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Join the leading global community of brand & business leaders who are shaping the next economy and driving new forms of value!

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The Sustainable Brands Community

Sustainable Brands® is a global community that believes that embedding environmental and social purpose into the core of a brand is the future of business. The community was founded on the conviction that unleashing the best of human ingenuity and innovation can change the shape of business and, with it, the world. Ten years later, we are celebrating our progress as a community of action, dedicated to delivering on the solutions needed to drive us into the next economy.

The SB Experience

At SB, we believe brands are uniquely positioned to align business and society on the path to a flourishing future, and enable participants to experience a shift in thinking that results in new ways of doing business to drive economic success.Over the past decade, SB has become the preeminent platform for highlighting the power of purpose to drive brand success: and the power of brands to change the world. SB sparks and enables transformational leadership at the personal, organizational and economic systems level to support reflection, ideation and action by creating and curating an optimal environment for discovering the tools and partners necessary to create new kinds of shared value. We bring the full system into the room, convening a community of courageous optimists willing to challenge personal assumptions and disrupt the status quo.

Redefining the Good Life

SB’17 Detroit marks the beginning of a 3-year global conversation about how we can deliver a flourishing future by rethinking what the ‘Good Life’ means for a healthy individual, family, community, city, country and planet. Driven to create a better world for all, the SB community is collectively called upon to redefine, redesign and deliver a new future, starting with individual and societal aspirations that point us all toward real happiness and a sustainable future. Beginning at SB’17 Detroit with a collective conversation about how we can “Redefine the Good Life,” together we will illustrate how the brand leaders of the future can respond.

SB’17 DETROIT: REDEFINING THE GOOD LIFE

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EXPERIENCE THE LEADING PLATFORM FOR PURPOSE-DRIVEN BRAND SUCCESSSB’17 Detroit provides infinite opportunities to learn, connect and co-create with courageous optimists from around the world, as we come together to Redefine the Good Life and show how brands can benefit by leading the way.

Communities within the Community

SB’17 Detroit is host to numerous mission-aligned partners and organizations that bring the potential to enable disruptive innovation on a broader and faster scale.

Plenary Sessions

The fast-track to understanding the latest trends and drivers through insight from innovators and leaders who are inspiring global transformation.

Breakouts

Fine-tune subject matter expertise with topical explorations of how your peers solve specific business challenges.

Workshops

Deep-dive and accelerate understanding to turn ideas into action with half-day intensive learning on key methodologies and frameworks.

Activation Hub

Experience this dynamic, action-driven and collaborative environment where brands find the conversations, connections, tools, solutions and partners to co-create new forms of value and impact.

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MACRO TRENDS & DRIVERSFocus on critical macro forces that are raising challenging questions, shifting the conversation and providing opportunities for purpose-driven businesses to jump in with win-win solutions.

Key topics include:• Tackling rising economic inequality that is at the root of

many problems facing the U.S. and the world today• Relocalizing manufacturing and understanding its

relationship with a variety of technological advances and trade scenarios

• The future of artificial intelligence and its impacts on jobs, societal dynamics and human health

• The rise of cities in solving social, environmental and economic challenges and enabling the good life

TRANSFORMATIONAL LEADERSHIPExplore the transformative executive purpose and courageous leadership that have given rise to many of today’s outstanding brands and breakthrough solutions enabling the good life of tomorrow.

Key topics include:• Redefining CEO success for the age of purpose-driven

brands leading the way to the good life• A golden past vs. a glorious future: How brands can lead

left-behind Americans toward a thrivable future that works for all

• Win-win strategies for big brands to support and learn from sustainability-minded entrepreneurs

• Reinventing “old guard” brands to align with Millennial and Gen Z values and preferences

SB’17 DETROIT: LEARNING, INSPIRATION & CO-CREATION

DANIEL LUBETZKYCEOKIND Snacks

KATE BRANDTChief Sustainability OfficerGoogle

PASHON MURRAYCo-FounderDetroit Dirt

VIRGINIE HELIAS Vice President Global SustainabilityP&G

Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Speakers featured here provide only a glimpse of the complete program. Check online for regular updates as speakers and program details are confirmed.

FEATURED SPEAKERS

As part of the formal conference program, SB’17 Detroit offers four days of conversation, learning, inspiration and insight across ten conference subject tracks, designed to propel your business success through innovation and action toward a sustainable future. Read on for details, plus more on the added aspects of the SB experience.

SB17Detroit.com

SB’17 DETROIT: LEARNING, INSPIRATION & CO-CREATION

EMPLOYEE ENGAGEMENTAim employee engagement and organizational development toward boosting performance and embedding social and environmental purpose into the core of employee bases.

Key topics include:• Evolving talent development programs to embed systems

thinking and build capacity for tackling the full range of societal challenges standing in the way of the good life

• Applying new research, biomimicry principles and analytic typologies to design the workplaces of the future

• Analyzing the pros and cons of co-ops as a rising form of organizational and governance structure

CONSUMER ENGAGEMENTCreate win-win strategies for connecting brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future.

Key topics include:• New tools for finding fresh consumer insights and applying

them effectively in brand journeys toward a purposeful positive presence in the world

• Applying popular culture-shaping memes in brand positioning and messaging delivering the good life

• Navigating distortion, distrust and disrespect in a post-truth world cluttered with fake news and manipulative narratives

• Emerging opportunities to engage consumers in fundamentally new ways through virtual reality and other groundbreaking technologies

JOHN MARSHALL ROBERTSAuthorThe Voice Code: Master Your Inner Game

LEITH SHARP Director, Executive Education for Sustainability LeadershipHarvard University

RYAN WILLIAMSGood CopMethod

NADYA ZHEXEMBAYEVAChief Reinvention OfficerWE EXIST

FEATURED SPEAKERS

More examples of what you can explore as part of the formal SB’17 Detroit conference program.

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SB’17 DETROIT: LEARNING, INSPIRATION & CO-CREATION

BEHAVIOR CHANGEExamine the types of behavior change necessary to achieve peace, social cohesion, cultural evolution and global consumption levels that are consistent with the carrying capacity of the planet.

PRODUCT & SERVICE INNOVATIONDelve into product and service innovation that performs financially while taking a leap forward for the collective journey toward resilient and regenerative business models.

SUPPLY CHAIN INNOVATIONFocus on understanding and engaging suppliers in the pursuit of a unified journey toward the good life along the whole value chain.

NEW METRICSLearn new methods of valuing the true range of business risks and impacts, with an emphasis on new forms of value that are giving competitive advantages to forward-looking brand leaders.

COMMUNITY ENGAGEMENTView successful brand engagements in local communities in the shared pursuit of harmonious win-win co-existence.

RETAIL INNOVATIONExperience retail innovation that is enabling brand positioning and leading consumers toward a shared vision of the good life.

SB’17 Detroit is thrilled to welcome RILA (Retail Industry Leaders Association), the trade association of the world’s largest and most innovative retail companies. At SB’17 Detroit, SB has partnered with RILA to feature a retail-specific program track and activities in the Activation Hub devoted to the Retail Sector.

FEATURED SPEAKERS

NELSON SWITZERChief Sustainability OfficerNestle Waters

JENNIFER LINDENAUERVP of MarketingUpworthy

RICARDO CACERESGlobal Marketing Director for SustainabilityCoca-Cola

WHITNEY MAYERSocial Innovation ManagerHershey’s

Visit SB17Detroit.com for ongoing updates and additions to the SB’17 Detroit content program.

More examples of what you can explore as part of the formal SB’17 Detroit conference program.

SB17Detroit.com

The SB community of change makers includes sustainability, marketing, communications, brand strategy and innovation leaders from the largest global brands, as well as the network or organizations that support and influence them. Disruptive social entrepreneurs, solutions providers, suppliers, NGOs agencies, academics and researchers, investors and other stakeholders bring the entire system in the room, adding a unique richness to the experience. As a community, these optimistic and courageous professionals share a passion for purpose and a desire to contribute to a flourishing future while driving breakthrough near- and long-term success for their businesses.

WHO ATTENDS SB CONFERENCES?

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SB’17 DETROIT ACTIVATION HUB

The SB’17 Detroit Activation Hub encourages collaboration and celebrates purposeful innovation. This action-centered environment is more than just another solutions exhibit; it is a platform to engage directly with business and brand professionals who are looking for unique and targeted ways to add value to their business.

The atmosphere creates a fresh connection between people, organizations and companies with innovative business solutions and brand professionals looking to activate their sustainability goals into tangible reality. The collaborative environment of the Activation Hub facilitates deeper learning, conversation and networking, allowing everyone to engage on a more personal level through innovation labs, lounges, networking events and more.

Join the leaders who are shaping the future of commerce worldwide and participate in the Activation Hub at SB’17 Detroit!

The Activation Hub features Pavilions focused on areas such as:

enabling attendees to feel confident in knowing that trusted business solutions are available to support the activation of their goals.

With attendance of nearly 2,500 business and brand leaders who are committed to better business models that create net positive impact, companies will experience the Activation Hub as an extension of their marketing departments, designed to help customers move faster and further, from insight to action.

• GOOD CITIES• GOOD PACKAGING• GOOD RETAIL• GOOD FOOD• GOOD TRAVEL• GOOD MOBILITY

• GOOD LOGISTICS• GOOD ACRICULTURE• GOOD CHEMISTRY• GOOD FASHION• GOOD HOMES• and more

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Engage with these valued Sponsors, Exhibitors and Partners, and more, at SB’17 Detroit!

SB’17 DETROIT SPONSORS®®

DETROIT

SB17Detroit.com

Redefining the Good Life will launch in Detroit, Michigan, the iconic center of the American Industrial Age. In Detroit, an important chapter in our global history was born, flourished, died, and is now being reinvented. The city will serve as the launch of our community’s global aspirational effort. From there, the conversation travels around the world to cities on 6 continents as we imagine the products, services, businesses and support infrastructure that will deliver a sustainably flourishing future for all.

SB’17 Detroit will be held at Cobo Convention Center, a state-of-the-art event facility conveniently located in downtown Detroit’s dynamic civic center. Cobo Convention Center overlooks the beautiful Detroit River with views of neighboring Windsor, Canada. Easily accessible by public transit and SB’17’s featured hotel parters. It is a Green Meetings Industry Council ASM/APEX Standard Certified Facility.

LOCATION

SB17Detroit.com

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SUSTAINABLE BRANDS 2017 DETROIT, COBO CONVENTION CENTERMay 22 - 25

CONTACT US

Sustainable Brands Phone: +1 (415) 626.2212

Fax: +1 (650) 240.1370

REGISTRATION/INQUIRIES

For attendee inquiries or to arrange group registrations, please email connect@sustainablebrands.com

SPONSORSHIP OPPORTUNITIES

For sponsorship and Activation Hub exhibit opportunities, please emailengage@sustainablebrands.com