SAP TechEd Las Vegas Onsite Guide

Innovate Like Never Before SAP® TechEd Las Vegas October 15–19, 2012 The Venetian|Palazzo Congress Center

On-Site Guide

3SAP TechEd Las Vegas

WELCOME TOSAP® TEChEd LAS VEgAS

Thank you for joining us at SAP® TechEd, our premier technical conference. Join me on Tuesday morning for my keynote. This year is all about the SAP hANA® platform as an open platform for new innovation and how this platform enables you to build applications that were not possible before.

Now in its 16th year, SAP TechEd gives you the opportunity to network and take advantage of extraordinary educational sessions to meet your professional and business goals. Take the opportunity to learn about the latest innovations in database, analytics, in-memory, and mobile technologies from SAP. Most important, learn how you will benefit from the convergence of technologies and an open SAP hANA platform. SAP TechEd will deliver more than 1,000 hours of technical sessions focused on SAP technology, including SAP hANA, the SAP NetWeaver technology platform, the SAP BusinessObjects™ Business Intelligence platform, and SAP Mobile Platform.

Attend technical sessions and visit the show floor to connect and network with our ecosystem of customers, partners, and employees. There you will find the Expert Networking Lounge, Q&A sessions with speakers, and the Technology Showcase where you can get hands-on access to the latest SAP technologies. On Tuesday evening, vote for the best live demo of the night at demo Jam. Tour the partner exhibit hall to see our most strategic partners show their latest innovations. And finally, visit the Clubhouse on the show floor to take a break, connect with colleagues, and recharge. Wrap up your week at our Thursday evening concert with 3 doors down.

Enjoy your time here in Las Vegas!

Vishal Sikka Member of the SAP Executive Board Technology and Innovation


TABLE OF CONTENTS

6 Agenda at a glance

8 guest Keynote, Clay Shirky

9 SAP Executive Keynote, Vishal Sikka

10 Show Floor Plan

11 Show Floor

18 Evening Events

20 Venetian|Palazzo Congress Center Floor Plans

25 Sustainability

26 Session Specifics

28 Conference Logistics

33 Americas’ SAP Users’ group (ASUg)

34 Visit Our Exhibitors

36 Exhibitor Listing

38 Exhibit hall Floor Plan

39 Stay Connected

©2012 SAP AG. All rights reserved.

SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries.

Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company.

Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase Inc. Sybase is an SAP company.

Crossgate, m@gic EDDY, B2B 360°, and B2B 360° Services are registered trademarks of Crossgate AG in Germany and other countries. Crossgate is an SAP company.

All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary.

These materials are subject to change without notice. These materials are provided by SAP AG and its affiliated companies (“SAP Group”) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

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6 7SAP TechEd Las Vegas

AGENDA AT A GLANCE

MONDAy, OCTOBER 15

TUESDAy, OCTOBER 16

WEDNESDAy, OCTOBER 17

THURSDAy, OCTOBER 18

FRIDAy, OCTOBER 19

7:00 a.m.–7:00 p.m. Registration Check-In Sands Upper Lobby, Level 2

5:45 p.m.–7:00 p.m. Guest Keynote: Venetian Ballroom, Clay Shirky Level 2

6:45 a.m.–7:45 a.m. Continental Breakfast hall d, Level 2 Buffet

7:00 a.m.–6:00 p.m. Registration Check-In Sands Upper Lobby, Level 2

8:00 a.m.–9:30 a.m. SAP® Executive Keynote: Venetian Ballroom, Vishal Sikka Level 2 SAP Executive Board Member Technology and Innovation

10:00 a.m.–6:45 p.m. Educational Breakout Throughout the VPCC Sessions

10:00 a.m.–6:00 p.m. Show Floor hall C, Level 2

11:30 a.m.–3:00 p.m. Exhibit Hall hall C, Level 2

11:30 a.m.–2:00 p.m. Lunch hall C, Level 2

6:00 p.m.–8:00 p.m. Networking Reception hall C, Level 2

8:00 p.m.–9:30 p.m. Demo Jam Venetian Ballroom, Level 2











dinner on Your Own

9:00 p.m.–10:30 p.m. SAP® TechEd Presents: Venetian Ballroom, 3 Doors Down Level 2 in Concert



VPCC = Venetian|Palazzo Congress Center

VPCC = Venetian|Palazzo Congress Center

9SAP TechEd Las Vegas8

GUEST KEyNOTEMONdAY, OCTOBEr 15: 5:45 P.M.–7:00 P.M.VENETIAN BALLrOOM, LEVEL 2

Clay ShirkyClay Shirky is today’s leading voice on the social and economic impact of Internet technologies. Considered one of the finest thinkers on the Internet revolution, Shirky provides an insightful and optimistic view of networks, social software, and technology’s effects on society. Writing extensively about the Internet since 1996, he is the author of the best-selling Here Comes Everybody and Cognitive Surplus. In Here Comes Everybody – selected by Guardian as one of the 100 greatest nonfiction books of all time – Shirky explores how organizations and industries are being upended by open networks, collaboration, and user appropriation of content production and dissemination. Cognitive Surplus reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

Clay holds a joint appointment at New York University (NYU) as an associate arts professor at the Interactive Telecommunications Program (ITP) and as a distinguished writer in residence in the journalism department. he is also a fellow at the Berkman Center for Internet and Society and was the Edward r. Murrow Visiting Lecturer at harvard’s Joan Shorenstein Center on the Press, Politics, and Public Policy in 2010.

Over the years, he has had regular columns in Business 2.0 and FEED, among other publications, and his writings have appeared in the New York Times, the Wall Street Journal, Harvard Business Review, Wired, Computerworld, and Foreign Affairs. In addition to writing, Clay has a consulting practice focused on the rise of decentralized technologies such as peer-to-peer, Web services, and wireless networks that provide alternatives to the wired client-server infrastructure that characterizes the Web.

Prior to his appointment at NYU, Shirky was a partner at the invest-ment firm the Accelerator group, an international investment company. Shirky was the original professor of new media in the media studies department at hunter College, where he created the department’s first undergraduate and graduate offerings in new media and helped design the current MFA in Integrated Media Arts program.

SAP EXECUTIVE KEyNOTETUESdAY, OCTOBEr 16: 8:00 A.M.–9:30 A.M.VENETIAN BALLrOOM, LEVEL 2

Vishal Sikka Member of the SAP Executive Board Technology and Innovation

Vishal Sikka is a member of the Executive Board of SAP Ag, heading technology and innovation for the company. Sikka has responsibility for technology and platform products, including database, especially the industry breakthrough in-memory database SAP hANA®, as well as analytics, mobile, application platform, and middleware. he drives emerging technologies and advanced development for the next- generation technology platform, applications, and tools. he also oversees key technology partnerships, customer co-innovation, and incubation of emerging businesses. he has global responsibility for the SAP research organization, as well as academic and government relations.

Sikka has been chief technology officer of SAP since 2007, responsible for the overall technology, architecture, and product standards across the entire SAP product portfolio. he is the creator of the concept of “timeless software,” which underpins SAP architecture and innovation strategy.

Sikka holds a doctorate in computer science from Stanford University in California, and his experience includes research in artificial intelligence, programming models, and automatic programming, as well as information management and integration – at Stanford, at Xerox Palo Alto Labs, and as founder of two start-up companies.


SHOW FLOORhALL C, LEVEL 2TUESdAY–ThUrSdAY: 10:00 A.M.–6:00 P.M.

Visit the show floor to experience the latest in SAP technology and meet face-to-face with some of the best minds in the industry. Learn how the SAP ecosystem and partners provide a unique approach to harnessing collective knowledge. Find out how others – just like you – are expanding their capabilities and maximizing their impact through this ecosystem. Or take time to connect with other attendees, relax and play a game, and recharge while enjoying an espresso in the Clubhouse.

Expert Networking LoungeIn 30-minute face-to-face small group sessions, experts host open discussions on specific topics, answer questions, or simply spend quality time networking with attendees. Experts include SAP TechEd conference speakers, SAP mentors, demo Jam finalists, SAP executives, and SAP partners, among others.

Q&A SessionsSpeaker Q&A sessions complement the lectures and hands-on workshops, giving you extra time to ask speakers detailed follow-up questions related to session topics. road map Q&A sessions focus on specific solution and product road maps that are covered in the sessions. Stop by any time within the scheduled one-hour Q&A session. Space is limited, and we want you to have quality time with these experts. So if a Q&A session is busy when you first arrive, just come back a little later within the scheduled time for that topic.

SHOW FLOOR PLANhALL C, LEVEL 2

Q&ASessions

Q&ASessions

ExpertNetworking

Lounge

ISUG

TechnologyShowcase

SAP GlobalCommunications

SAP TechEdLive Studio

Entrance

Registration

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co

SAPinsid

er &

SAP PRESS

HP

SAP

Shop

Clubhouse

To Lunch

Exhibit Hall

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111

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Please see pages 36–37 for Exhibitor Listing and corresponding booth numbers.


Technology ShowcaseThe technology showcase is an exhibit area designed to show the amazing things you can do with SAP® technology. Sit and talk with technical experts from the teams for the SAP hANA platform, mobile, and platform technology. get your hands on the latest generation of SAP applications and analytics these technologies make possible. Or visit our architect clinics to find out how to solve tough problems and capitalize on new business trends. If you are a developer, an architect, or an administrator, or if you just want to test drive some of the latest demos showing the power and potential of SAP technology, the showcase has something for you to see and explore.

Test-Drive Tables These tables allow you to experience the best in new applications and analytics made possible by SAP technology. demos include consumer, analytic, and predictive applications built on SAP hANA. Try mobile solutions for your industry and line of business, running on a wide variety of devices. And see new visualization, modeling, and user interface technologies.

SAP HANA: Expert Tables Experience this breakthrough technology from the silicon to the screen. Experts from the product and solutions teams for SAP hANA will be on hand to answer your questions about operations, data modeling and integration, and application development on SAP hANA. See new applications built on SAP hANA, including third-party and start-up solutions. Learn how to take your SAP NetWeaver® Business Warehouse component and analytics to the next level. And see SAP hANA up close, with our eye-popping display of partner hardware.

SHOW FLOOR [CONTINUEd]

Mobile Expert Tables Our experts are on hand to show you the best of what mobile can do for your business. Make it easy to develop mobile apps with SAP Mobile Platform. Manage your entire mobile environment with the SAP® Afaria mobile device management solution. Learn about simple, innovative ways to distribute, configure, and manage mobile apps for personal and corporate devices. And learn how to use next-generation mobile technology and solutions across your enterprise.

Platform Expert Tables See the latest technology innovations for application development and operations in action. develop applications and leverage on-premise and cloud assets with the SAP NetWeaver Cloud platform. Browse and understand your SAP software support for business processes and workflows as a starting point for modeling extensions that meet your unique business needs. And learn about the latest technologies that help you create contemporary user experiences.

Architect Clinics Sit down with experts who can help you crack your toughest problems and capitalize on the latest business trends. Join members of the SAP global IT team to see how “SAP runs SAP,” and learn their secrets for managing your own SAP software environment. Join the SAP Services organization to take steps into the cloud using virtualization and cloud management solutions. And see how a sustainable IT strategy can help you achieve long-term success by managing energy, cost, and risk.

SAP HANA® Real-Time Race We who are about to deploy SAP HANA salute you! Stop by to see two expert solution deployment teams go head-to-head to deploy, configure, and develop on top of the SAP HANA® platform. Teams from SAP partners Bluefin Solutions and Optimal Solutions Integration Inc. will try to outsmart and out-code each other before your eyes, competing for bragging rights over who can deploy the fastest and most valuable system on SAP HANA before SAP TechEd closes.



ClubhouseThe Clubhouse offers a great opportunity to take some time away from sessions to connect, collaborate, and recharge. In the Clubhouse, you can drop in for a coffee, jump in the photo booth for a snapshot, or play a classic game. No time to play? grab a session at the Clubhouse Theater that features 30-minute presentations on a wide variety of topics, or start a discussion of your own in the open area with seating and whiteboards. The Clubhouse is also the place to explore key SAP programs and initiatives that you need to fully leverage the power of the SAP ecosystem.

SAP Community Network SAP Community Network enables access to the collective power of more than 2 million SAP software professionals worldwide. You can connect with other members – developers and business process experts – to benefit from a wealth of SAP solution knowledge and experience. If you are already an SAP software expert, or aspire to be one, SAP Community Network is the place to build a strong online reputation and share knowledge you have amassed. Stop by the SAP Community Network pod, where we can help you improve your online brand with a professional profile picture and tips and tricks to be a suc-cessful community member. Be sure to check our calendar of events in the Clubhouse. You could be the lucky winner of two backstage passes to the Thursday night concert!

Social Media Hub Be sure to stop by the Social Media hub at SAP TechEd to learn more about social media strategies at SAP and the importance of building an online social presence.

Developer Center developers! Whether you are a professional developer, moonlighter, hobbyist, hard-core geek, or just an interested friend, come and visit the developer center at the Clubhouse. Meet other developers and experts who are interested in our latest technologies. Find out what SAP offers for developers and how you can start developing your next killer app.

Ecosystem and Channels: Explore SAP and Partner Co-Innovation Meet with SAP experts to find out how SAP is working with its partner ecosystem to drive technology innovation. Experience firsthand how to optimize your SAP software deployment with solution extensions from SAP that can help IT improve day-to-day operations and implement or upgrade SAP applications, as well as help you create a better-run business. Learn about embedded solutions and the OEM platform, and discover how to leverage SAP technology to create new product and service offerings for your customers. discover technical enablement programs and other resources to help partners and independent software vendors (ISVs) integrate their add-ons with the latest SAP innovations, available through SAP Integration and Certification Center.

Experience Amazing Mobile Apps from SAP and Our Partners The SAP Store is the place for the newest and hottest applications from SAP and our partners. Stop by the SAP Store and mobile apps partner program connection point to see for yourself. While there, you can also talk to some of our experts about the newest mobile apps available by line of business, industry, or solution need. You will also discover what’s new with the SAP Store, from a seriously supercharged user experience to new devices and platforms, and how developers and ISVs can sign up for the SAP mobile apps partner program. Experience the breadth and depth of vibrant mobile apps available from SAP and partners for customers via a few easy clicks.

SAP Services Organizations today are looking for their services partner to deliver innovation, address their unique business challenges, help simplify their software landscape, provide greater predictability, and ultimately, improve business outcomes. The SAP Services organization can help you achieve that, and much more, with a comprehensive portfolio of services and solutions that address every aspect of your software and business lifecycle. With SAP Services, you get the most knowledgeable experts leveraging best practices, methodologies, and tools to help you address your business challenges right now and help maximize the value of your software investment. Whether you’re migrating databases, optimizing landscapes, implementing or customizing SAP applications, or seeking to better educate your workforce, SAP Services has an offering to meet your needs. Come see why SAP Services offerings are “Essential to Success.”

Heroes: Can You Beat the “SolMan”? You want to be a hero? Then come to our home base in the Clubhouse and try to beat the “SolMan” at his own game. We are proud to offer you this possibility to learn more about release 7.1 of the SAP Solution Manager application management solution and the respective trainings with the SolMan board game. This gives you the opportunity to test your knowledge within SAP Solution Manager 7.1 and learn in a new way because, well, when do we learn most? When we are young! And how do we learn when we are young? When we play! But don’t be afraid; you will also have the possibility to interact with one of our experts for SAP Solution Manager on a live demo system.



Help Portal 2.0 Explore and enjoy the new features on the help Portal content pages, including easy orientation with product, release, and content visible at a glance. The portal provides PdF-downloading and printing options (on page and node levels), intuitive feedback options, tweet options for easier blogging, improved bookmarking options to help you to refind the content, links to related content from SAP Community Network, and much more.

Hasso Plattner Institute The hasso Plattner Institute (hPI) in Potsdam, germany, is the only university-level institute in germany offering study programs in IT systems engineering. hPI has no tuition fees and is financed entirely through private funds donated by its founder, Professor hasso Plattner, who cofounded SAP and is currently its chairman of the supervisory board. Plattner is the most important private supporter of science in germany and will contribute a total of more than €200 million to further promote this unique university-level training in IT systems engineering. One of hPI’s major goals is to become an elite, world-class educational facility. hPI also maintains strong international contacts, for example with Stanford University, in Palo Alto, California.

SAP TechEd: Live StudioCatch interviews filmed in the open live studio, where SAP executives, speakers, demo Jammers, and other experts will be streamed live. Tell your colleagues to tune in this week for live interviews, keynotes, and lectures. After the conference, catch up on what you missed and watch highlights and behind-the-scenes videos at www.sapteched.com/online.

SAP MentorsSAP mentors are the top community influencers in the SAP ecosystem. They are experts on an SAP product or service, and they engage in collaborative activities to improve or influence their area of expertise within the SAP ecosystem. In the Clubhouse and throughout SAP TechEd, look for mentors, who will be wearing SAP mentor shirts with a number and a Twitter handle on the back. Find out more about this exciting, influential group, and learn what it takes to become a mentor.

Visit ASUG during SAP TechEd, the ASUg Lounge is the place to take a break, explore, and connect. Stop by to network with SAP customers, partners, experts, and Americas’ SAP Users’ group (ASUg) members. Find out how ASUg can help you maximize your investment in SAP technologies. Learn more about ASUg’s 90-plus special interest groups (SIgs) and 37 regional chapters. get information about our educational and network-ing events, and discover valuable member resources on www.asug.com. Find out what ASUg has to offer by joining the 100,000+ individuals enjoying the benefits of ASUg membership.

ISUG: International Sybase User GroupInternational Sybase User group (ISUg) is an independent association that represents and supports thousands of users of products from Sybase, an SAP company, in more than 60 countries. Our members are the technical experts that connect technology with business-enabling real solutions to be delivered across every industry sector. Come talk to us on the show floor and learn how we can help you get ahead of the pack in the IT world and deliver the solutions that the business world thrives on.

SAP ShopVisit the SAP shop and check out the latest in SAP-branded merchandise. You’ll find a wide assortment of items, from shirts and caps to tech accessories to a variety of gifts for work, sport, and leisure.

SAPinsider, SAP PRESS & SAPexpertsVisit SAPinsider, SAP PrESS & SAPexperts located on the show floor, and pick up complimentary copies of leading publications. Learn about the current offerings from SAPinsider, SAP PrESS & SAPexperts; browse the latest titles in the SAP PrESS bookstore; and view a demo of the online knowledge base SAPexperts. More than 200,000 professionals worldwide rely on the products and events from SAPinsider, SAP PrESS & SAPexperts to improve their company’s rOI in information technology.


Networking ReceptionTuesday, October 16: 6:00 p.m.–8:00 p.m. Hall C, Level 2

All SAP TechEd conference attendees are invited to join our exhibiting partners at the Networking reception on Tuesday evening in the exhibit hall. Enjoy hearty fare, beer, and wine, while meeting with technology, software solution, services, and support partners and other SAP experts. refer to the Exhibitor Listing on pages 36–37 in this guide to learn about each of the exhibitors’ products and services. Check the exhibitor directories on the show floor to find exhibitors and their locations.

Demo JamTuesday, October 16: 8:00 p.m.–9:30 p.m. Venetian Ballroom, Level 2

during the summer, SAP customers, partners, and employees submitted proposals to demo electrifying technologies or applications at demo Jam. Now the time has come for the finalists to shine live on stage. Check the SAP TechEd conference Web site for a complete listing and descriptions of the finalist demos featured at demo Jam: www.sapteched.com/12/usa/activities/demojam.htm

EVENING EVENTS

SAP Presents: 3 Doors Down (Private Event)Thursday, October 18: 9:00 p.m.–10:30 p.m. Venetian Ballroom, Level 2. Doors open at 8:00 p.m.

Another amazing concert for SAP TechEd – don’t miss it!

The Mississippi quintet best known for the songs “Kryptonite,” “Loser,” “Let Me go,” “It’s Not My Time,” “here Without You,” and “Train” is currently touring in support of its fifth studio album, Time of My Life. The 2011 release contains the singles “When You’re Young” and “Every Time You go.” 3 doors down’s acclaimed charity, The Better Life Foundation, www.thebetterlifefoundation.org, is currently nearing the $3 million mark in donations raised for various children’s organizations along the Mississippi Coast and beyond. The band was among the first music artists to step in to aid hurricane Katrina victims. Visit www.sapteched.com/12/usa/activities/3doorsdown.htm for concert details, 3 doors down videos, and more.

have dinner on your own before the concert, and then come and enjoy 3 doors down live on stage. Admission to this private event is included in your conference registration. The concert is open seating. Your conference badge is required for admission. No one under 21 will be admitted. Photography and video recording of any kind are strictly prohibited. This is a live concert experience with loud music. Free earplugs will be provided.

A limited number of guest tickets are available for purchase on-site exclusively for conference attendees for $75 each. You may purchase tickets on Thursday, October 18, from 7:00 a.m. to 6:00 p.m. at registration check-in, located in the Sands Upper Lobby. We accept cash and credit cards.


LEVEL 2 FLOOR PLANVENETIAN|PALAzzO CONgrESS CENTEr

Level 4

2001A

2001B

2101A

2101B

2303 2302

2202

2301B

2301A

2201B

2201A

2401A

2401B

2501A

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2601

2305

To Hoteland Casino

To Hall D

Registration and Info Counter

Bassano

Veronese

Titian

Bellini

GLOBALCOMM.

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VenetianFoyer East

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E E

To Hall C

VenetianBallroom

KeynotesDemo Jam

3 Doors Down Concert

Hall DBreakfast (Hall D entrance)

Lunch (enter through Hall C)

Hall CShow FloorExhibit Hall

Networking Reception

Escalators

Floor Plan Key

Lecture Session rooms hands-On Workshops



3608

36033703

3501B35033505

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Security


EF

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MNOP


Floor Plan Key


SUSTAINABILITy

In line with SAP corporate strategy and policies, SAP TechEd is committed to continuously improving our operations, marketing, and events to become more sustainable. Below you will find some of our sustainability initiatives. Learn more at www.sapteched.com/12/usa/activities/sustainability.htm.

To reduce paper waste, we:

• Offer the choice during the registration process to opt out of receiving printed session schedules and abstracts that we normally provide at check-in

• display conference and session information digitally, including online access to session handouts, on-site session schedule tickers, and a mobile on-site guide

• Continue to limit printed handouts and the size of the printed on-site guide

• Use recycled paper (printed on both sides whenever possible)

• Provide each full conference attendee with a gift of a USB flash drive containing session material PdFs, instead of a conference backpack

• reuse banners and decorative materials at other events whenever possible

We also partner with the Venetian, the Palazzo, and the Sands Expo and Convention Center to reduce our environmental impact in the following ways:

• Provide water coolers and individual reusable water bottles (prewashed and distributed to attendees at registration)

• Sort all waste collected throughout the meeting space and recycle and compost as much as possible (Note: There are no separate recycling receptacles.)

• Use cleaning products that are low volatile organic compound (VOC) in the meeting space and guest rooms

• Provide china and flatware and ecofriendly disposables throughout the conference

• donate unused food to Las Vegas rescue Mission

• Ensure lights and air conditioning are switched off when not in use

The Venetian, the Palazzo, and the Sands Expo and Convention Center comprise the largest “green” building on the planet.


SESSION SPECIFICSBASICS

Stay Up-to-Date on Schedule ChangesYou can find updates to schedules:

• Posted to www.sapteched.com/usa under My Agenda/Sessions

• Sent to the mobile on-site guide at www.sapteched.com/mobile

• Tweeted from www.twitter.com/sapteched with #sapteched #schedulechange

• displayed on video monitors throughout the venue

All printed conference and session information is subject to change or cancellation.

Check the prerequisites in the session details on the conference Web site to ensure you are qualified to attend a particular session.

Agenda BuilderThe agenda builder is open throughout the event so you can update your personal agenda of lecture sessions, hands-on workshops, expert networking sessions, and Q&A sessions. Visit the My Agenda/Sessions section of www.sapteched.com/usa.

Session Assistance CounterIf you have questions about your schedule on-site, visit the session assistance counter located on level 4 of the Venetian|Palazzo Congress Center. For questions about expert networking sessions, go to the Expert Networking desk on the show floor.

Maximum Session CapacitySession capacity is strictly limited to the seating capacity of a room. We do not permit overcrowded or standing-room-only rooms.

Session HandoutsLecture and hands-on workshop handouts are available in Adobe PdF on the conference Web site and the USB drive distributed at registration check-in.

SESSION SPECIFICSSESSION TYPES

Lecture SessionsOne-hour and two-hour lecture sessions are open to all attendees on a first-come, first-served basis only. Adding a lecture session to your personal agenda does not guarantee a seat.

Hands-On WorkshopsIn two-hour and four-hour hands-on workshops, two students share one laptop. Full conference registrants may reserve up to two workshop seats. The cutoff for reserving seats is 8:00 p.m. the evening before the workshop. Advance sign-up is required for reserved seating and is available on a first-come, first-served basis. registrants must claim their reserved seats before the start of a hands-on workshop.

Full conference registrants may attend any hands-on workshop with open seats, including audit seats, at the start of the workshop on a first-come, first-served basis.

Q&A Sessions on the Show FloorSpeaker Q&A sessions complement the lectures and hands-on workshops, giving you extra time to ask speakers detailed follow-up questions related to session topics. road map Q&A sessions focus on specific solution and product road maps that are covered in the sessions. Stop by any time within the scheduled one-hour Q&A session. Space is limited, and we want you to have quality time with these experts. So if a Q&A session is busy when you first arrive, just come back a little later within the scheduled time for that topic.

Expert Networking Sessions on the Show FloorIn 30-minute face-to-face small group sessions, experts host open discussions on specific topics, answer questions, or simply spend quality time networking with attendees. Experts include SAP TechEd conference speakers, SAP mentors, demo Jam finalists, SAP executives, and SAP partners, among others.

Important: We reserve the right to release any unclaimed seat at the scheduled start of a hands-on workshop, so plan to arrive early. Arriving even one minute late may result in forfeiture of your seat.


CONFERENCE LOGISTICSEMErgENCIES ANd ON-SITE SAFETY

EmergencyTo report a life-threatening emergency within the Venetian|Palazzo Congress Center, dial 49311 from any hotel phone or +1 702-414-9311 from any other phone. These numbers connect you with security dispatch for an immediate response to any medical or security emergency. This expedites the response of emergency medical personnel, as security can help them access the building.

You may also alert an SAP TechEd conference staff member or uniformed security officer.

First Aid StationBellini 2001A, Level 2

October 14 6:00 a.m.–10:00 p.m. October 15–18 6:00 a.m.–midnight October 19 6:00 a.m.–12:30 p.m.

Should the need arise, the Venetian|Palazzo has an EMT team on duty 24 hours a day, 7 days a week.

Conference Security Office and Lost and FoundZeno 4706, Level 4

October 14–19 Open 24 hours daily

Personal PropertySAP TechEd and the Venetian|Palazzo Congress Center are not responsible for lost or stolen items. We recommend that you secure your valuables in your hotel room. If you choose to bring a laptop, PdA, or other personal items with you to the Venetian|Palazzo Congress Center, you do so at your own risk. do not leave any items unattended.

Unattended ItemsFor the safety and protection of conference attendees and staff, please maintain control of your personal items. All items brought into the Venetian|Palazzo Congress Center may be subject to search. Any item left unattended is subject to confiscation. Please report any unattended items to the nearest SAP TechEd conference staff member or uniformed security officer.

Nonsmoking PolicyThe Venetian|Palazzo Congress Center meeting space is a smoke-free environment.

CONFERENCE LOGISTICSINFOrMATION ANd SErVICES

Conference BadgeA conference badge is required to access all SAP TechEd conference activities, including sessions, the show floor, exhibit hall, meals, and evening events. Uniformed security officers and conference staff will continually check badges. Please ensure that your badge remains visible at all times. do not misplace your badge or lend your badge to anyone. replacement cost of a lost badge is equal to the cost of your conference registration fee.

Thank you to Zebra Technologies, booth 603, for sponsoring the registration badge printers.

Conference Staff AssistanceIf you have any questions or need assistance, just look for an SAP TechEd conference staff member identified by a black shirt. Or visit registration check-in in the Sands Upper Lobby.

Refillable Water BottlesStaff members of SAP TechEd are pleased to provide each attendee with a stainless steel refillable water bottle that has been prewashed for your convenience. We recommend that you label or mark your bottle. Water coolers are available throughout the Venetian|Palazzo Congress Center meeting space, show floor, and the exhibit hall.

Suggested DressSuggested dress is casual for both day and evening events. We recommend that you wear comfortable shoes and bring a sweater or light jacket with you to the Venetian|Palazzo Congress Center meeting space.


CONFERENCE LOGISTICS[CONTINUEd]

Business Center The Venetian|Palazzo Congress Center offers a full-service Business and Package Center located on level 2. Available business services include photocopying, faxing, limited office equipment rental, Internet access, boarding-pass printing, package handling, and shipping. Office supplies are also available for purchase. Credit cards are accepted. The Business and Package Center is open Monday through Friday, 7:00 a.m. to 6:00 p.m., and Saturday and Sunday, 9:00 a.m. to 5:00 p.m. The Business and Package Center can be reached at extension 44489 from any hotel phone, or +1 702-414-4489 from any other phone.

Please Be ConsiderateIf you bring any food or beverage items into a classroom, be considerate of others and take any trash or empty containers with you when you leave.

help your fellow classmates gain the full benefit of the conference by silencing all mobile electronic devices.

Please Act and Party ResponsiblyStaff members of SAP TechEd hope all conference attendees enjoy our hosted evening events. Please be advised that while we may serve alcoholic beverages, any consumption is entirely a personal decision. If you choose to drink, we urge you to drink responsibly.

Bar-Code Badge ScanningPlease be advised that the bar code on your badge contains data submitted during the registration process (name, title, company, address, phone, fax, and e-mail address). Most areas on the show floor and the exhibit hall have badge-scanning devices as part of their displays and promotional activities. It is at your discretion that you agree to provide your badge to anyone for scanning, which allows them to collect your information and use it for future marketing purposes. You agree that SAP has no control, responsibility, or liability associated with any exhibitor’s collection or use of your information. If you do not agree to such collection and use, then do not allow your badge to be scanned.

Session Surveys: Tell Us What you ThinkTo complete session evaluations for each session you attend, go to www.sapteched.com/usa/survey.

Conference Survey get a chance to win a free registration for next year’s SAP® TechEd in Las Vegas!

Attendee satisfaction is the cornerstone of SAP TechEd. Your comments and feedback enable us to continually improve and fine-tune the conference for your next SAP TechEd experience. Look for a postconference e-mail that will direct you to an online survey form. After completing the online survey, you will have the opportunity to enter a drawing for a free SAP TechEd Las Vegas conference registration for 2013. We appreciate your comments. Watch for an e-mail coming your way.

DisclaimerAll session information is subject to change.

SAP may record attendee’s image, photograph, and voice by any tech-nology or means at the event (“recording”) and use it in various media for the event, advertising, or any other lawful purposes, and attendee releases SAP from any claims resulting from such use of the recording.

SAP shall not be liable for damages of any kind resulting from errors or omissions in its conference materials, nor shall SAP be liable for any damages resulting from the use of its conference materials or other information conveyed at SAP TechEd. SAP and the Venetian|Palazzo Congress Center will not be responsible for any personal injury or property damage arising from or in connection with attendance at SAP TechEd or participation in any of the SAP TechEd conference activities or events.

SAP and the Venetian|Palazzo Congress Center assume no responsibility for any losses due to theft or loss of equipment and articles or other personal property. SAP and the Venetian|Palazzo Congress Center also reserve the right at their sole discretion and with no additional liability to refuse entrance, immediately eject, and terminate the participation of any person whose conduct is deemed objectionable, disorderly, or disruptive to SAP, facility use, or in violation of any law.

In the event that this SAP TechEd Las Vegas event is cancelled, registrants will be refunded only the registration fee. Cancellation of travel and hotel reservations is the exclusive responsibility of the registrant.

SAP reserves the right to refuse or cancel any registration at any time with no liability other than refunding the applicable registration fee.


AMERICAS’ SAP USERS’ GROUP (ASUG)

For the eighth consecutive year, the Americas’ SAP Users’ group (ASUg) Partnership in Education with SAP TechEd includes 100 hours of focused, relevant educational and influence content, and knowledge and best practices from real-world customer experiences.

LearnExplore the SAP TechEd conference session schedule for ASUg sessions for business leaders, decision makers, and technical resources. Take advantage of your opportunity to learn from other SAP experts, customers, and community members.

Influence The ASUg Influence program brings critical input on SAP solutions back to SAP. It allows you to share challenges, discuss new ideas, and develop innovative solutions with other customers and SAP product managers. refer to the schedule for specific session information, and visit the ASUg Lounge to learn more about other ASUg Influence opportunities.

Join and ConnectAre you in? Stop by the ASUg Lounge on the show floor to join ASUg, or learn how to maximize your current membership with live and virtual opportunities.

ASUG NewsASUgnews.com offers the latest SAP news, analysis, and insight as well as customer-focused ASUg member stories. The site’s editors, Courtney Bjorlin and Tom Wailgum, are here in Las Vegas interviewing SAP executives and customers, asking questions about product road maps, and blogging and tweeting from SAP TechEd. Check out ASUgnews.com for more information.

ASUG Leadership 2.0 Luncheon Panel: The Power of MentorsThursday’s discussion will cover the importance of mentoring in developing strong teams and achieving team success. Panelists will discuss their experiences as mentors, as well as the value mentoring has brought to them both personally and professionally. Contact [email protected] to attend.

STOP BY THE ASUG

LOUNGE TO LEARN

HOW TO MAXIMIZE

YOUR MEMBERSHIP.

asug.com

Learn more about all ASUG programs and membership at www.asug.com.


VISIT OUR EXHIBITORS

SAP would like to thank all exhibitors for their support and contribution to the conference. We especially extend recognition to our top-level exhibitors. Please take time to visit all of our exhibitors in the exhibit hall.

CiscoCisco, (NASdAQ: CSCO), a worldwide leader in networking that transforms how people connect, communicate, and collaborate, introduced the Cisco Unified Computing System (UCS) platform in 2009, which represents a radical simplification of traditional architectures, dramatically reducing the number of devices organizations must purchase, deploy, and maintain. Cisco UCS delivers end-to-end optimization for virtualized environments while retaining the ability to support traditional OS and application stacks in physical environments. Additional information about Cisco is available at www.cisco.com.

HP hP creates new possibilities for technology to have a meaningful impact on people, businesses, govern-ments, and society. The world’s largest technology company, hP brings together a portfolio that spans printing, personal computing, software, services, and IT infrastructure to solve customer problems. More information about hP is available at www.hp.com.

IntelIntel, the world leader in silicon innovation, develops technologies, products, and initiatives to continually advance how people work and live. Whether it’s a mobile lifestyle or a new way to enjoy entertainment at home, Intel is helping people all over the world accomplish things they never before dreamed possible. In the end, it’s not just about making technology faster, smarter, and cheaper — it’s about using that technology to make life better, richer, and more convenient for everyone it touches. Intel Software provides resources, technologies, products, and services developers need to create innova-tive products and industry-leading software solutions with enhanced business value that are designed to run best on Intel platforms. Additional information about Intel is available at www.intel.com.


EXHIBITOR LISTINGEXhIBIT hALL, hALL C, LEVEL 2

Company URL Booth

Agile Network www.agile-network.com 102APOS Systems Inc. www.apos.com 104Arch www.arch-global.com 106Arsin www.arsin.com 110BackOffice Associates LLC www.boaweb.com 112Basis Technologies Inc. www.basistechnologies.com 115BayForce Technology Solutions Inc. www.bayforce.com 113Borland, a Micro Focus company www.borland.com 303Bradmark Technologies www.bradmark.com 111CA Technologies www.ca.com 105Cisco www.cisco.com 2000Citrix Systems Inc. www.citrix.com 103Comerit Inc. www.comerit.com 202Communi-T www.communi-t.com 206CyberSafe Limited www.cybersafe.com 210dataXstream www.dataxstream.com 214dell Inc. www.dell.com/sap 213dolphin www.dolphin-corp.com 215eFax www.efaxcorporate.com 211EMC www.emc.com 205EPI-USE Labs www.epiuse.com 203Esker www.esker.com 302fluid Operations www.fluidops.com 304Fujitsu http://solutions.us.fujitsu.com 310hayes Technology group www.hayestechnology.com 314hitachi data Systems www.hds.com 306hP www.hp.com 3000IBM www.ibm.com 315Innowera LLC www.innowera.com 313Intel www.intel.com 1000IntelliCorp Inc. www.intellicorp.com 311Levi, ray & Shoup Inc. www.vpsx.com 307Libelle Ag www.libelle.com 305Microsoft www.microsoft.com/sap 402NetApp www.netapp.com 406Norhurst www.norhurst.com 410Oracle www.oracle.com 412oXya www.oxya.com 415Panaya www.panayainc.com 411radware www.radware.com 405rEALTECh Inc. www.realtech.com 403

Company URL Booth

red hat www.redhat.com 502redwood Software www.redwood.com 510revelation Software Concepts Pty. Ltd. www.saltapps.com 506rFgen Software www.rfgen.com 514SAPinsider, SAP PrESS http:// Show floor & SAPexperts sapinsider.wispubs.comSecure-24 www.secure-24.com 513Security Weaver LLC www.securityweaver.com 511Sigma Business Solutions Inc. www.sigma-sbs.com 507Sky Technologies www.skytechnologies.com 505smartShift www.smartshiftgroup.com 503SUSE www.suse.com 602Symmetry Corporation www.sym-corp.com 604Synactive Inc. www.guixt.com 610Synaptyk www.synaptyksoftware.com 612Texperts Inc. www.texpertsinc.com 614UC4 Software Inc. www.uc4.com 615VMware www.vmware.com 611Worksoft Inc. www.worksoft.com 607z Option www.zoption.com 605zebra Technologies www.zebra.com 603

See next page for the exhibit hall floor plan.


STAy CONNECTEDEXHIBIT HALL FLOOR PLANhALL C, LEVEL 2

Please see pages 36–37 for exhibitor listing and corresponding booth numbers.

Mobile On-Site Guideget conference highlights, the agenda, session details and changes, and more on the mobile on-site guide at www.sapteched.com/mobile.

Get Social @saptechedJoin SAP TechEd and our fans on these popular social media sites:

Twitter: www.twitter.com/sapteched Follow us @sapteched for event updates. Use hashtag #sapteched when tweeting about the event.

Facebook: www.facebook.com/sapteched

Flickr group: www.flickr.com/groups/sapteched Join and share your best conference photos tagged with sapteched.

“Who’s Coming?” Attendee DirectoryUse the “Who’s Coming?” attendee directory during and after the event to connect with other attendees, including your connections from LinkedIn and Twitter: www.sapteched.com/usa/whoscoming.htm.

Information StationsInformation stations are available throughout the venue so you can access the latest conference information, schedule changes, and your personal agenda. Please limit your time at the information station to 10 minutes when others are waiting.

Wireless AccessSAP has partnered with the Venetian|Palazzo Congress Center and Sands Expo to provide attendees with complimentary wireless Internet access. You must supply your own wireless equipment to access the network. For access, go to your wireless properties and search for available networks. Select the _Venetian_Event network and connect. Then launch your Internet browser.

To enable us to provide the best possible wireless service, please do not use devices like MIFIs, personal access points, hubs, and switches while at SAP TechEd. These will jam the airwaves for attendees, demos, and sessions. To secure the integrity of the WiFi, we strongly suggest that you use the cellular service on your devices.

Important: For technical support with your wireless access, please contact the Sands Expo wireless support line at +1 702-733-5531 between 8:00 a.m. and 5:00 p.m. daily.

Reminder: Silence your Cell PhoneAs a courtesy to others, please silence your phone during sessions.

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Join Us Next yearSAP TechEd Las Vegas The Venetian|Palazzo Congress CenterOctober 21–25, 2013

SAP TechEd Las Vegas Onsite Guide

Documents

Transcript of SAP TechEd Las Vegas Onsite Guide