Sarah.Ryck@gmail.com585.738.3443

Innovative public relations and communication professional with experience in creating, presenting and implementing successful strategic communications plans for a range of clients and a variety of products and services.

Personal traits: Positive, persistent, hardworking, creative, technologically savvy and incredibly quick learner. Skills: Organization, research, problem-solving, decision-making, writing, copy editing and networking. Technical skills: Microsoft Word, Excel, Outlook, PowerPoint, Adobe Photoshop, Flash, InDesign and QuarkXPress.Partial list of social media tools:

APR Testing Services, Marketing & Research Manager; Scarsdale, NY Aug. 2011- June 2012• Researched, created and presented strategic communication and marketing plans• Maintained clientele relationships through traditional and new media• Expanded online presence through SEO and branding techniques

Patch.com, Contributing Writer & Guest Editor; New Rochelle, NY April 2011-June 2012• Wrote articles covering events in the Hudson Valley area• Copy edited, organized and posted articles for the 25+ Hudson Valley Patch sites

Iona College, Graduate Assistant & Digital Media Manager; New Rochelle, NY Aug. 2010-June 2012• Maintained alumni relations through traditional and new media • Created, presented and implemented strategic plans for new media achieving a visible and active social media presence• Lectured on social media for professional use, social media etiquette, etc. • Wrote and designed the Department of Mass Communication Alumni Newsletter

Ionian, Advertising Manager; New Rochelle, NY Jan. 2009-May 2010 • Researched, developed and cultivated relationships with local and national advertisers.• Designed advertisements in Adobe Photoshop, InDesign, and MS Publisher based on client specification and requirements• Developed tear-sheets, pricing information and promotional materials for distribution• Coordinated layout design using QuarkXPress software

PlanetPR, Entertainment Public Relations Intern; New York, NY Aug. 2009-Dec. 2009• Assisted management on multiple accounts assembling media kits, press releases and pitch letters• Scheduled meetings, researched and managed typical office duties

Westchester Arc, Public Relations Intern; Hawthorne, NY Aug. 2009-Dec. 2009• Researched for an art gallery event to benefit children and adults with developmental disabilities• Assembled Media kits, press releases and informational brochures. • Increased community awareness and community support through fundraising

Iona College, New Rochelle, NY (ACEJMC accredited) Current G.P.A: 4.0 M.A. in Public Relations, expected graduation: Dec. 2012 Certificate in Nonprofit Public Relations B.A. in Mass Communication, May 2010 G.P.A: 3.865 Magna Cum LaudeConcentration: Public RelationsMinor: English

REFERENCES AVAILABLE ON REQUEST

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Sarah M. Ryck

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