Savant Degrees

Lessons learnt inContent Management

Developer Garage 16th September 2009

Gary Teo

Agenda

Introduction to the Savants

Click Routes Planning

SEO

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Placeholder for your own subheadline

Lessons learnt in Content Management

Savant Degrees is a consultancy that guides our partners with our experience and foresight to materialize their technological endeavours into products that can create impact.

Focus When WhereManaging, optimizing and capitalizing “Web Assets”

Started 2003 (Wits) as a development house

Began consulting in 2009

Serviced multiple industries and countries

About Savant Degrees

Why we do what we do?

Challenge, 44

Success rate, 32

Impaired, 24

Success rate Challenge Impaired

IT Projects Success Rate

32% of all IT projects succeeding which are delivered on time, on budget, with required features and functions

44% were challenged which are late, over budget, and/or with less than the required features and functions

24% failed which are cancelled prior to completion or delivered and never used

2009 Standish Group CHAOS report

Development

Why we are uniquely placed

Page 6

Business

Development Experience

Technologist backgrounds

Development experience in wide spectrum of industry

Technology agnostic approach

Business

Experienced entrepreneurs

Sensitive to corporate environments

Suite of services that see projects through all phases

Put it simply, we speak both languages

How we do it

Page 7

•Market / Opportunity Research•Scope Definition / Consultancy•Code review / Post mortem

•Technology agnostic methodology•Scalable and extensible development

•Product / Project Management•Liase with key stakeholders

•Content and traffic analysis and consultancy•Scale and feature recommendation

Consulting Product Management Development Maintain &

Enhance

Clientele

Page 8

Industry: Telecommunications Public sector Fashion Health & Medical Non-profit Design Maritime Web Commerce Education Food & Beverage Manufacturing Hardware Research Social Enterprise

What is the problem?

Page 9

There are some 225 Million websites in the world – August 2009

1 Trillion number of unique URLs in Google’s index – July 2008

People look to User Interface as the solution, Media companies smile.

Web content systems cost AT LEAST 2-3 times as much as the User Interface components. Make it work for you!

There are 2 parts to the art of web building: Content: The technique of preempting what content interests your audience Platform: The flexibility of your platform to achieve the varied use cases of web

content.

Different Forms of Web Content Systems

Your classic articles-based website. Focuses on content presentation

and styling

Has many elements of a Articles system.

Focuses on rapid authoring

Your classic web store. Focuses on sales – upsell, crosssell, taxonomies, reporting and etc.

General Knowledge Management Systems. Focus on grouping, searching and attacments

i.e. different form of contents?

Content Organization Dimensions

Taxonomy Grouping, Tagging, Prioritization

Presentation VersatilityTemplates, Widgets,

Searchability / ReferenciblityFull Text Searches, SEF Urls, Bookmarks, Social Platforms

AccountabilityAuthoring, Versioning, Reporting

FormStorage, Migration, Repurposing

Articles Management with Joomla!

Workflows

Content Mutex

Multiple Menus

Content Linking and Islands

Templating

Homepage Selection

#2 Most downloaded Open Source CMSTaxonomy

Presentation Versatility

SearchabilityAccountability

Form

Blogs Management with Wordpress

Content Taxonomy

SEF URL

Media Management

Pinging

Integration with social networks

#1 Most downloaded Open Source CMSTaxonomy



Form

Wiki-ing with Confluence

ACL

Wiki Formatting

Content linking

Content Activity Tracking

Content Versioning

Best of breed Enterprise Wiki SolutionTaxonomy



Form

E-commerce with Magento

Content Expiry

Advanced Content Taxonomy

Related Content

Richness of content

Inline Renderers

CSRF prevention

Themes and layouts

Extensive Caching

Best of breed E-commerce solutionTaxonomy



Form

Clickroute Planning

Identify crucial landing points. Main page, Highly frequented/bookmarked pages, EDMs

Identify/Propose visual/click magnets elements in the page Prioritize your emphasis Users want signboards not maps

Sitemaps should be graph-like, not trees Ie. Minimize leafs pages that go no further.

Analyze Google analytics click routes Site overlays Account for inbound and outbound traffic

Page 16

The technique of preempting what content interests your audience

Search Engine Optimization

Page 17

Content Link building

Platform Support

Analyze content and traffic

SEO

•SEF URL•Sitemap generation•Generate content feeds

•Know your visitor well•Click route planning•What results in visit, click, conversion, etc

•Solid relevant content•Improve referencibility – ie SEF Urls•Identify associated keywords

•Regular update in content (Articles, Whitepaper)•Contribution to reputable & relevant sites and directories(Wiki, Blog, directory)

And So We Went All Out…Trellis – A Java based CMS

Trellis Prototype Demonstration

Questions & Answers

Sources

http://www.waterandstone.com/downloads/2008OpenSourceCMSMarketSurvey.pdf

http://news.netcraft.com/archives/web_server_survey.html

http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html

http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

http://www.waterandstone.com/downloads/2008OpenSourceCMSMarketSurvey.pdf�

http://news.netcraft.com/archives/web_server_survey.html�

http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html�

http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/�

Savant Degrees

Technology

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