SAP BRIM - New Innovations Q2 2014
-
date post
21-Oct-2014 -
Category
Technology
-
view
1.755 -
download
3
description
Transcript of SAP BRIM - New Innovations Q2 2014
Use this title slide only with an image
SAP BRIM – New innovations Q2 2014
OverviewMay 2014
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
New innovations
Allowances
Sybase ASE support
Sy interface and spending status monitoring
3© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Context: Unprecedented Pace of Change
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
50%ARPU coming from
wireless datafor US carriers at
end of 2013
15BWeb-enabled devices
by 2013 will create intelligent universe
61% CAGR
Mobile data 2013-2018 unquenchable thirst for
LTE and 3G data
Self ServiceApps and portals
customer experience a key KPI for service providers
ChurnConstant problemin markets where
switching costs are low
OTTOver the top serviceshave impacted call and messaging revenues Sharing
Between users and devices
plans a major hit in 2013
4© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Service Provider pain points: Data, quotas and other add-ons
Maximizing ARPU
Customer experience
Automated Back-office
• BSS Complexity
• Time to market
• Turning demand into value
• Responding to competitors
• Quota Sharing
• Multiple devices and users
• 100% real-time capabilities
• Self-service
• Personalized offers
• Revenue recognition
• Bill shock laws
• Report purchase vs. consumption
• Fine grained dispute management
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
5© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Introducing: Allowances
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
6© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Allowances: A new way to manage service quotas
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
DynamicConfigurable
Simple
Flexible
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
7© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Allowances: A new way to manage service quotas
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
CONFIGURE
STA
CK
SH
AR
E
Ultimate flexibility Real-timeSimple and intuitive Prepaid, Postpaid, B2C, B2B
2GB - Shared
Roaming
1GB
60 mins
200 txt
AlertsLimits
5GB
Unlim Calls
Unlim Texts
1GB - Business
20MB
per day500MB
8© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Allowances: Use case
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Happy holidays!
1GB for $1
• On sale for 24 hours only
• Can only be consumed in off-peak times
• Valid for one month
• Limit one per customer
• Shared amongst all users and devices
$
Flash promotion
9© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Allowances: Use case
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
• International roaming usage
• Valid for 28 days
• Shareable amongst users and devices
• Stackable
• Special roaming rates once allowance is used up
$
Roaming add-on bundle
Roaming Pack $10
100 MB100 mins100 SMS
10© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Integration Scenario: Allowances with self serve portal e.g. Hybris
50mb7 days
$1
Stack new allowance
100mb14
days$1.50
500mb21
days$2.00
Canucks win Stanley Cup!
1GB for 1cLimited 12 hours. 1 per
user
Flash promotion
Shared with
Consumed 246MB
+Consumed 50MB
Consumed 142MB
5GB Local Data
Roaming pack
1GB Off Peak Bonus
X
X
X
Home > My Allowances
Customer Self Service Portal
Note: Example represents a project-specific integration
Real-time monitoring of spending and consumption
Flash promotions
Manage sharing
Personalized add-ons
11© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP BRIM and Allowances scalability
B2B B2C
Hundreds of millions of customers
Hundreds of thousands of transactions per second
and
SMB’s and Enterprises Individuals, Families
Sharing and allowance management
For both
Source: SAP Benchmarks
12© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Allowances Benefits
BENEFITS‒ Differentiate by offering innovative quota and sharing packages
‒ Gain ability to launch promotions and bonuses in real-time
‒ Improve customer self-care by introducing quota configuration options
‒ Remove need for complex batch jobs that manage bill shock and other service limits
‒ Improve marketing and IT efficiency with faster GTM times for complex offers and add-ons
13© 2014 SAP AG or an SAP affiliate company. All rights reserved.
SAP BRIM on the SAP Real-Time Data Platform
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
modeling, monitoring, information managementPowerDesigner, Data Services, Information
Steward, Control Center
in-memory/real-time
SAP HANA
transactionsSAP Sybase ASE
EDWSAP Sybase IQ
mobile/embeddedSAP Sybase SQL
Anywhere
streamsSAP Sybase ESP
big dataHadoop
SAP Real-time Data Platform
CRM Sales & Order Management
Convergent Mediation &
Policy
Convergent Charging
Convergent Invoicing
Customer Financial
Management
Customer Usage
Analytics
Convergent Pricing
Simulation
Running the entire solution on the SAP RTDP enables innovation because business processes have instant access to insights on mass data, this means the user experience is reimagined and new possibilities like pricing simulation can be developed
14© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sybase ASE: Key Features
Flexible encryption and security technologies
High Availability (99.99%) and Shared-disk clustering
Virtualized Resource Management™
Hybrid-threaded database kernel
Advanced in-database compression
15© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sybase ASE: Five-Year Savings per 100 Users
Source: IDC
16© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sybase ASE: Business Benefits
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Lower IT costs through efficient use of storage, processor, and staff resources
Reduce operational risks by helping ensure data security and system stability, and supporting disaster recovery
Improve efficiency with a system that requires less management resources and reduces underutilized assets
Quickly process millions of transactions with terabyte-sized databases, while supporting rapid growth in data and transaction volume
Leverage SAP innovations to ensure end-to-end success
17© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sy Interface overview
SAP Convergent Policy by
DigitalRoute
SAP Convergent Charging
CSP Network
Request
Block
Notify
3GPP Sy interface for PCRF and OCS
18© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Sy interface and spending status monitoring: Business Benefits
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
BENEFITS- Greater subscriber visibility into usage and spend
- Lowered network load by blocking users before they hit the OCS
- Introduce real-time offers by leveraging Sy information
- Simple integration and enablement of policy requirements
- Further align OCS to 3GPP standards
- Leverage native components between SAP Predictive Policy and SAP Convergent Charging
19© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Thank You!Visit: http://www.sap.com/solution/lob/sales/software/billing-revenue-innovation/index.html
SAP BRIM
@SAPBRIM
© 2014 SAP AG or an SAP affiliate company. All rights reserved. 20
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG or an SAP affiliate company.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP AG or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP AG or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.
In particular, SAP AG or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP AG’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP AG or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.