Sap Yak&Yeti
Transcript of Sap Yak&Yeti
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Sales ActionPlan
Yak & Yeti
Manoj Bhatt 17
Anirban Ghosh 43
Sridhar - 49
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Hotel Soaltee
Hotol RoyalSinghi
HotelAnnapurna
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Comparison Matrix&Yak Yeti -Crown Plaza
SoalteeHotel De l
AnnapurnaRoyal Singhi
HotelLocation Durbar Marg
Tahachal Durbar Marg Kamaladi
Recreation Business Centre &Beauty ParlourCoiffure Club Nirvana
Fitness Center Casino Royale
&Health Fitness
Center Spa Facilities Hotel Shops BusinessServicesGolf
Business
Services Baby sitting Beauty Parlour Hotel Shops Spa Facilities Casino Anna
Hotel Shops Business CentersDiscotheque Beauty Parlour Health Club
Accomodation - ( -Suites USD 350)600
-Club Shangri La- ( -Rooms USD 425
)525 -Deluxe Rooms USD205 -Superior Rooms
USD 185
-Guest Room USD( - )180 210 Executive Club
-Level USD 400 -Suites USD 260onwards
Deluxe RoomUSD 135
-Superior RoomUSD 175
-Executive SuiteUSD 260
-Deluxe Suite USD360
-Bedrooms USD( - )90 100 - ( )Suite USD 200
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Comparison Matrix
&Yak Yeti -Crown PlazaSoaltee
Hotel De lAnnapurna
Royal SinghiHotel
anquetHalls 7 halls -Capacity 2000
6halls -Capacity 1200
3halls -Capacity 750
1 hall -Capacity 75
iningfacilities
Sunrise Caf ChimneyRestaurant The Pub Baker s Basket
Rodi Bar Crown PlazaCub Lounge Al FrescoKakori GardenTerraceCoffeeShop China Garden
Arniko Room The CoffeeShop - -Ghar e Kabab Juneli Bar The Cake Shop
Mandala
Restaurant Jharna CoffeeShop Bhanjyang Bar Maki NewaBhutu China
Mountain
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SWOT
STRENGTHSOne of the best hotels inKathmandu.Business facilities
Casino, NightclubLocated in the heart of the city.
EAKNESSESWeak capacity utilizationPerception of being medievalStaff warm but slow
OPPORTUNITIESStabilizing politicalenvironment.Increased demand in tourism and
business travel due to Nepal 2011
THREATSExisting Competition.Rise in New Hotels.Other economical destinationslike South East Asia.Technology-videoconferencing,internet
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Analysis of Environment
ities for businessmen and leisure .ravellers.uilding in sync with the traditional Nepali architecture.he art conferencing facilities
, .ze in Chinese Indian and Continental cuisine
, &
Prime location close to the financial hub air Close to major commercial establishments Posh area in Katmandu and located near the Palac Roadways and other public infrastructure is not
Internal EnvironExternal Environ
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Purpose of Travel
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S-T-P for Yak & Yeti
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USP
Yak and Yeti offers the best business andconferencing facilities at a centrallocation.
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Mission
To be the preferred choice for Businesstravelers by offering un-matched facilitiesand delighting customers by consistently
exceeding their expectations.
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Mode of Arrival in Nepal
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Sales Action Plan
Direct Mailers to Various Business Organizations. Advertising in In-Flight Magazines.
Advertising in Business Magazines and newspapers.
Corporate tie-ups with various business houses
using own Sales Force. Take Part in Tourism Fairs
Leverage on Campaign Nepal 2011
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Implementation
Target Indian Companies located in Metros andIndustrial Hubs of the country.
Position as a platform for conducting outdoor trainingProgram and Conferences.
Target at least 1 group booking from each metro everymonth.
Tie-up with national and international travel agencies.
Incentivise Sales staff on exceeding targets
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THANK YOU