© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

David Payne

AWS APAC

July 2016

SAP on AWSTransforming the way the enterprise runs SAP

This presentation is (a) informational only and provided solely for discussion purposes, (b) non-binding and not an offer to contract that can be

accepted by any party, (c) provided "as is" with no representations or warranties whatsoever, and (d) based on AWS's current knowledge and may

change at any time due to a variety of factors such as changes to AWS's service offerings.

Why do customers run SAP on AWS?

New LoB solution Tech refresh Exit data center

Analytics side-car Business continuity International expansion

Corporate restructure Innovation lab SAP S/4 HANA

Total cost of ownership models for SAP

VMS AG – SAP ERP TCO

Operations

Continuousimprovement

Upgrade projects

HW/SW ongoingcost

HW/SW

Implementation

Forrester - SAP BW on HANA TCO

Ongoing labor

HW

SW

Implementation

Source: VMS AG, “TCO Study for SAP on Amazon Web Services (AWS)” Source: Forrester Total Economic Impact Study, “Projected Cost Analysis of

the SAP HANA Platform

SAP S/4 HANA considerations include…

Simplify

Consolidate

End user empowerment

Globalize

Consumer experience

Digital transformation

Business case

Migration approaches

Continuous improvement

Business continuity

Migrating existing

applications as quickly

as possible

Deploying new

applications to the

cloud by default

Cloud computing has become the new normal

Definition: "Cloud Computing“ refers to the on-demand delivery of IT resources

and applications via the Internet with pay-as-you-go pricing.

• Needed a more agile way of testing and implementing new business ideas.

• Needed the ability to deliver solutions globally

• Leadership team worked with the IT organization to help them understand their cloud journey and get their buy-in

• Launched new SAP HANA systems in hours instead of weeks using AWS SAP HANA Quick Start Reference

• Running SAP Customer Activity Repository (CAR) and SAP CRM in production – Powered by SAP HANA

• Saved thousands in data center costs, freeing up capital to invest back into the business

• Secured highly sensitive customer data

Brooks Brothers runs mission-critical SAP Solutions on AWS

Brooks Brothers is a leading U.S. retailer of

fashion and accessories.

Using AWS ... we can be

more nimble, which opens up

many more possibilities for

our business.

Sahal Laher

Executive Vice President and CEO,

”

“

Kellogg Uses AWS to Save $900,000 over 5 Years Over Using On-

premises Infrastructure

Kellogg produces breakfast foods for more than 180

companies worldwide, with annual revenue of almost $15 B.

Using AWS saves us

$900,000 in infrastructure

costs alone, and lets us run

dozens of simulations a day

so we can reduce trade

spend. It’s a win-win.

• Needed a better way to track and model promotional

costs (“trade spend”) to improve the bottom line—and

needed to be able to run more than 1 trade-spend

simulation/day

• Running SAP Accelerated Trade Promotion Planning

(TPM) – Powered by SAP HANA

• By using SAP HANA on AWS, Kellogg estimates it

will save $900,000 over 5 years versus traditional on-

premises infrastructure alternatives

• Increased business agility: Company can run dozens

of trade spend simulations each day, and decreases

deployment time by 30x

• Leveraged existing SAP HANA software license

investment on AWS

• Familiarity and Accessibility of the AWS platform

enabled engineers to easily apply their existing

knowledge and infrastructure skills

Stover McIlwain

Senior Director of IT Infrastructure Engineering

”

“

SAP Business SuiteBackground

Hoya specializes in advanced optical technology and their finance

department was serving about 100 subsidiaries WW. Hoya began looking

for a cost effective, elastic and high performance environment to support

their business and their current “private” cloud environment could not

deliver this.

Additional Criteria:

Security, SLA’s clearly defined, external audits in place, global footprint ,

highly reliable infrastructure

The Implementation:

Cloud provider Selection: 0.5 months

DR environment set-up, test and run : 1 month

Migration of production system: 48 hours

Customer Stated Benefits:

Speed and agility: rapid response to business requirements including M&A

Cost: 50-60% cost reduction, but when Hoya considered TCO they

estimate about a 80-90% cost saving versus “private” cloud

Saved 50-60% on a cost basis

Estimated to save 80-90% on a

TCO basis

Migrated production systems in

48 hours

Entire process from going to

market for a cloud provider to full

production about less than two

months including testing and

migration

AWS and SAP

SAP has been an AWS customer

since 2008

AWS has been an SAP Global

Technology Partner since early 2011

AWS infrastructure is SAP certified

and supported for production

SAP Customers

APN SAP Partners in APAC

What is Amazon Web Services?

A secure cloud services platform,

comprised of more than 70 services, that

enables customers to run virtually any

application: from enterprise applications

like SAP to social games and mobile apps

AWS Global Infrastructure

Compute Storage Database

Network

Application Services

Deployment & Administration

AWS Security and CertificationsPhysical Security

Amazon has many years of experience in

designing, constructing, and operating large-

scale data centers. The AWS data centers are

secured with a variety of physical controls to

prevent unauthorized access.

Secure Services

Each of the services within the AWS cloud is

architected to be secure and contains a number

of capabilities that restrict unauthorized access

or usage without sacrificing the flexibility that

customers demand.

Data Privacy

AWS enables customers to encrypt their data

within the AWS cloud and publishes backup

and redundancy procedures for services so that

customers can gain greater understanding of

how their data flows throughout AWS.

Certifications

AWS Security Center

http://aws.amazon.com/security

AWS Global Infrastructure … expanding in 2016

Distinct locations engineered to be insulated from

failures in other Availability Zones

Connected via an inexpensive, low latency network

An independent collection of AWS services in a

defined geographical location

Foundation for meeting location dependent privacy

and compliance requirements

Customer has full control. AWS does not move

customer’s resources

Contains two or more Availability Zones

AWS Regions and Availability Zones

Region

Availability

Zone

A

Availability

Zone

B

Availability

Zone

C

Region

Availability Zone

AWS Services for SAP S/4HANA include…

On-demand resizable compute capacity in

the cloud

40+ different VM configurations, 20+ are

benchmarked and certified for SAP

solutions

Windows, SUSE Linux, and Red Hat Linux

operating systems

Secure, durable and highly-scalable,

object/file storage in the cloud

Low cost backup storage for your SAP

systems

Only pay for what you need, with no

minimum commitments or up-front fees

A logically isolated section of the AWS

cloud where you can launch AWS

resources in a virtual network that you

define.

Persistent block level storage volumes for

use with Amazon EC2 instances

EBS volumes offer the consistent and low-

latency performance needed to run

workloads like SAP S/4HANA

Amazon

Elastic Block Store (EBS)

Amazon

Elastic Compute Cloud (EC2)Amazon

Virtual Private Cloud (VPC)

Amazon

Simple Storage Service (S3)

Compute NetworkStorage

Private connectivity between AWS and

your datacenter, office, or colocation

environment.

Can reduce your network costs, increase

bandwidth throughput, and provide a more

consistent network experience than

Internet-based connections.

Amazon Direct Connect

SAP on AWS

Databases

SAP HANA Editions

SAP MaxDB Database (7.8+)

SAP ASE (15.7.0.051+)

IBM DB2 (9.7+)

Microsoft SQL Server (‘08 R2+)

SAP Applications

S/4HANA

SAP Business Suite*

SAP Business Warehouse

SAP Business All-In One

SAP Business One

SAP BusinessObjects

SAP hybris

SAP Platform Solutions

SAP NetWeaver

SAP Data Services

SAP Adaptive Server Enterprise

SAP IQ

SAP Replication Server

SAP Mobile Secure

SAP Afaria

Sybase Unwired Platform

*SAP ERP, SAP CRM, SAP SCM, SAP PLM, and SAP SRM applications, and apps based on Java or ABAP

SAP HANA on AWS – key characteristics

Start small and scale Deploy fast, innovate often

Capex > lean opex High availability

Memory Optimized

Name vCPUMemory

(GiB)

Network

BandwidthSAPS

x1.32xlarge 128 1952 20 Gb w ENA 131,500

r3.8xlarge* 32 244 10 Gigabit 31,920

r3.4xlarge 16 122 High 15,960

r3.2xlarge 8 61 High 7,980

r3.xlarge 4 30.5 Moderate 3,990

r3.large 2 15 Moderate 1,995

Wide Selection of SAP Supported Instances

Use in 2-tier and 3-tier configurations up to hundreds of

thousands of SAPS

*Certified instances for SAP HANA

Amazon EBS-optimized instances

Enhanced networking (SR-IOV)

Check SAP Note 1656099 for more information

General Purpose

Name vCPUMemory

(GiB)

Network

BandwidthSAPS

m4.10xlarge 40 160 10 Gigabit 47,320

m4.4xlarge 16 64 High 17,712

m4.2xlarge 8 32 High 8,856

m4.xlarge 4 16 High 4,428

m4.large 2 8 Moderate 2,214

Compute Optimized

Name vCPUMemory

(GiB)

Network

BandwidthSAPS

c4.8xlarge 36 60 10 Gigabit 37,950

c4.4xlarge 16 30 High 19,030

c4.2xlarge 8 15 High 9,515

c4.xlarge 4 7.5 High 4,758

c4.large 2 3.75 Moderate 2,379

SAP Sizing on AWS

0

20

40

60

80

100

120

140

160

Traditional AWS Demand

Data Center

Capacity

AWS

Usage

Business

Demand

On demand

51 price

reductions

SAP S/4HANA on AWSRegion BAmazon S3

EC2

Instance

HANA

DR

Region A

- EC2 Auto Recovery

- HANA System Replication

- HANA Database backup

1

3

2

- S3 Cross-Region Replication

- HANA Database restore

4

5

5

Availability Zone A Availability Zone B

Amazon

CloudWatchAmazon S3

EC2

Instance

EBSvolumes

S/4HANA

HA

EC2

Instance

EBSvolumes

S/4HANA

DEV

EC2

Instance

EBSvolumes

S/4HANA

QAS

EC2

Instance

EBSvolumes

S/4HANA

PRD1

2

3

Virtual Private Cloud

4

Customer Network

Users

Systems

Direct Connect

/ VPN

Successful SAP S/4 HANA on AWS customers

“What a great project! Re-implementation of SAP on S4/HANA environment including: Simple

Finance, SAP Work Manager, SAP Warehouse Management, SAP Success Factors through a

Partner Managed Cloud solution on AWS and not to mention a great project team = a successful go

live at Tomago Aluminium!”

Conclusion – SAP on AWS

Improve security

postureScale to meet

actual demand

Build once,

deploy globally

Improve operational

reliability

Deploy in minutes vs.

week/months

Deploy complex

topologies with easeCustomers can focus

on core competency

16-22% less TCO

than on prem

http://aws.amazon.com/sap

David Payne

dspayne@amazon.com

SAP on AWS

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