
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5
8
196,195
158,105
133,327
110,079
20,959
17,969
13,247
11,752
+5.6%
+3.2%
+2.9%
+15.0%
-5.0%
+8.1%
+12.9%
-13.6%
Ranked by Australian avg. daily unique browsers
PREVRANK COMPANY AVG DAILY UB % CH.
Source: Nielsen Online Ratings - Market Intelligence (Domestic), Australian Average Daily Unique Browsers - March 2016 *Referred to in Nielsen as ’Today’s Hit Network’
PREVRANK COMPANY AVG DAILY UB % CH.
97.3 COASTLIVE.COM.AU WEST COAST RADIO
THE EDGE AUSTRALIAN RADIO NETWORK
SEA FM SOUTHERN CROSS AUSTEREO
MIX 94.5FM SOUTHERN CROSS AUSTEREO
FIVEAA NOVA ENTERTAINMENT
2UE FAIRFAX MEDIA
96FM AUSTRALIAN RADIO NETWORK
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15
7
10
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12
16
15
8,627
7,169
4,454
3,231
2,882
1,360
1,357
-1.5%
+13.4%
+26.0%
-28.8%
-7.2%
-6.2%
-11.7%