Sandra Golightly

23
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description

Marketing Communications Manager - Cisco Networking Academy Program, Cisco Systems, EMEA

Transcript of Sandra Golightly

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Sandra GolightlyMarketing Communications ManagerCisco Networking Academy Program

Europe, Middle East & [email protected]

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Agenda

• Marketing Tools• Sponsored Curriculum Tools• Web sites• Success Stories

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Marketing Collateral

• Launched new look & feel & increased RANGE in October 2001

•Now Including new target audience - Industry

•New messaging per audience type

•Translated into 4 languages –German,French,Italian & Spanish

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Academies – ‘Building a better future’

Academy BrochureAcademy Brochure

Range of A5 Program fact- sheetsRange of A5 Program fact- sheets

A1 Academy PosterA1 Academy Poster

Resource CDResource CD

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Institutions – Academy Brochure

•A 20 page brochure•Latest academy Stats•What does a Networking Academy entail ?•Program Structure & history•Benefits to students•E-learning – a new approach to studying•How to become involved•Various real academy quotes•***Area to add own academy details & logo ***

“Building a better future”

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Fact-Sheets

• Potential Academy • RA or LA specific• For example :-

Info Pack – The Curriculum SEM1-8Lab Equipment/How Much Guide/ FAQS/Student FAQ, Terms & AcronymsWelcome Box - What Now Guide/Certification & Testing/How to recruit LAs.

• Reprints available on CD• All available on web-sites for printing

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Students – ‘The future is Yours’

Student LeafletStudent Leaflet

Notice-board PosterNotice-board Poster

Student FAQ fact-sheetStudent FAQ fact-sheet

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Students – Student Brochure

•A 12 page content–rich brochure•What is the Cisco Networking Academy Program ?•What will I learn ?•Continued learning •What is e-learning ?•How can I learn more ?•Various student quotes•***Area to add own academy details & logo ***

“The future is yours”

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Industry

“Meeting the needs of business, fulfilling the dreams of students”

• Program history & structure

• The need - IDC study

• Employability of Academy students

• Business Involvement

• Industry Quotes

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New Merchandise

Key-ringsKey-rings

T-Shirts - s,m,l,xl,T-Shirts - s,m,l,xl,

Student PenStudent Pen

Mouse-MatMouse-Mat

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Academy Welcome Pack

•A4 Ring binder•Sent to all new academies•‘Building a better future’•Contains all A5 factsheets & CD ROM•Designed as the main contact ref. guide.•Shipped to every RA & LA within EMEA

To be shipped with : •10 x Academy Brochures ( 5 x LA)•10 x Student Leaflets• 1 x Executive Summary• 1 x A1 Posters• 1 x Noticeboard Poster• 2 x Mouse-mats• 5 x Pens• 2 x Key-rings• 1 x Wall Plaque

Welcome FolderWelcome Folder

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Resource CD

• Mailed to academies in March

• New academies receive in WP

• Contains all collateral & 2 x promo videos

Resource CDResource CD

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Sponsored Curriculum Marketing Tools

‘Changing the way People Learn’

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EMEA Academy on-line shop

https://www.cahill-printers.ie/shop/sec/logon.asp

•Launched Feb 2002•Available to EMEA academies •Linked via Academy Store on CNAMS•Password protected•All brochures & collateral available@ cost price• Payment by credit-card, cheque & wire transfer in EUROS.•Next day delivery•User name is ‘CNAMS email address’•Password ‘ Academy’

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Cisco Academy EMEA website

Cisco.com/edu/emeaCisco.com/edu/emea

Why should you visit this site ?

•Latest Program Stats•Academy Profiles•Success Stories•Latest program news & events•Coming Soon – Government info

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Academy Profiles

• Information required -•background on your institution (location, number of students etc) •how the Academy program fits in with your curriculum •URL for your web site, so that we can provide the reader with a link to your homepage

email info: [email protected]

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Academy Store

• Hardware & Software -•Fluke•Siemon•Adtran etc

• Books -•EMEA Cisco-Press Store

• Merchandise -•EMEA Academy Store•JourneyED – US Collateral•LandsEnd – Poloshirts,bags

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Success Stories

Gender/LDC Stories

‘UK - Single Mum gains IT qualification and restoresher self esteem.’

ETHOPIA - First group of African women graduate from ECA.

UK - A Bible College offers Cisco courseunder leadership of two femaleministers!

SWEDEN – University trains 22 women with Swedish or ethnic background to become network technicians

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Success Stories contd…

General Success Stories

UK- Former restaurant manager now a Network Engineer for Bank of America in just 6 months

ROMANIA - First Academy graduate to achieve CCIENow working at KPNQwest (Cisco partner/customer) as IP Network Operation Centre Specialist

NETHERLANDS - Royal Dutch Army become first army in Europe to sign up to program

Moldova –Cezer Fistek implements the first Cisco IP Telephony Network in Moldova working for MEGADAT.COM after knowing next to nothing about computers/networks 2 yrs ago

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Video Case Studies

HUNGARY- First PPP sponsorship in EMEA amounting to $ 185k from industry & $170k from Ministry of Education

ROMANIA - Carmen to become first female to complete CCNA and first female instructor

BULGARIA - (Video in progress )Ministry of Finance sign MOU & 10 most successful Academy students receive awards

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Academy Logo

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