Savings mobilization strategies
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Transcript of Savings mobilization strategies
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SAVINGS MOBILIZATION STRATEGIES:EXPERIENCES FROM THE FIELD
Training on Expansion Strategies
September 13, 2011RBAP Bldg, Intramuros
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SAVINGS MOBILIZATION STRATEGIES
• ATM & Cash Cards
• Tiered Interest Rates
• Lotteries & Raffles
• Prizes & Awards
• Savings Boxes
• SMS Banking
• Incentives for Branches & Staff
• Contractual Savings
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ATMs & Cash CardsCard Bank Matapat
Product
- ATM card attractive because of accessibility
- Lowered opening bal to P100
Katipunan Cash Card- Issued by BDO
RB FaceCard
- Issued by GXI
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TIERED INTEREST RATE STUCTURE
• Tiered Interest rate structure– Minimum balance to earn interest
• Many rural banks• BPI small value savings product
– P200 to open an ATM account– P500 to earn interest
• BanKO savings product
– Higher interest for higher ADBs• BRI SIMPEDES Savings Product
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LOTTERIES & RAFFLES
Should reinforce savings discipline and focus on increasing deposit balances
• Rural Banks in Philippines– “Double Your Balance” – Up to P5,000– Coupons given for each deposit
over P500 and for each P1,000 in ADB over P3,000
– Coupons for every P1,000 additional ADB each month
– Raffle coupon for every P15,000
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PRIZES & REWARDS
Focus on keeping savings longer and maintaining higher balances
• Rural bank in the Philippines– School Savings Program– Higher rates for younger
savers– Prizes given at the end of year
for those with balances over P1,000 and P5,000
– Chance for scholarship
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SAVINGS BOXES
– Simple locked box offered to small clients– Can reduce costs– Builds on piggy bank concept– Encourages people to save regularly
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SMS BANKING
• SMS Reminders are effective– IPA studies for contractual
savings– SMS Pickup requests - Card
Bank– SMS Information Systems –
MyClick Technologies– SMS Banking Systems –
InfoServe– RB FaceCard – automatic
SMS alerts for withdrawals
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STAFF INCENTIVESBanco Caja Social– Every six months - award for best national branch– 55% of the points are related to savings mobilization– “best teller”
Rural bank– Award given to staff with the most amount of savings
collected (# and amount)– 75% based on ADB of new accounts opened– 25% based on # of new accounts opened– best officer gets P1,000 bonus
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CONTRACTUAL SAVINGS
• Contractual Savings– Save for School, Save for Christmas, Save for
a Goal, Partner Savings Plan– Save a fixed amount every week/month– Withdrawal is restricted to end of periods– Interest is between savings rate and time
deposit rate– Penalties for early withdrawal or closure
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Steps for Offering Savings
• Infrastructure Assessment
• Market Analysis
• Product Design
• Projections & Targets
• Product Testing & Launch
• Marketing
• Performance Monitoring & Cost Analysis
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Questions?