T3 B22 Saudi Fdr- 3 Media Reports- 1st Pgs for Reference 092
Saudi Signs Media
Transcript of Saudi Signs Media
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Saudi Signs MediaCompany Profile
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Who we are?
Established in 1990 and headquartered in Jeddah, Saudi Signs is a leading Out of Home (OOH) advertising company with a
wide variety of digital and static products across the Kingdom serving advertising needs of local and global brands.
Our operations are also conducted from Riyadh and Dubai through the support of 30 sales and associate professionals
ultimately helping clients find a balanced approach to achieve their communication objectives.
With the considerable changes in technology and brand needs, we, at Saudi Signs, are committed to providing the market
with the latest advancement in outdoor products and service levels required for business efficiency and success.
We’ve experienced incredible changes in our industry, but one thing has remained, it is our commitment in providing the best
in OOH.
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Diversified Portfolio of Local and Multinational Partners
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Our Channels
Gain high brand awareness and visibility with large scale outdoor media sites along the expressway and major roads leading to the Inner City.
Large format advertising provides an impactful advertising medium to establish a strong brand presence.
Large formats available mainly on highways, airport
roads and main roads inside the cities
The largest static format of OOH
advertising in Jeddah, located on
the major road (Madinah Rd.)
Digital Bridges of various sizes will be installed across all the main roads of
Riyadh Whereby advertisers ads will be communicated to almost every
resident of the city.
Any resident within Riyadh has to take one of the below roads to commute
to work, malls, schools, business centers, etc.
The largest digital bridge in the
middle east located on Madinah
Rd. in Jeddah, the most busiest
road of the city
Riyadh Bridges
Unipoles Flagpoles Giganto Digital Steel Bridge
Located on Jeddah-Makkah
highway with a 3,000 sqm
dimension
Scaffolding
Upcoming Digital Gigantos
Large digital formats located on
an arterial road of Jeddah – King
Abdul Aziz Road
Hyper Digital Screens - HDS
Digital screens located on the
entrance and exits of the hyper
markets
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The world over has experienced transformation, Saudi Signs
Media outdoor is no exception.
DigitalTransformation
DataIntegration
Web-Mapping
70%of all SSM signs in Jeddah, Riyadh
and Dammam have now been digitized
Strategic LocationsThroughout 2020/21 new digital assets are being introduced and
installed in key locations
Key MetricsOur assets will now provide advertisers with real time
measurement including impressions, Reach, OTS, GRPs among others
ProfilingCollect data of motorists to generate
insights based on demographics, behavior and intent based on key
digital signals (SDK)
AccessBrands will soon be able to access a web-based platform enabling them to select key circuits and visualize
their outdoor penetration throughout the cities
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DATA will unlock New Opportunities
• In the final stage of finalizing our data Platform that should be ready by the end of Dec
• We will have access to 10 M unique users through SDK across the kingdom that helps reach consumers effectively.
• Our data supported by a third party Data provider ( IQ data ) will facilitate the targeting criteria in the outdoor environment.
• Our end of campaign reports will include advanced insights into profile audience,consumers behavior and habits.
• We will be able to create heat maps based on consumer insights that for sure can be beneficial
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DATA will unlock New Opportunities
KEY METRICS
• Impressions: Potential Number of Ad views
• Reach : Percentage of country or region population
• Frequency: The Average number of times an individual view the ad
• GRP : Reach x Frequency
• Impression by Time : By time of day and day ofweek
Audience Profiling
• Demographics : Age and Gender
• Behavioral : Interests and affinities
• Purchase intent : In – Market for product Type
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Web Mapping Solution
• Web mapping is the process of
using the maps delivered by
geographic information systems on the
Internet.
• Access a web-based platform
enabling them to select key circuits and
visualize their outdoor penetration
throughout the cities
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Riyadh City
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RUH Digital Bridges
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RUH Digital Bridges
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Static Unipoles
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Flagpoles RUH
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Jeddah City
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Gig
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JED Digital Steel Bridge
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Digital Gigantos JED Coming Soon
As of March
2021
Enjoying 400m² Of Prime Digital Space…
Our partners’ brands will
have a home size panel to
convey their communication
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Digital & Static Unipoles
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Scaffolding Jeddah – Makkah Highway
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Eastern Province
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Static Unipoles
Currently more than
30 Static Faces
across Dammam
and Khobar .
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Digital UnipolesComing in Feb 2021
40 Digital Unipoles
Strategically converging
Dammam and Khobar .
Will be located on the main
roads- corniches and high
traffic intersections
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HDS
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In-Market Digital Mupis
Click on the Picture to take you through the location map on Google
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HDS Exposure (JED, RUH, DAM)
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Thank You