Samsung T-Mobile Fall Coll Tour

Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

SAMSUNG COLLEGE TOUR Online Marketing/Print/Social Media/Mobile

DMA: Los Angeles Project Manager: Sean Bello [email protected]

Overview of Campaign This report recaps our marketing efforts for the SAMSUNG T-MOBILE TIME OUT. The tour took place at OSU ,GEORGETOWN, UCLA, RUTGERS, UNIVERSITY OF PENNSYLVANIA, UNIVERSITY OF ARIZONA, UC BERKELEY, UNIVERSITY OF MIAMI, UNIVERSITY OF WASHINGTON and the UNIVERSITY OF KANSAS. The campaign included elements of some or all of the following marketing outreach:

1.  Banner Advertising 2.  Dedicated Emailing 3.  Social Media Outreach 4.  Print Advertising 5.  Newsletter

CAMPAIGN STATS

1.  Total Circulation of Newspapers – 100,500 2.  Total Newspaper Readership – 323,000 3.  Total Banner Impressions – 397,000 4.  Total Banner Clicks - 740 5.  Total Number of Emails Sent – 64,000 6.  Total Number of Emails Opened – 10,880 7.  Total Mobile Sessions – 4,650 8.  Total Push Notifications – 5,840 9.  Social Media Reach – Twitter (40,000), FB (33,000)

University of Arizona Print ad – Daily Wildcat – 12/5

University of Arizona Print ad – Daily Wildcat – 12/8

University of Arizona Website Banner Ads

University of Arizona Banner/Mobile Stats

Publisher Name Advertiser Name Date

(America/Los_Angeles)

Total Impressions Delivered

Clicks Generated CTR

University of Arizona Pub CampusCircle 2014-12-03 1,042 0 0.000000








43,025 17 0.039512

Publisher Name Advertiser Name Date(America/Los_Angeles)

Average Active Users/Day

Total Sessions Median Session Length

Clicks Generated

University of Arizona Pub CampusCircle 2014-12-03 -- 2014-12-10 101 1,009 1.74 min 5

Report Data: DailyWildcat.com

Report Data: DW Mobile App

Advertisers Selected: CampusCircle

Report Inputs:Start Date: 2014-12-01End Date: 2014-12-15

University of Arizona Social Media

University of AZ Daily Wildcat

Mobile Ad Unit

University of Arizona Dedicated Email – CC Database (1,712 subscribers)

UCLA Print ad

Daily Bruin – 12/8

dailybruin.com/ae | a&e | Monday, December 8, 2014 | DAILY BRUIN 7

trap sound. Yet, instead of sounding aggressive and wild, the drop on “Raptor” sounds happy, glistening with electronic sound effects that lighten the song rather than weigh it down.

The popularity of electronic

music and its ability to be shared across continents through the Internet have allowed underground elec-tronic genres like trap and dubstep to expand from niche, cult followings into a world-wide phenomenon.

With this, I sign off for the quarter. I hope that “Across the Pond” piqued an interest in British music, but more so urged readers to go out and explore the music scene in Los Angeles, as I did this

quarter. We are in the heart of the music industry, and the array of talent that passes through here – from Johnny Marr to FKA twigs, from Massive Attack to SBTRKT – is staggering. We are lucky to be studying in Los Angeles, and I hope that “Across the Pond” challenged you to go out and explore what music the city has to offer.

Email Rampuria at [email protected].

from page 6

ACROSS THE POND

COURTESY OF WEIKO LIN

UCLA alumnus and screenwriting professor Weiko Lin will screen his Taiwanese film, “100 Days,” at the Laemmle Playhouse 7 in Pasadena on Friday as part of the film’s debut release in the United States.

COURTESY OF WEIKO LIN

Weiko Lin’s story “100 Days” is about a male protagonist who must find a wife in 100 days to save his mother’s soul. The original play has been adapted as a motion picture and has been written into a graphic novel.

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DB : Is the play that much more Americanized?

WL: Definitely. Actually, in the play the character’s not Asian. The play is about an American college circuit comic. His mom passes away, but is Buddhist. Then you bring in the (Jewish) childhood sweet-heart, who’s estranged. The movie version is a foreign film with romance and drama. It has a different cultural aspect to it. It’s a PG movie, versus the play, which is a total NC-17 production.

DB : The town you use in the film you refer to as “North Island.” Is it an actual island?

WL: It’s a town on an island called Matsu. That’s a really cool island. It’s one hour away from mainland China by boat, but 10 hours from Taiwan. Dur-ing the Cold War, the island was a military base. A lot of (veterans) who saw the movie, their first loves were these girls from Matsu Island. They were

in tears because that was such a hard, scary time. We didn’t know much about this history going in, but learning where you came from, knowing where you came from, it’s cool to see that part of history.

DB: Like the characters in the film, did you have to deal with being stuck on the island sometimes?

WL: It was like life imitates art. After we wrapped, we couldn’t leave for two days because a typhoon came. Planes canceled; ships can-celed. It was cool because everyone just chilled out. The crew went fishing; we had bar-becues. Most of the time when you wrap everyone goes their own way. But here, everyone’s taking life very slowly.

DB: Did you go fishing with them?

WL: Oh no, I don’t fish, but I ate the fish the crew caught. And drinking is a big part of it too – we had to get the gods’ permission to see if we could film there. We have to offer them alcohol and drink with the chief.

DB: Like in a big ceremony?WL: Yeah. We respected

that – we’re coming to shoot a movie. We’re not the most important thing in their daily lives. We went through the whole process. You have to drink a lot. In the movie, they drink alcohol out of a bowl. There are no cups. This is white, rice wine – very strong.

DB: What else do you hope to work on down the line?

WL: As we keep going, and it might be premature, but my idea one day is: You have “100 Days” for the Chinese culture, the remake – an Americanized version about Hawaii – and then an independent one based on the play: two talking heads, the “Before Sunset” hardcore raw version. That’s my dream. I know it’s long, but I feel like it’s cool because there are three different concepts. I love this story. I’m very close to it, and if I feel if there’s enough pas-sion for it, it’d be cool to see a trilogy.

Compiled by Sebastian Torrelio, Daily Bruin senior staff.

from page 1

100 DAYS

Q&A

UCLA Website Banner Ads – Daily Bruin

UCLA Website Banner Ads – Bruin Walk

UCLA Test Bank App

Banner Ads - #1

UCLA Test Bank App

Banner Ads - #2

UCLA Test Bank App

Banner Ads - #3

UCLA Website Banner Ad Stats #1

UCLA Website Banner Ad Stats #2

UCLA Mobile Banner Ad Stats #2

UCLA Dedicated Email – CC Database (33,062 subscribers)

University of Kansas

Print ad – Daily Kansan – 12/8

University of Kansas Website Banner Ads

University of Kansas Banner Stats

University of Kansas Social Media

University of Kansas Dedicated Email – CC Database (885 subscribers)

UC, Berkeley Print ad – The Daily

Californian– 12/1

UC, Berkeley Website Banner Ads #1

UC, Berkeley Banner Stats

UC, Berkeley Dedicated Email – CC Database (5,270 subscribers)

Rutgers University Print ad – Daily Targum– 12/8

Rutgers University Website Banner Ads #1

Rutgers University Website Banner Ads #2

Rutgers University

Website Banner Ads #3

Rutgers University Dedicated Email – CC Database (2,414 subscribers)

University of Washington Print ad

University of Washington Website Banner Ads #1

University of Washington Website Banner Ads #2

Banner Stats – Univ. of Wash.

University of Washington Dedicated Email – CC Database (3,339 subscribers)

University of Miami Print ad #1 - Miami Hurricane – 12/4

University of Miami Print ad #2 – Miami Hurricane – 12/8

University of Miami Website Banner Ads #1

University of Miami Website Banner Ads #2

University of Miami Dedicated Email – CC Database (5,367 subscribers)

Ohio State University Print ad – The Lantern – 12/1

Ohio State University

Newsletter Banner Ad

Ohio State University Dedicated Email – CC Database (3,504 subscribers)

University of Pennsylvania Print ad – Daily Pennsylvanian – 12/9

University of Pennsylvania Website Banner Ads

University of Pennsylvania Banner Stats #1

Advertiser Campus Circle (medium rectangle)Date/Time generated December 15, 2014 11:04:21 AM ESTDate range Dec 3, 2014 - Dec 10, 2014

Date Ad server impressions Ad server clicksAd server CTR12/3/14 2,128 0 0.00%12/4/14 1,915 1 0.05%12/5/14 1,927 0 0.00%12/6/14 1,714 0 0.00%12/7/14 1,530 1 0.07%12/8/14 1,132 0 0.00%12/9/14 1,235 0 0.00%

12/10/14 352 0 0.00%

TOTAL 11,933 2 0.02%

Advertiser Campus Circle (leaderboard)Date/Time generated December 15, 2014 11:03:37 AM ESTDate range Dec 3, 2014 - Dec 10, 2014

Date Ad server impressions Ad server clicksAd server CTR12/3/14 2,069 1 0.05%12/4/14 1,924 3 0.16%12/5/14 1,993 0 0.00%12/6/14 1,705 0 0.00%12/7/14 1,530 0 0.00%12/8/14 1,099 0 0.00%12/9/14 1,225 0 0.00%

12/10/14 461 0 0.00%

12,006 4 0.03%

University of Pennsylvania Dedicated Email – CC Database (4,120 subscribers)

Georgetown Website Banner Ads #1

Georgetown Blog Post

Georgetown Banner Stats

Georgetown Dedicated Email – CC Database (4,049 subscribers)

Bitly Tracking Link For all banner Ads/Emails/Mobile/Newsletters/Blog Posts

Samsung T-Mobile Fall Coll Tour

Documents

Transcript of Samsung T-Mobile Fall Coll Tour