Summer Training Report

On

Analysis of Reliance HSD and Hand set(CDMA).

Under the supervision of: Faculty Guide:

Mr. Aashish Rao Prof. Abhishek Srivastava

Deputy Sales Manager

(Reliance Communication

Gorakhpur)

Submitted By

Satyendra Pandey

Roll No.: 1387

Batch: XVI (2010-2012)

In partial fulfillment for the requirement of the Two Year Full Time

Post Graduate Program in Management

At Dr.Gaur Hari Singhania Institute of Management & Research

Jaykaylon Colony,

Kamla Nagar,

Kanpur-208005

Preface

Classroom teaching helps the student by making conceptual base clear, but on the job training is a

way, which helps the students to get the applied knowledge of the concept. Normally the students

are not aware of the actual requirement of practical field, keeping in view this fact; a system of

summer training has been established to make the students acquainted of actual difficulties that are

to be faced in the demanding corporate sector.

Summer training at Reliance Communication, has given me a great

experience. I was required to prepare a training report on the topic “Analysis of Reliance HSD and

Hand set ”. The managers of all the department and there subordinates helped me a lot to

prepare this report.

Acknowledgement

I would like to thank Reliance communication for providing me with an opportunity to work on

my summer project. The immense help and support received from Reliance communication and

my sincere gratitude to Mr. Ashish Rao ( Deputy Sales Manager ),for providing me an

opportunity to work with Reliance communication .

I am highly indebted to Mr. Neeraj ( TSM ) who provide me with the necessary information

and his valuable suggestion and comment on bringing out this report in the best possible way.

I also thanks Prof. Abhishek Srivastava, faculty guide, DR.GAUR HARI SINGHANIA

INSTITUTE OF MANGEMENT AND RESEARCH , who has sincerely supported me with the

valuable insight into the completion of this project.

Last but not the least ; my heartfelt love of my parents, whose constant support and

blessing helped me throughout the project.

Executive Summary

Reliance Communication is India’s largest mobile service provider with over 7.5 million customers. Reliance Communication provides their wireless services to more than 1100 towns and cities across India. To further provide the advantage of wireless technology within the reach of masses, Reliance Communication launched its HSD `11.

This report is to describe the project objective is to analyse the Reliance BoradBand (HSD) and CDMA mobile its current position .

RELIANCE CONNUNICATION is the only company which is working with both GSM as well as CDMA technology simultaneously. RELIANCE has entered very recently with the GSM services but has taken up pace pretty well.

Market so it is worth nothing what consumers feel about it. This report also conveys information about the mobile providers like Aircel, Airtel, BSNL, Idea, Reliance, TATA Indicom , virgin and Vodafone. It contain an overview of current players working in the market with their market share , policies , different trend and innovation.

Different consumers were asked about the broad band and hand set. In this report 200 people taken as a sample and several information taken through the retailer as well as consumer. I visited on the shop and take their view and reviews.

Table of Contents:

SL.No. Topics

Page No.

1

2 PREFACE 2

3 ACKNOWLEDGEMENT 3

4 EXECUTIVE SUMMARY 4

5 COMPANY STUDY 5

6 INTRODUCTION 20

7 COMPANY PROFILE 25

8 STATEMENT OF PROBLEM 31

9 OBJECTIVE 31

10 RESEARCH METHODOLOGY 32

11 ANALYSIS , RESULT ANF FINDINGS 47

12 CONCLUSION AND RECOMMENDATION 58

13 INTRODUCTION about RELIANCE CDMA 59

14 ANALYSIS 65

15 RECOMMENDATION AND CONCLUSION 73

16 BIBLIOGRAPHY 74

COMPANY STUDY:

Industry study:

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group (ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 80 million customers. Our business encompasses a complete range of telecom services covering mobile and fixed line telephony. It includes broadband, national and international long distance services and data services along with an exhaustive range of value-added services and applications. Our constant endeavour is to achieve customer delight by enhancing the productivity of the enterprises and individuals we serve.

The study can help in analyzing certain weak point, improving on which a company can overcome the low sales of its telecommunication sector but only in Gorakhpur and Basty region. Reliance communication is exploring the upcoming market for its products. Due to this it was imperative to gather maximum data and information in order to have a holistic view of the segment.

Ownership pattern:

CHART SHOWING THE ORGANIZATION

STRUCTURE OF RELIANCE COMMUNICATIONS

Mission:Our mission of changing lives across India implies a nationwide presence and

our dream of helping people create, transfer and apply knowledge challenged us to bring together contemporary communication technology from across the world.

Vision:“We will leverage our strengths to execute complex global-scale projects tofacilitate leading-edge information and communication services affordable to allindividual consumers and businesses in India.We will offer unparalleled value to create customer delight and enhance businessproductivity.We will also generate value for our capabilities beyond Indian borders and enablemillions of India's knowledge workers to deliver their services globally.”

Income Statement

Period Ending Mar 31, 2010 Mar 31, 2009 Mar 31, 2008 Mar 31, 2007

Total Revenue 214,964,000 222,505,000 188,274,000 142,200,000

Cost of Revenue 108,325,000 97,144,000 74,918,000 64,023,000

Gross Profit 106,638,000 125,361,000 113,356,000 78,177,000

Operating Expenses

Research Development - - -

Selling General and Administrative

- - -

Non Recurring - - -

Others - - -

Total Operating Expenses 179,407,000 170,086,000 138,051,000 111,874,000

Operating Income or Loss 35,556,000 52,420,000 50,223,000 30,326,000

Income from Continuing OperationsTotal Other

Income/Expenses Net- - -

Earnings Before Interest 35,556,000 52,420,000 50,223,000 30,326,000

And Taxes

Interest Expense (13,422,000) (12,118,000) (10,327,000) (7,445,000)

Income Before Tax - - -

Income Tax Expense 4,454,000 (518,000) 2,836,000 593,000

Minority Interest (1,193,000) (2,052,000) (13,901,000) 49,000

Net Income From Continuing Ops

46,550,000 60,449,000 54,011,000 31,280,000

Non-recurring EventsDiscontinued Operations - - -

Extraordinary Items - - -

Effect Of Accounting Changes

- - -

Other Items - - -

Net Income 46,550,000 60,449,000 54,011,000 31,280,000Preferred Stock And Other

Adjustments- - -

Net Income Applicable To Common Shares

- - -

Currency in INR.

Balance Sheet

View: Annual Data | Quarterly Data All numbers in thousands

Period Ending Mar 31, 2010 Mar 31, 2009 Mar 31, 2008 Mar 31, 2007

AssetsCurrent Assets

Cash And Cash Equivalents

8,185,000 16,829,000 8,782,000 72,006,000

Short Term 46,098,000 98,181,000 116,373,000 68,011,000

Investments

Net Receivables 33,195,000 40,507,000 32,378,000 20,963,000

Inventory 5,446,000 5,427,000 4,059,000 4,821,000

Other Current Assets

69,047,000 79,043,000 52,874,000 30,523,000

Total Current Assets 161,972,000 239,987,000 214,466,000 196,325,000

Long Term Investments 1,199,000 2,815,000 1,348,000 11,920,000

Property Plant and Equipment

- - - -

Goodwill 49,976,000 52,215,000 35,654,000 26,588,000

Intangible Assets - - - -

Accumulated Amortization

- - - -

Other Assets - - - -

Deferred Long Term Asset Charges

- - - -

Total Assets 925,686,000 1,022,070,000 774,593,000 565,254,000

Liabilities

Current Liabilities

Accounts Payable 19,290,000 4,765,000 29,702,000 22,278,000

Short/Current Long Term Debt

297,156,000 391,625,000 258,219,000 174,385,000

Other Current Liabilities

166,240,000 193,494,000 168,408,000 137,474,000

Total Current Liabilities 291,987,000 319,530,000 317,913,000 198,847,000

Long Term Debt 192,518,000 272,906,000 141,081,000 137,019,000 Other Liabilities - - - -

Deferred Long Term Liability Charges

- - - -

Minority Interest - - - - Negative Goodwill - - - -

Total Liabilities 492,080,000 599,267,000 484,330,000 335,948,000

Stockholders' EquityMisc Stocks Options

Warrants- - - -

Redeemable Preferred Stock

- - - -

Preferred Stock - - - - Common Stock 99,146,000 102,039,000 105,294,000 99,074,000

Retained Earnings 323,077,000 296,589,000 172,664,000 130,809,000 Treasury Stock 11,383,000 24,174,000 12,305,000 (576,000)Capital Surplus - - - -

Other Stockholder Equity - - - -

Total Stockholder Equity - - - -

Net Tangible Assets - - - -

Currency in INR.

Cash Flow

View: Annual Data | Quarterly Data All numbers in thousands

Period EndingMar 31,

2010Mar 31, 2009 Mar 31, 2008 Mar 31, 2007

Net Income 46,550,000   60,449,000   54,011,000   31,280,000

Operating Activities, Cash Flows Provided By or Used In

Depreciation 34,069,000   36,077,000   28,053,000   23,354,000

Adjustments To Net Income -   -   -  

Changes In Accounts Receivables

16,318,000   (2,458,000) (42,151,000) 27,799,000

Changes In Liabilities -   -   -  

Changes In Inventories (19,000) (1,339,000) 762,000   (1,252,000)

Changes In Other Operating Activities

-   -   -  

Total Cash Flow From Operating Activities

95,645,000   65,075,000   44,465,000   102,852,000

Investing Activities, Cash Flows Provided By or Used In

Capital Expenditures (74,960,000)(122,584,000

)(173,930,000) (42,007,000)

Investments -   -   -  

Other Cash flows from Investing Activities

-   -   -  

Total Cash Flows From Investing Activities

(18,387,000) (100,079,000

) (195,955,000) (80,299,000)

Financing Activities, Cash Flows Provided By or Used In

Dividends Paid -   -   -  

Sale Purchase of Stock -   -   -  

Net Borrowings -   -   -  

Other Cash Flows from Financing Activities

56,572,000   22,346,000   (22,027,000) (38,309,000)

Total Cash Flows From Financing Activities

(86,217,000) 42,431,000   89,335,000   14,674,000

Effect Of Exchange Rate Changes

316,000   (201,000) (27,000) (35,000)

Change In Cash and Cash Equivalents

(8,644,000) 8,047,000   (63,225,000) 37,191,000

Currency in INR.

Product and services :

Reliance group’s business activity encompasses all major growth sectors of Indian economy.• Oil and gas explorations• Refining and marketing• Petrochemical• Power• Telecommunication• Insurance and financial services• Entertainment

Reliance petroleum ltd (RPL) has now become one of the India’s top private sector companies, in terms of all major financial parameters.• Basic telephony services• Mobile telephony services• National long distance• International long distance• Data and value added services

To become a leading player in communication land scape. It is dealingmainly with -• Reliance energy• Reliance general insurance• Reliance communications• Reliance capital• Reliance mutual fund

• Reliance health

Competitor: 1. BSNL2. Airtel3. Docomo4. Vodafone 5. TATA Indicom 6. Aircel7. Idea 8. spice 9. MTNL

I have taken 2 market players for comparison they are BSNL and TATA Photan .

BSNL:

June 07, 2007

BSNL has decided to launch its Data Services on CDMA 2000 IX by using BSNL Internet Connect Card (ICC). The CDMA IX ICC will provide Internet Service @144kbps to computer users on their laptops as well as on desktops. This service will be available in all those locations wherever CDMA IX MSC based coverage is there. However, during roaming the said Internet connectivity will not work at present. The following two types of data Cards will be available for BSNL customers:

(A) Network Interface Card (NIC) : For internet speed up to 144 Kbps.

(B) EVDO Card : Internet speed up to 2.4 Mbps

Unlimited Internet - Best Tariff Ever

Un-Official website of BSNL Data Card © 2007 - 2010

BSNL Broadband is a broadband internet service from state owned BSNL in India since 14 January 2005. Until September 30, 2007 it was known as Data One ]

The USP of BSNL Broadband over all other Broadband services is it's high-speed, fairly stable connection, cheap rate, no-hidden cost and transperancy in terms of charging.

BSNL is commissioning of a multi-gigabit, multi-protocol, convergent IP infrastructure through Internet backbone-II (NIB-II), that will provide convergent services through the same backbone and broadband access network. The Broadband service will be available on DSL technology (on the same copper wire that is used for connecting telephone), on a countrywide basis spanning 198 cities.

In terms of infrastructure for broadband services NIB-II would put India at par with more advanced nations. The services that would be supported includes always-on broadband access to the Internet for residential and business customers, Content based services, Video multicasting, Video-on-demand and Interactive gaming, Audio and Video conferencing, IP Telephony, Distance learning, Messaging: plain and feature-rich, Multi-site MPLS VPNs with Quality of Service (QoS) guarantees. The subscribers will be able to access the above services through Subscriber Service Selection System (SSSS) portal.

The Service will be given through the state of the art Multi Protocol Label Switching (MPLS) based IP Infrastructure, which is designed to provide reliable routes to cover all possible destinations within and outside the country. Layer 1 of the network will consist of a high speed Backbone composed of 24 powerful Core Routers connected with high speed 2.0 Gbit/s(STM-16) links.

Tata Photon :

Tata Teleservices Limited, the mobile service provider who always come up with revolutionary ideas, has now announced a new usage tariff for its lightening speed mobile broadband device Photon Plus. Ever since the launch of Tata photon plus along with the post-paid usage plan, the graph of people who opt for the service has never been negative. This made Tata to launch prepaid usage tariff to accompany Photon plus. Among the companies that provide mobile broadband service, TTL’s Photon + can raise its head a bit higher due to the high quality service the user can enjoy by using it. The congestion free network of Tata Teleservices Limited (Certified by Telecom Regulatory Authority of India) is the secret behind the high speed internet browsing experiences that a user gets when he pays for photon plus service. The flexibility of photon plus usage has now doubled with the introduction of prepaid tariff.

Tata Teleservices Limited (TTSL) is a subsidiary of the Tata Group headquartered in Navi Mumbai, an Indian conglomerate. It operates under the brand name Tata Indicom in various telecom circles of India.

In Nov 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in Tata Teleservices for about Rs 13,070 crore ($2.7 billion) or an enterprise value of Rs 50,269 crore ($10.38 billion).[1]

In Feb 2008, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in association with the Virgin Group on a Franchisee model basis.

Tata Teleservices Provides mobile services under 3 Brand names:

Tata Indicom (CDMA Mobile operator) Tata DoCoMo (GSM Mobile operator) Virgin Mobile (CDMA Mobile operator) Virgin Mobile (GSM Mobile operator)

Tata Indicom Broadband Flash 256 Broadband Plan

Monthly charges - Rs 1,100 only

Features

Unlimited usage* Bundled Value Added Services 1.5 Mbps on Sundays and from 10pm to 8 am everynight 256 Kbps Download and upload speeds* Installation Charges-Rs.1000, Security deposit- Rs.1000 Installation charges and Security deposit waived off on 4 months advance rental and

More4Sure

Bundled Value Added Services

1 Domain Name + 3 Business mail Ids + 1 Antivirus Software

*Fair Usage Policy as applicable, **Speeds mentioned are subject to technical feasibility.

Tata photon plus prepaid tariff :

As per TTL the new prepaid plans and recharge vouchers are available as explained below.

The users are presented with 4 different prepaid plans to choose from, depending on the data usage expressed in GB.

Photon plus device cost- Rs 3500/-There are four plans1GB, 2GB, 5GB and 10GB.Photon plus prepaid subscription period- All the above plans have 12 months subscription time.Free monthly usage- 1GB, 2GB, 5GB and 10GB respectively.

Additional broadband usage charges- Re 0.5/MB

Once you are into any of the above four Photon plus mobile broadband prepaid plans, you can go for any of the following recharge options as explained below.

1 GB pack can be recharged for Rs.150/-2 GB pack can be recharged for Rs.250/-5 GB pack can be recharged for Rs.500/-Night surf (11pm-7am) 10 GB pack can be recharged for Rs.200/-

The advantage of Tata photon plus prepaid tariff is that we can enjoy mobile broadband without fear of reaching the usage limits. These flexible plans with packs allows the users get the maximum from what prepaid connections offer.

Re: Tata Photon Plus prepaid

right info is belowRs. 200 250 MB 30 daysRs. 500 650 MB 30 daysRs. 700 1 GB (1024 MB) 30 daysRs. 850 2 GB (2048 MB) 30 daysRs. 1000 4 GB (4096 MB) 30 daysRs. 1200 5 GB (5120 MB) 30 days

PROJECT:

INTRODUCTIONToday it is fashionable to talk about the new economy. We hear that the business are operating in globalize economy; things are moving at a nanosecond pace our market are characterized by hyper competition and disruptive technologies are challenging every business and so business must adopt to empower consumer.

To become successful in such a competitive environment the business organizations have to be customer oriented. Customers need and want must be taken care of.

Telecom Industry in India The telecom industry is one of the fastest growing industries in India. India has nearly 200 million telephone lines making it the third largest network in the world after China and USA. With a growth rate of 45%, Indian telecom industry has the highest growth rate in the world. - Much of the growth in Asia Pacific Wireless Telecommunication Market is spurred by the growth in demand in countries like India and China. - India‗s mobile phone subscriber base is growing at a rate of 82.2%. - China is the biggest market in Asia Pacific with a subscriber base of 48% of the total subscribers in Asia Pacific. Compared to that India ‘s share in Asia Pacific Mobile Phone market is 6.4%. Considering the fact that India and China have almost comparable populations, India‘s low mobile penetration offers huge scope for growth.

History of Indian Telecommunications :

Started in 1851 when the first operational land lines were laid by the government near Calcutta (seat of British power). Telephone services were introduced in India in 1881. In 1883 telephone services were merged with the postal system. Indian Radio Telegraph Company (IRT) was formed in 1923. After independence in 1947, all the foreign telecommunication companies were nationalized to form the Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications. Telecom sector was considered as a strategic service and the government considered it best to bring under state's control. The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created: the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconferencing. Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodfone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.

Classification of Telecommunication services 1. Basic services 2. Cellular services 3. Internet Service Provider (ISP)

GROUP PROFILEReliance grows to Rs 100000 crore enterprise India’s largest privatesector company in just 25 years. The reliance group story is about how a small Rs. 1crore entrepreneurial venture grew to become a Rs. 100000 crore in just 25 years anorganization where growth is a way of life. That is why today Reliance is among the top ten petrochemical producers. India’s no.1 business group..

Reliance energyReliance energy ltd. is India’s leading integrated power utility company in privatesector. It has its significant presence in generation transmission and distribution of power in Maharashtra Goa and A.P.With the ushering in power sector reforms and in the new environment ofopportunity for power sector, REL is a key player in this transformation process.Reliance’s gas finds in KG-D6 block inn Krishna Godawari basin which constitutes 60% of India’s present total gas production, will provide an enormous opportunity to scale up power generation capacities in India. REL and its affiliate power companies rank among the top 25 listed private sector companies on major financial parameters.

Reliance mutual fundsReliance mutual fund (RMF) has been established as a trust under the Indiantrust act, 1882 with reliance capital ltd. as a sponsor. RMF was formed to launchvarious schemes under which units are issued to the public with a view to contribute to capital market and to provide investors the opportunities to make investments in diversified securities.

Reliance general insuranceRGICL, a subsidiary of reliance capital, is one of the first non life companies to get license from IRDA. It offers an exhaustive range of insurance products that covers most risks including property, marine, causality, liability.

The main objectives are-• Make affordable insurance accessible to all• Keep customer as focal point for all operations• Protects policy holder’s interest• Adopt best international practices in claims, underwriting and policy servicing• Be the most innovative in product development• Establish pan India presence

Reliance health:The health care industry is staged for tremendous growth in India. The drivers forhealth have never been so explicit and there is a need to ensure that health industry continues to provide sustainable health otherwise the impact on growth of economy could be adverse. So this business in a line with our intent of strengthening the communities they serve. There focus is to

provide a platform for financial and geographical access to health. We hope to support existing initiatives while entering in areas that have seen limited growth in India.

Main areas of business are –• Managed care administration• Health care delivery and integrated health• Health care informatics and KPO• Consumer health

Reliance capitalReliance capital ltd (RCL) is a non banking financial company registered with RBIunder section 45-IA of the RBI act 1934. RCL was incorporated as a public limitedcompany in 1986 and is now listed on BSE and NSE. RCL ranks among the top three companies in the private financial services and banking sector in the company in terms of net worth. RCL is registered as a depository participant with national securities depository ltd. and central depository services ltd.under the SEBI regulations 1996. RCL has sponsored the reliance mutual fund within the framework of SEBI.RCL primarily focuses on funding projects in infrastructure sector and the support the growth of its subsidiary companies. Net worth of RCL is 4123 crore and over 165000 share holders. The investment portfolio of RCL is structured in a way that realizes the highest post tax return on its investment.

Reliance Media & EntertainmentAs part of the Reliance - ADA Group, Reliance Entertainment is spearheading theGroup’s foray into the media and entertainment space. Reliance Entertainment’s core focus is to build significant presence for Reliance in the Entertainment eco-system: across content and distribution platforms.The key content initiative are across Movies, Music, Sports, Gaming, Internet &mobile portals, leading to direct opportunities in delivery across the emerging digital distribution platforms: digital cinema, IPTV, DTH and Mobile TV.Reliance ADA Group acquired Adlabs Films Limited in 2005, one of the largestentertainment companies in India, which has interests in film processing, production, exhibition & digital cinema.Reliance Entertainment has made an entry into FM Radio through Adlabs Radio.

Reliance communicationReliance communication will offer a complete range of telecom services coveringmobile and fix line telephony including broadband, national and international long distance services. Reliance communication is the beginning of reliance’s dream of ushering in a digital revolution in India by becoming a major catalyst in improving the quality of life and changing the

face of India. It aims to achieve it by putting the power information and communication in the hands of the people of India at affordable costs.

Corporate Cells:The Corporate Cells of Anil Dhirubhai group act as a focal Point for providing astrategic overview, vision and setting defined targets for all the Group Companies.Their agenda is to play a dominant role in functions that are generic to the Groupsuch as issues relating to the development of their people and 'the reliance brand’.Enhancing the Group's image internally and externally.Identifying new areas ofinvestments where the Group can become a leading player, portfolio decisions, target setting, tracking the competitive environment, and other matters of strategic importance also fall within their purview. Simply put, the Corporate Office is a value-adding activist centre and within it, Corporate Functions are centers of excellence.

Corporate GovernanceGreat corporations, like individuals, are known for their unwavering commitment to ethical values and principles. At Reliance - ADA Group, they remain steadfast in our resolve to uphold the highest standards of integrity, transparency and governance.For them, corporate governance is not just about adhering to the formal letter of the law, but about embracing the substantive spirit that lies underneath; to move beyond the statutory obligations.The key aspects of Reliance corporate governance practice are:• Monitoring of executive and director compensation• Providing autonomy to the Board

Subscribers

Wireless subscribers crosses 200 million mark Tele density reaches 21.20%

The total number of telephone subscribers has reached 241.02 million at the end of August 2007 as compared to 232.87 million in July 2007. The overall teledensity has increased to 21.20% in August 2007 as compared to 20.52% in July 2007. In the wireless segment, 8.31 million subscribers have been added in August 2007 while 8.06 million subscribers were added in July 2007. The total wireless subscribers (GSM, CDMA & WLL(F)) base reaches 201.29 million at the end of August 2007. The wireline segment subscriber base stood at 39.73 million with a decrease of 0.16 million at the end of August 2007. Circle wise wire line subscriber base of service providers is given at following chart

Company profile:

Anil Ambani Dhirubhai Ambani

Reliance Communications Ltd., an Anil Dhirubhai Ambani Enterprises Group company, is India's largest private information and communications Services provider, with a subscriber base of over 12 million. Reliance Communications has established a pan-India, high-capacity, integrated (wireless and wire line), convergent (voice, data and video) digital network, to offer services spanning the entire Communications value chain.

The Anil Dhirubhai Ambani Enterprises group, comprising ofReliance Communications, Reliance Energy and Reliance Capital are part of theReliance Group, founded by Shri Dhirubhai H. Ambani (1932-2002).

Reliance Communications is the outcome of the late visionary DhirubhaiAmbani's (1932-2002) dream to herald a digital revolution in India by bringingaffordable means of information and communication to the doorsteps of India's vast population. "Make the tools of Communications available to people at an affordable cost, they will overcome the handicaps of illiteracy and lack of mobility", Dhirubhai Ambani charted out the mission for Reliance Communications in late 1999. He saw in the potential of information and communication technology a once-in-a lifetime opportunity for India to leapfrog over its historical legacy of backwardness and underdevelopment.

Today, Reliance Communications is revolutionising the way India communicates and networks, truly bringing about a new way of life.

In the year 2000, the Infocomm plans were announced….which by far ,was the largest infocomm structure that the country had seen so far… Reliance Communication launched first Reliance India Mobile on December 28,2002 . Taking in to consideration the changing lifestyles and the end users habits Reliance Communications will disseminate information at a low cost. Make a telephone call cheaper than a post card‖. Create new customer experiences. Constantly strive to be ahead of the world. Reliance Communications will transform thousands of villages and hundreds of towns and cities across the country.

Above all, Reliance Communications will pave the way to make India a global leader in the knowledge age.

Late Dhirubhai Ambani built Reliance from scratch and in 25 year got it a place among the world‘s top Fortune 500 corporations. The fact that he took barely a quarter of a century to do that is what makes this achievement special..Make the tools of infocomm available to people at an affordable cost.They will overcome the handicaps of illiteracy and lack of mobility‖Dhirubhai firmly believed the country could use information and communication technology to overcome its backwardness and underdevelopment. Mr, Anil Dhirubhai Ambani is the Chairman of Reliance Infocomm Ltd (RIC) Said, ―Growth has no limit at reliance. I keep revising my vision. Only when you dream it you can do it‖.

―RIC today finds itself on the threshold of a transformation as it strives to meet the challenges of an ever changing and competitive environment to emerge as a performance oriented, system driven, and professional organization. The only way forward is to focus on our Customer & Customer Service.‖

Reliance Communications (formerly Reliance Infocomm), along with Reliance Telecom and Flag Telecom, is part of Reliance Communications Ventures (RCoVL). According to National Stock Exchange data, Anil Ambani controls 66.75 per cent of the company, which accounts for more than 1.36 billion shares of the company.[1]Reliance Infocomm is an Indian telecommunications company. It is the flagship company of the Reliance-Anil Dhirubhai Ambani Group, comprising of power (Reliance Energy), financial services (Reliance Capital) and telecom initiatives of the Reliance ADA Group. Reliance Infocomm is currently managed by Anil Dhirubhai Ambani.It uses CDMA2000 1x technology.

The Company expanded into textiles in 1975. Since its initial public offering in 1977, the Company has expanded rapidly and integrated backwards into other industry sectors, most notably the production of petrochemicals and the refining of crude oil.

The Company from time to time seeks to further diversify into other industries. The Company now has operations that span from the exploration and production of oil and gas to the manufacture of petroleum products, polyester products, polyester intermediates, plastics, polymer intermediates, chemicals and synthetic textiles and fabrics.

The Company's major products and brands, from oil and gas to textiles are tightly integrated and benefit from synergies across the Company. Central to the Company's operations is its vertical backward integration strategy; raw materials such as PTA, MEG, ethylene, propylene and normal paraffin that were previously imported at a higher cost and subject to import duties are now sourced from within the Company. This has had a positive effect on the Company's operating margins and interest costs and decreased the Company's exposure to the cyclicality of markets and raw material prices. The Company believes that this strategy is also important in maintaining a domestic market leadership position in its major product lines and in providing a competitive advantage.

The Company's operations can be classified into four segments namely:

Petroleum Refining and Marketing business Petrochemicals business Oil and Gas Exploration & Production business Others

The Company has the largest refining capacity at any single location.

The Company is:

Largest producer of Polyester Fibre and Yarn 5th largest producer of Paraxylene (PX) 5th largest producer of Polypropylene (PP) 8th largest producer of Purified Terephthalic Acid (PTA) and Mono Ethylene Glycol (MEG)

What is broadband?Broadband refers to a range of technologiesthat enable always-on, high-speed access tothe Internet and other electronic services. Butdespite the large number of industry,

Broadband has the power to transform business, not just through faster downloads of emails and attachments, but also by enabling companies to be more productive and competitive by using e-enabled applications.

A broadband connection opens up a wide range of opportunities for businesses,including enabling them to link directly to their customers and suppliers, to access key accounts from multiple locations, and tocommunicate effectively from a distance via video conferencing. A broadband connection can also help businesses control costs by outsourcing key business functions such as payroll, accounting and training.

Reliance offer the most complete portfolio of enterprise voice, data, video, internet and IT infrastructure services of any operator in India. These services include: national and international private leased circuits, broadband internet access, audio and video conferencing, MPLS-VPN, Centrex, and managed internet data centre (“IDC”) services. We offer unique, value added products and services to large and medium enterprises for their communications, networking, and IT infrastructure needs across the country.

Reliance launched our enterprise broadband services in the first half of 2005, focusing initially on the top 40 cities in India. In these cities, we are leveraging our existing metro fibre optic networks to establish direct building connectivity on-net. We currently have over 666,000 buildings directly connected to our network and over 792,000 access lines. We are currently operational in 42 cities in India.

Reliance have established an enterprise customer base that includes over 800 of the Top 1,000 Indian enterprises and MNCs and are expanding rapidly in the SME segment. We are the clear market leader in IDC services (Reliance Data Center) with over 60% market share and are also maintain leadership in other high growth segments of the market such as MPLS-VPN and Centrex solutions.

Statement of problem:

To make a comparative analysis of the Reliance HSD, find the potential customer of CDMA

handset and checking the market position .

Objective:

The project is carried out for checking the market position and the effectiveness of HSD and handset( Reliance CDMA). The project have done in Gorakhpur and Basty. I have taken 2 market players in telecom industry. They are BSNL and TATA Indicom .

Research Methodology:

This report acts a general guide line in framing the entire research work. Further it gives clear ideas about defining the research problem, research design, sampling design, methods of data collection and measurement. Many dissatisfied customers do not register formal complaints , satisfied customers may not provide the feedback necessary to understand as to why the satisfaction has occurred. Hence, a detailed research is required to know as to what is lacking in the system and what can be done thereof.

The descriptive nature of the research necessitated collection of primary data from retailers of different mobile shops through market survey. Personal Interview method will be used and interview would be conducted through ‘structure questionnaire’. With the help of the Questionnaire I will try to analyze each and every factor which is responsible for the satisfaction level of the retailers, dealers and customers toward Reliance and its competitors. Study will also include market demand of Reliance HSD and handset (CDMA), market share, and competitor’s analysis to know the exact position in the market.

Descriptive Research

The Research design used for this study is Descriptive design, which includes surveys and fact

findings of different kinds. The major purpose of descriptive research is a description of the state of

affairs, as it exists at present .The entire analysis is described in detail with the use of a well

structured questionnaire and the interpretation thereon

Sample design

A sample design is a definite plan for obtaining a sample from a given population. It refers to the

technique or the procedure the researcher would adopt in selecting items for her sample. The

random sampling technique is to be employed for data collection. 200 retailers including 2 dealers

were interviewed altogether from Gorakhpur and Basty for the collection of primary data through

questionnaire in order to extract pieces of information and opinions about Reliance communication

and other firms..

Source of data

The data for this study was collected from primary source and secondary source. The primary data

was collected through questionnaire and survey. This catered to the needs of studying the objectives.

The secondary data was collected from articles given in internet, journals and magazines to gather

information about the company and the topic of the study.

PRIMARY DATA:

Primary data was obtained by interviewing the dealers and retailers, the customers.

SECONDARY DATA:

Through past records of the company, annual reports, magazines and journals and internet to

understand the topic.

Sample Size

About 200 respondents were surveyed and assessed for their opinion about Reliance communication

.Survey was done in Gorakhpur and Basty.

.

DIFFERENT PLANS OF HSD :

Tariff PlanMonthly Rental

Free Usage Bundled/MonthExtra Usage

RoamingAnytime/Day Usage

Night Usage

Broadband+ Pay as you go Rs. 299/- Nil Nil Rs. 1 / MBNationwid

e

Broadband+ 512 MB Rs. 499/- 512 MB Nil 50 p / MBNationwid

e

Broadband+ 10GB @ Night Rs. 499/- Nil 10 GB 50 p /MinNationwid

e

Broadband+ 1 GB Rs. 650/- 1 GB Nil 50 p / MBNationwid

e

Broadband+ 2 GB Rs. 750/- 2 GB Nil 50 p / MBNationwid

e

Broadband+ 3 GB Rs. 850/- 3 GB Nil 50 p / MBNationwid

e

Broadband+ 1 GB day, 10 GB Rs. 849/- 1 GB 10 GB 50 p / MB Nationwid

Night e

Broadband+ 2 GB day, 10 GB Night

Rs. 949/- 2 GB 10 GB 50 p / MBNationwid

e

Broadband+ 3 GB day, 10 GB Night

Rs. 1049/- 3 GB 10 GB 50 p / MBNationwid

e

Broadband+ 5 GB Rs. 1099/- 5 GB Nil 50 p / MBNationwid

e

Broadband+ 10 GB City Rs. 1099/- 10 GB Nil 50 p / MB Citywide

Broadband+ 5 GB day, 10 GB Night

Rs. 1298/- 5 GB 10 GB 50 p / MBNationwid

e

Broadband+ 10 GB day, 10 GB Night City

Rs. 1298/- 10 GB 10 GB 50 p / MB Citywide

Broadband+ 10 GB Rs. 1250/- 10 GB Nil 50 p / MBNationwid

e

Broadband+ 10 GB day, 10 GB Night

Rs. 1449/- 10 GB 10 GB 50 p / MBNationwid

e

Broadband+ 15 GB Rs. 1750/- 15 GB Nil 50 p / MBNationwid

e

Day usage - 6 AM to 10 PM ; Night Usage - 10 PM - 6 AM

Unlimited Plans

Plan Name

Monthly Rental

(Rs)

Free Usage at speeds up to 3.1 Mbps(Downlink)

Usage Beyond Bundled Usage at

speeds up to 155 Kbps

Monthly Discounts

(Rs.)

Total Discounts

over 12 months

(Rs.)

Silver 950 5 GB Unlimited 200 2400

Gold 1100 10 GB Unlimited 200 2400

Platinum 1500 15 GB Unlimited 200 2400

*Note: " Total Discount over 12 Months is applicable only for Prospect Customers and not for Existing Customers"

Plan Name

Monthly usage Extra usage Monthly tariff

Daily 60 1800 mins 50 p / Min Rs. 500/-

Daily 120 3600 mins 50 p / Min Rs. 750/-

Day & Night plan 3600 mins in Day & 5400 mins in Night 50 p / Min Rs. 950/-

Advanced Rental Plans :

Tariff Plan

Advance

Rental for 12

Months

Monthly

Rental from 13th

Month

Free Usage Bundled/Month

Extra Usag

eRoaming

Anytime/Day Usage

Night Usag

e

Bdbnd15GB12MADV19401

Rs. 19401/-

Rs. 1750/-

15GB Nil50 p /

MBNationwid

e

Bdbnd10GB12MADVCTYRs.

11589/-Rs.

1099/-10 GB Nil

50 p / MB

Citywide

Bdbnd10GB12MADVROM

Rs. 13401/-

Rs. 1250/-

10 GB Nil50 p /

MBNationwid

e

Brdbnd5GB12MADV11589

Rs. 11589/-

Rs. 1099/-

5 GB Nil50 p /

MBNationwid

e

Brdbnd3GB12MADV8601Rs.

8601/-Rs.

850/-3 GB Nil

50 p / MB

Nationwide

Brdbnd2GB12MADV7401Rs.

7401/-RS.

750/-2 GB Nil

50 p / MB

Nationwide

Brdbnd1GB12MADV6201Rs.

6201/-Rs.

650/-1 GB Nil

50 p / MB

Nationwide

Speed Based Plans :

Tariff PlanMonthly Rental

Free Usage Bundled/Month Extra

UsageRoaming

Anytime/Day Usage

Night Usage

BrdBnd15GDy20GNgt750 Rs. 750/- 15 GB 20 GB50 p /

MBNationwide

BrdBnd8GDy15GNgt500 Rs. 500/- 8 GB 15 GB50 p /

MBNationwide

BrdBnd5GDy10GNgt400 Rs. 400/- 5 GB 10 GB50 p /

MBNationwide

Nationwide coverage will ensure Reliance Netconnect Broadband+ coverage in 100 major cities and seamless integration with High Speed 1x for National coverage.

Please note that day/night classification of a particular session will be done on basis of session start time i.e. If the session starts in Peak time/Day Usage (6 AM to 10 PM), it would be classified as a day session and if the session starts in Off-peak time/Night Usage (between 10 PM to 6 AM), it would be classified as night session.

Minimum guaranteed speed on Netconnect Broadband+ is 256 Kbps subject to technical Feasibility Netconnect Broadband+Prepaid tariff Plans Pay Rs. 1599 /- to get a Netconnect Broadband+ USB Modem and get Life time Validity Choose for any of the below mentioned Prepaid Broadband+ plans

Denomination (Rs.)

Free Usage Validity (Days)

< 180No Free usage - Customer would be

charged Rs. 1/ MBLTV is credited in core bucket at the

time of Activation itself

180 250 MB 30

200 1 GB 7

250 350 MB 30

350 500 MB 30

715 1 GB 30

8005 GB on HSD speeds thereafter unlimited

free usage on 1X speeds30

100010 GB on HSD speeds thereafter

unlimited free usage on 1X speeds30

120015 GB on HSD speeds thereafter

unlimited free usage on 1X speeds30

1500 6 GB 90

3000 18 GB 180

Additional usage @ Rs. 1 / MBAny discounted plan will not be carry forward if customer migrates to any other plan during the offer period

Netconnect High Speed 1X - Postpaid tariff Plans

Just Pay Rs 1099/- and get Reliance Netconnect High Speed 1X Data card.

Tariff PlanMonthly

Rental Rs.Free Usage

Usage Charges Beyond Free Usage

Pay as you go 174 NA60p/Min in day

30p/Min in Night

Swift 30 30015 hrs Day

50 p/ Min30 hrs Night

Freedom @ night 400 Night Unlimited 50 p/ Min in Day

Freedom 500 500 1 GB Rs. 2.00/ MB

Freedom 650 1.5 GB Rs. 2.00/ MB

Platinum 20GB 699 20 GB Rs. 2.00/ MB

Platinum 1500 Unlimited NA

1 month free rental is configured on Swift 30, Swift 40+, Freedom500, Freedom & Platinum 20GB plan. Now get Rs 250 off on your monthly bills for 6 months with the

Platinum 20 GB plan.

Day/Peak hours : 6 AM to 10PM ; Night/Off-peak hrs : 10PM to 6 AM

Special Postpaid Offer

Tariff PlanMonthly

Rental Rs.Free Usage

Usage Charges Beyond Free Usage

Freedom Special 650 1GB Rs. 2.00/ MB

Get 50% off on first 2 months bills and save Rs. 650/- on Freedom Special plan .Voice calls and SMS on Reliance Netconnect as per NJ149 plan of Reliance Mobile with zero rental for voice & SMS services.100 sms free for all plans except Pay as you go, Swift 30, Swift 40 and Freedom @ Night Terms and Conditions for Free Data Card with 12/24 Months Subscription

Customer will get a USB data card as the free bundle Customer has to make full payment for 12/24 months in advance

Customer cannot migrate to any other tariff plan during the period of 12/24 months for which he has made an advance payment

After a period of 3 months, customer has the option to exit and get a refund for the monthly rental, for the balance months after deducting Rs. 2490/- for USB modem.

Netconnect High Speed 1X - Prepaid tariff Plans

Pay Rs. 1099/- and get a Netconnect High Speed 1X data card with life time validity

Tariff PlanMonthly

Rental Rs.Free Usage

Usage Charges Beyond Free Usage

PrepaidAs per

recharge voucher

Nil60 p/min day

30 p/ min night

Off-Peak hours 10 pm to 6 amPrepaid on Reliance Netconnect is applicable on all Reliance Mobile prepaid recharge vouchers.

Also available, Netconnect Prepaid Data Vouchers

5 Hour Pack

10 Hour Pack

25 Hour Pack

Unlimited Pack

Prepaid Data RCV (in Rs.) Rs. 111/- Rs. 202/- Rs. 404/- Rs. 801/-

Validity (in Days) 0 0 30 30

Free SMS 50 100 300 300

Minutes of usage (If entire usage is in Peak Hours)

300 600 1500 Unlimited

Minutes of usage (If entire usage is in Off Peak Hours)

600 1200 3000 Unlimited

Peak Hours - 6 AM to 10 PMOff Peak hours - 10 PM to 6 AM International Datacard Roaming Charges

(International datacard roaming services currently available in USA)Data Charges INR 5.37 per 10KB

Data Cables- Postpaid Tariff

Tariff PlanMonthly

Rental Rs.Free Usage

Usage Charges Beyond Free Usage

Pay as you go 174 NA60 p/Min in Day

30 p/Min in Night

200MB Data Pack 250 200MB Rs.2/MB

Swift 30 30015 hrs Day

50 p/ min30 hrs Night

Swift 40 Plus 40040 hrs Day

50 p/ min40 hrs Night

Freedom @ night 400 Night unlimited 50 p/ min

Freedom 650 1 GB Rs. 2 / MB

Platinum 1500 Unlimited NA

BSNL :

Tariff for prepaid Broadband Services

A. Initial Charges at the time of application:

Particulars Amount in Rs.

Installation Charge. Rs. 250/- *

Modem Charges for outright purchase

ADSL Basic Rs. 1100/- ** ADSL WiFi Rs. 1800/- **

* Service Tax extra, **Inclusive of Sales Tax/VAT .

Note: The Customer desirous of taking Prepaid BB service of BSNL has necessarily to

be Landline customer of BSNL.

• Installation charges and Modem charges shall be collected in advance through Demand Note through the local commercial system at the time of application for Prepaid BB connection.

• In case of customer having his/her own modem, only Installation charges shall be collected in advance through Demand Note through the local commercial system at the time of application for Prepaid BB connection .

B. Creation of Prepaid Broadband account :

The creation of Prepaid BB account will be FREE of any charges (other than mentioned at A above) and the account will be created with complementary balance of 50 MB in any Plan and with validity of 15 days from the date of creation

.

BSNL prepaid plans

Particulars BB Plans for Home & Business Users with Limited Usage

Nomenclature BBG250 BBG300CS3* BBG 700

Bandwidth (Download Speed) Upto 2Mbps Upto 512 Kbps Upto 2Mbps

Applicability All Users All Users in Assam Circle only All Users

Monthly Charges (Rs) 250 300 700

Discounted Annual Payment Option (Rs)

2500 3000 7000

Download/Upload Limit (MB/ GB) per month

1.0 GB 2GB 4 GB

Additional Usage Charges/MB beyond free download/upload limit (Rs)

Rs. 0.20/- per MB for usage upto 5 GB ; Rs. 0.10/- per MB thereafter

0.20 upto 10 GB, 0.10 thereafter Rs. 0.20/- per MB for usage upto GB ; Rs. 0.10/- per MB thereafter

Night Unlimited (0200-0800 Hrs)

No No No

Free E-mail IDs/Space (Per E-mail ID)

1/5 MB 1/5 MB 1/5 MB

Static IP Address (On written Request)

NA NA NA

Security Deposit NIL NIL One Month charges

Minimum Hire Period One Month One Month One Month

Telephone fixed monthly charges in Rs

As per the existing Landline plan

As per the existing Landline plan

As per the existing Landline plan

Free Calls(MCU)As per the existing Landline

plan As per the existing Landline

plan As per the existing Landline plan

MCU charges/ pulse in Rs.As per the existing Landline

plan As per the existing Landline

plan As per the existing Landline plan

Commited Period for FREE MODEM**

Not Applicable Not Applicable Not Applicable

Type of Modem$ NA NA

BB COMBO Plans

Particulars BB COMBO Plan for Home & Business Users with Limited Usage

NomenclatureBBG COMBO

299BBG FN

Combo 500BBG FN

Combo 599BBG FN

Combo 600BBG Combo 1111

BBG Speed Combo 2799

Bandwidth (Download Speed)

256 kbps Upto 2Mbpsupto 512

Kbps Upto 2 Mbps upto 2 Mbps Upto 8Mbps

Applicability All Users All Users All Users All Users All Users All Users

Monthly Charges (Rs) 299 500 599 600 1111 2799

Discounted Annual Payment Option (Rs)

2990 5000 5990 6000 11110 27990

Download/Upload Limit (MB/ GB) per month

1.0 GB 1.5 GB 4 GB 2.5 GB 15 GB 60 GB

Additional Usage Charges/MB beyond free download/upload limit (Rs)

Rs. 0.20/- per MB for usage

upto 5 GB ; Rs. 0.10/- per MB

thereafter

Rs. 0.20/- per MB

Rs. 0.20/- per MB

Rs. 0.20/- per MB for usage

upto 5 GB ; Rs. 0.10/- per MB

thereafter

Rs. 0.10/- per MB Rs. 0.10/- per

MB

Night Unlimited (0200-0800 Hrs)

No Yes Yes Yes No No

Free E-mail IDs/Space (Per E-mail ID)

1/5 MB 1/5 MB 1/5 MB 1/5 MB 1/5 MB 1/5 MB

Static IP Address (On written Request)

NA NA NA NAOne@2000/- p.a

additionalOne Free

Security Deposit NIL NILOne Month

chargesOne Month

chargesOne Month

chargesOne Month

charges

Minimum Hire Period One Month One Month One Month One Month One Month One Month

Telephone fixed monthly charges in Rs

NIL NIL NIL NIL NIL NIL

Free Calls(MCU) NIL 175 200 250 500 500

MCU charges/ pulse in Rs.

1 1 1 1 1 1

Commited Period for FREE MODEM**

Not Aplicable Not AplicableNot

applicable Not Aplicable 12 Months 12 Months

Type of Modem$ NA NA NA NA ADSL Basic ADSL WiFi

**The modem shall be given FREE if the customer commits for the period as shown and pays the necessary charges in advance. In that case, customer will then own the modem and will not be required to return the modem after the end of the committed period.

$ Customer eligible for ADSL Basic modem may be offered Other Modem Types on payment of Half the price.

Customers eligible for ADSL WiFi modem may be offered ADSL Basic modem ( if they choose so) without any extra cost.

Note:-

1. No additional Volume based discount as circulated vide letter no. 10-3/Comml./2009-R&C dated 02.04.09 shall be applicable for all the plans.

2. The above rates are exclusive of Service Tax, which will be charged as per prevailing tariff.

3. Security deposit for local/STD/ISD facility and installation charges as applicable shall be taken from the customer.

BB HIGH SPEED Plans

Particulars High Speed BB Plans FOR Home & Business Users with Limited Usage

Nomenclature BBG Super Speed Combo 4999 BBG Super Speed Combo 6999

Bandwidth (Download Speed) Upto 16 Mbps Upto 24 Mbps

Applicability All Users All Users

Monthly Charges (Rs) 4999 6999

Discounted Annual Payment Option (Rs) 49990 69990

Download/Upload Limit (MB/ GB) per month 125 GB 250 GB

Additional Usage Charges/MB beyond free download/upload limit (Rs)

Rs. 0.10/- per MB Rs. 0.10/- per MB

Night Unlimited (0200-0800 Hrs) No No

Free E-mail IDs/Space (Per E-mail ID) 1/5 MB 1/5 MB

Static IP Address (On written Request) One Free One Free

Security Deposit One Month charges One Month charges

Minimum Hire Period One Month One Month

Telephone fixed monthly charges in Rs NIL NIL

Free Calls(MCU)/ Month 1000 1000

MCU charges/ pulse in Rs. 1 1

Commited Period for FREE MODEM** 12 Months 12 Months

Type of Modem$ VDSL WiFi VDSL WiFi

**The modem shall be given FREE if the customer commits for the period as shown and pays the necessary charges in advance. In that case, customer will then own the modem and will not be required to return the modem after the end of the committed period.

$ Customer eligible for ADSL Basic modem may be offered Other Modem Types on payment of Half the price.

Customers eligible for ADSL WiFi modem may be offered ADSL Basic modem ( if they choose so) without any extra cost.

Note:-

1. No additional Volume based discount as circulated vide letter no. 10-3/Comml./2009-R&C dated 02.04.09 shall be applicable for all the plans.

2. The above rates are exclusive of Service Tax, which will be charged as per prevailing tariff.

3. Security deposit for local/STD/ISD facility and installation charges as applicable shall be taken from the customer.

TATA Photan:

Infinity PLUS plan:

Plan Name Download Speed Upload Speed Advance months MonthlyCharges

payments for waiver

New Infinity 500 500 Kbps 256 Kbps 4 Months Rs1,250

PLUS

New Infinity 750 750 Kbps 256 Kbps 4 Months Rs 1,650

PLUS

New Infinity 750 750 Kbps 256 Kbps 4 Months Rs 1,650

PLUS

Infinity 2.5 Mbps 2.5 Mbps 1 Mbps 1 Month Rs 5,000

PLUS

Infinity 5 Mbps 5 Mbps 1 Mbps 1 Month Rs 9,500

PLUS

Infinity plan:

Plan Name Download Speed Upload Speed Advance months MonthlyCharges

payments for waiver

Infinity 384 384 Kbps 256 Kbps 4 Months Rs 1,000

New Infinity 500 * 500 Kbps 256 Kbps 4 Months Rs 1,100

New Infinity 750 * 750 Kbps 256 Kbps 4 Months Rs 1,500

MARKET RESERCH TO FIND POTENTIAL CUSTOMERS FOR RELIANCE HSD

(to the point of retailer ) for Gorakhpur and Basty

Q.1 Do you keep RELIANCE HSD

Option Respondent

YES 92

NO 118

46%

54%

Chart Titleyes no

Q.2 While purchasing any internet connection which parameter influences you?

Option respondent

Price 48

Product feature 42

Brand 37

Service 59

Durability . 14

24%

21%

18%

30%

7%

Chart TitlePrice Product feature

Brand Service

Durability .

Q.3 Price of Reliance Netconnect

option respondent

Very good 47

Good 119

Dissatisfied 25

Very Dissatisfied 9

23%

59%

13%

5%

Chart TitleVery good Good

Dissatisfied Very Dissatisfied

Q.4 Speed of Reliance Netconnect

option respondent

Very good 98

Good 60

Dissatisfied 33

Very dissatisfied 9

49%

30%

16%

5%

Chart TitleVery good Good

Dissatisfied Very dissatisfied

Q.5 Tarrif plans of Reliance Netconnect

option respondent

Very good 26

Good 51

Dissatisfied 78

Very dissatisfied 45

13%

25%

39%

23%

Chart TitleVery good Good

Dissatisfied Very dissatisfied

Q.6 How much sale (device) you got in a month( approx)

Option respondent

Idea 95

TATA Photan 25

MTS 65

BSNL 250

Reliance 230

14% 4%

10%

38%

34%

Chart TitleIdea TATA Photan MTS BSNL Reliance

Q.7 Hows response you get from your customer for Reliance

Option respondents

Good 88

very good 48

dissatisfied 43

very dissatisfied 21

44%

24%

21%

11%

Chart TitleGood very good dissatisfied very dissatisfied

Q.8 What customer prefer

Option respondent

Reliance Broadband 60

Other Broadband 25

Multiple sim net setter 115

30%

12%58%

Chart TitleReliance Broadband

Other Broadband

Multiple sim net setter

Market share of different net device in Gorakhpur and Basty :

0

5

10

15

20

25

30

35

40

Reliance BSNL Idea MTS TATA Photan

Series1

Economic empact of broadband :Every two years, the International Economic Development Council (IEDC) and I team up to survey economic development professionals and others nationwide to learn how broadband is impacting economic development efforts. This year, 301 individuals participated, and their feedback has been particularly revealing.The 2010 survey is “The Real Deal” as it digs beneath the hype surrounding broadband’s potential to influence local economies, and extracts data from those who deal with these issues daily. We also present for the first time the comments respondents offered to help implement broadband projects that produce economic development results.Wireless has a role to play in economic development, for example, but only 37% of survey respondents believe it directly impacts new business attraction to a community whereas 55% believe that fiber networks directly impacts this outcome. Respondents consistently rated wireless higher as an indirect influence on the economic outcomes we asked respondents to consider.

There appears to be strong belief that broadband can improve local economies at the individual constituent level. 52% of respondents believe the technology can help harness home-based businesses into a strong economic development force, and 43% feel broadband can be used to influence underserved individuals to become entrepreneurs. Support for some federal government goals is weak. Over 90% of those surveyed found-recommended goals of 4 Mbps for rural areas inadequate for impacting economic development outcomes. Over 55% believe speeds of 100 Mbps (the FCC’s goal for 100 million mostly urban and suburban households) or more are needed, but within three years, not 10 as some Federal agencies support.

Complaints

About quality of service, billing transparency, and more basic issues of availability were nearly universal in our respondent pool. Doubts about the accuracy of service provider claims of coverage were particularly troubling given the reliance of government agencies on those providers for data.

We also found significant differences between theoretical coverage and practical, accessible service in many areas. My study did not examine these issues in depth but, in my view, the frequency of such complaints clearly signals the need for further investigation. Any official strategy for measuring availability, moreover, should include provisions for research into such differences at the local level.

Gorakhpur market :

There are 2 distributor in Gorakhpur and they cover the whole market.Approximately there market is equally divided between both of them .

The first dealer keep with him 6 boys for selling purpose and the second dealer kept only 3 boys for selling and reaching in market , that’s why there are few market where it’s found that DSE doesn’t go properly in market so the shop keepers are having a lot of problem and they didn’t get service time to time .

In my study I have also found that DSE’s are getting salary in permanent basis I mean there salary are not depending on sales so that’s why also DSE’s are looks less interested in selling of product .

Basty market:

In Basty market there is no proper distributer there are some big retailers which deal the whole market . The shopkeeper who needed these data cards they just order on that shop and between half an hour or between few minute they would be able to get it and there after they sell it .

In lack of proper distribution channel only few seller are on there and selling these data cards

So lack of competition and because of it they sell whatever they want if they will be getting some more benefit from other products they will definitely go for that product.

For both market there is a big problem that is service problem if service won’t be available on any where then definitely customer will never like to go for that company . In my survey it is found that there are few area on there market position of hand set and broad band are very strong but there are some area on there because of network problem people are not like to purchase Reliance products .The people of main market in Gorakhpur as well as Basty they are only the consumer of net setter there is a big market we are missing just because of network coverage if network would be on there then we would be able to sell it twice .

Conclusion about broadband :

(1) Broadband access is increasingly a prerequisite of social economic inclusion, and low-income communities know it. Demand for broadband in these communities is consequently growing, even as the economic crisis undermines family and community resources to support Internet use.

(2) Price is only one factor shaping the fragile equilibrium of home broadband adoption, and price pressures go beyond the obvious challenge of high monthly fees. Limited availability, poor quality of service, hardware costs, , hidden fees, and billing transparency are major issues for low-income communities.

(3) Libraries and other intermediaries fill the gap between low home adoption and high community demand, and providing Internet access and related support is increasingly part of the core missions of these institutions. Even as home broadband becomes more prevalent, third spaces have a crucial role to play as safety nets for access, and as providers of training and task-based assistance for their communities. Often this helps users gain the skills that lead to confident, sustainable home broadband adoption.

Recommendation: Reliance should Increase Network coverage in Gorakhpur and Basty

• Some of area does not have Reliance high speed data card Network like : Nausadh , Transport nagar ,Maniram , and some other areas . Reliance should try to cover all these area to target maximum customer.

• Reliance should improve Service given to the customer.

• Try to make long relationship with customer.

• High speed data card is also available in market in comparatively low price , this price fluctuation should be removed.

They should try to adopt more attractive promotion strategy so that they can attract more customer.

CDMA in India

• Private operators introduced CDMA mobile service in 2003.• CDMA created a competitive landscape that made wireless affordable.• Created increased and better coverage.• Created new markets for mobile services.• India is emerging as the key driver of growth for CDMA.• Operational in India with 43 private networks.• Has more than 37 Mn subscribers in the country.• 2 Mn PCOs operational – Private CDMA operators are heralding growth [44% of total PCOs • in India]

Enhanced value for customers

• Affordable service.• Innovative products.• Innovative applications & solutions.

Modern growth

A large population, low telephony penetration levels, and a rise in consumer spending power has helped make India the fastest-growing telecom market in the world. The market's first operator was the state-owned Bharat Sanchar Nigam Limited (BSNL), created by corporatization of the Indian Telecommunication Service, a government unit formerly responsible for provision of telephony services. Subsequently, after the telecommunication policies were revised to allow private operators, companies such as Bharti Airtel, Reliance Communications, Tata Indicom, Idea Cellular, Aircel and Loop Mobile have entered the market (Bharti Airtel currently being the largest telecom company in India). In the fiscal year 2008-09, rural India outpaced urban India in mobile growth rate.

Privatization of telcommunications in India

The Indian government was composed of many factions (parties) which had different ideologies. Some of them were willing to throw open the market to foreign players (the centrists) and others wanted the government to regulate infrastructure and restrict the involvement of foreign players. Due to this political background it was very difficult to bring about liberalization in telecommunications. When a bill was in parliament a majority vote had to be passed, and such a majority was difficult to obtain, given to the number of parties having different ideologies.

Liberalization started in 1981 when Prime Minister Indira Gandhi signed contracts with Alcatel CIT of France to merge with the state owned Telecom Company (ITI), in an effort to set up 5,000,000 lines per year. But soon the policy was let down because of political opposition. She invited Sam Pitroda a US based Non-resident Indian NRI to set up a Center for Development of Telematics(C-DOT), however the plan failed due to political reasons. During this period, after the assassination of Indira Gandhi, under the leadership of Rajiv Gandhi, many public sector organizations were set up like the Department of Telecommunications (DoT) , VSNL and MTNL. Many technological developments took place in this regime but still foreign players were not allowed to participate in the telecommunications business.

The total number of telephones in the country stands at 861.48 million, while the overall tele-density has increased to 72.08% as of April 30th, 2011. Mobile telephony experiences growths at rates such as 15.34 million subscribers a month, which were added in April 2011.

After 1995 the government set up TRAI (Telecom Regulatory Authority of India) which reduced the interference of Government in deciding tariffs and policy making. The DoT opposed this. The political powers changed in 1999 and the new government under the leadership of Atal Bihari Vajpayee was more pro-reforms and introduced better liberalization policies. They split DoT in two- one policy maker and the other service provider (DTS) which was later renamed as BSNL. The proposal of raising the stake of foreign investors from 49% to 74% was rejected by the opposite political party and leftist thinkers. Domestic business groups wanted the government to privatize VSNL. Finally in April 2002, the government decided to cut its stake of 53% to 26% in VSNL and to throw it open for sale to private enterprises. TATA finally took 25% stake in VSNL.

This was a gateway to many foreign investors to get entry into the Indian Telecom Markets. After March 2000, the government became more liberal in making policies and issuing licenses to private operators. The government further reduced license fees for cellular service providers and increased the allowable stake to 74% for foreign companies. Because of all these factors, the service fees finally reduced and the call costs were cut greatly enabling every common middle class family in India to afford a cell phone. Nearly 32 million handsets were sold in India. The data reveals the real potential for growth of the Indian mobile market.

In March 2008 the total GSM and CDMA mobile subscriber base in the country was 375 million, which represented a nearly 50% growth when compared with previous year. As the unbranded Chinese cell phones which do not have International Mobile Equipment Identity (IMEI) numbers pose a serious security risk to the country, Mobile network operators therefore planned to suspend the usage of around 30 million mobile phones (about 8 % of all mobiles in the country) by 30 April.[19] 5–6 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 millions. However, after a number of proactive initiatives were taken by regulators and licensors, the total number of mobile subscribers has increased greatly to 811.59 million subscribers as of Mar 31st 2011.

India has opted for the use of both the GSM (global system for mobile communications) and CDMA (code-division multiple access) technologies in the mobile sector. In addition to landline and mobile phones, some of the companies also provide the WLL service. The mobile tariffs in India have also become lowest in the world. A new mobile connection can be activated with a monthly commitment of US$0.15 only. In 2005 alone additions increased to around 2 million per month in the year 2003-04 and 2004-05.

In June 2009, the Government of India banned the import of several mobile phones manufactured in China citing concerns over quality and the lack of IMEI's which make it difficult for authorities in India to track the sale and use of such phones.In April 2010, the Government was also reported to be blocking Indian service providers from purchasing Chinese mobile technology citing concerns that Chinese hackers could compromise the Indian telecommunications network during times of national emergency. A series of attacks on Indian government websites and computer networks by suspected Chinese hackers has also made Indian regulators suspicious with regards to the import of potentially sensitive equipment from China. The companies reported to be affected by this are Huawei Technologies and ZTE.

Telephone Subscribers (Wireless and Landline): 861.48 million (apr. 2011)

Land Lines: 34.55 million (apr. 2011)

Cell phones: 826.93 million (apr. 2011)

Monthly Cell phone Addition: 15.34 million (apr. 2011)

Teledensity: 72.08 % (apr. 2011)

Projected Teledensity: 1 billion, 84% of population by 2012

India is divided into 22 telecom circles. They are listed below:[4]

Assam Andhra Pradesh Bihar Delhi & NCR Gujarat Haryana Himachal Pradesh Jammu and Kashmir

Karnataka Kerala Kolkata Madhya Pradesh Maharashtra & Goa Mumbai North East (Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, & Tripura) Orissa Punjab Rajasthan Tamil Nadu Uttar Pradesh (East) Uttar Pradesh (West) West Bengal

CDMA Worldwide Subscriber Statistics: June 2006 [Second Quarter]

Total: 335 Mn

270,200,000Total

4,400,000Europe, Middle East & Africa

49,200,000Caribbean & Latin America

100,400,000North America

116,200,000Asia Pacific

335 Mn Total

6 MnEurope, Middle East & Africa

70 MnCaribbean & Latin America

116 MnNorth America

143 Mn Asia Pacific

Phenomenal growth of CDMA - At a glance

CDMA is growing much faster than GSM in the Indian Market

• Future focus includes the following key enablers for enhanced teledensity:

Early resolution of spectrum issues including re-farming. Allowing technology innovation to flourish – case of Broadband. Enhancement of rural teledensity, including the use of USO funds. Sharing of National resources. Reduction in Revenue Sharing & spectrum charges. Identification and sharing of global best practices.

DATA ANALYSIS & INTERPRETATION of RELIANCE HANDSET (CDMA)

Affordability of CDMA

Affordability of CDMA is leading to much higher usage for CDMA based services.

Challenges Ahead

Q1. Which telecom service do you use?

Options respondents

Mobile 45

Landline 35

Both 20

45%

35%

20%

Chart Titlemobile ladline both

Q2. Which cellular service do you use?

Options respondents

TATA Indicom 23

MTS 51

Reliance 94

vergin 32

11%

26%

47%

16%

Chart TitleTATA Indicom MTS Reliance vergin

Q3. Which service you are using?

Options

Reliance CDMA

Other CDMA

respondents

135

65

67%

33%

Chart TitleReliance CDMA Other CDMA

Q4. Are you satisfied with the call rates of Reliance CDMA plan?

Option respondent

Yes 128

No 72

64%

36%

Chart Titleyes no

Q5. Which facility attracts you most in the Reliance CDMA plan?

Option respondents

Call rates 73

Massage Tariff 25

Night Tariff 88

Validity

36%

13%

44%

7%

Chart TitleCall rates Massage Tariff Night Tariff Validity

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Q6. Rate of the satisfaction level with the services of your present plan?

Option respondent

Fully satisfied 32

satisfied 96

Average 48

Dissatisfied 22

Highly dissatisfied 2

16%

48%

24%

11% 1%

Chart TitleFully satisfied satisfied

Average Dissatisfied

very Dissatisfied

Q7. Why you chose reliance CDMA?

Option respondents

For incoming purpose only 46

For money saving 96

For the facilities provided in the plan

58

23%

48%

29%

Chart TitleFor incoming purpose only

For money saving

For the facilities provided in the plan

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CONCLUSION:

New products and new schemes are being offered by the telecom service providers .The need for large information capacity has grown tremendously due to the demand of real time information. Telecommunication has now become a major information transmission system and telecom has undoubtedly emerged as the most important industry in India. Reliance communications,an Anil D. Ambani Group of is very fast catching up with the market by providing cheaper calling rates and fast internet services. The market strategies adopted by its executives are bearing fruits and the company although being the Second one to enter the market of DELHI & NCR has found a suitable niche and recognition in the consumer .But this is not a thing for self contentment as the survey reveals that in network ,service and distributor, its place is very far behind to other competitors viz. Tata indicom and MTS are the competitors for the Reliance Netconnect and CDMA set .So to withstand the competition resources mobilization and technological innovation on the part of cos. To upgrade its quality of network and services is urgently called for Market access and growth is alright but the improvement of quality on the above counts is necessity of the time.

So , if we will talk about CDMA set then definitely there is no one stand in front of Reliance CDMA. The market share of reliance is not only high in only Gorakhpur and Basty but in all over INDIA .

“Reliance communication lauched cheapest hand set

Launching the new handset, Reliance Communications Kerala Circle Head K Jayanand said the new hand set would be the cheapest in the country, priced at Rs 599, including new connection with Rs 25 talk time. Reliance Communications has yet again...”

So not only in terms of cheap cost it is best one but also in term of good service it is best one .

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Recommendation:

Reliance is going on very good in CDMA but they should try to attract more customer and no doubt they should increase there network area .Network problem is definitely a big problem for Reliance . Because of these factor they are lacking so we should think about it also -

• Lack of communication between retailers and distributor

• Lack of improper distribution channel • Not regular visit of DSE and Runner

• All retailers are not aware of new scheme of RCOM

• Lack of sales promotion and advertisement

• Retailer doesn’t get claim at proper time

• No visit of TSM or any other person to the retailer’s shop

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BIBLIOGRAPHYBOOKS

Marketing management ( Philip kotler 11th ed.)

Marketing research (N.K Melhotra)

Magazines and Journals

Business Today

Business India

India Today

Journal of Organizational Behavior

American Journal of Industrial Medicine

Strategic Management Journal Psychology

WEBSITES

www.google.co.in

www.reliancecommunication.com

www.marketingguru.com

www.wikepedia.com

www.researchandmarkets.com

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