San Diego Crew Classic San Diego Crew Classic ® SDTMD Presentation February 14, 2014.

San Diego Crew Classic

San Diego Crew Classic®

SDTMD PresentationFebruary 14, 2014


Crew Classic ®

An Iconic San Diego event

Long history and tradition

National and international recognition

One of the largest rowing regattas in the USA

2

THANK YOU


MEDIA Exposure

Advertising- Rowing Media Ad

Campaign

- Social Media Platforms

- Travel / Tourism Press

- Over 1 billion media impressionsworldwide

- Live Streaming

3


THE RIGHT Programs

Top rowing clubs and universities– High Caliber Competition

4,000 athlete participants - High existing / potential income levels- Geographically diverse background- Likely to return to San Diego in the future

4

*** Past Participants ***


ROAD MAP

Long term sustainable growth

5

2014

Goals of reducing reliance on TMD

Growing the Event

2015

2016

=

+

Building on our Success


2014 Funding REquest

6

2014

Advertising $50,000

Team Payout $60,000

Travel $6,000

Research $4,500

TOTAL$120,50

0


TMD Roi

7

2011 2012 2013 2014 2015

Funding $100,000 $215,000 $113,000 $120,000

Nights 8,133 10,015 8,334 9,000 9000

ADR $125.25 $139.52 $140 $143.66

Revenue$1,018,65

8$1,397,29

3$1,166,76

0 1,292,940

ROI 10.2 : 1 6.5 : 1 10.3 : 1 10.8 : 1

San Diego Crew Classic 8SAN DIEGO CREW CLASSIC

San Diego Crew Classic San Diego Crew Classic ® SDTMD Presentation February 14, 2014.

Documents

Transcript of San Diego Crew Classic San Diego Crew Classic ® SDTMD Presentation February 14, 2014.