SATINIQUE Shine Spray - Amway · KEY PRODUCT MESSAGE ... haircare line that is completely...

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KEY PRODUCT MESSAGE This lightweight spray gives instant shine and control. SATINIQUE ® Shine Spray COLLECTION OVERVIEW SATINIQUE ® haircare knows that when your hair looks and feels good, you feel more beautiful and confident. SATINIQUE haircare is a three part approach for true customisation: Care, Treat and Style. Care: Shampoos and conditioners targeted to specific needs. Treat: Treatments to repair, renew and revitalise. Style: Formulas to shape, hold and help create any look. Premium hair care products, perfect for all ages, all ethnicities, all around the world. SATINIQUE Shine Spray was created to Style hair. A clear, light finishing mist that improves shine; perfect for all hair types, especially hair that is dull or dry. Featuring the botanical Argan Oil, specially selected for its ability to moisturise and add shine. PRODUCT OVERVIEW

Transcript of SATINIQUE Shine Spray - Amway · KEY PRODUCT MESSAGE ... haircare line that is completely...

Page 1: SATINIQUE Shine Spray - Amway · KEY PRODUCT MESSAGE ... haircare line that is completely customised. ... Mix Shine Spray and Straightening Balm in palm of hand, work the mixture

KEY PRODUCT MESSAGE

This lightweight spray gives instant shine and control.

SATINIQUE® Shine Spray

COLLECTION OVERVIEW

SATINIQUE® haircare knows that when your hair

looks and feels good, you feel more beautiful and

confident.

SATINIQUE haircare is a three part approach for

true customisation: Care, Treat and Style. Care:

Shampoos and conditioners targeted to specific

needs. Treat: Treatments to repair, renew and

revitalise. Style: Formulas to shape, hold and help

create any look.

Premium hair care products, perfect for all ages,

all ethnicities, all around the world.

SATINIQUE Shine Spray was created to

Style hair.

A clear, light finishing mist that improves

shine; perfect for all hair types, especially

hair that is dull or dry.

Featuring the botanical Argan Oil,

specially selected for its ability to

moisturise and add shine.

PRODUCT OVERVIEW

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FEATURES / BENEFITS

FEATURE BENEFIT

Exclusive formula with a unique blend of shine emollients Gives instant, high shine and control.

Enhances brilliance of hair’s natural color.

Tames fly-aways while it controls frizz.

Light-weight formula Non-greasy

Will not weight hair down

Custom selected botanicals: Argan Oil Results in moisturised hair with brilliant shine.

PRODUCT USAGE

This clear mist is easily applied to hair.

Lightly mist, spraying 8-12 inches from dry hair.

Gentle enough to use every day.

FRAGRANCE

All SATINIQUE® products are enhanced with carefully-selected

fruity and floral fragrances which heighten the usage experience.

Shine Spray features a bouquet with notes of raspberry, freesia,

magnolia, apricot, and rose tea.

SATINIQUE® Shine Spray

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CONVERSATION STARTERS

TECHNOLOGY

TARGET CUSTOMERS

They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the

link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium

haircare products.

They want to enhance the shine and give hold to hair which is dry, dull, or unmanageable.

While I’m here, I must make sure you see what’s new in beauty. We have an amazing

haircare line that is completely customised.

What is your favorite thing about your current hair care products?

What do you use to take care of your hair?/Do you use hair styling products?

If there is one thing you would change about your hair what would it be?

Do you know any friends or family members who have dry or dull hair?

When you are engaging in a selling

conversation with a customer, start by

asking questions about their hair care

regimen or if they have styling needs.

Blended Nutrients for Shine Spray:

Argan Oil: Produced from the kernels of the argan

tree, which originates in Morocco.

Valued for it’s ability to moisturise and add shine,

Argan Oil is also an antioxidant which helps

strengthens each hair follicle completely, root to tip.

SATINIQUE® Shine Spray

STYLING TIP

Tip: To refresh hair apply Shine Spray to dry hair and blow dry quickly or

section and flat iron.

Mix Shine Spray and Straightening Balm in palm of hand, work the mixture

into hair, Blow dry hair with a flat brush. Complete this sleek look with Final

Step Finishing Spray.

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CROSS SELLING PRODUCTS

FOLLOW-UP

After 2 Days:

Follow-up with your customer to see how

they like the product.

Make sure to ask if they have any

questions about their purchase.

After 6-8 Weeks:

Follow-up with your customer after

6-8 weeks to see if they would like to place

another order.

This is also another opportunity to cross

sell other products in the SATINIQUE

Collection (See above for cross selling

recommendations.)

After 3-4 Weeks:

Ask your customer what changes they

have noticed in the way their hair looks and

feels.

This is also a great time to invite overall

feedback on the product and recommend

another SATINIQUE product, like Smooth

Moisture Shampoo and Conditioner.

SATINIQUE® Shine Spray

As you are starting the conversation about a SATINIQUE® product, maximise the opportunity to connect it to related products, allowing

customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.

Specific Cross Selling Opportunities:

Care with SATINIQUE Smooth Moisture Shampoo and

Conditioner: A system of shampoo and conditioner to help

improve moisture, after one use, for hair that is shiny, smooth

and manageable. For all hair types.

Style with SATINIQUE Straightening Balm: A creamy

balm that helps tame and smooth hair during heat styling for

all day humidity resistance.