Sarah Moss Designs Limited: Logo Portfolio
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Transcript of Sarah Moss Designs Limited: Logo Portfolio
![Page 1: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/1.jpg)
![Page 2: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/2.jpg)
![Page 3: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/3.jpg)
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Brief
To design a logo for Harry Moseley, an 11 year old boy who has a brain tumour. The logo to reflect that Harry sells bracelets to raise money for charity and to reflect his bubbly character and personality.
Our Approach
Colourful, fun, childlike. Important that this logo can be carried across all literature, advertising and website.
Solution
Great colours, incorporating the bracelet theme.
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concepts
![Page 4: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/4.jpg)
![Page 5: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/5.jpg)
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Brief
To design a logo for an online Asian Wedding Directory. The client was very specific that the logo should carry a pink theme.
Our Approach
Corporate and traditional concepts involving the rose. Very important to also touch on an asian theme.
Solution
Subtle colours, clever use of the rose within the lettering. A logo that captures the asian culture.
concepts
![Page 6: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/6.jpg)
![Page 7: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/7.jpg)
Brief
To design a logo for Locums and Pharmacies for use across promotional literature and website.
Our Approach
A fresh corporate design with complimentary colours. The imagery to reflect a ‘Pharmaceutical’ feel.
Solution
Bright colours, the use of shapes associated with pharmacy and medicine. This logo looks great on the new website.
Stage 1
Stage 2
The client requested two of the stage 1 concepts to be merged together.
![Page 8: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/8.jpg)
![Page 9: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/9.jpg)
Brief
To design a logo for a photographer, specifically touching on School photography.
Our Approach
Clever use of imagery, whilst staying quite corporate.
Solution
Simple, effective design covering photography and the school theme.
concepts
![Page 10: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/10.jpg)
![Page 11: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/11.jpg)
Brief
To design a logo for an online jewellery website. Client specifically asked for a fancy typeface and feminine touch.
Our Approach
Metallic look, feminine colours, classy feel.
Solution
Classy fonts, imagery to carry a metallic look enticing the vendor to by quality products.
concepts
![Page 12: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/12.jpg)
![Page 13: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/13.jpg)
Brief
To design a logo for a dance school catering for young children and teenagers. Funky, active and vibrant.
Our Approach
Young approach, fresh colours.
Solution
Dance figures incorporated with the text. A logo that can be used on dance gear and in promotional literature.
concepts
![Page 14: Sarah Moss Designs Limited: Logo Portfolio](https://reader031.fdocuments.net/reader031/viewer/2022020502/568c48a11a28ab491690ea25/html5/thumbnails/14.jpg)
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Brief
To design a logo for a company making custom dance tutu’s.
Our Approach
Feminine and sparkly.
Solution
Beautiful dance figure, fonts and colours.
concepts
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Brief
To design a logo for a Security manguarding company, keeping in mind that it is very much a UK company ever evolving and growing fast.
Our Approach
British colours, white, blue and red incorporating the union jack concept in a clever way.
Solution
Bold, masculine and corporate.
concepts
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Brief
To design a logo for a solar energy company. Client specifically asked for a globe to be incorporated in the design to depict their international status.
Our Approach
A modern, glossy logo that looks professional.
Solution
An impressive, corporate globe design.
concept 2