SAP HANA Cloud Platform @ Danone Suresh Ramakrishnan, Senior Director, Cloud Technology Marketing, SAP

Ralf Steinbach, Director Software Architecture, Groupe Danone

May 16th, 2013

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Agenda

Groupe Danone - Company Overview

Why a Cloud Solution?

Why SAP HANA Cloud Platform?

Current SAP HANA Cloud Platform Projects at Danone

• B2E – Danone South Africa - A Lightweight Call Center

• B2C – Nutricia Germany – Selling Healthcare via the Web

Demo

Lessons Learned

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101,885 employees worldwide - 186 plants

A global presence with strong market positions

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Innovation: thinking outside the box …to forge closer ties with consumers

Yogurteria

Web & digital applications

Differenciation through packaging

Aqua caps

against

counterfeiters

Products

size and

format

Plant based

bottles

Black

shelves

New / targeted benefits

New Danone

KISS Pot

Innovative partnership

for CO2 reduction

Better ingredient and

responsible sourcing Developping the categories

Aquadrinks

New consumer experience

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Why a cloud solution ?

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Why SAP HANA Cloud Platform?

• Standards-based development and runtime environment

• Seamless integration with SAP and other systems

• Federated Identity Management via the SAP ID Service

• Persistency service leveraging the speed of SAP HANA

• Expanding suite of fully functional enterprise-class SaaS (e.g. SAP HANA

Cloud Portal)

• Robust, high-performance, reliable, scalable PaaS

• World-class IaaS which leverages SAP HANA

2 different solutions / The same cloud platform

B2E – Danone South Africa - A Lightweight Call Center

B2C – Nutricia Germany – Selling Healthcare via the Web

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B2E - Danone South Africa CRM Call Center

SAP web portal allows benefiting of all SAP

functionalities while enjoying the ergonomy

of a web application.

SAP web portal is not requiring any interface

with SAP

Order Management

Inquiry Management

Order History

Portfolio Managment

Credit Check – Cockpit

Telephony Integration

Call Center

Customer

Managing the whole customer order-to-cash cycle in one web application

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B2E - Danone South Africa CRM Call Center

SAP web portal allows benefiting of all SAP

functionalities while enjoying the ergonomy

of a web application.

SAP web portal is not requiring any interface

with SAP

Example : Sales Order Entry

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B2C - Nutricia Germany Webshop

Highlights

Support for credit card payment

Product catalog fully integrated with SAP Material master data

Product images from SAP DMS

Nutrition values from PLM Characteristics

Pricing from SAP price catalog (PRICAT)

SAP Business partner database (BUPA) as central consumer database

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B2C - Nutricia Germany Webshop

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DEMO – and Lessons Learned

Easy integration with on-premise back-end systems by using the SAP Cloud Connector and

Netweaver Gateway (ODATA protocol)

Development process is much faster than expected with SAPUI5 platform

Straightforward authentication including SSO by using SAML 2.0 standard

Expect some delays due to your legal department, but terms and conditions is an important topic

in the cloud

Communicate well within your IT organisation – to avoid any kind of reservations or even fears

Good SAPUI5 resources are rare – you might need to train your own staff

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