SBTV:The first and only video news and information site for small business :
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SBTV.com:The first and only video news and information site for small business :. You Must Be Nuts!!!! Video on the Internet Will Never Work. Radio has no future. - Lord Kelvin, British mathematician and physicist. - PowerPoint PPT Presentation
Transcript of SBTV:The first and only video news and information site for small business :
SBTV.com:The first and only video news and information site for small business:
You Must Be Nuts!!!! Video on the Internet Will Never Work.
• Radio has no future.- Lord Kelvin, British mathematician and physicist.
• While theoretically and technically television may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming. - Lee DeForest, American radio pioneer, 1926.
• Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night. - Darryl F. Zanuck, Head of 20th Century-Fox, 1946.
RIP: Old Media is DEAD Now Who’s Nuts!!!!.
• Old media is slow.• Burdened with costs• New media faster and less expensive. • Election: viewers watched streaming video• 80% watched 5 hours• 65 percent of online video views 9 -5 M-Friday. • Anytime, anywhere• Millions of reporters and fact checkers. (Democratization of media)
SBTV.com: The Anytime, Anywhere…. ………..Find Unique Value
• Only SMB Daily News Broadcast • Time Efficient• Resource Rich – largest events calendar• Vast Video Catalog• Multi-platform• Trusted Personalities (high-tech, high-
touch)• Unique Community
WCBS
By: Susan Wilson Solovic
Stevie Awards - NY
A Top Secret Affordable Marketing Tip for Your Small BusinessSusan Wilson Solovic 2/21/2009 12:00:00 AM
SBTV.com Enjoys Loyal Audience
96% direct traffic
Strong Partnerships with small business membership organizations.
175 Local Television Stations 175 Local Television Stations
SMB Corporate SitesSMB Corporate Sites
SBTV.com\MobileSBTV.com\Mobile
Business Information and Government Sites. Manta, Moli,
Hoovers, IRS, SCORE
Business Information and Government Sites. Manta, Moli,
Hoovers, IRS, SCORE
Blogging and Social Media Imperative for Success!
Basic Revenue Model -- Internet Advertising…Strong But Challenging
• Site analytics a must. Unique Visitors/time on site. (Not hits)– 100,000 people view daily news every day.
• Ad Impressions -- SBTV.com 15 million per month
• Site ranking critical – Alexa.com, ComScore.com, Hitwise.com
• CPM vs. PPC – Understand cost. Establish base.
• Advertisers want ROI and clicks• Constantly Looking for new ways to
connect
Remember This!Ubiquity is the new Exclusivity. (“They’re Everywhere. 8,200
links into SBTV.com )
Monetize Traffic – Give and get.
Arbitrage Game is Over
Build Loyalty
Quality over Quantity – Right audience, Right message = Sales
Multi-platform Content is King – Anytime, Anywhere.
It Always Takes Longer and Costs More than You Think!
Secret Sauce• Produce Original Content -- Prolific• Aggregate Additional Content – user-generated/expert• Repurpose, repurpose, repurpose• Brand Personality – Love Marks – Kevin Roberts• Blog – EVERYWHERE• Collaborate – No Brand is an Island• Social Media – Marketing, Be Careful
– Facebook – SBTV.com– YouTube – SBTVcom– Linkedin.com
• Helpareporter.com• Free Press Release Services
– Prfriend.com– Free-press-release.com (search engines)
My Gift to You
• SBTV.com’s mission – when you succeed in building your business, we succeed.
• Join SBTV.com’s community – Top right of homepage. http://cs.sbtv.com/Membership/EditProfile.aspx
• E-mail: [email protected] – Underground 5• E-Book with tips and tricks for building a media
brand.• Free Daily Success Tips.
– 35350 / BIZ subject line.
