Savvy Marketer’s Playbook to Social Marketing Success€¦ · Our objective with Savvy...

Savvy Marketer’s

toPlaybookSocial MarketingSuccessHow to use the latest changes in Facebook and Twitter to your advantage.

&Liked

Followed

But is the social sphere on the verge of saturation?!

Why?

If there are two things that any brand has ever wanted, they are to be liked and followed by millions. And now for the first time in history, with social media, every company, big and small, has a chance to do it.

More and more, brands are fighting to make their presence matter in the Twitterverse and are clamoring to set up real estate on Facebook. They have all the tools and are putting in all the e�ort, they are sharing all their content everywhere, but they don’t have the buzz, the energy. They have created some form of presence that’s not based on strategy at all. And they have learned the hard (and expensive) way that consumers are bothered by them in a social context

Because just having a room in a city is not enough. Businesses that assume their mere existence in an industry are devoid of strategy and therefore set up for failure. For the same reason that makes it great- the viral power of the word of mouth. Because as exciting as social media is, it can be a PR minefield if you don’t do it right.

Regalix © Savvy Marketer’s Latest Playbook to Social Marketing Success

Our objective with Savvy Marketer’s Latest Playbook to Social Marketing Successis to share actionable social media recommendations for your Facebook and Twitter engagement based on 1. Past and current social and consumer trend2. Social marketing best practices3. Latest upgrades on Facebook and Twitter platforms 4. Innovative social marketing ideas to help you generate authentic, positive word of mouth for long-term gains.



What Savvy Marketer’s Latest Playbook to Social Marketing Success will cover:

i) Creating the Social Brand Strategy- Top 8 Best Practicesii) 7 Social Marketing Do’s you must always keep in mindiii) 5 Social Marketing Don’ts you must never forget

i) 11 Hottest Tips to Facebook Marketing Success Todayii) Top 3 simple, innovative Facebook marketing plays for the savvy marketer

i) 12 Top Tips to Twitter Marketing Successii) 6 Quickfire Twitter Marketing Plays

Social Never Ends

Setting about Going Social 1

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Setting about Going Social

Start at the top

Creating the Social Brand Strategy - Top 8 Best Practices

Even the most aggressive marketer who, for instance, requires a social marketplace program to be up and running in a month needs to understand that strategic use of social media takes e�ort and change at all levels of the organization. It could be a quarter to a year before a social brand strategy starts showing big results. At the end of the day you want to be surgical in your strategy; it’s not about. ‘Hey, let’s try to put a piece of content out there and hope it gets picked up virally.’ You can’t think in terms of one-o� campaigns or tactics. The big question is how can you fuel a provocative, authentic, ongoing social media presence?

For longevity in the social media sphere, you need buy-in from the top. You can’t do this cosmetically. Social is not a fad. For the first time in history, social enables the marketer to have the ability to influence and be a part of consumers’ lives by giving them information, entertainment, a place to contribute, a place to connect, dialogue, whatever it may be.

It’s as long term as retail marketing and requires the same level of commitment behind it. Because if your top guys are committed to your social program, you will get a program that directly and measurably a�ects sales targets and brand equity. And customers will see your brand as someone who is in it for the long haul, some who really cares about how they feel, and what they want - not just trying to cash in by making a quick splash.

Here’s a social media best practices checklist you can use to form the basis of your social engagement

Be patient and before jumping in whole hog, take an arm’s length approach and ask yourself the right questions to evaluate the full spectrum of your social opportunity, and then adopt best –practices guardrails to develop a comprehensive strategic social brand approach. And remember to be flexible with your approach.

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Regalix © Savvy Marketer’s Latest Playbook to Social Marketing Success/01

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Look, Listen, and then Leap

Define Your Social Brand

Before you set about creating a social brand identity, start by conducting a social media audit to determine if people are having conversations about your brand, the company, or the category, and who these people are, what they are talking about and where they are congregating.

You spent buckets defining your brand, and gallons more communicating that to the world, but how do you adapt your brand to social media?

Brands have long described themselves as personalities. That metaphor has never been truer. To be socially influential, brands must think and choose wisely a natural, authentic personality to portray.

Then start building a plan around those findings to define your social brand and base your broader social engagement.

Then ask yourself these 5 simple questions

1. Are these people our customers, our target audience? 2. Do we have anything that can be relevant to their conversations? 3. Can we produce content that can really resonate with them and ring true to who we are?4. Are people talking about us, negatively or positively, or are we going to have to start from scratch? 5. Does our industry have social energy?

Ask yourself these 4 simple questions

1. Or is the brand speaking as itself? 2. If it is, how do you translate its personality to this sphere? 3. What are its voice, tone, emotion and purpose in social media? 4. What social causes does your brand care about?

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Some of these questions may seem schmaltzy. Brainstorm with your brand and social media enthusiasts. Give them the freedom to have an open, honest discussion, so that you can uncover the natural social position for your brand. Maybe your brand is not an entertainer, but rather a useful friend always there to help.

Figure out your brand’s social personality and purpose, and stay consistent.

Be sure to o�er a clear value Exchange

BUT DON’T MAKE THE CONSUMER DO THE HEAVY LIFTING

Continuously ask what value are you adding to the consumer’s lives? What are they getting in return for viewing, interacting with, contributing to or sharing your content or campaign? You must always o�er some sort of value exchange or people won’t have a reason to take positive action. And value exchange doesn’t always have to be a promo or a financial reward, but even social currency earned from the content your audience shares. At the very basic level, it can be something as simple as useful piece of information, or something funny that they would share with their friends.

Keep the interaction simple and organic. Don’t force it. And like Don Corleone famously advised his son Michael, “Mention it. Don’t insist”.

The amount of e�ort required by the consumer should be determined by your marketing objective. If you want more qualified leads, understand that the barrier to participation should be a bit higher than sharing something funny.

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Give Power to Your Advocates The brands that are successful in a social media space convert audiences to self-motivated brand advocates.

In a social context, to e�ectively reach critical mass, you must be willing to scale your e�orts beyond a centralized communications model. To do this, you need to identify and then empower your brand’s advocates— giving them the right training, tools, information and / or products to e�ectively participate in the social media dialogue about your brand, company or category.

I mean when you have empowered brand advocates, they are going to come out of the woodwork to defend you, and commend you in the face of an attack or a negative perception about your brand.

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Have a Crisis Management Plan in Place Always keep in mind PR 101 in your race to experiment in social media- your brand could be significantly embarrassed at some point. Have a crisis management plan for dealing with worst-case scenarios across every platform.

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BUT DON’T BE OVER DEFENSIVE ABOUT YOUR BRAND. Let people talk. You can’t respond to every negative comment. Have an engagement plan that points out:• What are the potential types of conversations? • What is our response, where are you going to step in? • Where will you let an empowered community rise in your defense?

If a conversation has a potential to significantly impact your organization, and you do join the conversation, make sure your participation feels organic to the context, is compassionate and on an equal footing with the irate consumers.

Never Stop Listening, ActivelyYou must always keep your ears pricked, even after you developed su�cient positive word of mouth. Listening programs deliver value in at least five ways:

1. Marketing insight for campaign planning, 2. Rapid response opportunities, 3. Measurement benchmarking, 4. Media planning insight and5. Influencer discovery

The only one thing that can be said definitively about being successful in social media is that you can never stop actively listening.

To sum up and to add a couple of more useful tidbits, here’s a list of the social marketing dos and don’ts that will hold you in good stead.

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7 Social Marketing Do’s you must always keep in mind

Have an overarching Social Strategy but tailor what you do to the specific social networking site.

Communicate with users in ways that they anticipate, expect and appreciate

Provide incentives for users to disseminate your message

Remember that the user doesn’t have to interact with you

Extend customer care via social tools that are more immediate and answer questions publicly

Steward customer communities for feedback and to trigger word of mouth

Remember that people social network to have fun

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5 Social Marketing Don’ts you must never forget1. Don’t invest a huge amount of money without a business objective or metrics plan2. Don’t force people to enter too much information in order to network with you.3. Don’t be a bore.4. Don’t be holier than thou in your interaction. Be nice. 5. Don’t constantly defend your brand.


1 Post More Visual Content When Mark Zuckerberg Introduced Facebook’s new look, he mentioned that almost 50% of news feed content today is photos and visual content. And now with the introduction of photos-only feed, the emphasis on visuals is more powerful than ever. These goes without saying that companies will have to create and share more compelling visuals, or face the danger of getting left behind on Facebook.

Start converting text-based statuses and links into appealing Facebook visuals. A photographic visual, for instance, can appear in both a photos-only news feed, and a “following” brands news feed, giving it the opportunity to grain greater reach.

11 Hottest Tips to Facebook Marketing Success Today

With a 1.15 billion active-member community and a constantly evolving platform to master, even the savviest marketer knows that it's not easy to muster — and maintain — an e�ective Facebook strategy.

Here are the 10 hottest tips that will help you create a smarter Facebook strategy to increase your exposure, grow a following, improve customer satisfaction, build strong brand advocates and achieve sales growth — optimizing the marketing opportunities o�ered by Facebook’s latest upgrades, like the new News Feed, open Graph...


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2 Share more videos, not just photosWhen someone hits the like button on a product or service on your website, a story with a title, a description and an image is displayed on his Facebook wall. But instead of a 150-pixel–wide image, if you have a video of that product/service, imagine the kind of impact your story will have. You could have an animated video, a product walkthrough, a video tour, an ad, or even a great testimonial. The possibilities are limitless.

3 Start Planning for Photo-centric ads

As the Facebook experience becomes visually richer and more immersive, it’s important to start thinking about your ads from a visual perspective.

From what can be inferred from Facebook’s decision to be a more visually immersive experience, Facebook ads are more than likely to go the new News Feed way that magnifies images, makes the title clearer, and provides a better summary of the content- which simply means that marketers need to think as much about strong visuals as much as strong and persuasive ad copy.


4 Use Short, Strong, Provocative messages on Images

5 Post a Lot , Even Outside Business Hours

With captions now overlaying images in the News Feed, you need to keep your copy short, crisp, and inviting. With images being the primary medium for the message, all you need to write is the key message of the image and the CTA.

It’s almost given that you’ll publish posts on your business fan page during business hours. But you may be missing out on reaching a huge portion of your fans by not posting outside business hours! A recent study on 200 fan pages by Buddy Media reveals that “engagement is highest at 4 am, 7 am, and 11 pm, but that brands post the most during business hours.”

So try posting three times a day, once during early morning periods (4 am-7 am ET), late evenings (10 pm-12 am ET) and ofcourse business hours. Then track the response you get for di�erent timeslots. But yeah, be aware of the location of your fans in your Facebook Page Insights- to know in which global time zones most of your fans reside and when they are most active.


6 Have fun, easy contests to get more fans

Contests have egged people on, since forever. Nothing lures like the lure of winning, especially on Facebook. Contests entice existing fans to join the conversation, which encourages their friends to join in too. And there’s a whole bunch of third-party apps out there that make it really simple and most importantly, compliant with Facebook’s Promotion Guidelines, to create appealing contest apps that can do wonders for your business.

For Instance, this Air Asia Australia Friendsy Competition grew Air Asia’s fan base grew by 30% and the Friendsy competition reached 2,291,483 people on Facebook.


7 Utilize Sponsored PostsOn average, only 16% of brand content organically reaches your fans. That’s because your content is not only competing with other businesses, but also with all of your fans’ friends‘, to be seen in his news feed.

Page Post ads enable you to increase the reach of your content to more people. Starting at as little as $10, or as much as your campaign demands, you can reach a greater percentage of your fans through a Facebook ad that shows up in your fans’ news feeds as a Sponsored Post.

Sponsored Posts are an excellent way to get more impressions, likes and clicks, and are ideal to promote content, such as videos, free whitepapers or webinar o�ers, or special deals. And, you can test the e�cacy of Sponsored Post ads at low cost with little risk, and then based on findings, scale up.

8 Pay Attention to Your EvangelistsWith Facebook’s new News Feed, users are able to look at content posted only from their friends. That means that even if a person likes and follows your business page, he may never see your posts. The answer to this is to focus more on your evangelists and customers. This makes them critical to your success on Facebook.

So find out what evangelists would love to share, and share published content that directly targets them. Do they love the latest features in your product? Do they enjoy the funny photos you share? Whatever it may be, just focus on finding things your evangelists are passionate about and increase the reach of your content


9 Use Facebook in tandem with Pinterest Content shared through third-party apps, like Pinterest, is going to get greater visibility in your News Feed. And with most Pinterest users also having a Facebook account, by integrating your Facebook and Pinterest posting schedules, you can use the enhanced appearance of Pinterest images in News Feeds to direct more people to your Pinterest page. This can help drive people to purchase your product/service, since Pinterest creates an easy environment for driving sales.

10 Drive users to check-in to your business

Location is becoming integral to social. And now with Graph Search, you can search for content on Facebook based on location. Plus, Graph Search are often local. For example, if you search for the word “movies,” Facebook’s Graph Search will likely return results on movie theaters near you.

Check-ins are now more visible and clear in news Feed, and by finding ways to influence more people to check-in to your business, more people can see your business in the friends-only feeds. You could achieve this by taking a cue from the FourSquare approach of o�ering deals to the most frequent visitor – via check-ins – to your business. Or maybe all you need is to simply remind people at a meet-ing or event that they can share their location. The point is, these check-ins will help improve your visibility on Facebook.


11 Get an attractive Cover PhotoLikes on your Facebook page has always been important, but the new News Feed makes these Likes even more meaningful. Now when someone likes your page, he gets a new story in his News Feed that shows the default page and cover photo. This signifies how critical your cover photo is influencing the friends of your new Facebook fan. So make sure your cover photo is both likeable and shareable. Make it smart, make it funny, keep it beautiful, have a great CTA, do whatever, but make it awesome.

Here are the other Top 3 other brilliant plays that you can steal from to make your Facebook engagement a thrill.

1. Don’t be afraid to use a really, really simple, butoutrageously provocative call-to-action

“Sacrifice ten Facebook friends. Get a free Whopper.” Burger King’s The Whopper Sacrifice campaign was shut down by Facebook within 10 days on the grounds of “user privacy violation”, but the buzz it garnered, and the sales it generated were absolutely priceless.

2. Give your audience opportunities to “star” in your social media campaigns.

Six years and over half a billion shares, ELF YourSelf, an idea as simple as letting people star in their own interactive e- card by uploading images of yourself, friends, or loved ones -- then watching them dance as Christmas - elves has turned out to be a viral phenomenon and an enduring success.

3. Make it really simple to participate, and just as easy to “share.”

Use News and events to create topical posts and then tie them back to your brand. For instance, Oreo Daily Twist campaign ran 100 Facebook page post ads in 100 days, tied to famous events like the Olympic Games, the Pirate Day, the Emmy Awards, and the Mars Rover landing.

3 simple, innovative Facebook marketing lessons for the savvy marketer


The result was that Oreo’s Facebook fans increased from 26 to 27 million. The campaign triggered over 1.3 million Facebook interactions (Shares, Likes, Comments) — an increase of 195% compared to the three months prior to the Daily Twist. The Share rate increased by 280%, with each post being shared approximately 1,472 times.

Find some all time great Facebook success stories from di�erent industry verticals, to take inspiration from here http://www.facebook-successstories.com/


12 Top tips to Twitter marketing success

Quite likely your brand also has a room in the Twitterverse. The reason is simple: Twitter is arguably the most brilliant social vehicle to increase brand awareness, tra�c, conversions, conversations and thought leadership. And it’s growing at the speed of tweet, having grown more in the last 9 months than in the last last 5 years, with the trend expected to continue. With every brand jostling to prove its might here, how do you stand out in this stampede?

Here are 10 proven Twitter marketing tips that will help you grow a following, create louder noise, build stronger relationships with your followers and drive bigger sales.

It’s almost a given that people should enjoy your tweets and be compelled to click on links and retweet them. For that to happen, you need to tweet in your unique style, in a language that fits your social brand personality, have a short crisp copy and a clear CTA. Your content, tweets, treplies and promotional tweets all need to have a consistent and authentic style, and tone of voice.

Like we’ve said earlier, even when you’re making a proposition, mention it in a compelling way but don’t sound like you are insisting.

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Keywords are the foundation of all digital marketing messaging, and they couldn’t be more critical than in Twitter marketing. So list down the keywords that best describe your business and industry, and then use them in the most interesting ways in your 140-character posts to describe the links that you are sharing. This goes without saying that the stu� you share should be shareworthy, useful and retweetable.

Make Every word in your tweet count.

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Leverage the search functionalities in tools like HootSuite to track down conversations about an issue that your business might be able to solve. And then provide a link to a great article, or a solution brief, or a product video that answers their question. This one action will help you join in an ongoing conversation start a two way dialogue between you and the customers, and maybe lead to a customer relationship later. Plus it’s far simpler than starting a conversation from scratch and getting people to join in.

Leverage Twitter Tools to Discover What Your Customers Want

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A legion of followers is meaningless if you are not reaching the right audience or motivating the desired action. That’s why the most fundamental part of a Twitter strategy is to connect with the right people for your business, your target audience. Use tools such as Follower Wonk, Twellow and Wefollow to locate the people who are talking about your industry, may be or even your brand in which they are.

And after you’ve zeroed in on them, then don’t just tweet at them—tweet with them. Be subtle when you enter their conversations. Help them if there’s an issue, commend them if they say something great for you, even if derivatively, and then reward them if they compliment you. Never miss an opportunity to project the image of the leader in your industry by giving the right answers, in quick time, in a cool easily consumable way, but be humble about it.

Follow the right people and tweet WITH them

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The hashtag (#) campaign has become synonymous as the most potent weapon in the Twitter marketer’s arsenal. The brands that create the most memorable hashtags are the ones that are most e�ective on Twitter.

When deciding on a hashtag campaign, you must choose hashtags that your customers will find easy to recall. But you don’t always need to create a brand new hashtag.

Sometime you can play around with a hashtag that’s already in use but make sure when you do that you are adding value.

Another important way to ensure a better outcome from your hashtag campaign is to integrate your hashtag campaign with other media like TV advertising, press ads and direct mail material.

For instance, the San Francisco Food Bank (@SFFoodBank) gave followers a challenge: Try to spend less than $5/day on food. And tweet about it along the way, using the #hungerchallenge hashtag.

Create interesting hashtag campaigns to spark memorable conversations

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Vine is revolutionizing the way brands connect with their audiences, allowing them to talk directly to the people who matter most, all with a six second looping clip. Infact it’s the brevity of the videos that make Vine videos the perfect length for a marketer because anyone, no matter what they are doing, can spare time for a six second video. This gives marketers the opportunity to reach more users, increasing the probability of their message being received.

And the best part of all is that Vine allows you to share your videos on Twitter and Facebook using hashtags. So you have a perfect positive feedback loop where Facebook promotes your Vine, which promotes your Twitter, which promotes your Facebook, which promotes your Vine. So each social media feed supplies tra�c for the other, creating a web of attention and interaction.

Here’s an of example of how brands are successfully using vines Cadbury UK make videos as fun as possible which works well for them since it's a chocolates brand. What it does is put out vines featuring its treats being devoured in di�erent ways.

“The Twirl Bites wanted to say "Thanks for voting us product of the year" before you melt them onto your pancakes! http://vine.co/v/bvFZqKdHMKE”

Create and share great Vine campaigns

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Twitter Cards enable marketers to capture user interest by bringing rich experiences and useful tools to them within an expanded Tweet. For instance, the Lead Generation Card makes it easy for users to show interest in your o�ers, as they can simply and securely share their email address without leaving Twitter or having to fill out a cumbersome form.

How Twitter Lead generation Card worksWhen a user expands your Tweet, he can see a description of your o�er and a call to action. His name, @username, and email address are already pre-filled within the Card. The user simply has to click a button and this information directly (and securely) is sent to you.

Fuel lead generation using Twitter Cards7

The streamlined nature of the Lead Generation Card can be instrumental in driving a low cost-per-lead compared to other lead generation technologies.


Twitter o�ers advertising options like Promoted Accounts and Promoted Tweets. While geo-targeted Promoted Account campaigns are best for growing a loyal follower base, Promoted Tweets are best for getting tweets in front of a larger audience to drive more clicks and engagement around a promotion, product launch or event. And for both o�erings, you can control how much you spend each day by setting a daily budget and only pay if you get the results—meaning you will only be charged when someone follows your Promoted Account or clicks on, or retweets your Promoted Tweets

With Promoted Tweets, you can get targeted tra�c to your website by paying per click, and then you get the added benefit of followers and lots of brand exposure on Twitter. If you are lucky and your content provocative and enticing enough you can even get celebrity retweet, who knows?

Before you go about spending money to promote your tweets or your Twitter account, make sure you know the goose you are chasing.

Here’s an example of a promoted tweet by Starbucks, one of the firsts brands to leverage Twitter Ads.

Use Twitter Ads Wisely8


It’s unlikely that too many people are going to base their purchase decisions on your Twitter proposition alone. That’s why it’s best to tweet links back to your blog or website by providing something extra exciting in exchange for email addresses. That way, they will permit you stay in touch with them and build an ongoing relationship with them. Don’t just see it as an exercise in list building, but an opportunity to create a strong foundation to create lasting relationships with interested prospects and followers.

Tweet links back to your website for list-building

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Integrating your Twitter account with LinkedIn can increase the relevance of your Twitter activities to your business. By adding your Twitter accounts (both personal and business) to your LinkedIn profile, attract visitors to follow you on Tiwtter from your LinkedIn profile page.

By Installing the LinkedIn “Tweets” application on your LinkedIn profile, you can instantly go through and follow each of your LinkedIn connections on twitter.

Sync your LinkedIn andTwitter accounts

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You can choose from a slew of services, some free and some paid, to help manage your Twitter account. For instance, you can use the HootSuite dashboard to track Twitter activity, which can be easily categorized into multiple streams that you follow.

You can also use tools like Summify to help filter through the noise and find out the news that is most relevant to your industry. And you can use this information to publish content that is both useful to consume and valuable to share with our followers via retweeting.

Mixing relevant content from trusted sources in between your own original content establishes your credibility.

Leverage tools to better manage your Twitter account

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Last and perhaps most importantly, if you want ongoing engagement with your audience, you’ve got to be interesting. Don’t just use Twitter to relay advertising messages. Yes, there is a place for a promotional tweet, but followers will value your feed more if they can get more. Share interesting articles from other trusted sources, lead discussions on topics, tweet a link to a funny video about your industry, answer questions, or sometimes just acknowledge others who are sharing great stu�. Understand that people want to be able to see you as someone who is genuinely interested in stu� they are passionate about, not just someone trying to shove a formula down their throat.

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Use the 10 Tips above to formulate your baseline Twitter strategy, but boost it with these quickfire tips:

Find some all time great Twitter success stories from di�erent industry verticals to take inspiration from here. https://business.twitter.com/success-stories

1. Find Twitter chats to join using hashtags or host your own Twitter hashtag chats on a regular basis.For instance, Cisco Systems asks and answer questions, and regularly participates in and hosts Twitter chats around relevant hashtags.

2. Why so serious? Lighten up, share cool stu�, ask fun trivia, and give away free stu�. Keep them entertained.For instance, Dunkin' Donuts Twitter stream is like the coolest digital carnival: Non-stop trivia, prizes and fun.

3. Figure out a way to be helpful to your customers on Twitter outside business hours. For instance, Delta through its Assist Account notes that “We’re listening around the clock, 7 days a week.” They don’t just listen, they’re always available to respond to customer questions and complaints 24x7.

4. Everyone loves a good deal. Use contests and o�ers to drive excitement about your brand among new followers.For instance, Charlotte Russe often sends a direct message to new followers with an exclusive, valuable o�er. Then to boost the introduction, the brand follows up with prizes, giveaways and deals for all of its followers on a regular basis.

5. Embrace the good with the bad. Don’t filter out the bad stu� they say sometimes. Be open and respond to it if it a�ects your business. Otherwise, just play nice. For instance, when Taco Bell asked their followers to help get them into Twitter's “Trending Topics”, they embraced the bad tweets with the good, tweeting; “It’s all real here! Don’t filter out the bad stu�” — linking to a fan who wrote: “Picture looks great but your food still sucks.”

6. Engage with celebrities in a genuine way. If they like what you say, and how you respond to their questions, they can easily influence your brand and follower count on Twitter

6 Quickfire Twitter Marketing Plays


What the most exciting thing about Social Media Marketing is that there is no concept of an ending. It’s about ongoing engagement with your customer, providing the most important value to them through a mix of proven and trailblazing ways. It’s about influencing their lives by meeting them at their social space, providing them information, entertainment, an opportunity to contribute, a person to connect with, dialogue, whatever it may be, being true to yourself and in your own authentic style.

As a parting note I would like to suggest that you can use this playbook to form the basis of an enterprise-level social strategy, but always be ready to reevaluate and change your strategy in the face of a new invention/innovation to increase your brand’s social currency. Understand that every social marketing recommendation, although proven, is only relevant to its time, because there can be no such thing as a holier than thou definitive guide to Social Success.

Social Never Ends


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This guide aims to be the first step in a journey towards becoming an in-company expert in social media marketing. B2B marketers the world over are successfully using social media to engage with customers, increasing brand awareness by creating strong customer touch points that sell. You can use this guide to discover what social media marketing is all about, how it works, how to manage it and why investment in social media is a very smart move.

About this guide

Contributors

Joshua SisodiaContent Strategist

Priyokumar Singh NaoremDesign Maestro

Belmond VictorSocial Media Maven


For more information

Regalix

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About Regalix ResearchHeadquartered in Silicon Valley, we help the CMO organization leverage emerging digital practices for creating marketing leverage as they bring new products and innovation to market. Regalix Research helps marketersthrough research-based insights, consulting and peer-to-peer programs that guide marketing strategy development and execution. Our focus is helping Technology companies leverage innovation and best practices to create realdi�erentiation. Our analysts are practitioners with a successful track record of delivering real marketing results for both leading Fortune 500 companies as well as venture backed firms.

Regalix is an award-winning Global Innovation company that leverages technology and marketing to help companies grow. We create successful ventures with our clients through co-innovation and idea-driven frameworksthat inspire companies to think di�erent. We bring ideas to life by envisioning new companies, developing brands, engineering products, and designing technology platforms. Founded in 1998, Regalix is based in Palo Alto. OurSilicon Valley setting has enabled us to stay ahead of emerging trends in digital technology and marketing.

For over a decade, we have provided complete marketing services – Social, Mobile, Content, Multi-channel Campaigns, Technology Development, and Analytics – to companies such as CA Technologies, Citi, Apple, eBay, Cisco,VMWare, NetApp, Cypress, LSI, Keynote, and MetricStream.

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