Saud i I n v e s tme n t Ba n k

S A I B ( A s a l a h )

– B u i l d i n g I s l a m i c B a n k i n g

f inancia l sec tor

corpora te iden t i ty

product launch

S a u d i I n v e s t m e n t B a n k

Islamic Brand Identity Development –Advertising & Communication Planning – ATL& BTL advertising – TV & Radio Production -Gift items – Media Planning & Buying

A l A S A L A H I S L A M I N G B A N K I N G

create a brand for SAIB Islamic bank to beredefined the meaning of banking from thecustomers’ point of viewSAIB Corporate Brand Identity – Infinity Brand Identity -Branch Branding – Stationary – Banking Collaterals –Marketing Collaterals – 5 Phase Launch [TV-Print-OOH-Online] – Products [Retail-Corporate-Investment]Advertising, Communication, & Collaterals - DirectMarketing – Environmental Branding – Cards Design –Internal Brand Communication – MultipleCorporate/Communication/Branch Guidelines – BTLmaterial

pre-launch massive consumer [000s]interactivity“our heightened presence in the market in the first monthof launch is testament to how well the overall campaign”

w e l o o k f o r w a r d t o y o u r t r u s t i n o u r c a p a b i l i t i e s a n d w e p r o m i s e t o f u e l y o u r

i n v e s t m e n t w i t h r e w a r d i n g r e t u r n s .

a l l t h e i d e a s , m a t e r i a l s , d e s i g n s a n d e x p r e s s i o n s

t h a t a r e u s e d i n t h i s p r e s e n t a t i o n

a r e e n t i r e l y a n d e x c l u s i v e l y o w n e d b y

N I T Y A M a r c o m A g e n c y - S a u d i A r a b i a

a n d t h e y s h a l l n o t b e u s e d , r e v e a l e d , r e c o r d e d ,

d i s t r i b u t e d o r p r e s e n t e d

w i t h o u t t h e p r i o r w r i t t e n a c c e p t a n c e o f t h e c o m p a n y ,

o t h e r w i s e t h e i n t e l l e c t u a l p r o p e r t y i n c o n n e c t i o n

w i t h t h e S a u d i l a w s a n d I n t e r n a t i o n a l A g r e e m e n t s

w o u l d b e c o n s i d e r e d i n f r i n g e d .