When Pitching to InvestorsThe Importance of Knowing Your Market & Market Research

SBA Empowerment BreakfastMarch 13, 2015

Must Have ElementsMust Have Elementsof an Investor Pitchof an Investor Pitch

What problem does your company/product solve?Why you? (You & Your Team)Proof- Reason for the Business (Fully Vett the

Market) Why it will Succeed (Competitive Analysis)Show Me The Money (ASK)ROI (Exit Strategy)

Market Research & Competitive Analysis Will Show…Breadth of the Market◦ How big is the market? $$$, Volume

Current way the problem is being solved (or not)

How does your company/product solve the problem?

How is your company/product different than the competition?

Why/How is this possible?

Market Research can direct you to know…How to reach your customers◦Which Social Media Platform ◦ Advertising/Marketing Avenues

Identify Collaborative Partnerships PriceRetention/RepeatReferralsIdeas for GrowthSave Time & MoneyIdentify Potential Objections to the Buy

Know Your Customer = SalesWhere do they live?What kind of car do they drive?What shows do they watch?What do they read?Entertainment preferences?Favorite Stores, Catalogs, E-CommerceWhat kind of products would they buy?

(organic, quick & easy, lactose intolerant)What church do they go to?Education Level, Age, Income

Market ResearchMarket Research

NBDC, Library, SCORE, UNOInternetSurvey a sampling of your targeted market◦Ask open ended questions

Focus Group

Four Real Examples…Four Real Examples…

Thank You,

Melissa Gasnick-Cloetermelissa@ownitomaha.com

One day for women entrepreneurs, (men are welcome) to learn, network, and market their

companies & products for capital funding, media buzz and distribution. www.ownitomaha.com

402-670-5308