1. TAT I A N A C A S TA OJULIANA FAJARDOJ U A N C A M I L O VA R E L A

2. SAMSUNG ELECTRONICS PHILOSOPHY At Samsung, they follow a simple business philosophy: to devote their talent and technology to creating superior products and services that contribute to a better global society. 3. INTERNATIONAL STRUCTURE 4. SELECTED COUNTRIESU.SCHILEGERMANY 5. SELECTED PRODUCTWasher Ecobubble, inU.S is calledPowerFoam 6. SAMSUNG FOAM TECHNOLOGY 7. U.S 8. PORTFOLIO 9. Logo: Does not have a current one, only regist the name PowerFoam Slogan: foam you can see, clean you can feel 10. SEGMENTATIONDemographic: women in adulthoodGeographic: United States USAPscicografic: housewives 11. PRODUCT ATTRIBUTESSuperCapacity Our Super-capacity washers fit more wash so you can fit more in your day for the more important things in life. And fewer loads save you water and electricity. 12. CHILE 13. PORTFOLIO 14. Slogan: leaves my clothes like the first time I saw it 15. SEGMENTATIONDemogrfic: This product is aimed at women between 18 and 55 years oldGeogrfic: located in the country of ChilePsicografic: housewives who like to save and a sense of social responsibility 16. MESSAGEDirect message: save money while you care for your clothesperipheral message:* Field imaguenes* Family* Birthday* Greeting 17. PRODUCT ATTRIBUTESsavings, clothing care and contribution to the environment. since among the trends of this century Chilean consumer is the growing interest in having the best technology in the home, since we have a more demanding consumers are fully aware that the contribution to social responsibility and green products 18. PROMOTION 19. GERMANY 20. PORTFOLIO 21. Logo > FOAM ACTIVE TECHNOLOGYSlogan >For all, the likemaintained live. 22. Samsung washing machines withFoam active technologyAbout running the life in every respect:Now, discover a generation of washing machines that really suits you.With the Samsung foam active technology save up to 70 energy andsave as your laundry and your wallet in a wash. 23. SEGMENTATIONDemographic >This product is dedicated to all young men and women, specially from 18 to mid 30s, often with children on board.Geographic >People living in GermanyPsicographic >People that thinks that laundry mountains seem always infinite, must claim but not your all the time. 24. MESSAGESDirectly >The foam active technology saves up money, and cares your clothesPeriferic >Save your time, and convert you in a more easy way person 25. PRODUCT ATRIBUTESGently with clothesSaves EnergySaves WaterQuickerSpecific One:Bubbles are better 26. DSITRIBUTION