MARKETING MANAGEMENTProf. Dr. Rosidah Musa

Suhaib Mohd Tarmizi2014779135

BRANDS CHART

• Established in 2006 with 15 single deck busses• In 2008, replace with 15 double deck busses• Below is the series of the evolution:

2006 - Route from Kuala Terengganu to Kuala Lumpur2007 - Expansion route from Kota Bharu to Kuala Lumpur2008 - Route from Kuantan to Kuala Lumpur2009 - Northern Route – Kuala Perlis, Alor Setar to Kuala

Lumpur

• “ Quality Customer Service & Realibility “• Not focus only on profitability also on safety and comfortability for each

passengers

• 25 double decker busses + 150 employees

Aiming after 3 years

• 100 double decker busses + 500 employees

NameDatuk Wan Mohamad Sani Salleh

Birth of Date24 July 1976

HometownKuala Ibai, Kuala Terengganu, Terengganu

SiblingsFourth of six siblings

PositionManaging Director Sani United Sdn Bhd (Sani Express Sdn Bhd, Sani Properties Sdn Bhd and Sani Hotel Sdn Bhd).

EducationDiploma in Business Management Sunway College (1994)

AchievmentsAwarded Degrees Indera Mahkota Pahang (DIMP) which carries the title Datuk by the Sultan of Pahang, Sultan Ahmad Shah (June 2009)

The Outstanding Entrepreneur Award Malays Chamber of Commerce Malaysia(DPMM) Kuala Lumpur (April, 2009)

In addition, one of the factors of success of Sani Express are the Management Team as well which are:

Chief Executive Officer : Major (Rtd) Tn. Haji Abu Bakar bin Mohammad

General Manager : Ghazali bin Hassan

Senior Manager Safety, Helath and Environment : Muhammad Zamzam bin Musa

Senior Executive in Operation : Mohd Fairus bin Mohd Nor

Customer Service Manager : Tn. Haji Jamali bin Mahat

Finance Manager : Mohamad Rizal bin Jailani

Assistance Manager Human Resource and Admin : Khairol Azli bin Mamat

Marketing

Stratergy

New Hi-technology

Chasis Engine by SCANIA Malaysia

A solid build in R66 Bus body

and Structure by SKS Coach Builders

Monthly contract services with SCANIA for

bus maintenance and its expertise

New high quality tyres are applied for all buses. NO

use tyres provided

MARKETING STRATERGY

'' I realize this dream difficult to

achieve and I have no other way but to try, try and try,

'' he said.