SAVVY SOCIAL MEDIA FOR NEWBIES

Mercedes Diane Griffin Forbes, OwnerDG Speaks

* Statistics provided by Leverage New Age Media!

Why Social Media Matters:

Today’s Focus:

• Increased traffic to your website• More visibility in search engines• Social proof for an increased sense of security in your brand/product• Better relationship building opportunities with potential and current

customers• Shows the human side of your business

FACEBOOK• 1.5 billion monthly active users

• Mobile is Facebook’s cash cow – 1.31 monthly active mobile

users

• Mobile ad revenue makes up 76% of all ad revenue ($2.9

billion in Q2 of 2015)

• Users share 1 million links every 20 minutes

TWITTER• 289 million active users

• Micro blogging social site that limits posts to 140 characters

• Largest penetration in the US but spreading slowly and steadily

• 9,100 tweets happen every second

INSTAGRAM• 300 million active users

• Social sharing site all around pictures and now 15 second videos

• Many brands are participating through the use of hashtags and

posting pictures consumers can relate to

• Most followed brand Nike

PINTEREST• 70 million users

• Social site that is all about discovery

• Largest opportunities are in decor, crafts/DIY, cooking, health,

and fashion

• Users are 20% male and 80% female

GOOGLE +• 300 million active users

• Social network built by Google that allows for brands and users

to build circles

• Not as many brands active but the ones that are tend to be a

good fit with a great following

• Hangouts and Photos have been separated from Google+ but

posts remain as ‘streams’

LINKEDIN• 380 million users worldwide

• Business oriented social networking site

• Brands that are participating are corporate brands giving potential

and current associates a place to network and connect

• 79% of users are 35 or older

Mon Tues Wed Thurs Fri Sat Sun

2am Instagram

10am LinkedIn

2am Instagram

12pm Twitter

12pm Twitter

12pm Twitter

9:30am Google+

12pm Twitter

3pm Facebook

8pm Pinterest

12pm Twitter

1pm Facebook

5pm Twitter

5pm Twitter

5pm Twitter

5pm Twitter

5pm Twitter

Sample Integrated Media Strategy Calendar

LET’S REVIEW:

• http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/• https://blog.kissmetrics.com/brand-outreach-pinterest/• http://money.cnn.com/2015/03/02/technology/google-plus-breakup/• http://www.statisticbrain.com/twitter-statistics/• http://www.cision.com/us/2015/01/25-pinterest-facts-and-pr-best-practices/• https://press.linkedin.com/about-linkedin• http://blog.iconosquare.com/top-14-brands-instagram/• http://www.inkthemes.com/30-reasons-to-market-your-business-on-pinterest-in-2014/03/• https://twitter.com/TwitterIR/status/431175668122935297• https://blog.twitter.com/2013/new-tweets-per-second-record-and-how• http://www.statisticbrain.com/facebook-statistics/• http://instagram.com/press/• http://50.nitrogr.am• http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.ht

ml• http://blog.linkedin.com/2014/02/06/linkedins-q4-2013-earnings/• https://www.quantcast.com/linkedin.com• http://mashable.com/2014/04/18/linkedin-300-million-users• https://www.quantcast.com/linkedin.com

SOURCES: