Changes to Search with Max Thomas | San Diego SEM Meetup Recap
San diego meetup
-
Upload
marty-kagan -
Category
Business
-
view
398 -
download
2
description
Transcript of San diego meetup
ORIGINS
Web audiences are increasingly global
But global performance remains challenging
In 2002, the Solution was Content Delivery Networks
But the Internet is Immense and Complex
Countries
Networks
230
28k+
And Even the Largest Providers Cover Only a Small %
Akamai Technologies: The $6.6B Market Leader in CDN
Rackspace Hosting Mean Response Times 26 August 2012
Akamai CDN Mean Response Times 26 August 2012
Edgecast CDN Mean Response Times 26 August 2012
Level3 CDN Mean Response Times 26 August 2012
CloudFront CDN Mean Response Times 26 August 2012
Fastweb CDN Mean Response Times 26 August 2012
Maximizing global performance requires a diversified portfolio
The Solution:
Multi-Cloud is the only way to deliver optimal performance to global users.
!
Variation by Network Fastest Average Response Time, 26 August 2012
Variation by Network Fastest Average Response Time, 26 August 2012
Variation by Network Fastest Average Response Time, 26 August 2012
Variation over Time
How does one capture the end-user experience?
What We Need is a Community
Assess performance of every cloud provider and content delivery network on the planet
ACTIONABLE INTELLIGENCE
RADAR
Seed the Market
Seed the Market
Seed the Market
Build a Community
Radar Community Edition
Radar: Javascript – Execution
Detailed reporting
Operating at Scale
Mission critical software as a service platform running on 150 servers deployed in 48 datacenters in 26 cities in 16 countries on 5 continents
Measurements
Decisions
Public Clouds
Private Platforms
1B
13B
87
350+
(Day)
(Month)
WHAT HAVE WE LEARNED
Amazon EC2 Europe Median Response Times 26 August 2012
Amazon EC2 South America Mean Response Times 26 August 2012
Amazon EC2 Asia Pacific (Singapore) Mean Response Times 26 August 2012
Windows Azure West US Mean Response Times 26 August 2012
Windows Azure West Europe Mean Response Times 26 August 2012
Windows Azure East Asia Mean Response Times 26 August 2012
Internap AgileCLOUD Texas Mean Response Times 26 August 2012
Internap AgileCLOUD Amsterdam Mean Response Times 26 August 2012
Internap AgileCLOUD Singapore Mean Response Times 26 August 2012
Variation by Network
Variation by Network
Variation by Network
Variation by Network
How does one drive traffic across a hybrid-cloud?
What We Need is a Way to Make Data Actionable
Assess performance of every cloud provider and content delivery network on the planet
ACTIONABLE INTELLIGENCE
RADAR
Instantly match local user demand with the best performing provider at a given moment in time
ADAPTIVE AUTOMATION
OPENMIX
How Openmix Works
Software Defined Request Routing
4
7
No Rules Engine
4
8
Means Unprecedented Flexibility
Simple DNS Integration
Lemonde.fr CNAME
2-01-271d-0002 .cdx.cedexis.net
CNAME - hosting.lemonde.fr - hosting2.lemonde.fr - lemonde.vo.llnwd.net - lemonde.Amazon.net - medias.lemonde.fr.edgesuite.ne - medias.lepost.fr.c.footprint.net - orig-10001.lemonde.cotcdn.net
Hosted on 3 Redundant Anycast Networks
Network I • Amsterdam
• Atlanta
• Chicago
• Dallas
• Frankfurt
• Hong Kong
• London
• Los Angeles
• New York
• Paris
• San Jose
• Seattle
• Singapore
• Sydney
• Tokyo
• Washington DC
Network III • Amsterdam
• Ashburn
• Atlanta
• Brussels
• Chicago
• Dallas
• Frankfurt
• London
• Los Angeles
• Miami
• New York
• Phoenix
• San Jose
• Sao Paulo
• Seattle
• Toronto
Network II • Frankfurt
• Hong Kong
• London
• Los Angeles
• Madrid
• Miami
• Milan
• New York
• Paris
• San Jose
• Seoul
• Singapore
• Stockholm
• Tokyo
• Toronto
• Washington DC
China USA Brazil Thailand Australia France Canada Germany
Single-Source 18.6 9.0 8.0 7.7 6.6 4.7 4.7 3.9
Multi-Source 6.8 4.2 4.8 3.5 4.1 3.2 2.8 2.9
-
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
Seco
nd
s
Technical Benefits
Average Page Load Times for Hotel Reservation System
APDEX threshold 4.8 seconds
NEXT STEPS
Automated management of global computing resources and traffic routing based on real-time intelligence and ad hoc logic.
Our Mission
Cedexis Today
Cedexis Tomorrow
What We Want
To make the web faster for every user on the
planet.