Hello everyone… I'm going for a holiday with mom n dad… to Ooty Mysore n Bangalore….
Savvy Mom Holiday Guide 2
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77% of our moms shop online 95% rely on tips when if comes to making purchase decisions 61% purchased products or services featured on SavvyMom Source: SavvyMom Reader Survey 08/08 Investment: $15,000 Promotional Value: $67,500 Commitment Deadline: Sept. 25 SavvyMom Holiday Guide
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Created an template for the Savvy Mom brand to use in-house from their palette and tone. Displayed here on their Holiday guide. All graphics custom created.
Transcript of Savvy Mom Holiday Guide 2
77% of our moms shop online95% rely on tips when if comes to making purchase decisions61% purchased products or services featured on SavvyMom
Source: SavvyMom Reader Survey 08/08
Investment: $15,000 Promotional Value: $67,500 Commitment Deadline: Sept. 25
SavvyMom Holiday Guide
Sponsorship Elements• Category exclusivity
• Contextual placement
• Standard IAB ad units
• Advertorial content to tell your story
• Presenting rights of Tip of the Week
• Logo in the Holiday Guide promo ads
• Contest involvment• Blog, Twitter and Facebook promo of the Guide
Editorial ThemeWeek 1: Make a budget
Week 2: SavvyMom Gift Guide
Week 3: Make it a green holiday
Week 4: Home décor
Week 5: Get in the kitchen
Week 6: Family activities
SavvyMom Today: 34,000 subscriberswww.savvymom.ca: 930,285
impressions/month.*
* Source: Google Analytics 08/09
Holiday Guide & Contest
60% of SavvyMom readers report entering contests
Holiday Guide Timeline
Newsletter Timeline
