Savvy Social Recruiting: The Tools You Need to Recruit Smarter & Attract the Right Talent - Johannes...
25
“It’s not the tools you use. It’s how you are when you use the tools.”
-
Upload
hr-tech-world -
Category
Business
-
view
286 -
download
5
description
Academic Work, a leading staffing agency in Scandinavia, recently began its own social recruiting journey by utilizing several social recruiting platforms and tools to maximize their time spent sourcing and interacting with candidates. In this session Academic Work’s Social Media Specialist Johannes Sundlo will discuss tools including: Google Analytics, Notified, BufferApp, ShortStack, LinkedIn, Twitter, G+, Instagram, Pinterest and proprietrary Social Recruiting and Recruiting Ads Solutions for Facebook. When it comes to social recruiting, the savvy recruiter doesn’t just plan campaigns, he or she takes risks and tests the results. That can be daunting for a recruiter just starting out; after all, where to begin, how to assess results, and how to shift course are questions that can’t be answered without using the right tools. - What challenges Academic Work faced in sourcing new candidates, and why the company began recruiting on Facebook. - How Academic Work put together a social recruiting plan and now carries out their recruiting and marketing campaigns. - Which tools and methods Academic Work uses to attract both passive and active candidates and engage them with both open jobs and the employer brand on the Academic Work Facebook Career Pages. According to Sundlo, “Insights are essential guides for successful recruitment. Technology can provide those insights, but we have to know where to look--and to know what we’re looking for. We need to start working smart to survive and attract talent in this fierce competition for candidates. The companies that use what they’ve learned from the tools they’ve implemented will ultimately win.”
Transcript of Savvy Social Recruiting: The Tools You Need to Recruit Smarter & Attract the Right Talent - Johannes...
“It’s not the tools you use. It’s how you are when you use the tools.”
Johannes Sundlo@jsundlo
BelieveWhy should we hire you?
Where Can I Meet the BEST?
2011
1,5%
2013
12,7%
Unlock Data You Need
Powerful Search
Powerful Search
Powerful Search
Powerful Search
”Why should I use LinkedIn?”
Powerful Search
Powerful Search
Why Facebook for Recruiting?
Candidate Flow Effective Reach Employer Branding
+1BN professionals,
2.5M engineers,
7M sales reps,
1.7M accountants,
3M Medical Professionals etc.
27K jobs shared monthly
83%
of time spent on social networks
1in7min spent online
4.75 BN content items shared daily
Why Facebook for Recruiting?
Candidate Flow Effective Reach Employer Branding
+1BN professionals,
2.5M engineers,
7M sales reps,
1.7M accountants,
3M Medical Professionals etc.
27K jobs shared monthly
83%
of time spent on social networks
1in7min spent online
4.75 BN content items shared daily
Why Facebook for Recruiting?
Candidate Flow Effective Reach Employer Branding
+1BN professionals,
2.5M engineers,
7M sales reps,
1.7M accountants,
3M Medical Professionals etc.
27K jobs shared monthly *
83%
of time spent on social networks
1in7min spent online
4.75 BN content items shared daily
* Work4 Data, May 2013
Cheers! I´m paying (happily) for your party!
Technology is the easy part.
You are the hard part.
Don´t be a douche.
Aka do not ruin this.
Have fun!
Try to adapt.
