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SAP Startup FocusThe Enterprise Innovation Agenda, Powered by
Startups.
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135 60%1,810
The Enterprise Innovation Agenda, Powered By Startups
Startups that are building applications on HANA
Validated solutions being sold to SAP customers
Of the startups are outside the traditional SAP ecosystem
57 201222Industries Countries When the program started
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What Are Startups Building On SAP HANA?
Simulations, pattern recognition (e.g. Synerscope)
Personalized actions (e.g. Tracx)
Sense-and-respond cycles (e.g. Semantic Visions)
Healthcare(e.g. Convergence CT)
Wearables(e.g. APX Labs)
Internet of Things (e.g. Kopi)
Innovation beyond what we have traditionally seen
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Program benefits
Technology
FREE and Immediate access to cutting edge HANA technology platform
Resources
FREE access to technical HANA experts, marketing & sales enablement support
Customers
FREE access to our 250,000+ global customer base to sell market-ready solutions
Capital
Opportunity to pitch to the venture community including SAP Ventures
Community
Of entrepreneurs, partners, investors and thought leaders – free
No Equity
SAP Startup Focus does not take equity from participating startups
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We are looking for a few good startups
Interested in developing their solutions on top of the in-memory database and application platform SAP HANA
Live and Virtual Events all around the world
Connect within the Startup Community
Learn about SAP HANA
Create a HANA Solution Description / Use Case
Live and Virtual SAP HANA Boot Camps
Technical Enablement and Coaching
Build a Proof of Concept on SAP HANA
Deliver a Commercial Solution on SAP HANA
STARTUP
ENGAGEMENT1. DEVELOPMENT
ACCELERATOR
GO TO
MARKET2. 3.
Prepare Startup for Market Readiness
Promote Startups solution via participation in SAP and SAP Sponsored Industry / Big Data Events
Help generate customer interaction and pipeline development for validated and qualified Startups
Advise on Route-to-market with SAP
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SAP HANA IS?
Sub
-Seco
nd
Open
Re
alTi
mePlatform
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SAP HANA: Sub Second Response
Process data and application logic in parallel (MPP), using all cores in a multi-core
architecture by effectively partitioning data
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SAP HANA: Sub Second Response
Eliminate Disk I/O by keeping all data in memory using column store, and by significantly
compressing data
Access Data Faster using any column as an index, and by accessing only relevant
columns via dictionary-encoded column store
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SAP HANA: Real-Time applications, Zero Latency
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SAP HANA: Real-Time applications, Zero Latency
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SAP HANA: Real-Time applications, Zero Latency
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 16
SAP HANA: Real-Time applications, Zero Latency
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SAP HANA: Real-Time applications, Zero Latency
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SAP HANA: Real-Time applications, Zero Latency
• Run both transactional (OLTP) and analytical applications on a single data model.
• Database tables support simultaneous high volume/speed transactional and analytical
processing without compromising data consistency (ACID compliance)
• Aggregate on-the-fly with no pre-materialisation on key figures, including current transactions,
using column store & parallel aggregation
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SAP HANA: Simplified Programming
X XX
XX X
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SAP HANA: Simplified Programming
X XX
XX X
Push-down code: Replace distributed application logic with reusable DB logic, written in
SQL script, Text Mining, Predictive/R Decision Tables
Efficient execution with built-in application services: use HANA application services
(Web Server) to avoid multiple layers of buffering, and reduce data transfers. .Optimised & Open : Built in SAPUI5 libraries with open integration to 3rd party libs for
desktop and mobile experience
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SAP HANA: START-UP MIGRATION PATH
HTML 5
All logic on Application Server
Relational DB schema (without Stored Procedures)
Starting point
All logic on Application Server (AS) - HANA used as a relational column-store database
Intermediate step towards a real HANA application. Validate the schema, identify issues
(e.g. constraints, triggers).
Breakthrough performance is not expected !
Minimal logic on AS - HANA modeling & scripting => processing data directly in memory
Application server tier ideally becomes only used for UI rendering.
High algorithmic complexity => implement business logic in HANA & AS
No AS- all processing in stateless HANA app
Extremely low latency => perfect for lightweight analytical applications
Less useful for transactional application that require state & session management
Relational disk-
based row
store database
SAP HANA
First Step Hybrid HANA App Native HANA App
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SAP HANA: More than just a database – a platform
Any AppsAny App Server
Other AppsLocationReal-timeHADOOPMachineUnstructuredTransaction
HANA Platform
SQL, SQLScript, JavaScript
Spatial Text SearchText
Analysis & Mining
Stored Procedure
& Data Models
Application &
UI Services
Business Function
Library
Predictive Analysis
Library
Database
ServicesSeries Data
Rules
Engine
Integration & Steaming Services
SAP HANA is the platform
for ALL Applications
A true platform
Converged OLTP + OLAP
Native processing services
Embedded business logic
Supports any application 60% of HANA use cases are outside of the SAP
Landscape
1,300+ start-ups & ISVs developing on HANA
Supports any Device
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Market Enablement
How do you acquire customers?
Leverage the SAP Brand
Leverage SAP Marketing machinery
Access to 250,000+ Global Customers of SAP
Prepare Startups for Market Readiness
Marketing Assets development
Elevator pitch, DEMO, Solution Brief templates
Testimonial, Interviews, Blogs, Newsletters
Promotion through Events
SAP Events - SAPPHIRE Now, FKOM,
NON-SAP Events – Industry events like BIGDATA Summit, CEBIT, Mobile World Congress, etc.
Pipeline & Business Development
High Touch Model (Co-SELL with SAP)*
Low Touch Model ( SAP Marketplace)
* - Qualified Startups only
26© 2013 SAP AG or an SAP affiliate company. All rights reserved.© 2014SAPSEoranSAPaffiliatecompany.Allrightsreserved.
GLORIA – Global Risk Early Warning System
Approved:Pending
COMPANYSeman cVisionsistheworldleaderinseman candpredic veanalysis,runninganunrivaledweb-miningsystemthatprovidesunprecedentedintelligencefordecision-making.SOLUTION
• Akeydifferen atoristhecombina onofanunparalleledweb-miningsystem,themostsophis catedseman cengine,withthefastestdatabaseresul nginanunmatchedscope,speedandprecision
• GLORIAanalyzestheglobalrisklandscapesinreal me,allowingcustomerstodetect,manage,mi gateoravoidthevariousthreatstotheirorganiza on,peopleorpremises.Automa callydetectsandpredictsbasedoninforma onfromcyberspace
• GLORIAanalyzes90%oftheworld’snewscontent,millionsofsignalsintheworld’stop10languages
• GLORIAdis nguishescri calsignalsfromirrelevantnoiseandgivesourcustomersthesitua onalintelligencetheyneedtorespondappropriately
BUSINESSVALUE• Drama callyenhancesexis ngthirdpartyriskmanagementapplica ons
• Providesunprecedentedreal- meintelligenceonawiderangeofthreatstoprotectcustomers’organiza on,employees,premisesandwiderbusinessinterests,worldwide
INDUSTRIESCross-Industry
HIGHLIGHTSü SAPHANAasprimaryDBand
warehouseü On-premandclouddeploymentü ComplementsSAPSCMso ware
offeringsü Cer fiedasPoweredbySAPHANA
ü SFPtechnicalvalida onSAPASSET• Tes monial:
h p://vimeo.com/97106858
STARTUPASSET• Demo:
h p://www.seman c-visions.com/gloria.php
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Automated Root Cause Analysis for Aerospace
Approved: (DS) 02-12-14
COMPANYWarwick Analytics has developed software for automated root cause analysis for resolving manufacturing and maintenance faults. The technology is based on proprietary ‘non-statistical’ algorithms developed over a decade of academic research. It can be used on SAP HANA as an Early Warning and Prevention system (EWAP) aka SigmaGuardian.
SOLUTION • Pinpoints causes of issues so they can quickly and efficiently be resolved• Doesn't require hypotheses – always find an answer from the available data• Works with dirty/incomplete data (non-statistical algorithms)• The early warning system limits the impact of failures and bottlenecks • Resolves root causes of faults and problems in near real-time• Integrates with other leading software and systems
BUSINESS VALUE• Reduce lifecycle Cost of Poor Quality – trend towards zero defects • Predictive/preventative maintenance – avoid and reduce impact of product recalls • Reduces expensive downtime • Frees up valuable and costly resources• Can be quickly deployed and scaled • Instant cause/correlation analytics on warranty claims
INDUSTRY/LINE OF BUSINESSAerospace & Defense
HIGHLIGHTS SAP HANA as primary DB and
warehouse R Server for statistical reporting On-prem and cloud deployment SFP technical validation
SAP SFP ASSETS• Demo:
http://spr.ly/SAPStartups_WarwickAnalytics
• Jon Reed Interview: http://spr.ly/Warwick_Jon_Reed1
• Testimonial: https://www.youtube.com/watch?v=RzLJcAewSUY
STARTUP ASSETS• Interview:
http://spr.ly/WarwickInterview• Demo:
http://www.warwickanalytics.com/downloads-resources/aerospace-downloads-resources/ improved data
processing + analyticsrun-time reduced
3 days to 35 secondsfaster query execution
+ performance
29© 2013 SAP AG or an SAP affiliate company. All rights reserved.© 2014SAPAGoranSAPaffiliatecompany.Allrightsreserved. 1
Make the Most of Your SAP Processes and Performance
Approved:(BN)05-28-14
COMPANYCelonisdeliversprocessminingforSAPbyreconstruc ngtheprocessesinreal- mebasedonthedigitalfootprintscreatedbytheSAPERPsystem.SOLUTION
• FullyandtransparentlypairswithSAPmodulestodeliverreal- meinsightintoprocesses• Automa callyextractstheprocessdataoutoftheSAPdatabasesandreproducesthemina
real- megraphsandworkswithlivedata
• Real- meprocessanalysesiden fiesbo lenecksandenhancesautoma onrates• Instantanalysesofcri calvendors,lowvalueorders,purchaserequisi onsrates,etc.• Iden fiesotherwiseoverlookedcri calfraudpa erns• Intui veUIandnaviga onwithintheminedprocesses,withoutSQLknowledge
BUSINESSVALUE• Upto15%decreaseofprocesscoststhroughdecreasedbo lenecks• Iden fica onofcri calfraudpa ernsimprovesefficientlyandcompliance
• Significantdecreaseinthe meneededforanalysis• Abletoanalyzeterabytesofdataoutofmorethan20+SAPsystems
• Real- memonitoringandfulltransparencyviavisualiza onsofbusinessprocesses• Processminingforadeepdrilldownintotheprocessestorevealvariances• Filtersforthesegmenta onoftheprocessestogetthedesiredinforma on
INDUSTRYDiscreteIndustries,ConsumerProducts,IndustrialMachinery,Life
sciencesLINEOFBUSINESSProcurement,SupplyChain,Finance,SalesHIGHLIGHTS
ü On-premandclouddeploymentü SAPHANAasprimarydatabasefor
fastdataprocessingandanalysisü SAPHANAanaly calprocessing
forreal- merepor ngü Integra onwithanySAPsystems
anddatasourcesü Integra onwithSAPBOBJtools
forUIdashboardsandrepor ngü SFPtechnicalvalida on
ASSETS• SAPSFPdemo:
h p://spr.ly/SAPStartups_Celonis• Interview:
h p://spr.ly/celonis_interviewincreased efficiencies +
compliance up to 15% savings on
processing costs 10-15% improved PO
processing t ime
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Next Steps : Getting Accepted into SAP Startup Focus
Register for the program
Click Through Startup Focus Program Agreement
Complete a HANA Solution Description - simple description of what you intend to build on SAP HANA
Used for consideration into the development acceleration phase of the program
Business problem addressed
Proposed solution
Solution benefits
Statement of how SAP HANA will help
Please note : it is not a binding contract – you can revise and replace later.
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We look forward to working with you
Americas: Mark Noronha, [email protected]
Europe, Middle East, Africa: Gary Parnell, [email protected]
Asia Pacific, Japan: Suraj Sudhi, [email protected]
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