SATINIQUE Shine Spray - Amway · KEY PRODUCT MESSAGE ... haircare line that is completely...
Transcript of SATINIQUE Shine Spray - Amway · KEY PRODUCT MESSAGE ... haircare line that is completely...
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KEY PRODUCT MESSAGE
This lightweight spray gives instant shine and control.
SATINIQUE® Shine Spray
COLLECTION OVERVIEW
SATINIQUE® haircare knows that when your hair
looks and feels good, you feel more beautiful and
confident.
SATINIQUE haircare is a three part approach for
true customisation: Care, Treat and Style. Care:
Shampoos and conditioners targeted to specific
needs. Treat: Treatments to repair, renew and
revitalise. Style: Formulas to shape, hold and help
create any look.
Premium hair care products, perfect for all ages,
all ethnicities, all around the world.
SATINIQUE Shine Spray was created to
Style hair.
A clear, light finishing mist that improves
shine; perfect for all hair types, especially
hair that is dull or dry.
Featuring the botanical Argan Oil,
specially selected for its ability to
moisturise and add shine.
PRODUCT OVERVIEW
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FEATURES / BENEFITS
FEATURE BENEFIT
Exclusive formula with a unique blend of shine emollients Gives instant, high shine and control.
Enhances brilliance of hair’s natural color.
Tames fly-aways while it controls frizz.
Light-weight formula Non-greasy
Will not weight hair down
Custom selected botanicals: Argan Oil Results in moisturised hair with brilliant shine.
PRODUCT USAGE
This clear mist is easily applied to hair.
Lightly mist, spraying 8-12 inches from dry hair.
Gentle enough to use every day.
FRAGRANCE
All SATINIQUE® products are enhanced with carefully-selected
fruity and floral fragrances which heighten the usage experience.
Shine Spray features a bouquet with notes of raspberry, freesia,
magnolia, apricot, and rose tea.
SATINIQUE® Shine Spray
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CONVERSATION STARTERS
TECHNOLOGY
TARGET CUSTOMERS
They believe that hair is a dynamic expression of individuality. They are interested in maintaining an overall healthy look and understand the
link between beauty and health. They are discerning about beauty products, and have tried—or are interested in trying—other premium
haircare products.
They want to enhance the shine and give hold to hair which is dry, dull, or unmanageable.
While I’m here, I must make sure you see what’s new in beauty. We have an amazing
haircare line that is completely customised.
What is your favorite thing about your current hair care products?
What do you use to take care of your hair?/Do you use hair styling products?
If there is one thing you would change about your hair what would it be?
Do you know any friends or family members who have dry or dull hair?
When you are engaging in a selling
conversation with a customer, start by
asking questions about their hair care
regimen or if they have styling needs.
Blended Nutrients for Shine Spray:
Argan Oil: Produced from the kernels of the argan
tree, which originates in Morocco.
Valued for it’s ability to moisturise and add shine,
Argan Oil is also an antioxidant which helps
strengthens each hair follicle completely, root to tip.
SATINIQUE® Shine Spray
STYLING TIP
Tip: To refresh hair apply Shine Spray to dry hair and blow dry quickly or
section and flat iron.
Mix Shine Spray and Straightening Balm in palm of hand, work the mixture
into hair, Blow dry hair with a flat brush. Complete this sleek look with Final
Step Finishing Spray.
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CROSS SELLING PRODUCTS
FOLLOW-UP
After 2 Days:
Follow-up with your customer to see how
they like the product.
Make sure to ask if they have any
questions about their purchase.
After 6-8 Weeks:
Follow-up with your customer after
6-8 weeks to see if they would like to place
another order.
This is also another opportunity to cross
sell other products in the SATINIQUE
Collection (See above for cross selling
recommendations.)
After 3-4 Weeks:
Ask your customer what changes they
have noticed in the way their hair looks and
feels.
This is also a great time to invite overall
feedback on the product and recommend
another SATINIQUE product, like Smooth
Moisture Shampoo and Conditioner.
SATINIQUE® Shine Spray
As you are starting the conversation about a SATINIQUE® product, maximise the opportunity to connect it to related products, allowing
customers to experience all of the Care, Treat and Style benefits of the SATINIQUE collection.
Specific Cross Selling Opportunities:
Care with SATINIQUE Smooth Moisture Shampoo and
Conditioner: A system of shampoo and conditioner to help
improve moisture, after one use, for hair that is shiny, smooth
and manageable. For all hair types.
Style with SATINIQUE Straightening Balm: A creamy
balm that helps tame and smooth hair during heat styling for
all day humidity resistance.