Save-A-Thon For Africa Update
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Transcript of Save-A-Thon For Africa Update
Save-A-Thon For AfricaLatest Update 1
OVERVIEW 2
Saving lives by changing futures through soccer
What is Save-A-Thon?
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Background Story: A Boy and a BallThis little Ghanaian boy politely asked me for a ball in 2012. I didn’t have one but promised to bring him and his friends soccer balls with my 12 year-old daughter soccer goalies as soon as I could. 9 months later we delivered 100 balls to him and many other kids. This is how Save-A-Thon For Africa was born.
Save What? Save goals Save lives “Marathon” effort
What is Save-A-Thon?
4Click the image above to watch an introductory piece from Fox13 News
The Save-A-Thon Mission
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Save Lives by Changing Futures
We believe that every life is precious and, therefore, worth whatever effort and investment it takes to ensure it’s lived to its fullest.
We believe that those with nothing to lose—disadvantaged African youth—are either most likely to choose a life of violence/crime OR are most willing to do the hard work of making fundamental change.
We provide a soccer and education platform so that these youth see who they can become and choose a life of greatness, unafraid of change.
This is how Save-A-Thon saves lives.
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VisionBuild a sustainable, world-class football and business academy network in Nigeria.
Bridges Football & Business
Academy HQ Lagos
Phase I-2016Establish Academy HQ-Operations-Recruiting Center-Soccer Pitch
Leverage technology to maximize breadth of access and interaction
Phase II-2017Set-up Learning Centers-Classroom-Facilitator and Tech Space-Soccer Pitch
Learning Center
Learning Center
Learning Center
Learning Center
Learning Center
Learning Center
Phase III-2018Explore Expansion beyondNigeria-Replicate Business &Operational Model
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Start
2013 2014 2015 2016 2017
Bridges Cup USA3
Save-A-Thon: The Cycle Bridges Football & Business Academy
NigeriaEstablish world-class training academy for Nigerian youth committed to football and
entrepreneurship.
Repeat 3-Part cycle perpetually
Soccer Clinics1
Bridges Cup Nigeria2
Regular humanitarian contributions to Nigeria
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Funding Model
Combine capital from corporate, private and government sources to drive change
There are three main components to the Save-A-Thon effort. Each primarily funded by a different source of capital.
Soccer Sponsorships-Clinics
-Bridges Cup Nigeria-Bridges Cup USA
Nigerian CompaniesAmerican Companies
Impact InvestorsAngel Investors
Bridges Football &Business Academy
Education Private Investors
Humanitarian GovernmentGrants from both
Nigeria & USA-Assist the Needy-Reunite Families
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Business Model Soccer
Soccer-related events will be primarily funded by Corporate Sponsors from Nigeria and the USA.
-Clinics and Cups
Sponsorships
Nigerian Companies
American Companies
Local brands looking to engage and support the massive youth market in Nigeria.
US brands looking to support youth and pro soccer in America and/or explore Africa’s largest market.
Cup FeesCharge market premium (10%+) for Cup entries in Nigeria and USA to reflect humanitarian benefit.
Sell tickets to big Cup matches in Nigeria and USA.
Merchandise Sell branded Save-A-Thon merchandise: Cotopaxi packs, T-Shirts, BOGO balls, “Bridger” Packs
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Business ModelThe education effort will be primarily funded by
Private Investors from Nigeria and the USA.
Investors
Angel Investors
Impact Investors
Individual(s) excited to back the Save-A-Thon mission and prepare it larger, longer-term investment.
Private investors supportive of ambitious vision for big change and reasonable financial and social ROI.
TuitionCollect premium market rate tuition from student-athletes who enroll in the Academy.
Provide scholarships to 10% of student body to ensure inclusion and opportunity for everyone.
Micro Lending Provide pool of capital to lend/invest in students’ business ventures. Charge market rate interest.
-Bridges Football &Business AcademyEducation
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Business ModelThe humanitarian effort will be primarily funded by
Government Grants from Nigeria and the USA.
GovernmentTap into government aid from both Nigeria and the USA focused on alleviating poverty, improving education, and fostering peace through sports.
“Voluntourism”Provide volunteer missions for American youth to travel to Nigeria and serve in Save-A-Thon For Africa humanitarian and soccer events.
Sell travel package with built-in humanitarian $ aid.
Humanitarian -Assist the Needy-Reunite Families
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Bridges Football & Business Academy
Nigeria
2016• Begin registration waiting list• Research establishment of Academy network • Start small “test” group of students in 2016
2017• 1,000 student athletes by 2017/end
2018 and beyond• Look at expansion/partnership opportunities
Long Term Plan
Ongoing effort to recruit Cup players & Academy students while giving back to the community with humanitarian efforts.
3x/year• Hold clinics run by American young women volunteers over week-long trips to Nigeria (Lagos)• Build goodwill for & awarenessof the Bridges Cup
Soccer Clinics1
2x/year• Conduct tournament in Spring and Fall• Run business plan competition
Bridges Cup Nigeria2
2x/year• Work with USA companies and schools to exchange ideas• Expose Nigerian players toUS Soccer opportunities.
Bridges Cup USA3
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Immediate Needs
We have bootstrapped and hustled to achieve what we have to date butin order to continue we must expand our supporters and influencers.
Organizational• Expand Advisory Board: Key influencers to guide effort and raise funds• Establish Office in Lagos: Essential to increase awareness and build credibility• Website Overhaul
Financial• Pay off expenses from Bridges Cup: $25,000• Prepare for Bridges Cup USA: $100,000• Secure sponsors in Nigeria and USA for Cups and Academy
Operational• Immediately begin planning and implementation process for next phases
• Bridges Cup USA Visit• Bridges Cup Lagos• Bridges Cup 2 Osun• Academy Planning
Bridges Cup USA Schedule
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Business/Statehouse
Visit
Team Dinner &Speeches
Friendly Match #3Rio Tinto Stadium*
Fly home to Nigeria next day
Friendly Match #2
BusinessVisits
Friendly Match #1
School Visits
Tour Salt Lake City
Visit Venture Fund &
Reception
Arrive Utah
Welcome Dinner
Day 1
October, 2015*
Day 2 Day 3 Day 4 Day 5 Day 6
*Tentative
DEEP DIVE 15
Detailed look at how we plan to accomplish our mission
16ChallengeWe push them with challenges and goals that we ourselves would not shy away from and that lead them (and us) to reach full potential.
EngageThrough soccer and service we spend time with the Nigerian youth and show that Americans care about them and their future.
MotivateWe share our experiences and values that focus on what makes us similar, not different. We listen to their stories and reflect.
How Do We Change Futures? E-M-C
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Bridges Football & Business Academy
–Nigeria
Soccer Clinics1
Bridges Cup Nigeria2
Bridges Cup USA3
Engage Motivate Challenge• Connect with US players• Promote Cup to earn free Cup entry
• Chance to visit USA• All Star Selection = Academy Scholarship• Finals Golden Boot = Scholarship or Seed $ for business venture
• Carefully observe examples of successful schools and businesses• Take home ideas to implement and relationships to leverage that improve their lives in Nigeria
• 1,000 student athletes by 2017• Students first, athletes second• Emphasis on Soccer and Business• Local and Int’l instructors/coaches• Students work to maintain Academy• Graduate “give back” program
How Do We Change Futures? E-M-C
Regular humanitarian contributions to Nigeria
Big Problems = Big OpportunitiesProblems
100mm Nigerians live on < $1/day ~40% of girls are illiterate Youth Unemployment is 38% Boko Haram, gangs, and radicalism threaten the peaceful
coexistence of Christians & Muslims in Africa’s biggest democracy Most youth have little reason to hope for bright futures Few youth have productive activities to occupy their time/energy All these problems lead to despair and unwise life choices
18We will change the pervasive culture of corruption & stagnation by inspiring youth with real opportunities & reliable leadership.
Big Problems = Big OpportunitiesOpportunities
Engage Nigeria’s most precious resource, its youth, with a compelling educational platform that engenders real hope.
Directly impact the way education is delivered in Nigeria and pave the way for “real-life” business ventures for students.
Provide employment to local teachers and business people involved in building and operating the Academy.
Football is the glue that binds these youth together in pursuit of their best selves academically and athletically.
19There will be a direct correlation between the greatness these youth
achieve and Nigeria’s ability to lead Africa’s largest democracy.
Save Lives by Changing Futures
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Poverty
Weak Leadership
Despair
Corruption
Crime
Violence
Save-A-Thon For Africa is a long-termeffort to alleviate the causes that leadyouth down these destructive paths.
By helping them change their futures now we can help save their lives.
Save Lives by Changing Futures
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Poverty
Weak Leadership
Despair
Corruption
Crime
Violence
We deliver a catalyst for change through soccer
Hard Work
Ethics
Opportunity
Integrity
Leadership
Prosperity
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What does BRIDGES Stand For?Boldness: Change-going from better to best-requires hard work. The catalyst that gets us out of our comfort zone and off to work is a bold idea and the passion to make it a reality.Resilience: Change is a war between your dreams and comfort zones.Steel yourself for the battles ahead. Stay the course. Rise each time you fall. Resistance is often a sign you are on the right path.Independence: If you don’t control your destiny, someone or some-thing else will. Make decisions quickly before complacency & medio-crity talk you out of it. No one owes you anything.Discipline: Success or failure is determined by how much disciplineyou muster to stay true to the bold ideas you are chasing and the con-viction that the road you are on will lead to your true destiny.Generosity: We get more by giving of ourselves…and it feels better.Make a legacy. Leave the world and its inhabitants in better conditionthan you found it.Ethics: Find your core values and be true to them, always! Do what you promise, or don’t make the promise. Stay true to yourself and others in the face of opposition, risk, and trialsStrength: Stay mentally & physically disciplined so you can work hard. Push tirelessly to relentlessly to deliver extraordinary results
Management Team
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CEO, Adam Miles• Long-time international business professional and humanitarian. Founded nonprofit,
Bridges To America to help legally reunite African families to the USA.
Co-Founder, Kylie Miles, 14• Adam’s daughter and soccer goalie. Her efforts to raise funds for soccer balls for a village
in Ghana by saving goals officially launched Save-A-Thon For Africa in 2012.
COO, Dickson Egbukonye CEO of Destination America, a registered Nigerian company. Long-time Nigerian citizen
now living in the USA as a permanent resident. He is an invaluable resource to the effort and Adam’s most-trusted partner.
Advisor, Dave Sessions, Vital Wave Consulting, Bill & Melinda Gates Foundation• Deeply experienced operations executive with critical working knowledge of
humanitarian efforts in Africa and the developing world.
BRIDGES CUP 2015 TRIP 24
May 2015, Lagos Nigeria
Bridges Cup 2015-Osun Edition
Timeline• May 2014
Osun State U17 teams register for Cup• November 2014
Qualifying rounds held in Osogbo, Osun State• May 2015
Finals held on May 9th at Yaba Tech Stadium, Lagos Exhibition Match with RSL-Women Awards Ceremony
• June 2015 Begin Visa Process
• October 2015 Champions Tour to the State of Utah, USA
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Bridges Cup 2015-Osun Edition
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Girls Finalists Girls Champs
0-0 Match was decided by a last minute PK made by the Queens Star.
Bridges Cup 2015-Osun Edition
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Boys Finalists Boys Champs
1-1 Match was decided by a PK shootout to end the match with great drama!
Bridges Cup 2015-Exhibition Match
28Even more than the Cup Finals the crowd went crazy watching
the RSL-Women play with the local Nigerian players in this match.
Bridges Cup 2015-Exhibition Match
29The beautiful game brought together these women to play hard and
have a blast for this shortened game of just two 10-minute halves.
Bridges Cup 2015-Exhibition Match
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Regardless of nationality and race, these words seem to need no translation.
“Pep Talk” “Celebrate”
“Swag”
Bridges Cup 2015-Exhibition Match
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Crowds! And more crowds!
Bridges Cup 2015-Exhibition Match
32So, umm, who had the time of their lives?!
BRIDGES CUP 2015 TRIP 33
More than just football!
Bridges Cup Launch & Press Conference
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Save-A-Thon Clinic
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~400 kids showed up to play & learn more about Save-A-Thon.
Save-A-Thon Orphanage Visits
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Team Cultural Visit
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Yaba TechnicalCollege
Lagos Market
Bridges Cup 2015-Impact
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6 semi-pro players from Real Salt Lake-W Team4 BTA representatives3 matches played2 Champions (40 kids) going to the USA this FallTens of thousands of $ spent in local economyHundreds of $ given in humanitarian aidThousands of Nigerian youth touched
And a whole lot of blood, sweat, and tears!
What good did we do?
39Click the image above to watch a beautiful slideshow of the trip.
INVITATION FOR SUPPORT 40
Together we inspire, change lives, and expand influence
Achievements & Exposure• Save-A-Thon For Africa has been building
goodwill and a reputation of integrity for over three years.
• Our effort has been covered by numerous news outlets including TV and Radio, local papers, and soccer bloggers.
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Start
2013 2014 2015 2016 2017
Bridges Cup USA3
Save-A-Thon: The Cycle
Current
Bridges Football & Business Academy
Nigeria
Repeat 3-Part cycle perpetually
Soccer Clinics1
Bridges Cup Nigeria2
Regular humanitarian contributions to Nigeria
Establish world-class training academy for Nigerian youth committed to football and
entrepreneurship.
Video Invitation
43Click the image above to watch our new video with
members of the RSL-Women Soccer Team.
SAVE-A-THON FOR AFRICA
An humanitarian effort empowering
American young women to encourage
youth in Africa through the
world’s sport of soccer
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Saving lives by changing futures through soccer
Adam Miles, [email protected]
www.saveathonforafrica.orgwww.bridgestoamerica.org #SaveAThon @Bridges2America