SBF Frankfurt Buchmesse 2014

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STEALTH ebook distribution platform at Frankfurt Buchmesse 2014, by Marco Croella, Chief Operating Officer in SBF. Presentation Transcript: 1. Your ebooks. Everywhere (Yes, everywhere!) 2. Marco Croella COO & Shareholder Simplicissimus Book Farm Mechanical Engineer Finance expert Cooking addicted 3. ebook distribution Self Publishing Free ebook creation 4. What does STEALTH do? Publisher Publisher Publisher ... Store Store Store ... 5. 1000+ Publishers 50+ Stores 45.000+ ebooks 6. THE QUESTION Ok, now I’ve got my ebooks. How can I effectively sell them? 7. THE QUESTION Ok, now I’ve got my ebooks. How can I effectively sell them? ? 8. TWO ALTERNATIVES DIY 9. TWO ALTERNATIVES DIY vs 10. Where do I sell? DIY One-by-One on the bigger stores 80%/20% Pareto Principle 11. Where do I sell? DIY One-by-One on the bigger stores 80%/20% Pareto Principle AND THE LONG TAIL??? 12. Where do I sell? No compromises One upload - ALL the stores served 13. Where do I sell? No compromises One upload - ALL the stores served 25% MORE EFFICIENT 14. And if I change something or I do something new? DIY Manual changes ON.EVERY.SINGLE.STORE 15. And if I change something or I do something new? DIY Manual changes ON.EVERY.SINGLE.STORE TERRIBLY BORING! (and error sensitive) 16. One change - All stores updated And if I change something or I do something new? 17. One change - All stores updated And if I change something or I do something new? 80% OPERATING TIME SAVED 18. And how do I get paid? DIY Multiple reports, one per store Multiple invoices to multiple Countries 19. And how do I get paid? DIY Multiple reports, one per store Multiple invoices to multiple Countries HAVE YOU READY A DEDICATED ACCOUNTANT? 20. ONE report. ONE invoice. Simple as that And how do I get paid? 21. ONE report. ONE invoice. Simple as that 80% ACCOUNTANCY TIME SAVED And how do I get paid? 22. 25% MORE EFFICIENT 80% OPERATING TIME SAVED 80% ACCOUNTANCY TIME SAVED Summarizing 23. on final price/list price 8% The Price 24. CONTACTS Marco Croella Email [email protected] LinkedIn it.linkedin.com/in/marcocroella Twitter @MarcoCroella

Transcript of SBF Frankfurt Buchmesse 2014

Page 1: SBF Frankfurt Buchmesse 2014
Page 2: SBF Frankfurt Buchmesse 2014

Your ebooks. Everywhere(Yes, everywhere!)

Page 3: SBF Frankfurt Buchmesse 2014

Marco CroellaCOO & Shareholder

Simplicissimus Book Farm

Mechanical Engineer

Finance expert

Cooking addicted

Page 4: SBF Frankfurt Buchmesse 2014

ebook distribution

Self Publishing

Free ebook creation

Page 5: SBF Frankfurt Buchmesse 2014

What does STEALTH do?

Publisher

Publisher

Publisher

...

Store

Store

Store

...

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1000+ Publishers

50+ Stores

45.000+ ebooks

Page 7: SBF Frankfurt Buchmesse 2014

THE QUESTIONOk, now I’ve got my ebooks.

How can I effectively sell them?

Page 8: SBF Frankfurt Buchmesse 2014

THE QUESTIONOk, now I’ve got my ebooks.

How can I effectively sell them?

?

Page 9: SBF Frankfurt Buchmesse 2014

TWO ALTERNATIVES

DIY

Page 10: SBF Frankfurt Buchmesse 2014

TWO ALTERNATIVES

DIY vs

Page 11: SBF Frankfurt Buchmesse 2014

Where do I sell?

DIYOne-by-One on the bigger stores

80%/20% Pareto Principle

Page 12: SBF Frankfurt Buchmesse 2014

Where do I sell?

DIYOne-by-One on the bigger stores

80%/20% Pareto Principle

AND THE LONG TAIL???

Page 13: SBF Frankfurt Buchmesse 2014

Where do I sell?

No compromises

One upload - ALL the stores served

Page 14: SBF Frankfurt Buchmesse 2014

Where do I sell?

No compromises

One upload - ALL the stores served

25% MORE EFFICIENT

Page 15: SBF Frankfurt Buchmesse 2014

And if I change something or I do something new?

DIYManual changes

ON.EVERY.SINGLE.STORE

Page 16: SBF Frankfurt Buchmesse 2014

And if I change something or I do something new?

DIYManual changes

ON.EVERY.SINGLE.STORE

TERRIBLY BORING!(and error sensitive)

Page 17: SBF Frankfurt Buchmesse 2014

One change - All stores updated

And if I change something or I do something new?

Page 18: SBF Frankfurt Buchmesse 2014

One change - All stores updated

And if I change something or I do something new?

80% OPERATING TIME SAVED

Page 19: SBF Frankfurt Buchmesse 2014

And how do I get paid?

DIYMultiple reports, one per store

Multiple invoices to multiple Countries

Page 20: SBF Frankfurt Buchmesse 2014

And how do I get paid?

DIYMultiple reports, one per store

Multiple invoices to multiple Countries

HAVE YOU READY A DEDICATED ACCOUNTANT?

Page 21: SBF Frankfurt Buchmesse 2014

ONE report. ONE invoice.

Simple as that

And how do I get paid?

Page 22: SBF Frankfurt Buchmesse 2014

ONE report. ONE invoice.

Simple as that

80% ACCOUNTANCY TIME SAVED

And how do I get paid?

Page 23: SBF Frankfurt Buchmesse 2014

25% MORE EFFICIENT

80% OPERATING TIME SAVED

80% ACCOUNTANCY TIME SAVED

Summarizing

Page 24: SBF Frankfurt Buchmesse 2014

on final price/list price

8% The Price