Save football and amplify the magic of Airbnb: Greatest campaign ever
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The biggest campaign ever.
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Transcript of Save football and amplify the magic of Airbnb: Greatest campaign ever
The biggest campaign ever.
Football is awesome, bringing the world together in excitement.
The game is broken - destroyed by greed. FIFA in many ways, and quite literally paved paradise and put up a parking lot.
World cup tournaments are parties that make people travel half the world, causing a 4-yearly
mass-migration.
Foreign visitors:
They all need a place to sleep.
2006, Germany: 2.000.000 2010, South Africa: 300.0002014, Brazil: 1.000.000
In 2018 the world cup is in Qatar.A celebration of everything wrong with football.
And, Airbnb offers only 50 accommodations...
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I believe innovation has the best chance to make an impact, when it combines these three factors.
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ss issue Consumer issu
eTarget group travels where there are no hosts
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eTarget group travels where there are no hosts
World’s favorite pass-time gone wrong:Fans don’t belong there.
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eNo right way to enjoy the game.
World’s favorite pass-time gone wrong:Fans don’t belong there.
Target group travels where there are no hosts
Solution: Create our own world cup.
An alternative tournament simultaniously with the one in Qatar
and in another place.
32 countries are invited. A straight forward 31 matches tournament, winner proceeds.
1. Germany
32. Poland
17. Slovakia
16. Czech Republic
Finalist A Finalist B
4. Colombia
29. Denmark
20. Austria
13. Italy
6. Netherlands
30. Ecuador
19. Chile
14. Costa Rica
7. Portugal
31. Bosnia
18. Croatia
15. England
9. France
24. Côte D’Ivoir
25. Greece
8. Uruguay
12. Romania
21. Algeria
28. Scotland
5. Brazil
11. Switzerland
22. Wales
27. U.S,A
3. Argentina
10. Spain
23. Mexico
26. Russia
2. Belgium
Final
Each country forms the best team possible: A mix of the most
loved fresh retirees free-agents and others
not in Qatar
No sponsors. No pay for the players other than a free stay at a real airbnb host
Matches played in mid-sized stadiums in summer, located in Europe using existing infrastructure.
Reasonable tickets fee:
only to cover investments and
facility rent.
If Airbnbtaught the world one thing
it’s that people don’tneed offical institutions
& regulations. With the right tooling they can organize themselves just fine.
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e10.000’s bookings & new hosts.
Result:
Joy without all sorts of greed spoiling it
Help fans to show the world a football where fans belong.
Help fans to show the world a football where fans belong.
Let’s talk possibilities.Learni
Reinout@kraker228
