Santa Clara County Library Video Outreach

Eureka Project 2008-09 By Ann Awakuni

Top Story:

Video outreach attracts Spanish speakers to library

In library news today….

Video of project purpose & results

External Customers

Rosemary Elementary School students & faculty

Rosemary faculty focus group:

“Library promotional materials in Spanish would be very useful.”

Student population is 76% Hispanic.

External Customers

Smart Start ESL parents

Increase awareness of free library services.

67 ESL students & their families have signed up for a card.

Internal Customers

Santa Clara County Library

Supports 2 goals in the new strategic plan:(1) The development of library instruction

programs(2) Enhancing the ability of patrons to utilize

the library’s resources

Internal Customers

Facilitate outreach efforts, school visits & library tours

Reference staff Campbell Library has no Spanish-speaking staff.

Internal Customers

Assist in welcoming, registering & interacting with Spanish-speakers

Circulation Staff

Progress

Solicited input on video content & focus:• Davi Evans-Children’s Resource Mgr.• Children’s Librarians & Program Librarians• Penny Peck-SJSU Prof./Berkeley Librarian• Gina Phi-Smart Start Director at Rosemary

Distributed surveys to 2 ESL parent classes

Progress

• Procured equipment: Canon Vixia HV30, tripod, mic, editing software

• Created video: script, translation, narration, finding/scheduling/filming volunteer actors, rescheduling, editing

Next Steps

• Distribute DVD package with menu options

• Smart Start will include video in curriculum

Future applications may include video orientations for other community groups, new staff

Community Impact

• Partnership with schools & Smart Start to engage ESL community

• Promotional and educational tool