SAScon 2014 Quality score - separating the myths and the facts
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Transcript of SAScon 2014 Quality score - separating the myths and the facts
BEN WIGHTMAN Senior PPC Strategist
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Mobile & Tablet Paid Search Click Share
Mobile ClickShare
Tablet ClickShare
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Desktop Tablet Mobile
Q1 Avg CTR
Q1 Avg CTR
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Desktop Tablet Mobile
Q1 Avg CPC
Q1 Avg CPC
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Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012
E-Commerce Avg Conversion Rates
Desktop
Mobile
Tablet
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Desktop Smartphone Tablet
Q1 2012: E-Commerce AOV
Q1 2012 AOV
• Tablet demonstrates highest AOVs.
• Smartphone outperforms Desktop.
• Tablet targeting offers good value for most advertisers due to a balance between high AOV, strong conversion rate and low CPCs.
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Desktop
Mobile
Tablet
• Bridges the gap between online
and offline worlds.
• NFC technology likely to become
mainstream in next year or two.