SAP PERAKENDE ZİRVESİ - SAP'DEN SON MODEL ARABA: CAR - SAP
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Transcript of SAP PERAKENDE ZİRVESİ - SAP'DEN SON MODEL ARABA: CAR - SAP
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SAP Customer Activity RepositoryCustomer
2© 2014 SAP SE or an SAP affiliate company. All rights reserved.
• Stock availability in stores near by
• Customer profile with shopping history
• Product analysis – formal, athletic, outdoor, casual …
• Available sizes for the heeled sandals plus alternative product recommendation
• Upselling ideas with offer alerts and extension of shopping cart with possible price re-calculation
• Campaign/promotion analysis and insight into promotional effectiveness • Video▶
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 3Customer
Connected consumers are in control
Direct Sales
Whole-sale Web Mobile Store Social
Media
Store x x x x x x
DC x x x x x x
Plant x x x x x x
Supplier x x x x x x
Sell
Fulfill
LOC
ATIO
N
the horizontal consumer supply chain - anything, anytime, anywhere!
CHANNEL
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Warehouseor content delivery
Store/POS Customer
Product information
Product
Order etc.
Customer data
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6© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Store Customer
web CustomerWarehouse
Merchandising Marketing
Supply Chain Point of Sale
Customer
Innovation without pulling off the highway …
Store CustomerStore
StoreDCs
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SAP Customer Activity Repository- at the heart of it -
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SAP Customer Activity Repository (CAR)
in-memory computing
Actionable real-time business insight
SAP Promotion
Management
SAP Assortment
Planning
SAP Retail
Master Data
Sales Documents
Inventory
Allocation Planning
FioriLumira
POS Data Transfer & Audit
Tlog
Multichannel Sales insight
Algorithms to predict out-of-
shelf situations
Real-time inventory for
stores
3rd party Applications
Unified Demand Forecast
Loyalty information
SAP Sales Insights
SAP hybris Marketing
SAP Business
Warehouse
3rd party Applications
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 9Customer
SAP Customer Activity Repository – facts & figures
~ 60 customers… all regions, all segments, all sizes
• 9 General Merchandise – DIY, Paper, Automotive
• 20 Grocery – grocery, convenience, drugstores
• 18 Fashion – high fashion, young fashion, accessories, sports goods
• 9 Specialty – duty free, perfume, books, toys, pets
• 2 Other industries – telco, postal
EMEA 20
MEE 19
NA 14
LA 2 APJ 5
GC 1
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 10Customer
SAP Customer Activity Repository – facts & figures
Insights into active customer projects live 5 implementing 12 in planning phase 8
Frequent use-cases CAR „foundation“ 8
POS Data transfer & audit and inventory visibility Sales/POS/margin analytics
Consuming applications SAP Promotion Planning 2 SAP Assortment Planning 1 SAP hybris Marketing 1
Partner App. 50/50 run by partners
• CAR is on everybody‘s mind …
heaven must‘ve programmed you!
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 11Customer
“… reports with their real-time stock information will support intra-day shelf checks by the store associates and be a fundamental part of the so-called “Daily Walk” at COOP. Planed benefits will be of course better stock accuracy and reduced personnel costs as employees no longer have to stay overtime …”
The SPAR group is embarking on a Hana based strategy and plans to use CAR as innovation platform for better customer segmentation, better store clienteling and analyses for out-of-shelf situations (in planning for 2015)
“ …all 1,600 of the company's stores are already feeding this information into SAP CAR …"We're seeing tremendous performance improvements in a number of areas," Cornelia Ratzel, responsible for dm’s retailing systems, LZnet
SAP Customer Activity Repository – active customers
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 12Customer
• 1.2 million transactions a day, across 16,000 tills in 3,100 retail stores
• The Advantage Card loyalty programme sits on SAP’s CRM platform, and supports 17 million active card holders
• Real-time view of 25,000 retail lines across 2,500 stores
SAP CAR for Real-Time Stock Visibility
12
13© 2014 SAP SE or an SAP affiliate company. All rights reserved.
14© 2014 SAP SE or an SAP affiliate company. All rights reserved.
15© 2014 SAP SE or an SAP affiliate company. All rights reserved.
16© 2014 SAP SE or an SAP affiliate company. All rights reserved.
17© 2014 SAP SE or an SAP affiliate company. All rights reserved.
18© 2014 SAP SE or an SAP affiliate company. All rights reserved.
19© 2014 SAP SE or an SAP affiliate company. All rights reserved.
20© 2014 SAP SE or an SAP affiliate company. All rights reserved.
21© 2014 SAP SE or an SAP affiliate company. All rights reserved.
22© 2014 SAP SE or an SAP affiliate company. All rights reserved.
23© 2014 SAP SE or an SAP affiliate company. All rights reserved.
24© 2014 SAP SE or an SAP affiliate company. All rights reserved.
25© 2014 SAP SE or an SAP affiliate company. All rights reserved.
© 2014 SAP SE or an SAP affiliate company. All rights reserved.
Thank youContact information:
Dani KhalafGlobal Head of CAR CCIBU Retail
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 27Customer
Appendix
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POS Data Transfer & Audit
Integration
SAP ERP Retail(Standard Integration)
Other systems
SAP F&R(Standard Integration)
SAP ERP / AFS(Standard Connectivity Service)
Sales AuditMonitorAnalysis
Editor
POS Analytics
PIPE(POS Inbound Processing Engine)
POS Transactions
/POSDW/TLOGS
Master Data
Queries ReportsReceiptCashier
Store/ Item
Task Framework
Converter
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 29Customer
Inventory Visibility
The Customer Activity Repository offers real time visibility into current stock situation in the stores by taking ERP stock in unrestricted use and unprocessed sales into account.
Solution Scope
Inventory information is replicated from ERP into CAR via SLT (SAP Landscape Transformation)
This inventory information in CAR is combined with unprocessed sales transactions from POS DM to derive current stock in stores
Intra company code stock in transit is displayed to inform the user about deliveries on their way to the store
Additionally inventory valuation at both, cost and retail sales are calculated
Virtual Data Model for inventory data
ERP
Unrestricted Use
Intra company stock in transit
Valuation at cost and retail
Customer Activity Repository
Inventory VDM
Calculation: Unrestricted Use – unprocessed sales
Display: Intra company code stock in transit
Calculation: Valuation actual stock at cost
Calculation: Valuation actual stock at retail
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 30Customer
Multichannel Sales Transactions
The Customer Activity Repository captures sales transactions across multiple channels by introducing a new multichannel data model and provides a harmonized view of the customer across all channels. This enables retailers to get a 360° view of the customer and offers SAP CEI and SAP 360 Customer access to cross channel transactional data.Solution Scope
Sales Order related data are replicated from ERP into CAR via SLT (SAP Landscape Transformation)
Customer Identification with CRM loyalty card number (= default; custom implementations possible via BAdIs)
New concept “Order Channel” defines the channel where the sale took place
Availability of POS, sales order, and return transactions at one place enables 360° view of the customer
CAR offers SAP y Marketing access to Cross Channel Transactional Data and inventory
CAR offers SAP 360 customer (Interaction Center) access to Cross Channel Transactional Data
ERP
Sales Transactions
Customer Activity Repository
Multichannel VDM
Multi Channel Sales Transactions
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 31Customer
On shelf availability algorithms
The on-shelf availability algorithms can be used to detect and visualize out-of shelf situations in the stores when they happen in real time and take immediate actions to prevent further lost sales.
Solution Scope
The algorithm sits on Hana, while it accessing the new TLOGF, leveraging in-memory computing power to execute millions of queries
POS transactions are analyzed in real time to detect products that may have on-shelf availability issues (out-of shelf or out of stock)
Provides transparency of on-shelf availability situations for regular and promotional products
Current stock at cost/retail is calculated
© 2014 SAP SE or an SAP affiliate company. All rights reserved. 32Customer
Unified Demand Forecast
Solution Scope
UDF models causal based factors to understand true customer demand and then use this understanding to forecast future unit sales
Bayesian and hierarchical priors aggregate data to fill the gaps of the understanding in demand history
Forecasts are generated at product, location, channel, day with a flexible multichannel data model
UDF supports what-if scenarios or long-term forecasts
Through HANA views, the decomposed unit sales can be used for advanced analytics.
Unified Demand Forecast (UDF) is the new generation of forecasting for SAP Retail applications. UDF combines the strengths of the forecast capabilities from SAP Promotion Management for Retail and SAP Forecasting and Replenishment while leveraging the speed of SAP HANA.