March 2011

March 2011

Parking Ticket Issued Amount

San Francisco 1.8 million $95 million

Chicago 3.5 million $170 million

New York City 9.9 million $540 million

An App to Avoid Costly Tickets

With Crowdsourcing platform for

Samaritan as a Service

March 2011

Partnering with hyperlocal advertising media - CityGrid Media and others (nearby parking)

Fight and/or Pay your ticket service

SaaS (eg. neighborhood watch)

New Regime: License plate ID as “the new phone number” and “people more easily helping people” in the SaaS social network

March 2011

The Innovation – A Zen Crowdsourced Platform

Location-based Street sign-classified snapshots

License plate as communication identifier

The Platform – Embrace the crowd to connect people

People helping people on civic rules + car etiquette

Engagement via social network with an everyday purpose

The Incentive - Why would *you* use it, right now?

Lack of initial license plate entries in db: We achieve critical mass by providing immediate value to the user.

Get comprehensive Street Rules, not just street cleaning.

March 2011

Foster citizen engagement by tapping into “the real anomalous crowd”

Minimize the breaking of civic rules for public safety.

Connect people for the public good

March 2011

March 2011