The Future for all Partners is Here!Bronwyn HastingsSVP , SAP APJ Ecosystem and Channels

CloudProliferate public and private Cloud. Move customers to cloud and hybrid delivery

models.

TechnologyDrive partner and customer adoption

of SAP platforms. Add partner solutions and services.

CoverageEngage partners and customers

via optimal routes to market. Utilize the full spectrum of E&C

RTMs.

Strategic Imperatives to Grow & Strengthen the Network

2015 Goals

10kPackaged Apps

40%+Partner Revenue

400kPartner Trained Consultants

STRATEGY FOR SUCCESSSAP ECOSYSTEM & CHANNELS

Indirect Revenue Growth

+12% YoY growth Indirect SW license revenue

Cloud Indirect Revenue

+208% YoY growth

SAP Business One

+41% YoY growth Q3

Suite on SAP HANA

86 Deals in Q3256 Year-to-date

YTD Partner Revenue Share

36.1% (+2.4pp YoY YTD)Total contribution of all channels including 3rd party solutions to SAP’s overall SW revenue

New Partners

Generated 12%of total Indirect revenue

SME Customers

202,000 Worldwide80% of SAP customer base

Global SI’s Indirect Revenue Contribution

15% of Overall Indirect

Q3 HIGHLIGHTSSAP ECOSYSTEM & CHANNELS

Innovationis the new currency

Innovationis the new currency

Innovationequals new opportunity

Innovationequals new opportunity

in everything we do and are

in everything we do and areSell SAP SolutionsVAR, Reseller, Distributor

Build SAP SolutionsISV

Service & ImplementSystem Integrator

SAP Partner Ecosystem

Powered by SAP HANA

Applications Analytics Mobile

Database/Data Warehouse

Information Management

App Development

& Management

Database & Technology Cloud

OEMHANA

Enterprise Cloud

Managed Cloud as a Service

Build Outsourced

Service

Application Development

Program

Real-TimeData Platform

© 2013 SAP AG. All rights reserved. 9

13,000SAP Partners

370kPartner Service

Consultants (26x SAP)

140kPartner Sales & Marketing

(10x SAP)

1MDevelopers on SAP Platforms

by 2015

More innovation on SAP platforms

Growth and scale

More customers and

industries

DOUBLE DIGIT SOFTWARE & CLOUD SUBSCRIPTION GROWTH

90% SAP HANA GROWTH

2ND LARGEST ENTERPRISE CLOUD COMPANY

ANNUAL CLOUD REVENUE

RUN RATE OVER €1B

Simplifyworking with SAP

Expandthe network and opportunities

Flexibleways to partner

OEMHigh growth and high margin model for SAP.

SAP HANA on-premise for OEM now globally available.

Compressed time to value for partners and customers.

Multiplier effect of SAP’s 240k customers.

Managed Cloud as a ServiceHelp partners take their business and on-premise solutions to a private cloud.

Boost margins, faster and repeatable sales cycles, more value- add services, larger addressable market.

SAP HANA Enterprise CloudPower of in-memory big data processing and analytics paired with all the benefits a subscription model.

Customers get pay-as-you-go economics, rapid time to value, low TCO, scalable, flexible.

Application Development ProgramPartners: Build apps on SAP platforms. Sell to SAP’s customer base via SAP Store.

For You: Utilize apps on the store to enrich and add value to your own customers solutions.

LEVERAGE THE NETWORK EMERGING PARTNERING MODELS COMPONENTS FOR SUCCESS

Sell SAP SolutionsVAR, Reseller, Distributor

Build SolutionsISV

Service & ImplementSystem Integrator

Access Everythingyou need to succeed

InvestingIn the next generation