Say Yes to Smoking
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Transcript of Say Yes to Smoking
SAY ‘YES’ TO SMOKINGGoodFellas
Situation Analysis
Situation The global tobacco epidemic
kills nearly 6 million people every year globally
It is on track to kill more than 8 million by 2030, by which time approximately 80% of the deaths would occur in low- and middle-income countries.
In India itself tobacco related mortality is estimated to be 1 million approx.
More than 600,000 die from exposure to second-hand smoke (passive smoking)
India is the second largest consumer of tobacco products in the world
Source: WHO Report (Country Profile: India)
A Huge Health Burden
The total health expenditure burden of tobacco in the year 2011 was a little over Rs.100,000 crore.
The amount is 12% more than the combined State and central government expenditure on health in 2011-12.
The revenue earned through excise duty in the same year was a paltry 17% of the health burden of tobacco
Source: Ministry of Health, India, Report-2014
Smoked Tobacco prevalence among Youth (percentage)
Youth:
Global Youth Tobacco Survey, 2009;
National, ages 13-15
Tobacco Use Cigarette Use02468
101214161820
TotalMaleFemale
Smoked Tobacco prevalence among Adults (percentage)
Adult:
Global Adult Tobacco Survey, 2009;
National, ages 15+
Tobacco Use Cigarette use0
5
10
15
20
25
TotalMaleFemale
Smokeless Tobacco prevalence Youth vs Adults (percentage)
Youth: Global Youth Tobacco Survey, 2009; National, ages 13-15
Adult: Global Adult Tobacco Survey, 2009; National, ages 15+
YouthAdults
0
5
10
15
20
25
30
35
Total
Female
TotalMaleFemale
Target Group
Smoking Stats: India
Print Media
Print Media
Print Media
Print Media
Radio Jingles & Radio Station
Jingle 1
Jingle 2
Curriculum Vitae of a Cigarette
Inter Personal Communication
•Target Group: School and College students
•Communication Channels: Workshops, Activities
•Teaching them how to tell no to smoke and avoid peer pressure
Social Media
Yes to smoking facebook page
Whatsapp group Yes to smoking
Youtube Channel
Save Yourself Save the World