Saudi Arabia Tourism Survey - ipsos.com · travel to the Kingdom either by applying ahead of time...

Saudi Arabia

December 2019

Tourism Survey:Views On The Kingdom’s

New Tourist Visa Policy

Policy Satisfaction

Ratings

Policy Awareness

Study Overview

Policy Views &

Reception

Tab

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On September 27th, 2019, Saudi Arabia introduced its new

e-visa program, which allows visitors from 49 countries to

travel to the Kingdom either by applying ahead of time or

on arrival.

Tourism is one of the key pillars under the Vision 2030

initiative, with the Kingdom targeting 100 million annual

visits by 2030, and aiming for tourism to contribute 10% to

Saudi Arabia’s GDP.

Ipsos in Saudi Arabia conducted a survey to assess the

reactions of people in the Kingdom towards the new visa

policy, and its perceived impact on various aspects in the

country.

Study Background

New Visa Policy Awareness Levels

77%

89%

71%

70%

76%

80%

86%

79%

74%

68%

75%

78%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

% Aware% Aware

Satisfaction Towards New Visa Policy

65%

67%

63%

65%

59%

68%

70%

66%

65%

57%

65%

65%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

% Satisfied% Satisfied

Perceptions Towards Saudi Arabia As A Tourist Destination

68%

74%

57%

65%

69%

53%

57%

62%

61%

69%

53%

69%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

84%

61%

68%

80%

59%

66%

66%

70%

69%

57%

77%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

62%

Saudi Arabia Will Become A Major Leisure Tourism

Destination In The Middle East

Foreigners Will Visit Saudi Arabia For Non-Religious

Tourism Purposes

% Likely % Agree

Perceived Impact Of New Visa Policy

Quality & Variety Of

Entertainment Offerings

63% 17% 20%

Openness Of Saudis

To Other Cultures

55% 20% 25%

Law & Order

48% 30% 23%

Cost Of Living

45% 21% 35%

Moral Values Of

Society

40% 19% 41%

The Kingdom's

Economy

70% 8% 22%

Saudi Arabia's

Reputation Abroad

60% 16% 25%

Cleanliness Of Cities

& Public Areas

53% 23% 25%

Jobs &

Employment

53% 19% 27%

Traffic

39% 22% 39%

Negative ImpactNo ImpactPosit ive Impact

70%

8%

22%


85%

63%

69%

75%

65%

66%

67%

73%

70%

62%

76%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

The Kingdom's Economy

Perceived Impact: The Kingdom’s Economy

% Positive Impact

63%

17%

20%

Quality & Variety Of Entertainment Offerings

79%

55%

66%

67%

58%

62%

63%

65%

59%

56%

68%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Entertainment Offerings

60%16%

25%

Saudi Arabia's Reputation Abroad

68%

56%

63%

62%

56%

56%

55%

65%

60%

54%

64%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

Perceived Impact: Saudi Arabia’s Reputation Abroad


% Positive Impact

55%

20%

25%

Openness Of Saudis To Other Cultures

65%

50%

59%

58%

47%

53%

55%

57%

53%

51%

58%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

Perceived Impact: Openness Of Saudis To Other Cultures


% Positive Impact

53%

23%

25%

Cleanliness Of Cities & Public Areas

65%

47%

59%

56%

46%

49%

50%

58%

51%

48%

56%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Cleanliness Of Cities & Public Areas

48%

30%

23%

Law & Order

49%

47%

53%

53%

45%

46%

48%

49%

45%

44%

50%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Law & Order

53%

19%

27%

Jobs & Employment

57%

52%

62%

54%

51%

46%

58%

54%

54%

49%

57%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Jobs & Employment

45%

21%

35%

Cost Of Living

37%

48%

54%

46%

41%

46%

46%

45%

41%

43%

46%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Cost Of Living

39%

22%

39%

Traffic

37%

40%

45%

38%

38%

37%

34%

43%

43%

41%

38%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Traffic

40%

19%

41%

Moral Values Of Society

33%

43%

48%

39%

38%

38%

40%

41%

37%

41%

39%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male


% Positive Impact

Perceived Impact: Moral Values Of Society

73%

71%

Tourist Sites Are Open & Ready To Accept & Handle Tourists

Saudis Will Be Hospitable And Accepting Of Foreign Tourists

70%Saudi Arabia Provides The Necessary Level Of Entertainment That Will Appeal To Tourists’ Expectations

66% The Country’s Infrastructure Has The Ability To Handle A Large Number Of Tourists

Perceptions Towards Kingdom’s Preparedness And Readiness To Welcome Tourists

% Agree

% Agree

% Agree

% Agree

83%

68%

71%

76%

68%

69%

74%

72%

76%

68%

76%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

73%

Tourist Sites Are Open & Ready To Accept & Handle

Tourists

Perceptions Towards Kingdom’s Preparedness & Readiness: Readiness Of Tourist Sites

% Agree

% Agree

86%

64%

67%

80%

64%

64%

76%

69%

77%

63%

78%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

71%

Saudis Will Be Hospitable And Accepting Of Foreign Tourists

% Agree

Perceptions Towards Kingdom’s Preparedness & Readiness: Acceptance Of Foreign Tourists

% Agree

83%

65%

66%

77%

64%

65%

78%

66%

73%

64%

75%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

70%

Saudi Arabia Provides The Necessary Level Of Entertainment That Will Appeal To Tourists’ Expectations

% Agree

Perceptions Towards Kingdom’s Preparedness & Readiness: Availability Of Necessary Levels Of Entertainment

% Agree

79%

60%

59%

69%

65%

60%

69%

66%

67%

60%

71%

Expats

Saudi Nationals

Eastern Region

Western Region

Central Region

45+ Years

35-44 Years

25-34 Years

16-24 Years

Female

Male

66%

The Country’s Infrastructure Has The Ability To Handle A Large Number Of

Tourists

% Agree

Perceptions Towards Kingdom’s Preparedness & Readiness: Ability To Handle Large Number Of Tourists

% Agree

Methodology

• 500 Interviews Conducted In Saudi Arabia, AcrossThe Kingdom.

• The Survey Was Conducted Via Ipsos’s KSA OnlinePanel.

• The Survey Covered Saudi Nationals & Expats Aged16 To 64 Years, Males And Females.

• Interviewed Individuals Are The General Public.

Thank You!

For More Information:

Mohammed MinawiChief C l ient Of f i cerIpsos MENAEmai l : Mohammed. M inaw i@ ipso s . com

Nicola QahoushResearch ManagerIpsos MENAEmai l : N ico la .Qahous h@ipso s .co m

Saudi Arabia Tourism Survey - ipsos.com · travel to the Kingdom either by applying ahead of time...

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Transcript of Saudi Arabia Tourism Survey - ipsos.com · travel to the Kingdom either by applying ahead of time...