Sansiri Tranformation Presentation 17Jul2017 CEO and K Uthai · Asia’s first delivery robotin...
Transcript of Sansiri Tranformation Presentation 17Jul2017 CEO and K Uthai · Asia’s first delivery robotin...
SANSIR I
TRANSFORMATION
2H2017 BUSINESS DIRECTION
Transformation
1H2017Business Summary
2H2017Business Direction
AG E N DA
THE LINE Phahon-Pradipat
TRANSFORMATION
SANSIR I
TRANSFORMATION
TechnologyTransformation
MarketingTransformation
ProjectTransformation
FinancialTransformation
SANSIRI
B USI N ESS SU M MARY
1H2017
Baan Plai Haad
SINGLE HOUSE
19,400 MILLION BAHT
9 PROJECTS
44%
CONDOMINIUM
24,200 MILLION BAHT
8 PROJECTS
54%TOWNHOUSE
860 MILLION BAHT
2 PROJECTS
2%
2017 PROJECT LAUNCHED SUMMARY
44,460 M I L L I O N B A H T
19 P R O J E C T S
2017
6,651
15,000
8,210
-
4,000
8,000
12,000
16,000
1Q2017 2Q2017 1H2017
TOTAL PRESALES AS OF 30th June 2017
PRESALESUPDATE
15,000
15,000MILLION BAHTPRESALES IN 1H17
20% INCREASE (YoY)
23%
1H17
8,2106,651
SINGLE HOUSE
5,163 MILLION BAHT
35%
CONDOMINIUM
8,868 MILLION BAHT
60%TOWNHOUSE
830 MILLION BAHT
5%
PRESALESUPDATEBY PRODUCT
15,000MILLION BAHT
1H17
TOTAL PRESALE BACKLOG AS OF 2ND JULY 2017
SANSIRI’S BACKLOG JOINT VENTURE’S BACKLOG
5,703
13,078 14,250
13,078 1,098
23,250
2,857
5,830
8,183
6,248
-
10,000
20,000
30,000
40,000
2017[F] 2017[F] 2018[F] 2019[F] 2020[F] Presales Backlog
THB million16,000 7,000 37,5008,200 6,300
2017
37,500 MILLION BAHT TOTAL PRESALES BACKLOG
3,500
SUCCESS OF OVERSEA MARKET PENETRATION
3,700MILLION BAHT
P R E S A L E S F R O M FOREIGN BUYERS
3,668
1,492
3,500
5,418
4,332
Y2014 Y2015 Y2016 Y2017[F]
1,492 3,500 5,400 8,000
135%
55%
48%
46%
1H2017: KEY DRIVER 1
STRATEGIES FOROVERSEA MARKETS
• OUTDOOR MEDIA
• CRM ACTIVITIES IN HONG KONG, SINGAPORE AND CHINA
- CO-ORDINATION WITH WORLD CLASS BRAND LIKE TESLA
• IN-HOUSE INTERNATIONAL STAFF
• REPRESENTATIVE OFFICES INSINGAPORE AND CHINA
• LONG-TERM AGENTS
1H2017: KEY DRIVER 1
THE LINESukhumvit 101
THE LINE Phahon-Pradipat
THE BASE Central Pattaya
The LINE project series are the key contributor in overseas markets.
1H2017: KEY DRIVER 1
1H2017: KEY DRIVER 2
60% SOLD
THE LAUNCH OF 98 WIRELESS
3,800 MILLION BAHT
PRESALES IN AFFORDABLE SEGMENT CONDOMINIUMS
20162015
1,300
330%
AFFORDABLE SEGMENTCONDOMINIUM RECOVERY
1H17
5,600
3,800
dcondo Nim
dcondo Onnuch Rama 9
dcondo Kanjanavanich
dcondo Kathu-Pathong
The BASE Central Pattaya
Baan Kiang Fah
100% Sold Out Affordable Condominiums in 1H2017
1H2017: KEY DRIVER 3
B USI N ESS D I R ECTION
2H2017
SIRI AVENUE SAIMAI
CONDOMINIUM
22,350MILLION BAHT
7 PROJECTS
57%TOWNHOUSE
760MILLION BAHT
1 PROJECTS
2%
PROJECT LAUNCHED SUMMARY
39,260M I L L I O N B A H T
16 P R O J E C T S
2H17
SINGLE HOUSE
16,150MILLION BAHT
8 PROJECTS
41%
20%
36,000 MILLION BAHT
20% INCREASE FROM 2016
31,100
36,000
2016 2017
2017
PRESALE TARGET
TOTAL REVENUE TARGET
34,000MILLION BAHT 28,000
PROJECT SALES
6,000OTHER REVENUE
2017
MOVING FORWARDWITH JOINT VENTURE PROJECTS
1 H 2 0 1 7
P R O J E C T
MILLION BAHT
1
1,900
PROJECTS
5100
YEARS ROADMAP SINCE OCTOBER 2014
25
KEYDRIVER 1
2 H 2 0 1 7
P R O J E C T S
MILLION BAHT
3
10,000
BILLION BAHT
BAAN SANSIRI
KEYDRIVER 2
REENTERING TO SUPER LUXURY SINGLE HOUSE BRAND
Y2014 Y2015 Y2016 Y2017[F]
1,500
3,500
5,400
8,000
135%
55%
MAINTAINING NO.1 IN OVERSEAS MARKETS
46 %
KEYDRIVER 3
2017 Sales Target
REVENUE I 2017
3,700 MILLION BAHT
1H2017 PRESALE ACHIEVEDIN OVERSEA MARKETS
46% of the 2017 target .
TOP5 Foreign Buyers in 1H2017
3,700
46 % o f t a r g e t
M I L L I O N B A H T
Hong Kong - China
71%
Singapore
18%
Taiwan
5%
KEYDRIVER 3
CONTINUED STRATEGIES FOR OVERSEAS MARKETS
• INCREASE BRANDING PRESENCE
• LONG-TERM AGENT & PARTNER COOPERATION
• CRM ACTIVITIES IN HONG KONG, SINGAPORE AND CHINA
- CO-ORDINATION WITH WORLD CLASS BRANDS LIKE TESLA
• IN-HOUSE INTERNATIONAL TEAM IN MULTIPLE INTERNATIONAL CITIES
• EXPAND REPRESENTATIVE OFFICES IN SHANGHAI, GUANGSHOU & SHENZHEN
KEY DRIVER 3
KEYDRIVER 3 BRANDING EVENTS ROADMAP
DecHong Kong
Sansiri GlobalSales Expo
AprHong Kong
MaySingapore
Japan
SepChina
Singapore
Thai Fair at Royal Thai Embassy in Singapore
and Tokyo
Thai Fair at Royal Thai Embassy Singapore,
Shanghai & BeijingSongkran Fest in
Hong Kong
KEYDRIVER 4
SUSTAIN THE SUCCESS OF HAUS BRAND
Hasu HAUS
Mori HAUS
INVESTING IN PROPERTY TECHNOLOGY
FUTURE OF LIVING
• SETUP VENTURE CAPITAL
• NEW INCOME STREAM
KEYDRIVER 5
SANSIRI DELIVERY BOT
Asia’s first delivery robot in residential projects