Save $200! Designing the Future Web

Designing the Future Web

The Web is evolving — immerse yourself in three days of information, interaction, insight and inspiration at Web Design World Boston.

Let our experienced Web design authorities show you how to tackle today’s design challenges and prepare for the future with Web 2.0

Topics in Boston include:

Essential CSS Tips & TechniquesBest Practices for Social Web DesignAJAX Frameworks & Design Patterns SurveyDesigning for DiscoveryDynamic UIs with CSS, JavaScript and the DOMAnd more….

Plus – One Full-Day and Two Half-Day Workshops

Adobe CS3 Focus DayDesigning Content-Rich SitesNew! – iPhone & Mobile Development Workshop

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Register for a Gold Passport

by November 7th, Save $200!

Westin Copley Place • December 10-12

http://www.webdesignworld.com/boston

http://www.ftponline.com/conferences/webdesignworld/2007/boston/register.aspx

Boston December 10-12, 2007•

Register by November 7 — Save $200! Call 800-280-6218 or visit www.webdesignworld.com

Social networking is all the rage these days, but we’ve been doing it for ten years now. Over the last decade, thousands of Web professionals have attended Web Design World to network with their colleagues and learn from the world’s top designers.

This December, we’re returning to Boston with a lineup of sessions and workshops that address today’s hottest topics and trends—AJAX, social networking, CSS, XML,

mashups, blogs, and even Second Life. We’ll also be discussing usability and interaction design, never forgetting about the most popular tools in the Web world: Adobe Photoshop, Flash, Dreamweaver, and more.

And, we’re going mobile! WDW Boston features an all-new workshop on designing sites for the Apple iPhone and new iPod Touch. These red-hot devices are transforming mobile Web design, and we’ll show you how to leverage that popularity and design for other mobile devices as well.

Our faculty? Only the best: Jeffrey Zeldman delivers our keynote address as well as a practical session on writing and the user interface. Eric Meyer presents a 3-hour workshop on CSS. Dan Cederholm shows how to add more “wow” with less woe. You’ll also see new sessions from many of the speakers you’ve come to know, like Joe Marini, Jared Spool, Lance Loveday, Steve Mulder, and more.

New sessions, the best speakers, the latest from Adobe, cutting-edge mobile design, and the priceless value of networking with your colleagues: that’s Web Design World Boston. I hope to see you there.

Jim HeidWeb Design World Conference Chair

P.S. For your best value, sign-up for the Gold Passport by November 7th. Click here to register, or call customer service at 800-280-6218 or 541-346-3537.

Dear Web Design Professionals,

Save with the Gold PassportThe Gold Passport is you best value at Web Design World, offering unlimited access to informative keynotes, breakout sessions and in-depth workshops.

Register for a Gold Passport by the Early Bird Deadline of November 7th, 2007 to save $200.

Bring the Whole Design TeamBring three or more of your colleagues and we’ll extend even greater savings to the group.

Turn to page 14 for full details.

“ Very useful info. Nice speakers, interesting topics. It was a great experience for me.97% of WDW SF 2007 attendees planon returning

“


http://www.ftponline.com/conferences/webdesignworld/2007/boston/register.aspx



March 26 STRATEGY MEETS TECHNOLOGY CSS WORKSHOP

9:00 a.m. KEYNOTE: Web Design — The Accidental Profession

10:15 a.m. General Session: What Makes a Design Seem Intuitive?

11:30 a.m. General Session: More “Wow,” Please

2:00 p.m. AJAX Frameworks & Design Patterns Eric Meyer on CSS, Part I

3:15 p.m. Strategies and Techniques for Web Mash-ups Eric Meyer on CSS, Part II

4:30 p.m. Best Practices for Social Web Design Eric Meyer on CSS, Part III

March 27 CODING & DEVELOPMENT INTERACTION DESIGN

9:00 a.m. KEYNOTE: Writing the User Interface

10:15 a.m. Your Home Page is Obsolete Second Life: Business Boom, Bust, or Both?

11:30 a.m. A Blog-Oriented Architecture Designing for Dollars

2:00 p.m. XML Today: A Survey of Tools, Technologies, and Strategies Designing for Discovery

3:15 p.m. Dynamic User Interfaces with CSS, JavaScript, and the DOM

Pleasing Users and Search Engines Alike: Balancing Design, Usability, and SEO

4:30 p.m. General Session: Deconstructing... You!

March 28 POST-CONFERENCE WORKSHOPS

9:00 a.m. Designing Content-Rich SitesAdobe CS3 Focus Day

2:00 p.m. iPhone and Mobile Development Workshop

Conference Agenda

Should a speaker be unable to attend, all efforts will be made to replace the speaker/session with one of comparable value.




Web Design — The Accidental ProfessionJeffrey Zeldman, Founder/Executive Creative Director, Happy CogMonday, December 10, 9:00amWeb design has been a profession for over a dozen years, yet nothing is known, statistically, about its practitioners. Who are we? How and with whom do we work? What are our titles, our skills, our educational backgrounds? And just how well does this gig pay, anyway? To find out, A List Apart magazine created the first Web design survey, and over 32,000 readers answered its 36 questions. Months of data crunching later, a true picture of Web design as a profession has begun to emerge. A List Apart’s publisher (and the father of modern Web design) Jeffrey Zeldman shares the secrets of the survey — and ponders the questions it raises.

Writing the User InterfaceJeffrey Zeldman, Founder/Executive Creative Director, Happy CogTuesday, December 11, 9:00amDrop-shadows don’t fill shopping carts. Aside from a few buttons and arrows, nearly all of the work of a user interface is performed by words. Yet most designers don’t question the text their clients dump on them, and most budgets don’t cover editing and writing. Learn how word choice can drastically improve design, branding, and usability — and how to edit Web content effectively, even if you aren’t a writer.

Keynotes

Jeffrey Zeldman Jeffrey Zeldman is the founder and executive creative director of Happy Cog, a Web design agency with offices in New York City and Philadelphia. In 1995, the former art director and copywriter launched one of the first personal sites and began publishing Web design tutorials. In 1998 he co-founded The Web Standards Project, a grassroots coalition that brought standards to our browsers. That same year he launched A List Apart “for people who make Web sites.”

He has written many articles and two books, notably the foundational Web standards text Designing With Web Standards, now in its second edition.

Jeffrey speaks everywhere and sits on the Advisory Boards of the SXSW Interactive Festival, Rosenfeld Media, and the Dandelife Social Biography Network.




Venue, Hotel & Travel

Westin Copley Place – Your Conference HeadquartersWith such a sophisticated educational reputation, we thought Boston was a perfect fit for Web Design World 2007. Get inspired about your work during WDW sessions, then soak in the historic culture of Boston. Your WDW Boston conference headquarters is the Westin Copley Place, set in the vibrant Back Bay neighborhood in downtown Boston. The Westin Copley Place is a short walk away from enticing shopping on Newbury Street and the historic Freedom Trail.

Westin Copley Place10 Huntington AvenueBoston, Massachusetts 02116 Phone: (617) 262-9600Fax: (617) 424-7483

All guests at the Westin Copley Place will enjoy the following complimentary luxuries: • The Heavenly Bed and Bath amenities • WestinWORKOUT facility, with heated indoor pool and sauna • Westin Kids Club—get coloring books and bedtime story service over the phone • Hotel dining and/or cocktails at Bar 10, Osushi, Fizz Lounge, The Palm Restaurant, Turner Fisheries Restaurant & Bar, or the Huntington

As a Web Design World attendee, you are eligible for the special room rate of $199.00 per night at the Westin Copley Place. Lock in our discounted rate when you reserve your room before November 16, 2007. Rooms won’t last at this rate, so make your reservation today! To reserve your room, please call (617) 262-9600 and reference Web Design World.

AirlineFly with United & Save!

Web Design World attendees qualify for discounts on 5% to 15% off fares for United Airlines. Some restrictions will apply. For United opportunities, call United’s Specialized Meeting Reservations at 800-521-4041 and reference ID number 563DX.

TransportationBoston Logan International Airport is just under 5 miles from the Westin Copley Place. Taxi fare costs between $25-35, depending on traffic.

Getting around Boston is easy with the convenient T subway line right near the Westin Copley Place. One-way fare runs at $2.00 and will connect to most popular Boston destinations Special Discounts at Hertz

Hertz is also offering special discount rates on rental cars to all Web Design World attendees. Please call 800-654-2240 for details and reference number CV 03N10001.

An Educational ExperienceContinue your education with historic tours of Harvard and MIT campuses or head down to Boston’s hotspots to soak in the local flavor. And there’s lots of it! Test Boston’s reputation for the best Clam Chowder, Baked Beans, and mouth-watering seafood. Visit http://www.cityofboston.gov/visitors/ for more information.

http://www.cityofboston.gov/visitors




Much More than Sessions

More Reasons to Attend!In addition to the top-notch speakers and informative sessions you’ll enjoy at Web Design World, check out these other perks:

Opportunity to network with speakers and attendeesDetailed conference proceedings bookOfficial conference bag Official conference t-shirt Access to hands-on Computer Lab Excellent food provided by chefs at the Westin CopleyLocation, location, location – Web Design World is taking place at the Westin Copley Place in downtown Boston, just minutes from city attractions.

Virtual ConferenceContinue the experience well after the last session with our “Virtual Conference” Online Community—your Web-based Thunder Lizard resource, good for one year after the conference. This attendee-only site hosts all the slides, rich media and learning tools that the speakers delivered to you live in the classroom.

Plus, you’ll also get access to materials from our San Francisco and Seattle events. It’s all yours to use until we return to Boston in 2008.

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Birds of a Feather Lunch Join your peers on Monday, December 10 from 12:30 p.m. – 2 p.m. for WDW Boston’s Birds of a Feather (BOF) Lunch. Network with fellow conference attendees who share your professional interests. Choose a topic table and take part in a lively lunchtime discussion. BOFs give you face-to-face time with others working on the same projects and concepts.

Choose from the following BOF tables planned for Web Design World Boston:

Educational Institutions (.edu) Nonprofits (.org) E-commerce Photoshop Dreamweaver CSS JavaScript and AJAX Interface Design Usability & Accessibility Blogging & Podcasting Strategy & Workflow Mobility & Designing for Mobile Platforms

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tasks, and see case studies of what successful teams are doing to create user experiences that delight.

More “Wow,” PleaseDan Cederholm, Founder, SimpleBits11:30 a.m.We hear it all the time from clients and bosses: “More ‘wow,’ please.” While working with clients, bosses, and teams, it quickly becomes clear that “our” Web can be very different from “their” Web — and that our definitions of “wow” can be quite different from theirs. In this session, Dan Cederholm focuses on what “wow” means to him when designing for the Web. What are the most important elements to focus on when creating interfaces that are compelling, readable, adaptable, and reusable? Take a journey into the worlds of typography, iconography, microformats, and more, and learn how to wow the citizens of the Web by caring about the details that matter most.

Strategy Meets Technology TrackHear best practices for your design and business decisions.

AJAX Frameworks & Design Patterns SurveyDion Hinchcliffe, Founder and Chief Technology Officer, Hinchcliffe & Company 2:00 p.m.AJAX and other Rich Internet Application (RIA) technologies are fast becoming one of the most in-demand skill sets for Web developers, Web designers and other Web professionals. This session will be an in-depth, practical tour of the latest AJAX frameworks — their features, strengths and weaknesses to help today’s Web professionals understand better how to begin to choose and then use one of the AJAX frameworks. The session also provides a tour of AJAX design patterns’ emerging

story, as well as the most popular design elements in AJAX applications today. Using the “design patterns” metaphor of Christopher Alexander — i.e., “common, recurring problems” — we will examine Display Manipulation, Web Remoting, Dynamic Behavior, Web Services and Performance Optimization, among other popular AJAX design patterns.

Strategies and Techniques for Web Mashups Dion Hinchcliffe, Founder and Chief Technology Officer, Hinchcliffe & Company3:15 p.m.Can you really build a business model based on mashups? What are some of the current best practices? What are some of the pitfalls encountered by those who have tried to build a business model based on a mashup product? This management-level session will provide a tour of current trends in mashups to find out who’s doing what in the mashup space, as well as the leading mashup tools for the enterprise. The session also includes a discussion of monetization strategies behind mashups and provides real-world information about how a business model can be built.

Best Practices for Social Web DesignJoshua Porter, Principal, Bokardo Design4:30 p.m.Time was when you could build a Web site indented for use by an individual. No longer. Software is used by groups of people for work and for play. As a result, designing Web sites and applications has become another degree harder, as our focus is now on the experience the many instead of the one.

Keynotes & General SessionsWorld-class designers look at the evolution of the Web and beyond.

Web Design — The Accidental Profession Jeffrey Zeldman, Founder/Executive Creative Director, Happy Cog9:00 a.m.Web design has been a profession for over a dozen years, yet nothing is known, statistically, about its practitioners. Who are we? How and with whom do we work? What are our titles, our skills, our educational backgrounds? And just how well does this gig pay, anyway? To find out, A List Apart magazine created the first Web design survey, and over 32,000 readers answered its 36 questions. Months of data crunching later, a true picture of Web design as a profession has begun to emerge. A List Apart’s publisher (and the father of modern Web design) Jeffrey Zeldman shares the secrets of the survey — and ponders the questions it raises. What Makes a Design Seem Intuitive?Jared Spool, Founding Partner, User Interface Engineering10:15 a.m.Everyone wants an “intuitive” interface: users, designers, and content publishers. But building them is hard. To build an “intuitive” interface, a designer has to do two things: take complete advantage of what users already know, so what they see is completely familiar to them; and make the act of learning anything new completely imperceptible. If the interface requires users to realize they are learning something, the “intuitive” label disappears instantly. Learn the two types of knowledge — tool knowledge and domain knowledge — that users need to complete their

Day One, Monday, December 10




improve design, branding, and usability—and how to edit Web content effectively, even if you aren’t a writer.

Deconstructing... You! Panel: Jim Heid, WDW Conference Chair, Lance Loveday, CEO, Closed Loop Marketing, and Steve Mulder, Principal Consultant, User Experience, Molecular4:30 p.m.Top Web designers join Conference Chair Jim Heid in critically evaluating several of our attendees’ sites. Bring your pencil! Your site may be among the ones we examine in this always popular wrap-up session.

Coding & Developing TrackLearn techniques for integrating XML, JavaScript and AJAX into your Web sites.

Your Home Page is Obsolete: Finding Your Way in Web 2.0 DL Byron, Principal, Textura Design10;15 a.m.The Web has changed the way we socialize and do business. And Web 2.0 has changed the way we design and browse. Truth is, no one cares about your home page — they’re coming into your site directly from a search and want to get right to the content. In this session, Byron will show you how to design for findability, address a searching user’s needs, and give your users the content they want.

A Blog-Oriented Architecture DL Byron, Principal, Textura Design 11:30 a.m.Everyone knows blogging is mainstream. But did you know it’s also gaining traction inside the firewall? Join us for a case study discussion of

CSS WorkshopGet to the heart of designing beautiful interfaces with Web standards and CSS

Eric Meyer on CSS: From Azimuth to Z-Index, Parts I-IIIEric A. Meyer, Principal, Complex Spiral Consulting2:00 p.m. - 5:30pm Join one of the great minds in CSS for a three-hour tour of the basics, the back alleys, and the big ideas in today’s state of the CSS art. Eric will describe the state of CSS 2.1 and CSS 3 — learn where things are headed. Get the scoop on advanced selectors and other Internet Explorer 7 CSS goodies. See how to create rounded corners (painlessly) and implement other design elements. Find out how (and how not) to zero out browser defaults and start with a blank slate. And learn the best ways to go from design comp to final code. In addition to code (and lots of it), there will be plenty of time for Q&A during this workshop, so come prepared to ask about the biggest obstacles you’ve hit and to get more depth on topics that confuse you. No question is too simple or too complex!

Day Two, Tuesday, December 11

Keynotes & General Sessions

Writing the User InterfaceJeffrey Zeldman, Founder/Executive Creative Director, Happy Cog9:00 a.m.Drop-shadows don’t fill shopping carts. Aside from a few buttons and arrows, nearly all of the work of a user interface is performed by words. Yet most designers don’t question the text their clients dump on them, and most budgets don’t cover editing and writing. Learn how word choice can drastically

Textura Design’s work with Boeing, Intel, and other Fortune 100 companies. See how organizations of all sizes are using internal blogging as a conversation tool, and learn how standards and technologies have made intranet user experiences richer. Byron will demonstrate a blog-oriented approach to intranets, blortals (blog + portal), and distributing blog content across the enterprise.

XML in 2007: A Survey of Tools, Technologies, and Strategies Joe Marini, Group Product Manager, VSIP, Microsoft 2 p.m.XML has entered the mainstream of Web design and development, and has brought along with it a host of associated tools, technologies, and design problems. In this session, all new for 2007, we’ll take a survey of the XML landscape with a look at each of these categories. You’ll learn about the important XML technologies you need to know, the tools that will help you work with them, and some guidelines on designing and developing with XML data.

Dynamic User Interfaces with CSS, JavaScript and the DOM Joe Marini, Group Product Manager, VSIP, Microsoft 3:15 p.m.Joe Marini is back for 2007 with a set of updated and all-new examples of how you can build responsive, dynamic, interactive user interfaces and Web page features using a pinch of CSS, a dash of JavaScript, and a smattering of DOM. In this session, you’ll see how to give your Web pages automatic features like adaptive layout, data filtering, and content navigation.




to approach to design, we’ll discuss the most important concepts and elements to address for effective landing pages, home pages, category pages, product pages, forms, shopping carts, and the checkout process. We’ll share guidelines, show case studies, and look at current examples to illustrate what works — and why. When it’s your job to make your site beautiful and profitable, you’ll want to start here.

Designing for DiscoverabilitySteve Mulder, Director or Emering Interactions, Molecular2:00 p.m.When it comes to creating successful sites, half the battle is making things discoverable. If users don’t notice what we want them to notice, they’ll never be satisfied (and neither will we). How do people scan Web pages? What makes some things on a page more visible than others? How do we make sure critical content and functionality are actually seen? Come discover practical tips and tricks for taking advantage of what we know about the human eye to make your site more effective.

Pleasing Users and Search Engines Alike: Balancing Design, Usability, and SEOLance Loveday, CEO, Closed Loop Marketing11:30 a.m.Traditionally, Web designers were taught to focus on aesthetics. More recently, their scope has expanded to include usability and search engine optimization (SEO). Conventional wisdom says focusing on one detracts from the others. So designers often feel like they compromise – and end up with a mediocre design. But do you really have to choose? What if you could do it all?

You’ll also see how to make forms more usable and how to write your script so that these features gracefully degrade when JavaScript is disabled.

Interaction Design TrackLearn the latest strategies for making Web sites usable, beautiful and accessible.

Second Life: Business Boom, Bust, or BothSteve Mulder, Director or Emering Interactions, Molecular10:15 a.m.It’s 3D, it’s buzz-worthy, and it could be the next-generation Internet. But is Second Life good for business? A growing number of companies think so. How are organizations using virtual worlds like Second Life for marketing, product development, ecommerce, customer service, and more? Hop aboard this entertaining tour of Second Life as we demystify what’s actually happening in the metaverse. We’ll uncover what’s working and not working for businesses that are experimenting in the Internet’s latest Wild West.

Designing for DollarsLance Loveday, CEO, Closed Loop Marketing11:30 a.m.Few organizations have a bottomless Web design budget. That means few designers have the luxury of leisurely experimenting with Web page design variations – they’re tasked with producing a winning solution ASAP. If this sounds like you or your organization, this session is for you.

Learn how to prioritize your design efforts by identifying the elements with the greatest impact on Web page effectiveness. In a practical, how-

Day Three, Wednesday, December 12

Post-Conference WorkshopsSign up for a Gold Passport and choose from two half-day workshops and the full-day Adobe CS3 Focus Day.

Adobe CS3 Focus Day9:00 a.m. - 6 p.m.From Photoshop to Dreamweaver to Flash, it’s a CS3 world: Adobe has released the most significant updates ever to the most popular tools in the Web design world.

But in a world of constant deadlines, how do you find time to master the new version of a program? We’ve tailored the Adobe CS3 Focus Day to address exactly that need: in six tightly focused sessions, you’ll get the practical, how-to advice you need to integrate the latest CS3 applications into your workflow. You’ll hear from the technical product managers and engineers who built the CS3 applications — and who, as designers and developers themselves, are familiar with the challenges you face every day.

The Adobe CS3 Focus Day: it’s a must for anyone who uses Photoshop, Fireworks, Dreamweaver, or Flash.

Photoshop CS3’s Greatest HitsPhotoshop CS3 brings dramatic imaging enhancements: non-destructive filters, improved retouching and image-adjustment tools, Zoomify




review the cascade with the CSS Rule Tracker; and use Adobe’s CSS Advisor site to exchange bug hunting (and fixing) tips with the community.

What’s New with Flash: Integration and WorkflowCome see Adobe Flash Professional’s new interface, learn how it works with Adobe Photoshop and Adobe Illustrator files, and explore its new Drawing Tool features. In this session, you’ll learn how to copy and paste motions into the Actions Panel, use nine-slice scaling, and encode video. We’ll also take a look at new components, a better debugger, and tools for testing your mobile Adobe Flash applications.

Flash Beyond the Basics: Flex and Flash Media ServerWrap up your day of CS3 discovery by exploring the newest Flash authoring techniques. Discover the best compression settings for Adobe Flash Video. Learn more about Hi-Definition Adobe Flash Video and how it can work. You’ll also learn the differences between Progressive and Streaming Adobe Flash Video and find out what works best for you. And delve into Adobe Flex, an application development environment for creating and delivering rich Internet applications within the enterprise and across the Web.

Designing Content-Rich Sites Jared Spool, Founding Partner, User Interface Engineering 9:00 a.m. – 12:30 p.m.User Interface Engineering’s research — and, no doubt, your own experience —have shown that some sites make it easy to find relevant information, while other sites are difficult and frustrating.

What’s the secret? In this half-day workshop, Jared Spool will share the secret of designing sites that

Web export, and much more. Get a guided tour of what’s new in CS3, and see how to apply it to all of your digital imaging tasks.

Rapid Prototyping for the WebIn today’s fast-paced work environments, it’s essential to be able to quickly prototype Web sites, rich Internet applications, or device interfaces so you can get approval and move into production as soon as possible. Adobe Fireworks CS3 has powerful new prototyping features that enable you to create and simulate multi-page navigation, Flash applications, and more. Learn techniques for prototyping with Fireworks CS3.

CSS-Based Layouts with Dreamweaver CS3The latest version of Dreamweaver offers more help than ever to build Web designs entirely with CSS. New, visual CSS tools enable you to move styles within and between files, as well as see how your changes will affect the design. Accelerate your workflow with new CSS layouts, and test your design with the new Browser Compatibility Check. Learn how to choose from the wide array of CSS layouts that are new in CS3, customize them to fit your needs using the CSS panel, and then make the design work across your site.

CSS Problem Solving with Dreamweaver CS3Nothing is more frustrating than building a beautiful design with CSS, only to have it go haywire in the browsers. Armed with a methodical mind, Browser Compatibility Check, and the CSS Rule Tracker, you can track down the source of any inconsistencies, learn how to work around them, and — if you’re “lucky” enough to find a new browser bug — even share what you’ve learned with others.

In this session, you’ll see how to check for browser bug triggers with Browser Compatibility Check;

are rich in content, easily navigated, and attract repeat visitors.

You’ll learn how the content on your site emits “scent” and how to ensure users catch hold of it as they maneuver through your site’s pages. At the end of this workshop, you’ll know exactly what you need to do to greatly enhance the usability of your content-rich site.

Part I: Why Good Content Must SuckIf you have thousands of pages of really cool stuff on your site, how do users find what they are looking for? Turns out that the content itself has to pull the user to it. The stronger the pull, the more likely the user will find it.

In Part I of this workshop, Jared discusses how to organize your site to pull users to the right place. He’ll talk about User Interface Engineering’s recent research on how people find information on large Web sites. You’ll see examples of sites that work well — and ones that don’t.

You’ll also learn how the quality of links affects whether users click on them; how longer pages actually help users get where they are going faster; the three types of graphics: navigation, content, and decorative and the importance of each; how users follow the scent of information, and four ways your design could be blocking their way.




iPhone and Mobile Development WorkshopBrian Fling, Director of Strategy, Blue FlavorGarrett Murray, Senior Developer, Blue Flavo2:00 p.m. – 5:30 p.m.Mobile phones have been getting smarter for some time now, but this year’s introduction of the Apple iPhone brought the mobile Web into the main-stream — not to mention to the front page of many newspapers.

It’s true that the iPhone can display most Web pag-es exactly as they’d appear on a personal computer. But it’s also possible to create Web sites and ap-plications that look and work much like the iPhone’s built-in applications. Sites that do are the ones that will win the hearts and fingertips of iPhone users.

In this three-hour workshop, conducted by the creators of the wildly popular Leaflets portal for iPhone users (www.getleaflets.com), you’ll learn about the kinds of development options and op-portunities that the iPhone provides. See how to create an “iPhone-friendly” version of a site, and learn how to create Web applications that match the iPhone’s look and feel. Even if you aren’t devel-oping for mobile devices just yet, you won’t want to miss this workshop. You’ll learn solid development practices — with CSS, XHMTL, information archi-tecture, usability, and more — that will improve all your Web design efforts, whether mobile or not. And you’ll gain valuable insights into mobile strat-egy that will prepare you for the next sea change in Web design.

Part II: The Five Types of Navigation PagesYou work hard providing top-notch content on your site. Will your users find it? If they don’t find it, all that effort is for nothing.

What can you do to guarantee that users find the content they’ve come looking for? As users traverse through a Web site, they encounter different types of pages, each with unique functions. The designers of the best sites understand the special functions of each type of page on a Web site, and design the pages individually based on their specific purpose.

User Interface Engineering’s research has uncovered three ways to predict when users will fail finding the content they desire. You’ll see what these three predictors are and how to counter the effects in your designs.

You’ll learn the secrets behind the successful designs of several sites, including Lands’ End, the Bureau of Labor and Statistics, CNN, and the BBC.See why trigger words are critical to users successfully finding their content, why the best sites prevent users from using a search function, how exposing a site’s hierarchy can increase the success of the user, how designing longer pages helps users find what they seek, and how to best use lateral links and breadcrumbs.

Conference SpeakersJim Heid Web Design World Conference Chair

Your host at Web Design World, Jim Heid is one of the most experi-enced technology writers and instructors in the world. His 24-year career began at the dawn of the personal computer revolution, when he quit his job as a typogra-

pher to become technical editor of Kilobaud, one of the first computer magazines. He’s been online since 1980, when he fired up a 300-baud modem and logged onto The Source, an early online service.

Since 1998, Jim has served as Conference Chair for over a dozen Thunder Lizard conferences, and has spoken to thousands of Web professionals on sub-jects ranging from typography to streaming media. As Conference Chair, he is responsible for planning the editorial scope of each event, recruiting speak-ers, and planning session content.

Jim has been a Contributing Editor and columnist for Macworld magazine since 1984, specializing in digital media topics ranging from Web design to DVD authoring. He has also written for the Los Angeles Times, Newsweek, PC World, and Internet World, and has taught at the University of Hawaii, the Center for Creative Imaging in Camden, Maine, and at dozens of conferences and industry events in between.




experience in user psychology, economics, usability testing and design, Lance works directly with companies like Hewlett-Packard, InsWeb, SalesForce.com and Quicken Loans to create end-to-end marketing campaigns with measurable ROI. Lance is a regular speaker at industry conferences and produces custom training seminars on the topics of online marketing strategy, increasing online conversion, search engine marketing, usability consulting, online lead generation, information architecture and ROI analysis (closed loop marketing). With a knack (and a passion) for making online marketing exciting and engaging for novice and expert alike, Lance is currently working on a New Riders book on conversion marketing and Web design, due out in 2007.

Joe MariniGroup Product Manager for VSIP, Microsoft

Joe Marini has been active in the Web and graphics industry for more than 15 years. He was an original member of the Dreamweaver engineering team at Macromedia, and has also held

prominent roles in creating products such as QuarkXPress, mFactory’s mTropolis, and Extensis QX-Tools. He is a regularly featured speaker at industry conferences and has authored or co-authored several books on Web development. His book The Document Object Model is widely regarded as the definitive resource for working with the DOM.

DL ByronPrincipal, Textura Design

Byron is the Principal of Textura Design, Inc. He first stole Zeldman’s code in 1997, then lived dotcoms, dotcom crashes, Clip-n-Seal, and now he is evangelizing Standards-based design, writing a New Riders book about blogging, and speaking

at conferences. With more than eleven years of experience, Byron is an expert blogger, web designer and developer. An entrepreneur and an inventor, he also consults with clients, co-founded the Blog Business Summit, and publishes a network of successful blogs, including one of the first business blogs.

Brian Fling Director of Strategy, Blue Flavor

Brian has worked in the Web for over 10 years. He began his Web career producing the first animated series distributed through the Internet. Over the years he has worked in every facet of interactive

design and development, managing both enterprise Web projects as well as small web teams. It has been this experience and insight that has compelled Brian to focus on providing Blue Flavor clients with developing their interactive and Web publishing strategies.

Brian has also been a leader in the field of mobile experience for over five years. He has worked with several Fortune 500 companies to help design and develop their mobile experiences. Brian is a frequent speaker and author on the issues of mobile design, the mobile Web and mobile user experience.

He has recently authored the dotMobi Mobile Web Developers Guide, the first free publication to cover

mobile web design and development from start to finish. Brian also runs mobiledesign.org one of the largest online communities focused on mobile design.

Dion Hinchcliffe Editor-in-Chief, AJAXWorld Magazine

Dion Hinchcliffe is Founder and Chief Technology Officer for the Enterprise Web 2.0 advisory and consulting firm Hinchcliffe & Company, based in Alexandria, Virginia. A veteran of software

development, Dion has been working for two decades with leading-edge methods to accelerate project schedules and raise the bar for software quality. He has extensive practical experience with enterprise technologies and he consults, speaks and writes prolifically on IT and software architecture. Dion still works in the trenches with enterprise IT clients in the federal government and Fortune 1000. He also is the creator of and instructor for Web 2.0 University, which provides Web 2.0, Enterprise 2.0 and AJAX premier training events for private corporations and the general public. He also speaks and publishes about Web 2.0 and SOA; he is working on a book about Web 2.0 for Addison-Wesley and is Editor-in-Chief of the upcoming Real World AJAX. He is also currently Editor-in-Chief of the Web 2.0 Journal and AJAXWorld Magazine.

Lance Loveday CEO, Closed Loop Marketing

Lance Loveday is the Founder and CEO of Closed Loop Marketing, an online marketing company dedicated to helping clients understand and maximize the return on their Web investments. Drawing on 10 years of




Eric MeyerPrincipal, Complex Spiral Consulting

Eric Meyer is an internationally recognized expert in CSS and the use of Web standards, and has been working on the Web since 1993. In that time, he has written a wide variety of tutorials, articles,

and books devoted to helping designers and developers improve their Web skills. He is the best-selling CSS author and best-recognized CSS authority in the world. His seven books have been translated into six languages and have sold in the hundreds of thousands.

Eric is the principal of Complex Spiral Consulting, which focuses on helping clients use standards to cut costs and improve user experience. In that capacity, he has assisted organizations from universities to government laboratories to Fortune 500 companies; some recent and notable clients include America On-Line, Apple Computer, Macromedia, Sandia National Laboratory, and Wells Fargo Bank.

Steve MulderDirector of Emerging Interactions, Molecular

Steve Mulder is author of The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web, and a regular speaker at Web conferences. With over ten years of experience in user

research, information architecture, interaction design, and usability, Steve practices what he preaches by delivering successful user experiences that drive business results. He has brought his expertise to a wide range of companies, including Morgan Stanley, PC Connection, 3M, CVS, Estee Lauder, Talbots, Wired, Terra Lycos, and ZDNet.

Garrett MurraySenior Developer, Blue Flavor

Garrett has been designing and developing for the Web for nine years. He has a broad client list that includes the United Nations Development Programme, Pfizer, and Columbia University.

Throughout his career, he has placed an emphasis on building efficient and elegant Web applications with a focus on user experience.

A technology addict, Garrett started learning Perl at the tender age of 16. Shortly after, it was Javascript, PHP, then ASP, ColdFusion and everything in between. Recently, Garrett has been focusing on developing with Ruby on Rails.

In 2003, Garrett wrote and released xPad, a Mac OS X application praised for its ease of use. Recently, he released SimpleLog, a Ruby on Rails weblogging application, which helps users focus on writing through an efficiently designed interface that eliminates clutter.

Joshua PorterPrincipal, Bokardo Design

Joshua is responsible for overseeing the development of the User Interface Engineering’s Web sites, managing UIE’s top notch team of Web developers. Josh is also a leading member of UIE’s

research team and has written extensively on such topics as Web 2.0, AJAX, Web standards, and on-site search systems. Josh shares many of his design thoughts and commentaries on his personal blog: Bokardo.com.

Josh received his Master’s degree in Information Technology and his Bachelor’s degree in Computer Science from Rensselaer Polytechnic Institute. He brings with him extensive experience and knowledge in the areas of human factors, usability testing, and Web site design and development.

Jared SpoolFounding Partner, User Interface Engineering

If you’ve ever seen Jared speak about usability, you know that he’s one of the most effective, knowledgeable communicators on the subject today. What you probably don’t know is that he has

guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.




Multi-registration discount is as follows:

Gold Passport Group PricingRegister 3 - 5 colleagues $1,100 per person* = $395 off the standard rate Register 6 - 9 colleagues! $1,000 per person* = $495 off the standard rateRegister 10+ colleagues! $900 per person* = $595 off the standard rate

For more details or to register your group call 800-280-6218 (or 541-346-3537).*Alumni discounts do not apply to group pricing.

Transfers & CancellationYou may transfer your conference registration to another person within your organization at any time by notifying us in writing. If you must cancel, please notify the conference registrar in writing by November 7, 2007. You will receive a refund for the package you chose, less a $150 cancellation fee. Cancellations made after November 7, 2007 as well as “no-shows” are liable for the full registration fee.

In the event that the conference is cancelled by Redmond Media Group/1105 Media, Inc. registration fees only will be refunded. Cancellations of travel reservations and hotel reservations made directly with the hotel are the responsibility of the attendee.

Payment OptionsSpaces cannot be confirmed until payment is received in the form of check, credit card or money order. Invoices are available for a $25 processing fee.

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Get More with the Gold PassportThe Web Design World Gold Passport grants you access to everything in Boston – two core days of conference sessions and keynotes, plus a full day of workshops.

Save $200 on the Standard Rate of $1,495!Three-Day Conference • December 10-12 $1,295(Sign up by November 7, 2007)

Or, if time and budget are a concern, select just the two-day package:

Save $100 on the Standard Rate of $1,095!Two-Day Conference • December 10-11 Only $ 995(Sign up by November 7, 2007)

DiscountsFrequent Lizards & AlumniHave you been to a previous Thunder Lizard conference? If so, we want to extend special savings to you, our frequent and best customers. Simply register for the package of your choice by the Early Bird deadline: November 7, 2007. We’ll take $50 off your ticket, plus, you could qualify for additional alumni perks. For more details call 800-280-6218 (or 541-346-3537).

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