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Transcript of Santoro - Festival internazionale del giornalismo 2009 - La prevenzione nei media: responsabilità...
La prevenzione nei media responsabilità o business?
Eugenio [email protected]
PartecipasaluteLaboratorio di Informatica MedicaIstituto di Ricerche Farmacologiche “Mario Negri”, Milano
Festival internazionale del giornalismo Perugia, 2 aprile 2009
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
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Disease Assoc./Support groups
Pharma Companies
Someone with same condition
Nurse
Pharmacist
Television
Newspaper/Magazines
Relatives/Friends
Doctor
Internet
%
Sources used to find or access health informationSources used to find or access health information
Fonte: iCrossing. How America searches: health and wellness. Gennaio 2008Fonte: iCrossing. How America searches: health and wellness. Gennaio 2008
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
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Siti per la promozione di farmaciSiti di ospedali
Siti di aziende farmaceutichePortali istituzionali
Motori di ricerca specialistici
Portali giornalistici e di newsPortali di assicurazioni sanitarie
Siti di società scientificheSocial media
Portali sanitariMotori di ricerca generalisti
%
Quali strumenti per trovare info mediche in InternetQuali strumenti per trovare info mediche in Internet
Fonte: iCrossing. How America searches: health and wellness. Gennaio 2008Fonte: iCrossing. How America searches: health and wellness. Gennaio 2008
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
0 10 20 30 40 50 60 70
Drug advertisementHospital sites
Pharma company sitesGovernement sites
Health specific search engines
News sitesHealth plans
Disease/condition association sitesSocial media
Health portalsGeneral search engines
%
Online tools and resources used tolocate health information
Online tools and resources used tolocate health information
Fonte: iCrossing. How America searches: health and wellness. Gennaio 2008Fonte: iCrossing. How America searches: health and wellness. Gennaio 2008
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
PreventionMedical associations
PreventionMedical associations
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
Web TV – PreventionWeb TV – Prevention
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
PreventionPharma companies
PreventionPharma companies
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
Affidabilità delle informazioni su YouTube
• Rischi e benefici dei vaccini e delle vaccinazioni*• Analisi di 153 video• 52% messaggi ambigui o negativi (metà di questi
contro linee guida internazionali)• Tutti i video “positivi” aderiscono alle linee guida• I messaggi negativi più visti e più votati (e con valori
più elevati) di quelli positivi
• I contenuti meno affidabili hanno maggiori possibilitàdi diffusione
*Jama 2007; 298: 2482-4
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario NegriMar 2009Mar 2009 Nov 2008Nov 2008
Prevention – Users collaborationPrevention – Users collaboration
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
Confronto dati Goolgle FluTrends – CDC
periodo 2004-2008
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
Blogs for patientsBlogs for patients
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
“Around 3,000 to 5,000 new cases of ALS are diagnosed every year in the United States alone. Imagine knowing every
medication, supplement, or device used to treat your disease. Imagine knowing what treatments work for people just like you —
and having the ability to easily connect with those people. That’s what makes
PatientsLikeMe different. Patients share their treatments and outcomes not just to
help themselves, but to help others. Become part of making a difference for
everyone with ALS today. “
“Around 3,000 to 5,000 new cases of ALS are diagnosed every year in the United States alone. Imagine knowing every
medication, supplement, or device used to treat your disease. Imagine knowing what treatments work for people just like you —
and having the ability to easily connect with those people. That’s what makes
PatientsLikeMe different. Patients share their treatments and outcomes not just to
help themselves, but to help others. Become part of making a difference for
everyone with ALS today. “
Social network – Patients and consumersSocial network – Patients and consumers
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
Ann Pharmacother 2008; 42: 1814-21Ann Pharmacother 2008; 42: 1814-21
Wikipedia as source of information for disease prevention?Wikipedia as source of information for disease prevention?
“Wikipedia was able to answersignificantly fewer drug information
questions (40%) compared with MedscapeDrug Reference (82.5%)”
“Wikipedia was able to answersignificantly fewer drug information
questions (40%) compared with MedscapeDrug Reference (82.5%)”
“Wikipedia may be a useful point of engagement for consumers, but is not authoritative and
should only be a supplemental source of drug information”
“Wikipedia may be a useful point of engagement for consumers, but is not authoritative and
should only be a supplemental source of drug information”
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
Web 2.0 e medicina
Santoro E. “web 2.0 e medicina”. Roma 2009,Il Pensiero Scientifico editore
Santoro E. “web 2.0 e medicina”. Roma 2009,Il Pensiero Scientifico editore
http://www.pensiero.it/ecomm/pc/viewPrd.asp?idproduct=349http://www.pensiero.it/ecomm/pc/viewPrd.asp?idproduct=349
Eugenio Santoro, Istituto Mario NegriEugenio Santoro, Istituto Mario Negri
GrazieGrazie